Press review

Updated Dec 10, 2025

Discover our press review, a selection of the most relevant and recent articles, offering enlightening insights into current trends and in-depth analyses on a variety of topics. Stay informed and engaged with our quality content.

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Milesopedia - a Wikipedia dedicated to credit cards and rewards programs

Marie-Ève Fournier - La Presse

Are you a journalist? Would you like to ask us some questions? Do not hesitate to contact us at media@milesopedia.com!

2025

Are you a travel enthusiast who wants THE best credit card in Canada for comfort, insurance and savings? This article is for you.

Béatrice Roy-Brunet

Do you enjoy collecting reward points on your credit card or with your favourite airline? Whether they’re redeemed for airline tickets, cash back or merchandise, there are several ways to maximize your points.

TVA
Stéphane Desjardins

One in two Canadians do not pay off their balance in full at maturity

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Stéphane Desjardins

This is the time of year when consumers pay off their holiday credit card purchases—many struggle to do so.

Noémie Lincourt

Keep in mind that if you fly or go on road trips a few times a year, it’s definitely worth getting a credit card that lets you earn points and rewards, along with various other benefits. Several options are available on the market, and to guide you, Milesopedia analyzed 255 financial products, including 171 credit cards evaluated based on more than 190 criteria.

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Stéphane Desjardins

Two types of credit or prepaid cards can be used abroad: those in foreign currency and those that convert foreign currency.

Béatrice Roy-Brunet


While a credit card certainly allows you to borrow a pre-approved amount of money, they can also offer a wide range of rewards and benefits if used correctly. Here’s a look at the different ways to make the most of them.

“Some cards truly offer many benefits, whether it’s reward points for travel or cash back,” explains Marie-Ève Leclerc, web content director for the Milesopedia website, which specializes in comparing credit cards and rewards.

2024

Charles-Édouard Carrier

With the cost of air travel soaring and the cost of hotel accommodation soaring, it’s hardly surprising that travelers are looking for ways to save money. And banks, airlines and hotel chains are multiplying their offers to win the loyalty of globetrotters. Here’s a roundup of travel points cards.

The Canadian benchmark for travel points is Milesopedia, a company founded almost ten years ago by Jean-Maximilien Voisine. “It’s like the value of the dollar, there’s a devaluation. So you can’t compare a point in 2010 with a point today. We don’t treat these rewards programs like RRSPs. You have to use your points regularly, because they’re only called upon to do one thing: devalue,” explains the founding president.

Salman Farooqui

Getting a credit card can be easy, but choosing the one that best suits you is much more complicated. Maybe your banker sold you a card with a rewards program, and you accepted it. Maybe you got a basic card years ago and never thought about rewards.

Read the rest of the article (in English)

Evans Bergeron

Marie-Ève Leclerc interview with Evans Bergeron.

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Marie-Ève Fournier

With a bit of skill and discipline, it’s possible to work small miracles with your credit and loyalty cards. Our columnist followed the lessons of a points professional.

Strangely enough, the trick to maximizing your earnings with credit and loyalty cards is to be… unfaithful. But as with love, multiple relationships take time and strategic planning.

Continue reading this article on LaPresse.ca.

Emmanuelle Gril

To access the article, follow this link as well as this one for the overview page.

2023

Karl Rettino-Parazelli

This trick allows front-row comfort to be yours for a quarter of the usual price. A key word to remember: upgrade.

Emmanuelle Gril

To access the article, follow this link as well as this one for the overview page.

Noérmi Lincourt

Are you a student and it’s time to start building your credit? To help you make an informed choice, we compared the best student credit cards according to Milesopedia, a website that presents itself as a leading online reference for credit cards and loyalty programs.

Françoise Goulet-Pelletier

Just because you have bad credit doesn’t mean you can’t improve it. 🤑

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Nicolas Bérubé

Our journalist’s position on credit cards is simple: if you need one, you shouldn’t have one, and if you don’t need one, you should have several.

Stéphane Desjardins

Do I have to change my credit card to benefit from a welcome bonus? Yes, but you have to plan ahead.

Personal finance specialists repeat: keep your oldest credit card to maintain your credit history and avoid having multiple credit cards in your wallet. This way, you preserve your credit rating.

The newspaper
Stéphane Desjardins

Inflation is raging. You might as well use bonus points to pay for groceries. Here are seven of the most generous credit cards.

Reward program points are not RRSPs. With inflation and conditions of use constantly changing, it’s best not to accumulate them.

“During the pandemic, reward programs adapted. As people couldn’t travel, they extended usage to all types of purchases. Most have maintained these conditions,” explains Jean-Maximilien Voisine, founding president of Milesopedia.

Maïlys Kerhoas, Éditrice junior, Narcity Québec

With inflation hitting everyday budgets hard, every deal is worth taking. To make the most of every opportunity to keep more money in your pocket, you can cut your expenses by using the right credit card, there are plenty of reward programs that help you save on groceries or gas, and even on travel!

With smart use of these offers, some people have even saved up to $10,000 to travel the world. Narcity therefore spoke with Jean-Maximilien Voisine, an expert in loyalty programs and credit cards, who is the president and founder of Milesopedia, — a website that compares various banking offers and programs.

Daniel Germain, Les Coops de l'information

CHRONICLE / When I told my colleague in charge of the business section that I was planning to write a piece on credit card churning, he replied: “Great! A consumer theme!

Roxane Léouzon

EXCERPT

At IGA, until June 28, a 750-ml case of strawberries from Quebec is $2.44 for Scene+ cardholders. On the other hand, if you’re unlucky enough not to have one, you’ll have to pay $3.99, or about 60% more. On social networks, some people were outraged to see member and non-member prices appearing in several food banners on fruits, vegetables, condiments and other popular foods.

At the same time, several grocery banners have announced changes to their loyalty programs with great fanfare in recent months. Here are our answers to a few questions on the subject.

What has changed?

Since the end of May, the Moi program, promoted by Metro, has included several other banners belonging to the same company: Super C, Jean Coutu, Brunet and Première Moisson. Each dollar spent earns one point, and each 500 points is redeemable for a $4 discount. The Scene+ card, meanwhile, is being introduced in Sobeys-related stores – IGA, Marchés Tradition and Rachelle-Béry – which are dropping Air Miles. These programs allow you to earn points when you purchase certain products. In both cases, personalized offers are also sent to users.

Loblaw-owned chains such as Provigo and Shoppers Drug Mart have a similar program, using the PC Optimum card. The Milesopedia site offers a detailed comparison of the different formulas.

Martine Letarte

Many rewards credit cards have an annual fee. They can be salty… up to nearly 600 dollars. What if you tried to get rid of it?

Marc-Antoine Côté, Le Quotidien

Jean-Philippe Khazoom has just returned from a trip to Vancouver, for which he spent just a few hundred dollars, as he did for his skiing trip in Western Canada at spring break.

As for Jean-Maximilien Voisine, he and his family flew around the world in business class before the pandemic, free of charge… or almost. They are among the thousands of Quebecers who have become masters in the art of juggling credit card rewards programs, and who travel the globe with their travel points.

The newspaper
Par Stépharne Desjardins, Journal de Montréal

On March 10, BMO announced the acquisition of Air Miles in Canada. What does this mean for consumers?

Par Emeric Montminy, Noovo Info

The company behind the Air Miles loyalty program, Loyalty Ventures, is preparing to file for bankruptcy protection in the coming days.

UPDATE | Convention d’achat pour que BMO achète le programme de fidélisation Air Miles

According to Bloombergthe American company, which has lost a large number of customers, has been in negotiations with creditors since this year to reach a restructuring agreement.

Air Miles cardholders will have to hurry to spend their points before the company makes it official in the next few days.

According to Milesopedia, Air Miles has been struggling since the start of the pandemic, which “has only accelerated its decline in the Canadian rewards landscape”.

Par Emeric Montminy, Rouge FM

The company behind the Air Miles loyalty program, Loyalty Ventures, is preparing to file for bankruptcy protection in the coming days.

Gérald Fillion, Zone Économie - RDI

Gérald Fillion interviewed Jean-Maximilien Voisine about the future of AIR MILES following Loyalty Ventures’ bankruptcy and BMO’s acquisition of the program.

Par Stéphanie Rousseau, Radio-Canada

The Air Miles rewards program, owned by U.S.-based LoyaltyOne, is to be taken over by BMO, the financial institution announced in a press release on Friday morning.

This acquisition was proposed by BMO as part of the LoyaltyOne proceedings under the Companies’ Creditors Arrangement Act (CCAA) initiated before the Ontario Superior Court.

This transaction, the amount of which has not been disclosed, is subject to court approval and the obtaining of the required regulatory approvals, among others.

The president of the Air Miles program, Shawn Stewart, assures that this has no impact on members’ Air Miles reward balances or on their ability to earn and redeem them.

BMO a signifié sa volonté de renforcer son offre pour les consommateurs et les entreprises du Canada, si elle est en mesure de ramener les activités d’Air Miles des États-Unis vers le Canada.

Warning signs

The pandemic was difficult for Air Miles, explained Jean-Maximilien Voisine, founder and president of Milesopedia, on ICI RDI, because they do business with local stores that had little to no foot traffic.

However, the exodus of users had already begun several years ago, added Mr. Voisine.

In June 2022, Sobeys (IGA), Air Miles’ main partner, announced its intention to withdraw from the program — a decision that takes effect on March 22.

Since then, the Milesopedia site has seen more traffic for tips on how to redeem points, its president said. As a result, people are eager to use their points, which in turn is accelerating the decline of the Air Miles rewards program, he suggested.

Other companies, such as Jean Coutu, Rona, and the LCBO (the Ontario equivalent of the SAQ), have also left the program. In Jean Coutu’s case, the withdrawal will take effect in the spring. Rona and LCBO have left the Air Miles card behind in 2021.

There will always be programs. There are about twenty big programs in Canada, so people will have to make choices. explained Jean-Maximilien Voisine.

The loyalty program has 10 million active member accounts. BMO and Air Miles have been partners since 1992.

With information from The Canadian Press
Yasmine Abdelfadel, QUB Radio

Interview with Jean-Maximilien Voisine, president and founder of Milesopedia: just as rumors were circulating that the Air Miles rewards program was on the verge of bankruptcy, BMO announced that it would become the owner.

Press
Par Marie-Ève Fournier, La Presse +

The scenario of Air Miles’ bankruptcy seemed far-fetched when it was raised last autumn, so much so that its blue card has long been part of our lives. But it could happen quite quickly. So fast, in fact, that the loyalty program site Milesopedia suggests that its readers spend their Silver and Dream miles as soon as possible.

Luc Ferrandez, 98.5 FM

BMO Bank of Montreal wants to acquire Air Miles, which was on the verge of bankruptcy. This situation, however, raised doubts about the risk of losing accumulated points.

What happens in the event of bankruptcy?

On the show Sans réserve, Jean-Maximilien Voisine, founding president of Milesopedia, discusses the topic with Luc Ferrandez.

Listen to his full explanation…

The newspaper
Par Julien McEvoy, Journal de Montréal

Those who still have Air Miles points have little time left to use them. The company that runs the loyalty program is preparing to file for bankruptcy protection in the United States.

TVA
Par TVA Nouvelles

Loyalty Ventures Inc, which runs the Air Miles loyalty program, is preparing to file for bankruptcy, Bloomberg reported Thursday. What can you do with your points? We asked an expert.

Par Simon McCabe, Narcity

We’ll untangle the advantages for you!

Beep! In just a few seconds, you’ve tapped your credit card to pay for your groceries, a gift for your favorite person, or even a coffee on your lunch break. Wherever you go, the card follows you in your wallet, ready to help you fulfill your spending desires.

While it’s an almost indispensable tool, it’s important to make the right choice when it comes to the card that will accompany you on all your adventures. To help you with this mission, Milesopedia released its ranking of the best credit cards in Canada for students in February 2023 — and you’ll definitely want to take a look.

Everyone’s credit card needs can vary depending on their financial situation. For students, it’s often important to have a card that helps them save on annual fees, offers perks suited to their spending habits, and allows them to build a solid credit history.

Par Mike Chaar, Mtlblog

Yeah, ’cause choosing a good credit card is no easy task.

Par Ariane Fortin, Narcity

Because it’s easy to get lost in all of this. 😳

The newspaper
Par Stépharne Desjardins, Journal de Montréal
Par Elle Québec

Whether it’s going south for Christmas or visiting Disney World during spring break, we’re always looking for the best package, the best price possible. To this end, it’s a good idea to book three months in advance and be flexible when choosing your dates of stay, but there are plenty of other tricks up your sleeve!

media newspaper of montreal
Par Stépharne Desjardins, Journal de Montréal

When used wisely, a credit card offers undeniable advantages, especially if you are struggling with inflation.

But we need to use a card that better suits our needs.

2022

Par Marie-Eve Shaffer, Protége-Vous

With the difficulties experienced by airlines last summer, are you thinking about traveling with only carry-on luggage? Good idea. You will save time and money, but it is necessary to use strategy.

It’s possible to save during the holidays by adopting good habits.

Par Danier Germain, les Coops de l'information

CHRONICLE / I would like to start by offering my apologies. I think I inadvertently rekindled a trauma in a few readers. From the messages you’ve sent me in response to my column on Tuesday, I can deduce that some of you have already been victims of bullying and sarcasm, and that the scars of that abuse are still deeply ingrained.

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Marie-Ève Fournier, La Presse

Things are changing in the world of loyalty programs. Three months after IGA, Jean Coutu has announced that it is abandoning its Air Miles loyalty program. The change is part of a new Metro strategy that also affects its eponymous chain, Super C and Première Moisson.

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Anne-Sophie Roy, Porte Monnaie

Félix Guay-Vachon buys between $700 and $900 worth of gift cards a month at the grocery store. Why spend that small fortune on prepaid cards? It’s simple, because her card gives her 4% cash back on her purchases, but only at grocery stores. This technique – still unknown – brings him no less than $500 per year.

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Stéphanie Bérubé, La Presse

Nearly 83% have at least one credit card, according to a recent analysis.

Pierre Couture, CashMire

In this segment of the Ca$hMire podcast, Pierre Couture talks about retailer loyalty programs, which are more popular than ever with consumers looking for discounts and cash back. The best credit cards available with the founder of Milesopedia, Jean-Maximilien Voisine

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Nathaëlle Morissette, La Presse

While loyalty program membership is gaining in popularity with consumers looking to save money, they are also becoming a necessity for retailers. “It is now an obligation,” says Jean-Maximilien Voisine, president and founder of Milesopedia, an information and reference site on the various loyalty programs.

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Marie-Ève Fournier, La Presse

“For it to be complete, you’ll need a credit card, as is the case with PC Optimum [Loblaw]. If you want to get the best value, you’ll have to have the credit card,” predicts Jean-Maximilien Voisine, founder of Milesopedia.com, an expert in credit cards and rewards programs.

Felix Côté, InfoBref

“We’ve been seeing Airmiles lose partners for several years now. Now, one of its biggest partners is leaving,” says Jean-Maximilien Voisine, founding president of Milesopedia, a site specialized in loyalty programs and credit cards, in an interview with InfoBref.

Sébastien Lachance, Acadie Nouvelle

“Here’s some news that’s shaking up the world of rewards programs in Canada! Scotiabank and Cineplex are pulling off a major coup by teaming up with the Empire Group to bring the Scene+ program to hundreds of grocery and drug stores across the country. And they’re doing it in a bid to combat the equally well-established PC Optimum program,” reads a post on the Milesopedia.com blog, a reference site on loyalty programs and credit cards.

Jean-Nicolas Patoine, Le Soleil

It’s a win-win situation for the consumer, according to Jean-Maximilien Voisine, CEO of Milesopedia, a website specializing in loyalty programs and credit cards. “The Air Miles program is still perceived as complex. […] The Scene+ program is much simpler to understand. You’ll be able to earn points more easily. There’s diversity in accumulation via credit cards, via cinemas, via restaurants, via travel. And on the usage side, it stays simple too: 1,000 points are worth $10.”

Pierre Couture, CashMire

Milesopedia.com founder Jean-Maximilien Voisine is on the Ca$hMire podcast this week. He comes to talk about the strong recovery of the travel industry, the best credit cards available on the market and how to monetize them. We also talk about private airport lounges that can be accessed with certain credit cards.

Louis-Philippe Brûlé, Cogeco

Interview with Jean-Maximilien Voisine, CEO of Milesopedia.

Daniel Germain, Journal de Québec

Milesopedia, a Quebec-based credit card and loyalty program comparison service, compiled a list of the most advantageous cards by category earlier this year.

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Le 6 à 9
Sophie Gagnon, Virage Magazine

When using your credit card abroad, always choose to pay in local currency rather than Canadian dollars. Please note that the conversion rate is set by the merchant and is always higher than the rate charged by your bank.

Check out the best credit cards with no conversion fees on Milesopedia.

Renaud Larue Langlois, Direction Informatique

Milesopedia, a credit card comparison platform with over 500,000 monthly users, has entered into a series of partnerships with players in the online personal finance management tools industry.

2021

lapresseplus
La Presse+

Traveling first class on a New York-Dubai flight with Emirates for only $700, when it would normally cost $15,000: mission impossible? Not for Jean-Maximilien Voisine, who, thanks to his credit cards and a few tricks, manages to benefit from a host of advantages when he travels.

Milesopedia, the information site he launched in 2015, is a reference in Canada for loyalty programs and rewards point credit cards, so much so that its credit card comparator has become the official comparator for Protégez-Vous. He shares some tips with us here.

TVA
Frédérique Guay - TVA Nouvelles - Québec Matin

vat new credit cards
vat new credit cards

Radio-Canada
Lien Multimedia

Milesopedia.com, which offers credit card comparison solutions, has entered into a long-term partnership with Protégez-vous. The Montreal-based company, founded in 2015, thus continues its mission to help Quebecers make the best credit card choices for their needs.

Louis-Philippe Brûlé, Cogeco

Interview with Jean-Maximilien Voisine, president and founder of Milesopedia.

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Marie-Ève Fournier, La Presse

For its part, Milesopedia – a Wikipedia-style site dedicated to credit cards and rewards programs – believes that PC Argent “very clearly wants to attract” people who don’t have access to credit. If you’re already a PC Optimum member, “there’s no reason not to get this prepaid card,” the article concludes.

logo journal de montreal
Daniel Germain, Journal de Montréal

You can’t go wrong with your first card, because it’s in your interest to hold on to it for as long as possible.

“The longer he keeps it, the better his credit score will be,” says Jean-Maximilien Voisine, founder of Milesopedia, a Quebec-based website specialized in loyalty programs and credit cards. Stability fosters a good credit rating, and this quality is measured, among other things, by the duration of your cards.

Initially, avoid all those that require an annual fee. There will come a time when it will no longer be used, but will be kept only to gild your record.

“A common mistake is to order a new card from the parents’ account,” warns Jean-Maximilien Voisine. To build his or her case, the child must cut the cord and use his or her own card. And, of course, he must pay his balance each month before the due date and use only a fraction of the card’s capacity.

Stéphane Tellier, FM 103,3

Stéphane Tellier talks to Jean-Maximilien Voisine, president and founder of Milesopedia.com, about loyalty programs, credit cards and travel.

logo journal de montreal
Stéphane Desjardins, Journal de Montréal

Jean-Maximilien Voisine, founding president of Milesopedia.com, the largest community of Milesopedia users in the country, keeps telling his members that bonus points are not RRSPs.

“You need to use them over a 12 to 24-month horizon,” he adds.

It suggests that consumers set themselves specific goals, such as using the points for a particular aspect of their consumption or travel (car rental, purchase of renovation materials or petrol…).

And to have options, like using them for a trip to Canada in time of pandemic.

Stéphane Tellier, FM 103,3

Stéphane Tellier talks to Brigitte Bruneau, author on Milesopedia.com, about the many activities available during spring break at Quebec.

Brigitte Bruneau, Virage Magazine

I still bless that spring evening when I discovered strategies to save money and travel better!

For all information on optimizing reward points earned through loyalty programs and credit cards, the Quebec-based Milesopedia site is the reference in Canada, especially as it is accompanied by a very large community of members who help each other out and give each other tips!

2020

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Stéphanie Grammond, La Presse

Last March, Jean-Maximilien Voisine was in Australia in the middle of a five-month round-the-world trip with his family when the pandemic forced him to return to Quebec. He had to write off the rest of his journey funded by years of accumulating points.

“We left in December. We were going to end up in Japan,” says the founder of the Milesopedia website, dedicated to tips for maximizing the benefits of travel credit cards.

But after nine months of the pandemic, travel credit cardholders are wondering whether they should keep this type of card, which costs them $100 to $150 in annual fees and no longer offers many benefits.

Travel insurance, VIP airport lounges, free baggage, discounts for Las Vegas shows… It’s not long before these little treats are back in style.

But think twice before you cancel your card. If you have had it for a long time, it can hurt your credit score. In addition, you will automatically lose the extended warranty that covers all products purchased with your card.

Instead, Mr. Voisine suggests negotiating a reduction in annual fees with your financial institution. “We have multiple examples in our community,” he says. Several issuers have made adjustments to avoid losing a customer. They’ve removed half or even all of their annual fee.”

Nothing ventured, nothing gained.

The best way to maximize your points is to look beyond air tickets. “Our readers were encouraged to broaden their view of travel to include the concept of vacation,” Voisine says.

We tend to forget it, but hotels, cottages, Airbnb, campsites, train tickets and car rentals also fall into the “travel” category of credit cards. You can plan a great vacation at Quebec or in Canada.

logo journal de montreal
Daniel Germain, Journal de Montréal

As of 2018, however, programs are better regulated. Points can no longer expire (wow!), just as it is no longer possible for issuers to drastically devalue the units in their program.

Still, it’s hard to follow. The rules are written in fine print and can change at the whim of the program promoter. When the company goes bankrupt, the points are lost and, in the event of the holder’s death, they can rarely be transferred at their full value.

So, a reminder to those who rely on their points to fulfill their retirement plans, it’s risky to say the least. A loyalty program is not an RRSP.

“We recommend a 12 to 24 month vision,” advises Jean-Maximilien Voisine, founder of Milesopedia, a website specialized in loyalty programs.

In his view, these programs should be considered as savings accounts linked to specific projects, but whose value remains uncertain.

2019

Youcef Ghellache

2018

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Entrevue télévisée RDI
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Stéphanie Grammond, La Presse

ForAeroplan members, the uncertainty persists. They were certain that the program would remain unchanged until 2020, and are now wondering whether Air Canada will make any changes as soon as the deal closes next autumn.

“What’s going to happen? Are they going to touch the fare grids? Are they going to touch the value of the miles? We don’t really know. And that’s what worries me a little,” confided Jean-Maximilien Voisine, founder of Milesopedia, a website specializing in the analysis of loyalty programs and credit cards.

logo journal metro
Virginie Landry, Métro

What exactly do you do with Milesopedia?

Mostly, I explain to people how to use their points. I’m at the point where I’m going to exploit all the loopholes in rewards programs, but just knowing how to use your miles to get from point A to point B can be as silly as it sounds, well, it’s hard for most people. I try to address these issues.

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Philippe Orfali, 24H / Journal de Montréal

In the Journal de Montreal and in 24H, journalist Philippe Orfali writes on 22/08/2018 aboutAeroplan in an article: Turbulence in sight for members Aeroplan:

“If it goes through, the transaction will produce the best possible scenario for Aimia shareholders as well as members,” says Air Canada CEO Calin Rovinescu. “It will allow for the smooth transition of Aeroplan points to Air Canada’s new frequent flyer program, as well as the protection of points.”

But for Jean-Maximilien Voisine of Milesopedia, this is probably bad news for the program’s members:

“The consortium will acquire […] a huge debt of $1.9 billion, the value of all Aeroplan miles currently in circulation. No doubt they’ll try to make up for it by devaluing the program,” he says.

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Stéphan Bureau, Ici Première - Medium Large

Maurice Jean uses 15 to 20 different credit cards to collect travel points. He estimates that with less than $40,000 in purchases per year, you can get 10% back in usable points.

In the company of Stéphanie Grammond, consumer columnist, and Jean-Maximilien Voisine, loyalty program expert, he talks to Stéphan Bureau about the best strategies for accumulating miles.

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Stéphanie Grammond, La Presse

The agreement (between Aeroplan and Air Transat) is a great growth opportunity for Transat,” says Benoit Poirier, financial analyst at Desjardins.

It’s also an asset for consumers,” assured me mile hunter Jean-Maximilien Voisine, author of the Milesopedia.com website.

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Stéphanie Grammond, La Presse

I have listed a dozen of these little sweets with the help of Jean-Maximilien Voisine, from the loyalty program analysis website Milesopedia.

Suitcases, seat selection and parking / Airport lounges / Flight pass / Sus for currency exchange / Luxury at the hotel / Insurance…

2017

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Rémi Leroux, Protégez-Vous

In its July 2017 issue, Protégez-vous took a look at advances relating to the AIR MILES loyalty program in an article entitled: Finally, has AIR MILES kept its promises? Milesopedia was interviewed for the occasion. We invite you to find the full interview in the July 2017 magazine!

Jean-Maximilien Voisine, founder of milesopedia.com, a Quebec-based site specializing in loyalty programs, believes that the seduction campaign is far from being won. “Let’s make no mistake: Air Miles is in a very delicate position, one that LoyaltyOne has put itself in over the last few months.” The company, he asserts, still has work to do to regain the trust of its members.

A strategy that could quickly show its limits if miles come to be devalued, believes Matthieu Guyonnet-Duluc, blogger for milesopedia.com: “LoyaltyOne could choose to modify the program by decreasing the value of miles in order to compensate for the financial losses weighing on its profitability.” The cancellation of the miles expiry policy in 2016 cost LoyaltyOne around $200 million, as members will finally have the opportunity to use their miles that were due to expire.

Jean-Maximilien Voisine believes that Air Miles would do better to simplify its operations, for example by eliminating the distinction between the Dream and Cash reward systems or, failing that, by allowing consumers to freely migrate miles from their Dream account to their Cash account – and vice versa.

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Maxime Trudel, LCN

Columnist and digital marketing specialist Maxime Trudel conducted an interview on TVA’s LCN with the subject “Travelling with your points: tips for getting there”(In your pockets column).

He mentions milesopedia as the only French-Canadian reference for learning and informing yourself about loyalty programs.

The more flexible you are when it comes to travel, in terms of dates and destinations, the easier it is to use them, because not all flights are available, and there are a limited number of seats available for people who want to buy with their points,” adds Maxime Trudel, who also recommends making arrangements in advance.

The digital marketing expert also suggests finding out about the different programs, as it is sometimes possible to transfer points from one to another.

“You have to play around with it a bit, but there are ways of treating yourself to a great vacation, inexpensively, anywhere in the world,” concludes Maxime Trudel, explaining that certain websites like Milesopedia help people see things more clearly and get the most out of their loyalty program.

logo journal de montreal
Maxime Trudel, Journal de Montréal

Maxime Trudel published an article in the Journal de Montreal on the theme ” It’s possible to travel with your points” :

A “free” trip is planned by selecting the right map. The best way to earn miles is through the generous sign-up bonuses of the major cards. When on promotion, you can sometimes get a free flight on your first purchase, which would otherwise require you to spend tens of thousands of dollars.

(…) if the idea of cheap travel appeals to you, start by learning about it. At Quebec, milesopedia.com and its Facebook group are the most comprehensive source of information on the various cards available, and a great way to exchange tips with other travellers. Have a good trip!

2016

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Claudine Hébert

“Rebate and rewards hunters must be disciplined so that cashbacks don’t turn into late fees,” says Jean-Maximilien Voisine, founder of the Milesopedia website and blog. This French-speaking site is one of the few in Quebec to address the benefits of miles hunting in the world of credit cards. Self-employed individuals who accumulate many expenses and frequent travelers are among the consumers most favored by the multiple credit card offers, states Jean-Maximilien Voisine.

Don’t hesitate to select credit cards from competitors of your financial institution. If your current expenses are significant, negotiate an annual fee waiver, suggests Jean-Maximilien Voisine. “If the answer is no, cancel your card before the anniversary date and look for another one without annual fees,” he continues.

What about your credit report?

As long as your credit card balances are paid in full each month, having multiple cards does not in itself harm your credit report,” maintains Jean-Maximilien Voisine. He has held more than 30 different credit cards over the past five years without a single blemish on his credit record.

Paying off card balances a few days in advance and limiting credit utilization to 30% of the total combined limits are factors that improve one’s credit score.

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Rémi Leroux

Protégez-vous has listed over 50 useful resources for Quebec travellers. milesopedia is obviously one of them!

2015

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Ici Radio-Canada
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Rémi Leroux

Protégez-vous conducted a major annual survey of 70 credit card loyalty programs. The article featuring milesopedia is available to subscribers:

Nicknamed “Mr. Miles” by his friends, Jean-Maximilien Voisine is a point hunter.

Noting that the details of credit card loyalty programs were often in English, in the summer of 2015 he created the Milesopedia site to help Quebecers understand and optimize their “points and miles assets,” which most consumers accumulate without really knowing what to do with them.

Choosing a credit card to earn rewards is no easy task. “There’s a clear lack of education about loyalty programs,” he notes, referring to the 500 or so Internet users who visit his site every day, looking for advice and information.

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Claudine Hébert

Jean-Maximilien is launching a blog these days, milesopedia.com. This will be the very first French-language site to address strategies for accelerating the accumulation of points and miles from the various loyalty programs (credit cards, hotels, airlines, etc.) available on the market. And contrary to what one might think, his credit rating is not worse. It is even excellent. (…)

Jean-Maximilien Voisine, like 70% of Canadian consumers, pays his sales on the nose every month. Unless you’re a millionaire, or use your credit card(s) for business purposes, very few people in this country break the 300,000-point barrier every year through tricks and schemes.

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Milesopedia