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Grocery Store Savings: Reward Program Comparison

To the point Here's how each grocery rewards program compares and works, so you know which one is best for you!

Save at the grocery store - Programs and store brands

There are several supermarket brands, with different loyalty programs. But at the end of the day, it’s all about the food giants. Here’s a summary:

Programme-Supermarche

Save at the grocery store - MOI Card at Metro and Super C

The Metro&moi program became MOI on May 25, 2023. Since May 25, 2023, points can be earned and redeemed at the following locations:

  • Metro (in Quebec only)
  • Jean Coutu
  • Super C
  • Brunet
  • and Première Moisson
Save at the grocery store

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Basic accumulation at Metro for MOI card members

Even though the Metro&moi loyalty card has changed its name to MOI, accumulation and redemption are similar at Metro, Première Moisson, Jean Coutu and Brunet.

Earning rate
basic 1 point per dollar
(all banners excluding Super C)
offers By specific product via application and circular
(all banners including Super C)
Redeem 125 points = $1 (minimum 500 points = $4)
Value 1 point = $0.008 or 0.8% return
Credit card moi RBC Visa Credit Card
Metro et moi points

In the case of Super C, there is no earning based on spending, so the way to earn points is with personalized offers from mobile applications.

With the MOI program, points can be redeemed at any time, as long as you have at least 500 points in the bank, at any of the stores included in the program.

Coupons with bonus points are also available on the Metro app and website.

Metro et moi

Earning with a credit card

To coincide with the launch of the new MOI program, a co-branded RBC and MOI card was introduced: the RBC Visa moi Card.

Save at the grocery store - PC Optimum at Maxi

PC Optimum loyalty card points can be earned at the following grocery stores:

  • Maxi
  • Provigo
  • Loblaws
  • No Frills
  • Real Canadian Superstore
  • Cliquez & Ramassez / Click & Go

1,000 PC Optimum points earn $10 off at checkout. It’s simply a 1% return ($10 divided by 1,000).

Basic accumulation

There is no basic grocery accumulation at Maxi, but there is at Shoppers Drug Mart at a rate of 15 points per dollar spent.

So, points are accumulated at Maxi through :

  • Customized offers
  • Special offers and events in store
  • Product Promotions

They change weekly and can be found on the PC Optimum application and in the member profile on the PC Optimum website.

Special offers may be based on the amount spent at Maxi.

Promotion PC Optimum Maxi

Or there will be an instant discount when you swipe your PC Optimum loyalty card at checkout.

PC Optimum Maxi rabais produit

PC points can also be earned by purchasing specific products. Please read our full review of the PC Optimum program here.

PC Optimum produits points boni

Earning with a credit card

The PC Financial World Elite Mastercard earns 30 PC Optimum points for every dollar spent at Maxi. With this PC Optimum credit card, even if there were no bonus points at Maxi, a $100 grocery purchase would earn 3,000 PC Optimum points ($3 value). The return is, therefore, 3%.

By the way, I had done an example of point accumulation in an article on the best combinations of rewards programs and credit cards. The promotions and bonus points for a grocery store at Maxi had brought me 26% in return !

If I had used the President’s Choice World Elite Mastercard Financial Services, it wouldn’t really have given me a better discount on my purchase (only 3% more).

It was the National Bank’s World Elite Mastercard® and the BMO® CashBack® World Elite®* Mastercard®*that gave me the most, with an additional 5%.

Check out the best credit cards for grocery shopping.

Save at the grocery store - Scene+ at IGA

The Scene+ loyalty card is not just for movies and popcorn anymore! It is now on the supermarket scene across Canada and includes the following grocery stores:

  • IGA
  • Voilà by IGA / by Sobeys / by Safeway
  • Rachelle-Bery
  • Les Marchés Tradition
  • Sobeys and Safeway
  • Foodland, FreshCo and Chalo! Freshco
  • Co-op
  • and Thrifty Foods

1,000 Scène+ points deduct $10 from your bill at checkout ( 1% return).

Basic accumulation

There is no basic accumulation. It is therefore difficult to assess the exact value of this program.

Scene+ points will be accumulated through :

  • Personalized offers on the IGA application
  • Special offers or events in store
  • Product Promotions
Offre personnalisee Scene

Offers change weekly and are available on the member’s profile on the IGA app. This is the same way Maxi and PC Optimum points work.

At IGA, there are all types of promotions, like this special coupon below.

$ 100 in purchases earns 1,000 bonus points ($10 value or a 10% return). Then, 400 Scene+ points are given with a minimum purchase of $50 ($4 value or 8%).

promo

Then there are offers to purchase specific products.

Here, 100 Scene+ points ($1 value) with the purchase of 2 boxes of soft bars costing $5.98 total. It’s like $4.98 for the 2 boxes.

Points scene

Having the Scene+ loyalty card at IGA also allows you to get a discount on products.

prix membre
Save at the grocery store

Would you like to save money at the grocery store? Are you wondering about your credit card? Sign up for our free weekly newsletter to get tips and never miss a promotion!

And join our private Facebook group to discover tips from other members of the Milesopedia community!

Accumulation with a Scene+ credit card and IGA offers

The best Scene+ credit card for the Scene+ loyalty card is the Scotiabank Gold American Express® Card. It earns 6 points per dollar charged on the card ! It is the best accumulation in Canada in grocery stores.

So, a spend of only $167 (1,000 points divided by 6 points) on this credit card earns a $10 discount at checkout.

Let’s go back to this week’s Scene+ promotion at IGA, where a $100 grocery spend earns 1,000 points.

promo

The Scotiabank Gold American Express® Card would give an additional 600 Scene+ points (6 points X $100).
The grand total would be 1,600 points earned, worth $16 or 16% off!

What’s more, every week, Scene+ offers targeted deals that let you earn even more Scene+ points when you buy specific products at IGA grocery stores. These extra points offers must be checked and activated in the IGA mobile application.

Save at the grocery store - Loyalty program summary

Bottom Line

It’s easier to predict the point accumulation of the Moi program, with its fixed base accumulation. But it is one of the least profitable for its customers.

Those of the PC Optimum and Scene+ programs vary. They have the opportunity to give many more points. This will depend on the weekly promotions and the type of products purchased by the member.

But depending on the weekly offers, the member could earn an extremely advantageous return during a given week but be at zero the following week.

Even so, depending on your region, your habits and your nearest favourite grocery store, there are ways to get the most out of each reward program.

Save at the grocery store

Would you like to save money at the grocery store? Are you wondering about your credit card? Sign up for our free weekly newsletter to get tips and never miss a promotion!

And join our private Facebook group to discover tips from other members of the Milesopedia community!

When's the next Metro reward?

Now you don’t have to wait until the next quarter to get your Metro rewards cheque! All you need is at least 500 MOI points in your MOI member account.

How do I become an IGA member?

IGA’s loyalty program is Scene+.

Future Scène+ members can go to the Courtesy Counter at IGA to pick up a physical card and a registration form.

Another way is to apply online and obtain a virtual card automatically.

How can I see my Moi points?

Check the bottom of your invoice or your member profile on the MOI program page.

How and where do I get a Scene+ card?

Go to the Courtesy Counter at IGA to obtain a physical card and a registration form.

Another way is to apply online or on the IGA mobile application and get a virtual card automatically.

Come to discuss that topic in our Facebook Group!
Caroline
I'm Caroline, a loyalty program specialist! I use my points to travel more often and at a lower price with my spouse and our two children. I'm passionate about writing about the latest rewards news and how to put more points in your pocket.

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