Metro and Food Basics grocery stores in Ontario had been linked to the AIR MILES program since 1997. This partnership came to an end on July 21, 2024, the last day AIR MILES Collectors could redeem and collect miles.
Today, METRO inc. announced that its Metro and Food Basics grocery stores in Ontario will join the Moi Rewards program on Thursday, October 24. It will be called Moi Rewards.
In Quebec, Metro grocery stores have been linked to the Metro et Moi program since 2010. Then, on May 25, 2023, the program changed its name to Moi and added the Jean Coutu, Super C, Brunet and Première Moisson banners.
What’s more, the Thunder Bucks program (Metro’s loyalty program valid only in the Thunder Bay region of Ontario) will also come to an end later this year, to make way for Moi Rewards.
Ontario residents only can link an eligible RBC card to their Moi Rewards membership card. These cards have not yet been specified.
In your RBC Online Banking profile, enter your Moi Rewards membership number (or alternatively, sign up on the Moi page first). After making your purchase, it may take approximately 2 business days before you see your Moi points.
Members can earn 1 additional Moi point for every $2 in eligible purchases, but there must be a minimum spend. So every time you store at Moi stores in Ontario, you’ll earn :
Here’s how Moi points are earned in Quebec compared to the Moi Rewards program in Ontario:
Additional points will also be offered for personalized offers, specific products in store and contests to members. In addition, special prices on certain items are available only to Moi members. The redemption rate of 500 points for a $1 discount is still the same.
So if you have an eligible RBC credit or debit card linked to your Moi Rewards member account and you make an eligible purchase of $60 at Metro in Ontario, you’ll get :
For a total of 50 Moi Rewards points on a $60 purchase.
The Moi rewards program has a credit card associated with it in Quebec and New Brunswick: the RBC Visa Credit Card.
This change was easy to foresee, as Metro had to manage 3 loyalty programs in its banners, in 2 different provinces.
All the same, the Moi program is a little less lucrative and a little more complicated in Ontario than in Quebec and New Brunswick. It remains to be seen whether personalized offers will compensate for this.
On the other hand, the AIR MILES program has lost its last grocery partner. However, in recent months, it has found other ways to earn, such as with AIR MILES Receipts and theaddition of Costco, SAQ and LCBO to earn miles faster in other ways.
Find out more about the Moi program :
Savings are here: