Moi program launched in Metro grocery stores in Ontario

Updated Oct 29, 2024
Metro-MOI-Ontario-2400×1260
To the point The Moi program will be officially launched in Ontario on October 24, 2024, with RBC Avion Rewards as lead partner.

Metro in Ontario and Food Basics under the Moi Rewards program

Metro and Food Basics grocery stores in Ontario had been linked to the AIR MILES program since 1997. This partnership came to an end on July 21, 2024, the last day AIR MILES Collectors could redeem and collect miles.

Today, METRO inc. announced that its Metro and Food Basics grocery stores in Ontario will join the Moi Rewards program on Thursday, October 24. It will be called Moi Rewards.

In Quebec, Metro grocery stores have been linked to the Metro et Moi program since 2010. Then, on May 25, 2023, the program changed its name to Moi and added the Jean Coutu, Super C, Brunet and Première Moisson banners.

What’s more, the Thunder Bucks program (Metro’s loyalty program valid only in the Thunder Bay region of Ontario) will also come to an end later this year, to make way for Moi Rewards.

Partnership between RBC Avion Rewards and Moi Rewards

Ontario residents only can link an eligible RBC card to their Moi Rewards membership card. These cards have not yet been specified.

In your RBC Online Banking profile, enter your Moi Rewards membership number (or alternatively, sign up on the Moi page first). After making your purchase, it may take approximately 2 business days before you see your Moi points.

Members can earn 1 additional Moi point for every $2 in eligible purchases, but there must be a minimum spend. So every time you store at Moi stores in Ontario, you’ll earn :

  • At Metro and Food Basics, if you spend at least $60: 1 additional Moi point for every $2 spent;
  • At Jean Coutu, if you spend at least $40: 1 additional Moi point for every $2.

How the Moi et Moi Rewards program works

Here’s how Moi points are earned in Quebec compared to the Moi Rewards program in Ontario:

  • Metro in Quebec: 1 Moi point per $1 on purchases before taxes
  • Metro in Ontario: 1 Moi point per $3 on pre-tax purchases
  • Food Basics: No base points to earn. Points will be earned on the basis of targeted products and personalized offers.
  • Super C: No base points to earn. Points will be earned on the basis of targeted products and personalized offers.
  • Jean Coutu in Quebec: 1 Moi point per $1 on purchases before taxes
  • Jean Coutu in Ontario: 1 Moi point per $3 on purchases before taxes
  • Brunet (not available in Ontario): 1 Moi point = $1 on pre-tax purchases
  • Première Moisson (not available in Ontario): 1 Moi point = $1 on pre-tax purchases

Additional points will also be offered for personalized offers, specific products in store and contests to members. In addition, special prices on certain items are available only to Moi members. The redemption rate of 500 points for a $1 discount is still the same.

So if you have an eligible RBC credit or debit card linked to your Moi Rewards member account and you make an eligible purchase of $60 at Metro in Ontario, you’ll get :

  • 20 base Moi Rewards points (1 point/$3 spent)
  • 30 Moi Rewards points when you link your RBC card to Moi (1 point/$2 spent)

For a total of 50 Moi Rewards points on a $60 purchase.

The Moi rewards program has a credit card associated with it in Quebec and New Brunswick: the RBC Visa Credit Card.

Bottom Line

This change was easy to foresee, as Metro had to manage 3 loyalty programs in its banners, in 2 different provinces.

All the same, the Moi program is a little less lucrative and a little more complicated in Ontario than in Quebec and New Brunswick. It remains to be seen whether personalized offers will compensate for this.

On the other hand, the AIR MILES program has lost its last grocery partner. However, in recent months, it has found other ways to earn, such as with AIR MILES Receipts and theaddition of Costco, SAQ and LCBO to earn miles faster in other ways.

Find out more about the Moi program :

Come to discuss that topic in our Facebook Group!
Caroline Tremblay

Caroline Tremblay

Caroline Tremblay
I'm Caroline, a loyalty program specialist! I use my points to travel more often and at a lower price with my spouse and our two children. I'm passionate about writing about the latest rewards news and how to put more points in your pocket.
All posts by Caroline Tremblay

Suggested Reading

Receive our newsletter every week!

Savings are here:

Milesopedia