moi

Updated May 8, 2026
moi
Loyalty program moi
Posts All posts on moi
Cards
Website moi
Customer Service 1-866-595-5554
Points Value
CAD
0.80¢
What is the value of your points?
Value
CAD
$400

The loyalty program moi (formerly known as metro&moi) competes with other grocery loyalty programs such as IGA’s Scene+ or Maxi’s PC Optimum.

Metro, Jean Coutu, Super C, Brunet and Première Moisson participate in this new MOI program.

It’s easy to use because it’s a rebate of dollars that can only be reinvested on groceries at any participating Métro, Jean Coutu, Super C, Brunet and Première Moisson stores.

With the best credit card, you can do double dip and earn points faster.

Join the moi program and activate your card

Joining takes three steps and finishes online. Two paths lead to the same account: signing up directly on programmemoi.ca, or picking up a card in store and linking it afterwards.

Sign up online in three steps

  1. Create your login: it becomes your single sign-in for Metro, Jean Coutu, Super C and Brunet.
  2. Create your card by choosing the “Create a new card” option.
  3. Complete your profile and accept the program terms.

Complete a membership started in store

The card handed to you at the checkout works from your first purchase. The complete your membership page links it to an account. That step opens up personalized coupons and your balance online.

The 250-point bonus for new members

New members get a 250-point coupon, worth $2 in rewards. The account has to be created within four weeks of the first use of the card. The coupon is then added from the account or the banner’s app.

Earning moi points

The first 500 “Moi” points earned earn $4 in rewards, and each additional 125 points earns an additional $1.

The value of a Métro point is evaluated at 0.8 cent (0.8%), which places it in the average range of regular point currencies on eligible grocery products. We can say that 100 MOI points has a value of 80 cents.

In comparison, IGA gives a 1% return by converting Scene+ points into dollars (1,000 points = $10 discount at checkout).

Every pre-tax dollar spent equals 1 MOI point at Metro, Jean Coutu, Brunet and Première Moisson.

Bonus points are also offered every week during promotions on various items in store and are accumulated on your bill upon purchase. In addition to this, you will find personalized coupons on the mobile application.

You can earn bonus points in four different ways:

  1. On specific products identified in the store or in the flyer.
  2. On specific quantities of products identified in the store or in the flyer.
  3. Through promotional offers and coupons, such as “Get 20 bonus points with any total purchase of $75 or more”.
  4. With special multiplier offers available on coupons, such as “Double your points with any total purchase of $75 or more”.

These different options allow you to accumulate bonus points in the Moi program.

Do you earn moi points at Super C?

At Super C, the moi card opens up personalized coupons and reward redemption from 500 points. It works at the checkout, and the balance you built elsewhere spends normally there.

Earning 1 point per dollar, on the other hand, runs at Metro, Jean Coutu, Brunet and Première Moisson. Section 12 of the program terms carves this out: points accrue at participating banners, except where a participating banner is not authorized to award them. On programmemoi.ca, the footnote attached to earning states that it does not apply at Super C.

How do I redeem and use Moi points?

When you reach a minimum of 500 points ($4), you can redeem them at any participating store to reduce your shopping bill.

All you need to do is ask the person at the checkout or self-service checkout when you pay.

The interest of shopping at Metro also lies in the fact that the store accepts American Express credit cardswhose American Express Cobalt™ Card or the Scotiabank Gold American Express® Card that offer 5 times points per dollar spent in grocery stores.

An interesting possibility to “double dip”.

Mobile App

It’s easy to find on the Moi website or mobile app:

  • your points balance and transaction history
  • your history and total rewards earned since joining
  • customized coupons: simply add the ones you want from the selection offered and show your digital card at the checkout to apply them
  • a personalized flyer to enjoy promos customized to your taste
  • a feature that allows you to see frequently purchased products, grouped in a list called “the essentials”.

moi Credit Card

RBC is the issuing bank for the moi RBC Visa Credit Card.

Credit card for groceries

Here are the credit cards we recommend for grocery shopping:

Frequently asked questions about moi

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