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MOI: METRO’s new and expanded rewards program

To the point METRO inc. announced that its metro&moi rewards program will expand in spring 2023 to become the MOİ program, with major new players.

The MOI program will bring together new banners from significant brands in Quebec, and will team up with RBC to create a new co-branded credit card. Here’s what you need to know about these major changes. With all this, Jean Coutu will no longer be a partner of the AIR MILES program.

New program, new banners

As of next spring, the Métro, Jean Coutu, Super C and Première Moisson stores will together form the MOI program. With the addition of these partners, the new program will be present in over 700 locations in Quebec.

The METRO inc. team also promises a more personalized offer and additional benefits when MOI is launched, details of which we will learn later.

The current metro&moi program, which has existed since 2010, has more than 1.2 million active members; a number that is likely to rise in the spring of 2023 thanks to the retailers joining the new program.

Jean Coutu leaves Air Miles

As we have suspected for some time, Jean Coutu will leave the AIR MILES loyalty program to join the MOI program of the METRO Group Inc. The transition will take place in the spring of 2023.

All Jean Coutu stores in Quebec, Ontario and New Brunswick will be affected by this change. This will be another loss for AIR MILES, as was the case for Bureau en gros and IGA recently.


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New MOI-RBC co-branded credit card

In addition, METRO Inc. has announced that it is partnering with the Royal Bank of Canada to offer a credit card. This new MOI-RBC card will allow customers to double their earnings. In fact, there will be an accumulation on the purchases made on the account, in addition to accumulating the basic MOI points in store.

We don’t yet know the accumulation rate or the exchange rates that will help lower the grocery bill. This will be communicated in the coming months.

Bottom line

We will be watching closely for the arrival of this new program next spring, as the MOI program looks to compete with other large established programs in grocery and drug stores such as the Scene+ and PC Optimum programs.

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