Metro grocery stores in Ontario switch from AIR MILES to the Moi program

To the point Metro grocery stores in Ontario will join Moi Rewards, like Metro grocery stores in Quebec, abandoning the AIR MILES program.

Metro in Ontario and Food Basics under the Moi Rewards program

Metro and Food Basics grocery stores in Ontario have been linked to the AIR MILES program since 1997.

In Quebec, Metro grocery stores have been linked to the Metro et Moi program since 2010. Then, on May 25, 2023, the program changed its name to Moi and added the Jean Coutu, Super C, Brunet and Première Moisson banners.

Today, METRO inc. announced that its Metro and Food Basics grocery stores in Ontario will join Moi Program by the end of 2024. It will be called Moi Rewards.

Their partnership with AIR MILES will therefore be terminated. We don’t have a precise date at the moment, and this article will be updated when it is known.

What’s more, the Thunder Bucks program (Metro’s loyalty program valid only in the Thunder Bay region of Ontario) will also come to an end later this year, to make way for Moi Rewards.

Until then, AIR MILES will continue to be offered as usual at Metro stores in Ontario, and Thunder Bucks will continue to be offered at Metro stores in Thunder Bay.

How the Moi et Moi Rewards program works

At present, there are over 2.5 million Moi members in Quebec.

In today’s announcement, there were no details on the accumulation of Moi Rewards points. But if we have to guess, we think it’s likely to be the same as in Quebec.

Food Basics in Ontario is the equivalent of Super C in Quebec, so it should probably have the same type of points earnings. We will update this list as soon as it becomes available:

  • Metro in Quebec: 1 Moi point = $1 on purchases before taxes
  • Metro in Ontario: Like Metro in Quebec?
  • Food Basics: Like Super C?
  • Super C: No base points to earn. Points will be accumulated on the basis of targeted products and personalized offers.
  • Jean Coutu: 1 Moi point = $1 on purchases before taxes
  • Brunet: 1 Moi point = $1 on purchases before taxes
  • Première Moisson: 1 Moi point = $1 on purchases before taxes

Additional points will also be offered for personalized offers, specific products in store and contests to members. In addition, special prices on certain items are available only to Moi members.

A credit card is associated with the Moi / Moi Rewards program: the moi RBC Visa Credit Card.

Bottom Line

This change was easy to foresee, as Metro had to manage 3 loyalty programs in its banners, in 2 different provinces. It will now be easier for them to bring everything together under a single program.

On the other hand, the AIR MILES program is losing its last grocery partner. However, in recent months, he has found other ways to compensate, such as with AIR MILES receipts. Then, yesterday, he announced the addition of Costco, SAQ, LCBO to earn miles faster in another way.

Find out more about the Moi program :

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Caroline Tremblay
I'm Caroline, a loyalty program specialist! I use my points to travel more often and at a lower price with my spouse and our two children. I'm passionate about writing about the latest rewards news and how to put more points in your pocket.

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