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Brazil: Salvador de Bahia, the land of happiness

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Brazil: Salvador de Bahia, the land of happiness
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Salvador de Bahia – Historical background

Now the capital of the state of Bahia, Salvador, located in northeastern Brazil, was founded by the Portuguese in 1549 and was Brazil’s first capital until 1763. It is one of the oldest colonial cities in the Americas.

As the cradle of the country, Salvador has been a meeting point for European, African and indigenous peoples. However, this merger did not take place harmoniously, as the city became a hub for slaves to develop sugar cane, tobacco, cocoa, coffee and cotton plantations, or for various jobs (mining, construction, farming, residences, churches), according to the needs of the metropolis and its proximity to Africa.

Nicknamed « Black Rome », Salvador has become Brazil’s black capital, with the largest population of African origin in the country.

Although slavery is part of its history, the city has preserved a fine heritage, part of which is represented by its historic center, built during the Renaissance period and now protected by UNESCO. This is a great heritage of civil, military and religious architecture, dating from the 16th to the 19th centuries.

Salvador is made up of the upper and lower town. The lower town is the port area, which was an asset of the Portuguese empire during the colonial period, thanks to the trade links established with Portugal and the Portuguese colonies in Africa and Asia. Upper Town was the core of the colony and was also where many churches, residences and businesses were located. Goods were transported there by enslaved people.

Salvador de Bahia – Cultural and culinary heritage

The cultural heritage is one of the richest in the country, making Salvador and the state of Bahia unique places. Bahia’s musicians and writers are among the most important in Brazil, and many are internationally renowned, such as Gilberto Gil, Caetano Veloso, Gal Costa, Maria Bethânia, Carlinhos Brown, Ivete Sangalo and João Gilberto, among others.

Bahia’s cuisine has its roots in Portugal and Africa. Often spicy, the typical dishes are a delight for fish and shellfish lovers. The best known are :

  • Bobó de camarão – shrimp, mashed cassava, rice and sauce made with coconut milk, onions, tomatoes and garlic;
  • Feijoada Baiana – stew of black beans, pork, tomatoes, oranges and spices;
  • Vatapá – shrimp stew with coconut milk and cashews;
  • Moqueca – spicy fish stew served with shrimp.
Brazil: Salvador de Bahia, the land of happiness - Groupe de percussion

The best-known part of the historic center is the Pelourinho (little pillory) square, an area where enslaved people were tied to the pillory, to be punished (whipped and beaten) in public.

Interesting fact: Brazil was the last country in the Americas to abolish slavery, in 1888, after more than three centuries of horror.

Brazil: Salvador de Bahia, the land of happiness - Centre historique

Salvador de Bahia – The city’s tourist attractions

Salvador is currently Brazil’s third most populous city. It is considered the country’s second-largest tourist destination and hosts the second-largest Carnival, after Rio de Janeiro.

Thanks to its tropical climate, friendly people, beautiful beaches and Carnival, the state of Bahia is known as the land of happiness. You can read it in the shops and restaurants: Smile, you’re in Bahia!

Brazil: Salvador de Bahia, the land of happiness - Centre historique

The city’s main tourist attractions are:

  • The historic center, with its colonial buildings and Afro-Brazilian cultural expressions such as dance, capoeira, cuisine and music. The sound of drums can be heard throughout the historic center, especially in Pelourinho, the most famous part of the region.
Brazil: Salvador de Bahia, the land of happiness - Place du Pelourinho

Some must-sees in the historic center:

  • Place de la Sé (site of the city’s first cathedral, demolished in 1930);
  • Terreiro de Jesus (cathedral square, near several churches, stores and restaurants);
  • Pelourinho (heart of the historic center, where Salvador’s best-known photos are taken);
  • Foundation of the Jorge Amado House (museum in tribute to Bahia’s greatest writer);
  • Monument to the Fallen Cross (erected in 1999 to celebrate Salvador’s 450th anniversary);
  • Olodum percussion group practices every Sunday and Tuesday.
Brazil: Salvador de Bahia, the land of happiness - Basse-ville
  • The Lacerda elevator, built between 1869 and 1873, links the upper and lower town. Uptown, the view of the elevator and of the Bay of All Saints is an emblematic image of Salvador.
Brazil: Salvador de Bahia, the land of happiness - Église du Saint-Sacrement et escaliers de pénitence

Religious heritage

Salvador has almost 400 Catholic churches and several temples of Afro-Brazilian religions, such as Candomblé. The most famous churches are:

  • Basilica of Notre-Seigneur-de-la-Bonne-fin, the city’s most emblematic church. The famous colorful ribbons that are sold and given away all over town pay homage to Bahia’s patron saint. Wrap them twice around your wrist, make three wishes and three knots. When the ribbon breaks, the wishes will be granted.
  • Church and convent of Saint-François d’Assise;
  • Salvador Cathedral;
  • Church of the Third Order of Mount Carmel;
  • Church of the Blessed Sacrament and its stairs (penitential path);
  • Saint-Benoît Abbey;
  • Church of the Third Order of Penitence of São Domingos
  • Church of Saint-Pierre-des-Ecclésiastiques;
  • Church of the Third Order of Our Lady of the Rosary of the Black People
Brazil: Salvador de Bahia, the land of happiness - Rubans du Seigneur-de-la-Bonne-fin -Bonfim-

Some churches, such as the Church of Our Lord of Bonfim and the Third Order of Our Lady of the Rosary of the Black People, are of great importance to both religions.

Other must-sees

Other tourist attractions:

  • The Tororó dam (artificial lake near the Fonte Nova stadium, where we can see the statues of the Orishas);
  • The Modelo market is located in the lower town, opposite the Lacerda elevator. It’s a great place to buy souvenirs.
  • Barra lighthouse: the current lighthouse, dating from 1839, is the second one to be built on the site. The first was built from clay in 1582, for the expansion of trade and slavery in Bahia.

It’s one of the symbols of the city, along with the Lacerda elevator and the Pelourinho.

Brazil: Salvador de Bahia, the land of happiness - Phare de Barra
  • Christ Mountain: a statue of Christ on a hilltop near the sea. This location offers a beautiful view of the beach and of the Barra lighthouse;
  • Rio Vermelho district: There are several bars and restaurants for those who want to enjoy a night on the town;
  • Enjoy the sunset at Mont-Serrat Fort or Humaitá Point and taste an ice cream at Sorveteria da Ribeira, which offers over 40 flavors, from which many are made from fruits you’ve never heard of;

Beaches

  • Urban beaches visited:
    • Porto da Barra beach, protected by the Bay of All Saints, is the most accessible to tourists and locals alike. This is why it’s so busy, and why there’s so much solicitation from vendors;
    • Barra beach, a little less busy, is already part of the Atlantic Ocean. Caution is advised due to strong currents;
    • Stella Maris beach, further from town, is quieter. There are fewer vendors and the customers are often those from local hotels. The sea is warm and calm at low tide, but you have to be careful at high tide, because of the currents and rocks.

Salvador de Bahia – Plan your trip

Recommendations

This multicultural, musical, colorful, open and welcoming city is also a major metropolis with its own challenges. There’s plenty of police surveillance in the historic center, but it’s always advisable to take safety precautions and use common sense, to avoid problems that could spoil your trip.

To help you feel safe and better understand its rich history, I strongly recommend that you use the services of a guide on your visit. With ours, we were never solicited on the streets and we felt comfortable taking photos and visiting shops and restaurants without feeling threatened or ripped off.

Our guide, found on Tripadvisor, is Edvaldo Gomeia (@edvaldogomeia). Considering the positive feedback, we felt comfortable contacting him. He doesn’t speak French, but must know guides who do.

You can also book tours and guided experiences privately with ToursByLocals or in groups with Civitatis and Viator.

Brazil: Salvador de Bahia, the land of happiness - notre guide

Salvador is a city that can make you feel many kinds of sensations, including a strong culture shock, especially due to the social inequalities. Prepare your mind, be able to say no or to ignore solicitations, pay attention to your surroundings and to what you eat, and it will be possible to enjoy your stay in this city, which is one of the most important ones in Brazil, for all the reasons mentioned above.

Brazil: Salvador de Bahia, the land of happiness - J-aime Salvador

Transportation options include cab, pre-paid cab, Uber, private shuttle, bus and metro.

We used Uber, but the pre-paid cab option can also be a safe option. The bus and metro options are not recommended for tourists, unless it’s really a low-budget trip.

We don’t recommend car rental in Brazil’s major cities, but for those who do go for it, there are several options.

How to get there with points

Salvador is accessible from several Brazilian cities with LATAM (part of the SkyTeam alliance), GOL (accessible with AAdvantage) and Azul (accessible with Aeroplan), as well as a number of regional airlines.

We bought our outward ticket with LATAM (Canada site) and the return ticket with Gol (via Expedia, as we weren’t able to buy directly on their site). It’s also possible to book a direct flight from Montreal to Sao Paulo with Aeroplan points, and then book the flight of your choice in cash (or with points from another program) to Salvador de Bahia.

International airlines offering scheduled flights include: Aerolineas Argentinas, Air Europa and TAP. The international airport (SSA) is 28 km from the city center.

How to pay for your stay with points

There aren’t many international hotels. The majority are Brazilian chain, independent and boutique hotels set in historic houses.

We spent 2 nights in a boutique hotel in the historic center and 3 nights in a beach hotel to relax after walking the cobbled streets of the historic center. The reservations were made with Booking and we used CIBC AventuraMD Visa Infinite* Card points to then get a statement credit.

It’s very hot in Salvador. Be sure to book air-conditioned accommodation.

Annual fee
$0 $139
No annual fee the first year
Our valuation
$859
Milesopedia first-year estimateFirst-year valueWelcome bonus$720Annual fee rebated$139Total$859Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
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The CIBC Aventura® Visa Infinite* Card is one of the best Visa credit cards with travel rewards.

With this offer, get up to $1,900 in value, including a first-year annual fee rebate.

CIBC has an offer with which you can earn up to 60,000 Aventura points:

  • 15,000 Aventura Points when you make your first purchase
  • 30,000 Aventura Points if you spend $3,000 or more in the first 4 monthly statement periods
  • 15,000 Aventura Points if you have at least $5,000 in net purchases posted to your account in the first 4 monthly statement periods

In addition, you can benefit from a rebate on the first year’s annual fee for the primary card holder ($139 value) and up to three authorized users ($50 each).

With this CIBC Aventura Credit Card, you get:

  • 2 points for every $1 spent on travel purchased through the CIBC Rewards Centre
  • 1.5 points for every $1 spent at eligible gas stations, EV charging, grocery stores and drug stores
  • 1 point for every $1 spent on all other purchases

The CIBC Aventura® Visa Infinite* Card also offers:

  • Airport lounges access: Visa Airport Companion Program membership with 4 complimentary visits
  • Reimbursement of NEXUS membership fees ( $160 value)
  • A free Skip+ membership (a $110 first-year value)

The minimum annual income required for this card is $60,000 (personal) or $100,000 (household).

Annual fee

Primary card$139
Additional card$50

Annual income required

Individual$60,000
Household$100,000

Conversion fees

2.5%

Earning rate

  • 1.5xGroceries
  • 1.5xGas & EV
  • 1.5xPharmacy
  • 1xAll spending

Value

1st Year Value$1,148
2nd Year Value$359

Card benefits

Airport lounge access$160

Travel insurance

Travel medical (under 55)Up to $5,000,000 / 15 days
Travel medical (55-64)Up to $5,000,000 / 15 days
Travel medical (65+)Up to $5,000,000 / 3 days
Trip CancellationUp to $1,500
Trip InterruptionUp to $2,000
Delayed BaggageUp to $500
Lost BaggageUp to $500
Flight DelayUp to $500
Hotel BurglaryUp to $2,500
Travel AccidentUp to $500,000

Purchase protection

Purchase ProtectionIncluded
Extended Warranty+1 years
Mobile DeviceUp to $1,000 / 1 years
Auto Rental CollisionUp to $65,000 / 48 days

Water is not drinkable in Brazil, so we recommend buying bottles.

Credit cards are widely accepted, but it’s a good idea to carry some cash. We used the HSBC World Elite® Mastercard®, to save on conversion fees. With this card now discontinued, the Scotiabank Passport Visa Infinite +* Card is an excellent alternative to avoid conversion fees.

Annual fee
$150
Our valuation
$350
Milesopedia first-year estimateFirst-year valueWelcome bonus$350Total$350Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
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With this welcome offer for the Scotiabank Passport Visa Infinite +* Card +* CardMC, you’ll earn 25,000 welcome bonus Scene+ points after charging $2,000 in purchases to your account within the first three months.

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With the Scotiabank Passport Visa Infinite +* Card, you earn 3 points per $1 spent at Sobeys, IGA, Safeway, Foodland and participating Co-ops, and 2 points per $1 spent at other grocery stores, restaurants, eligible entertainment and eligible daily transit. You earn 1 point per $1 on all your other everyday purchases.

These points can be redeemed against any travel purchase at a rate of 1,000 points = $10 (flights, hotels, all-inclusives and even Airbnb), or as cash back with Scene+ at the same rate.

The Scotiabank Passport Visa Infinite +* Card also offers:

  • No fees for foreign currency transactions
  • 6 complimentary airport VIP lounge passes
  • Excellent insurance for your travels and purchases
  • Visa Infinite* Concierge Services

We have named this credit card the Best Credit Card with No Foreign Transaction Fees in 2024, 2025, and 2026.

Annual fee

Primary card$150
Additional card$50

Annual income required

Individual$60,000
Household$100,000

Conversion fees

0%

Earning rate

  • 2xGroceries
  • 2xRestaurants
  • 2xTransit
  • 2xEntertainment
  • 1xAll spending

Value

1st Year Value$650
2nd Year Value$397

Card benefits

Concierge service24/7
Airport lounge access$240

Travel insurance

Travel medical (under 55)Up to $1,000,000 / 25 days
Travel medical (55-64)Up to $1,000,000 / 25 days
Travel medical (65+)Up to $1,000,000 / 3 days
Trip CancellationUp to $1,500
Trip InterruptionUp to $2,500
Delayed BaggageUp to $1,000
Lost BaggageUp to $1,000
Flight DelayUp to $500
Hotel BurglaryUp to $1,000
Travel AccidentUp to $500,000

Purchase protection

Purchase ProtectionIncluded
Extended Warranty+1 years
Auto Rental CollisionUp to $65,000 / 48 days

After visiting Salvador, many people continue on to the north or south coast, but we didn’t, simply because we didn’t have enough time. We’ll certainly do it again, as these picturesque villages are well worth a visit!

Read on with these travel guides to Brazil:

Our featured card

Annual fee
$150
Our valuation
$350
Milesopedia first-year estimateFirst-year valueWelcome bonus$350Total$350Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
Welcome offer
Up to 35,000 points
Ends Nov 1, 2026
Apply Now

on Scotiabank's website

With this welcome offer for the Scotiabank Passport Visa Infinite +* Card +* CardMC, you’ll earn 25,000 welcome bonus Scene+ points after charging $2,000 in purchases to your account within the first three months.

Plus, every year, earn an annual bonus of at least 10,000 Scene+ points when you charge at least $40,000 in purchases to your account. In total, the offer represents up to 35,000 Scene+ points and a value of up to $1,250 in the first year, including rewards, savings on foreign transaction fees and airport lounge access.

With the Scotiabank Passport Visa Infinite +* Card, you earn 3 points per $1 spent at Sobeys, IGA, Safeway, Foodland and participating Co-ops, and 2 points per $1 spent at other grocery stores, restaurants, eligible entertainment and eligible daily transit. You earn 1 point per $1 on all your other everyday purchases.

These points can be redeemed against any travel purchase at a rate of 1,000 points = $10 (flights, hotels, all-inclusives and even Airbnb), or as cash back with Scene+ at the same rate.

The Scotiabank Passport Visa Infinite +* Card also offers:

  • No fees for foreign currency transactions
  • 6 complimentary airport VIP lounge passes
  • Excellent insurance for your travels and purchases
  • Visa Infinite* Concierge Services

We have named this credit card the Best Credit Card with No Foreign Transaction Fees in 2024, 2025, and 2026.

Annual fee

Primary card$150
Additional card$50

Annual income required

Individual$60,000
Household$100,000

Conversion fees

0%

Earning rate

  • 2xGroceries
  • 2xRestaurants
  • 2xTransit
  • 2xEntertainment
  • 1xAll spending

Value

1st Year Value$650
2nd Year Value$397

Card benefits

Concierge service24/7
Airport lounge access$240

Travel insurance

Travel medical (under 55)Up to $1,000,000 / 25 days
Travel medical (55-64)Up to $1,000,000 / 25 days
Travel medical (65+)Up to $1,000,000 / 3 days
Trip CancellationUp to $1,500
Trip InterruptionUp to $2,500
Delayed BaggageUp to $1,000
Lost BaggageUp to $1,000
Flight DelayUp to $500
Hotel BurglaryUp to $1,000
Travel AccidentUp to $500,000

Purchase protection

Purchase ProtectionIncluded
Extended Warranty+1 years
Auto Rental CollisionUp to $65,000 / 48 days

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