Our semi-annual estimate of the value of Reward Points in Canada

Updated Sep 1, 2024
points value

Update: February 1, 2024

You can use your reward points in a variety of ways, depending on the terms and conditions of each reward program:

Naturally, the best value will be obtained for what the reward program was made for, for example:

  • An airline loyalty program will generally offer better value for airline tickets than for merchandise
  • A hotel group loyalty program will generally offer better value for hotel nights than for gift cards

Thus, the value will vary greatly from person to person depending on its use.

Our valuation calculation

Reward points value

We have established a valuation of the reward point in cents for each loyalty program. You will find the valuation of each program below.

First-year value

For all credit card offers, we estimate the value of the welcome offer (bonus, annual fee rebate) in the first year, plus the value of the rewards earned based on your purchases entered in the calculator for the 6 categories:

  • Groceries
  • Gas/Transit
  • Dining
  • Travel
  • Bills
  • Other purchases

First Year Net Value = Welcome Bonus Value + Benefits (annual credit, lounge) + Rewards earned First-Year Annual Fee

Value of subsequent years

For the value of subsequent years, we consider the earned rewards based on your purchases indicated in the calculator and any benefits offered.

Net Value in subsequent years = Rewards earned + Benefits (annual credit, lounge) Annual fee

VIP lounges:

For credit cards with airport lounge visits, this benefit is calculated as follows:

  • 1 access = $40
  • Unlimited access = $400 (the value of 10 annual visits)

Credit cards with annual fee

Financial Institutions

American Express - Membership Rewards

The American Express Membership Rewards program offers the most flexible points in Canada. You can use them in a variety of ways: purchase airline tickets, transfer to multiple airline or hotel loyalty programs, account credit, purchase merchandise, gift cards, etc.

Since this program is generally intended for travellers, the best use will be for obtaining airline tickets or transferring points to loyalty programs like Aeroplan. This explains the averafe value of 1.7¢ per point.

Redemption Value
Fixed reward chart for flights 2.0¢ / point
Transfer to Aeroplan 2.0¢ / point
Transfer to British Airways Executive Club 1.7¢ / point
Transfer to Asia Miles 1.5 ¢ / point
Transfer to Marriott Bonvoy 1.08 ¢ / point
Statement credit for any purchase 1.0 ¢ / point
Gift Cards 0.7¢ / point
Merchandise 0.7¢ / point
Average value 1.7¢ / point

BMO - BMO Rewards

The BMO Rewards program offers points that can be used in a variety of ways: travel purchases, investment products, account credit, merchandise purchases, gift cards, experiences.

Since this program is generally intended for travellers, the best use will be for travel (flights, hotels, cruises, car rentals). This explains the average value of 0.67¢ per point.

Redemption Value
Travel 0.67 ¢ / point
BMO Investment Products 0.67 ¢ / point
Experiences 0.62 ¢ / point
Gift Cards 0.54 ¢ / point
Merchandise 0.50 ¢ / point
Statement credit 0.33 ¢ / point
Average value 0.67 ¢ / point

NBC - NBC À la carte Rewards

The NBC À la Carte Rewards program offers points that can be used in a variety of ways: travel purchases, investment products, account credit, merchandise purchases and gift cards.

Since this program is generally for travelers, one of the best uses will be for buying travel products (airline tickets, hotels, Airbnb, cruises, car rentals, etc.). This explains the average value of 0.9¢ per point.

Redemption Value
Travel with Plan à la Carte NBC 1¢ / point
Trips booked and paid for with the card (from 55,000 points) 0.91¢ / point
Trips booked and paid for with the card 0.83 ¢ / point
Investment products NBC 0.83 ¢ / point
Gift Cards 0.78 ¢ / point
Merchandise 0.60 ¢ / point
Statement credit 0.40 ¢ / point
Average value 0. / point

CIBC - Aventura

The CIBC Aventura Program offers points that can be used in a variety of ways: travel purchases, auctions, investment products, account credit, merchandise purchases, gift cards, experiences.

Since this program is generally intended for travelers, one of the best uses will be when buying travel products, especially airline tickets. This explains the average value of 1.2¢ per point.

Redemption Value
Fixed reward chart for flights 2.3 ¢ / point
Trips booked and paid for with the card 1¢ / point
Donations 1¢ / point
CIBC Investment Products 0.83 ¢ / point
Gift Cards 0.71 ¢ / point
Merchandise 0.71 ¢ / point
Statement credit 0.63 ¢ / point
Average value 1.2 ¢ / point

Desjardins - Bonusdollars

The Desjardins Bonusdollars program offers points that can be used in a variety of ways: travel purchases, investment products, account credit, merchandise purchases, gift cards, experiences.

This program is simple, making it easy to exchange 1 Bonusdollars for $1. This explains the average value of $1 per point.

Redemption Value
Trips booked and paid for with the card 1 $ / point
Desjardins investment products 1 $ / point
Donations 1 $ / point
Entertainment 1 $ / point
Gift Cards 0.96$ / point
Merchandise 0.90 $ / point
Average value 1 $ / point

MBNA - MBNA Rewards

The MBNA Rewards program offers points that can be used in a variety of ways: travel purchases, account credits, merchandise purchases, gift cards.

Since this program is generally intended for travelers, the best use will be for purchasing travel products (airline tickets, hotels, Airbnb, cruises, car rentals). This explains the average value of 1¢ per point.

Redemption Value
Trips booked and paid for with the card 1¢ / point
Gift Cards 0.92 ¢ / point
Merchandise 0.88 ¢ / point
Statement credit 0.83 ¢ / point
Average value 1¢ / point

RBC - RBC Rewards

The RBC Rewards program offers flexible points. You can use them in a variety of ways: travel purchases, transfers to multiple airline loyalty programs, account credits, merchandise purchases, gift cards, etc.

Since this program is generally for frequent flyers, the best use will be for booking flights or transferring points to loyalty programs such as British Airways Executive Club. This explains the value of 1. 6¢ per point.

Redemption Value
Fixed reward chart for flights 2.3 ¢ / point
Transfer to British Airways Executive Club 1.7¢ / point
Transfer to Asia Miles 1.5 ¢ / point
Transfer to American AAdvantage 1.5 ¢ / point
Trips booked and paid for with the card 1¢ / point
Transfer to WestJet Rewards 1¢ / point
Transfer to HBC Rewards 1¢ / point
Donations 1¢ / point
RBC Investment Products 0.8 ¢ / point
Merchandise 0.75 ¢ / point
Gift Cards 0.7¢ / point
Statement credit 0.58 ¢ / point
Average value 1. / point

For credit cards that do not allow points to be transferred to other programs, the value is per point.

Scotia - Scene+

The Scene+ program offers points that can be used in a variety of ways: travel purchases, donations, account credit, merchandise purchases, gift cards and experiences.

Since this program is generally for travelers, one of the best uses will be for buying travel products (airline tickets, hotels, Airbnb, cruises, car rentals, etc.). This explains the average value of 1¢ per point.

Redemption Value
Trips booked and paid for with the card 1¢ / point
Merchandise (Best Buy, Apple) 0. / point
Gift Cards 0.74 ¢ / point
Donations 0.74 ¢ / point
Statement credit 0.70 ¢ / point
Experiences 0.60 ¢ / point
Average value 1¢ / point

TD - TD Rewards

The TD Rewards program offers points that can be used in a variety of ways: travel purchases, education, account credit, merchandise purchases and gift cards.

Since this program is generally intended for travelers, one of the best uses will be for purchasing travel products (airline tickets, hotels, cruises, car rentals, etc.). This explains the value of 0. 5¢ per point.

Redemption Value
Travel through Expedia for TD 0.5 ¢ / point
Trips booked and paid for with the card 0.4 ¢ / point
Education Products 0.4 ¢ / point
Gift Cards 0.25 ¢ / point
Statement credit 0.25 ¢ / point
Merchandise 0.22 ¢ / point
Average value 0.5 ¢ / point

Airlines

Air Canada - Aeroplan

Aeroplan is Air Canada’s loyalty program. You can use your points in many ways: purchase airline tickets, merchandise, gift cards, etc.

As this program is intended for air travellers, the best use will be for purchasing airline tickets. This explains the value of2¢ per point.

Redemption Value
Flights (Business Class, First Class) > 6 ¢ / point
Flights (Short-haul) 4 ¢ / point
Flights (Medium-haul) 3 ¢ / point
Airline ticket (Long-haul) 2 ¢ / point
Gift cards (Air Canada) 1¢ / point
Car rentals 0. / point
Air Canada Vacation Packages 0.83 ¢ / point
Hotels 0.80 ¢ / point
Gift Cards 0.7¢ / point
Merchandise 0.7¢ / point
Average value 2 ¢ / point

Alaska Airlines - Alaska Mileage Plan

The Alaska Mileage Plan is Alaska Airlines’ frequent flyer program. You can use your points in a variety of ways: purchase airline tickets, hotels, magazine subscriptions, etc.

As this program is intended for air travellers, the best use will be for purchasing airline tickets. This explains the value of2¢ per point.

Redemption Value
Flights (Business Class, First Class) > 7 ¢ / point
Magazine subscriptions 5 ¢ / point
Flights (Short-haul) 4 ¢ / point
Flights (Medium-haul) 3 ¢ / point
Airline ticket (Long-haul) 2 ¢ / point
Hotels 1¢ / point
Average value 2 ¢ / point

British Airways - Executive Club

The British Airways Executive Club is the British Airways frequent flyer program. You can use your miles in a variety of ways: purchase airline tickets, purchase merchandise, gift cards, etc.

As this program is intended for air travellers, the best use will be for purchasing airline tickets. This explains the averafe value of 1.7¢ per point.

Redemption Value
Flights (Business Class, First Class) > 5 ¢ / point
Flights (Short-haul) 3 ¢ / point
Flights (Medium-haul) 2 ¢ / point
Airline ticket (Long-haul) 1¢ / point
Car rentals 0.8 ¢ / point
Hotels 0.7¢ / point
Gift Cards 0.5 ¢ / point
Merchandise 0.5 ¢ / point
Average value 1.7¢ / point

Cathay Pacific - Asia Miles

Asia Miles is Cathay Pacific’s frequent flyer program. You can use your miles in a variety of ways: purchase airline tickets, purchase merchandise, gift cards, etc.

As this program is intended for air travellers, the best use will be for purchasing airline tickets. This explains the average value of 1.5¢ per point.

Redemption Value
Flights (Business Class, First Class) > 5 ¢ / point
Flights (Short-haul) 2 ¢ / point
Flights (Medium-haul) 1.5 ¢ / point
Airline ticket (Long-haul) 1¢ / point
Hotels 0.8 ¢ / point
Merchandise 0.5 ¢ / point
Average value 1.5 ¢ / point

WestJet - WestJet Rewards

WestJet Rewards is WestJet’s loyalty program. You can use your WestJet dollars to purchase airline tickets or vacation packages.

This program is simple: 1 WestJet Dollar = $1. The average value is therefore $1 per point.

Redemption Value
Flights 1 $ / point
Holiday packages 1 $ / point
Average value 1 $ / point

Hotels

Best Western - Best Western Rewards

Best Western Rewards is Best Western’s loyalty program. You can use your points in many ways: hotel reservations, merchandise purchases, transfers to airline loyalty programs, gift cards, etc.

As this program is for travelers, the best use will be to book hotel nights. This explains the average value of 0.8¢ per point.

Redemption Value
Hotel nights 0.8 ¢ / point
Best Western gift cards 0.59 ¢ / point
Gift Cards 0.55 ¢ / point
Transfer to Aeroplan 0.5 ¢ / point
Transfer to AIR MILES 0.28 ¢ / point
Average value 0.8 ¢ / point

Hilton - Hilton Honors

Hilton Honors is Hilton’s loyalty program. You can use your points in a variety of ways: hotel reservations, car rentals, transfers to airline loyalty programs.

As this program is for travelers, the best use will be to book hotel nights. This explains the average value of 0.6¢ per point.

Redemption Value
Hotel nights 0.7¢ / point
Transfer to Aeroplan 0.25 ¢ / point
Car rentals 0.2 ¢ / point
Average value 0.6 ¢ / point

Marriott - Marriott Bonvoy

The Marriott Bonvoy program is Marriott hotels’ loyalty program. You can use your points in a variety of ways: hotel reservations, transfers to airline loyalty programs, vacation packages, merchandise, gift cards, airline tickets or car rentals.

As this program is for travelers, the best use will be to book hotel nights. This explains the average value of 0.9¢ per point.

Redemption Value
Hotel nights 0. / point
Transfer to airline partners 0.8 ¢ / point
Flights 0.4 ¢ / point
Merchandise 0.35 ¢ / point
Gift Cards 0.35 ¢ / point
Car rentals 0.1 ¢ / point
Average value 0. / point

Other programs

AIR MILES

The AIR MILES program is one of the best known programs in Canada. You can use your DREAM miles for airfare, car rentals, theme park or show tickets, hotels, vacation packages or merchandise. You can use your CASH rewards for cash back.

The program has undergone several changes in 2021 with the introduction of a dynamic fare structure for flights, adapting to market rates.

Redemption Value
Show ticket 20¢ / DREAM mile
Car rentals 16¢ / DREAM mile
Amusement park tickets 13¢ / DREAM mile
Cash Back (Promotion) 13¢ / CASH mile
Flights 12¢ / DREAM mile
Hotels 12¢ / DREAM mile
Holiday packages 11¢ / DREAM mile
Cash Back 10,5¢ / CASH mile
Airline ticket (Long-haul) 10¢ / DREAM mile
Merchandise 7¢ / DREAM mile
Average value 11.5¢/mile

Canadian Tire - Triangle

Triangle Rewards is Canadian Tire’s loyalty program. You can use your Canadian Tire Money at participating retailers.

The value is simple: $1 Canadian Tire = $1

Redemption Value
Cash Back 1 $ / point
Average value 1 $ / point

President's Choice - PC Optimum

The PC Optimum program is President’s Choice retailers’ loyalty program. You can use your PC Optimum points at participating retailers.

The value is 0.1¢ per point.

Redemption Value
Cash Back 0.1 ¢ / point
Average value 0.1 ¢ / point

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