AIR MILES and its partnership with Dollarama

To the point The offer between the AIR MILES program and Dollarama runs until March 30, 2024, to give away miles to its members across Canada.

AIR MILES and Dollarama How to earn AIR MILES at Dollarama Other ways to earn AIR MILES Reward Miles Bottom Line

AIR MILES and Dollarama

The AIR MILES program partnered with Dollarama on August 7, 2023 to give away miles to its members. The contract was due to expire on November 6, 2023, but has been extended to March 30, 2024.

It is not possible to collect AIR MILES miles like at Shell or formerly at IGA. But it’s more in the form of its partnership with Mastercard offers and participating retailers.

Between August 7, 2023 and March 30, 2024, AIR MILES Collectors with a Mastercard credit card specially linked to the account will earn 10 bonus miles on a single purchase of $30 or more at Dollarama stores.

At the moment, the same principle applies to other stores, such as Boston Pizza, Sephora and H&M.

Any Mastercard credit card in Canada can be linked to an AIR MILES account. When the Mastercard credit card is registered to the AIR MILES Collector Account, Bonus Miles are awarded according to current AIR MILES offers.

Only one registration is required to link your Mastercard.

How to earn AIR MILES at Dollarama

The following steps are mandatory:

Go to the AIR MILES website to link your Mastercard credit card
Purchase $30 or more at Dollarama with your registered Mastercard credit card by March 30, 2024

There is no need to scan your AIR MILES membership card at the Dollarama cash register.

The limit is one offer per day and per member number.

Bonus miles are also awarded to BMO^® AIR MILES^® Mastercard^®* cardholders.

BMO AIR MILES^® Mastercard^®* cardholders can earn 5x miles on Dollarama purchases until March 30, 2024.

For example, if you link your BMO^® AIR MILES^® World Elite Mastercard and buy $36 at Dollarama, you’ll get :

10 Miles on this purchase of $30 or more
5X miles (instead of standard 1X or 3X) per $12 = 15 miles

For a total of 27 miles (worth about $2.83).

Even if you don’t plan to use this new Dollarama offer, remember to register your Mastercard credit card anyway. You never know.

This type of partnership is temporary and will not result in traditional basic accumulation by scanning the AIR MILES membership card at the Dollarama cash register.

But it’s a start!

Other ways to earn AIR MILES Reward Miles

And don’t forget the new way to collect AIR MILES miles at grocery stores across Canada with AIR MILES Receipts. By scanning a grocery receipt with eligible products, members will earn Reward Miles.

Collectors take a photo of their grocery receipt with the requested products in the AIR MILES mobile application. This must be done within 14 days of purchase to earn Reward Miles.

Bottom Line

The AIR MILES program has had a tough time in recent months. BMO and AIR MILES are trying to revitalize the program by announcing various alternative ways to collect miles.

An AIR MILES representative told us last October that the AIR MILES/Dollarama partnership exceeded their expectations. This is probably why the partnership is often extended.