Our journalist’s position on credit cards is simple: if you need one, you shouldn’t have one, and if you don’t need one, you should have several.
The BMO Bank of Montreal wishes to acquire Air Miles, which was on the verge of bankruptcy. However, this situation had raised doubts about the risk of losing accumulated points. What happens in the event of bankruptcy? On Sans réserve, Jean-Maximilien Voisine, president and founder of Milesopedia, discusses the subject with Luc Ferrandez. Listen to his full explanation…
The Air Miles rewards program, owned by U.S.-based LoyaltyOne, is to be taken over by BMO, the financial institution announced in a press release on Friday morning. This acquisition was proposed by BMO in connection with LoyaltyOne’s Companies’ Creditors Arrangement Act (CCAA) proceedings before the Ontario Superior Court of Justice. The transaction, the amount of which was not disclosed, is subject to court and regulatory approvals. Air Miles Program President Shawn Stewart assures us that this has no impact on members’ Air Miles reward mileage balances or their ability to [en] earn and [en] redeem.. BMO has signalled its intention to strengthen its offer to consumers and businesses in Canadaif it is able to bring the Air Miles business from the U.S. to Canada. Warning signs The pandemic was difficult for Air Miles, explained Milesopedia president and founder Jean-Maximilien Voisine on ICI RDI, because they do business with local businesses where there was no traffic.. The exodus of users, however, had already been underway for several years, Voisine added. In June 2022, Sobeys (IGA), Air Miles’ main partner, announced its intention to withdraw from the program, a decision that takes effect on March 22. Since then, the Milesopedia site has seen more traffic for tips on how to redeem points, its president said. As a result, people are in a hurry to use their points, accelerating the downfall of the Air Miles rewards program, he argued. Other companies such as Jean Coutu, Rona and the LCBO (Ontario’s equivalent of the SAQ ) have also withdrawn from the program. In the case of Jean Coutu, the withdrawal will take effect this spring. Rona and LCBO have left the Air Miles card behind in 2021. There will always be programs. There are about twenty big programs in Canada, so people will have to make choices. explained Jean-Maximilien Voisine. The loyalty program has 10 million active member accounts. BMO and Air Miles have been partners since 1992. With information from The Canadian Press