MOI: METRO’s new rewards program launched on May 25, 2023

The MOI program brings together new banners that are major retailers in Quebec, and is teaming up with RBC to create a new co-branded credit card. Here’s what you need to know about these major changes.

With all this, Jean Coutu is no longer a partner of the AIR MILES program since May 15, 2023.

Starting May 25, 2023, Metro, Jean Coutu, Super C, Brunet and Première Moisson are officially launching the MOI program. With all these businesses, this new program will be present in more than 900 locations in Quebec.

The METRO inc. team also promises a more personalized offer and additional benefits for this Moi program.

In August 2023, the Moi program had over 2.2 million members.

Moi program members do not need to join again. The same Metro loyalty card and metro&moi number still works in the new program.

However, you’ll need to update the Metro mobile application, which has been redesigned and now offers the Moi program.

If you’d like to become a member, you can join the Moi program here for free.

Members can still redeem accumulated points in increments of 125 points, with a minimum of 500 MOI points for $4 in rebates.

The only change is that the member no longer has to wait every quarter to get their “check”. From now on, points to be exchanged are available at any time, always with a minimum of 500 points.

Unredeemed award certificates as of April 27, 2023 will be transferred to the account automatically. Then, they can be exchanged in all Metro, Jean Coutu, Super C, Brunet and Première Moisson.

Moi points earning:

• Metro: 1 Moi point = $1 on purchases before taxes
• Jean Coutu: 1 Moi point = $1 on purchases before taxes
• Super C: No base points to earn. Points will be earned based on targeted products and personalized offers.
• Brunet: 1 Moi point = $1 on purchases before taxes
• Première Moisson: 1 Moi point = $1 on purchases before taxes

Additional points will also be offered for personalized offers, specific products in store and contests to members. In addition, special prices on certain items will be available only to Moi members.

There’s a long list of exclusions on items that don’t earn Moi points:

(…) Tobacco products, lottery tickets, public transit tickets and cards, gift cards and other prepaid cards, stamps, postal services, dry cleaning, movie and video game rentals, possible deposit fees and eco-participations, SAQ products, alcoholic beverages outside the province of Quebec, fees related to the execution and delivery of orders, donations utensils for ready-to-eat products, certain products offered on the platforms of participating partners, products offered by food waste reduction platforms, fragrance discovery boxes, items related to a fundraising campaign, prescription drugs, other drugs and other products and services related to pharmacy or health care

You can now collect and redeem points with the Moi program at Jean Coutu. To access your personalized offers, you need to download the “Jean Coutu & Moi” application and log in with your member information (which is the same as with the old metro&moi program).

Customers of Brunet branches have to go through the same process to access their offers, using the “Brunet & Moi” application.

May 14, 2023 was the last day of the AIR MILES program at Jean Coutu. As we had suspected for some time, Jean Coutu has left the AIR MILES loyalty program to join the Moi program from METRO Group Inc.

AIR MILES reward miles are not lost and remain in the AIR MILES account. However, it is no longer possible to collect or redeem AIR MILES miles at Jean Coutu stores since May 15, 2023.

All Jean Coutu stores in Quebec, Ontario and New Brunswick were affected by this change. This is another loss for AIR MILES, as was the case for Bureau en gros and IGA recently.

METRO inc. is partnering with the Royal Bank of Canada to offer a credit card. This new moi RBC Visa Credit Card will let you do a double-dip. You’ll be able to earn Moi points on purchases made with the moi RBC Visa Credit Card, in addition to earning base Moi points in-store.

Here are all the details you need to know about this moi RBC Visa Credit Card and the current welcome offer:

The base earning rate of the moi RBC Visa Credit Card isone Moi point for every $1 spent on everything.

Then, points earned with the Rmoi RBC Visa Credit Card AND by swiping the Moi Card at the checkout of participating stores will be:

• 1 additional Moi point for every $1 spent at Metro, Première Moisson and Brunet in Quebec
• 1 additional Moi point for every $1 spent at Jean Coutu stores in Quebec, Ontario and New Brunswick.

Then, for other expenses charged to the account:

• 2 Moi points per $1 restaurant purchase, gas and electric vehicle charging

For example, for a qualifying purchase of $10 at :

• Metro = 10 base points with the Moi membership card + 10 points with the moi RBC Visa Credit Card = 20 Moi points
• Super C = 0 base points + 10 base points with the moi RBC Visa Credit Card = 10 Moi points

At RONA, Réno-Dépot or Lowe’s, pay for your purchase with the moi RBC Visa Credit Card and receive a statement credit. The credit will appear on the account statement and can be as high as 10% on the first $250 of eligible purchases. In addition, there will be a credit of up to 5% on the next $1,250 in purchases.

What’s more, the moi RBC Visa Credit Card lets you link up with the Petro-Points membership card to save 3 cents a litre on gas and earn 20% more Petro-Points at Petro-Canada.

We are watching closely for the arrival of this new program and the first points promotions! This new Moi program looks set to compete with other major grocery and drug store programs such as Scene+ and PC Optimum.

For Metro’s first flyer with the Moi program, the promotions are eerily similar to those of IGA and the Scene+ program. The same specials for member prizes and bonus point counts are available in the flyer this week.

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