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The AIR MILES program has taken its final bow. Since June 2, 2026, Blue Rewards has taken over as the new loyalty program operated by a subsidiary of BMO. This guide details everything you need to know: points, partners, credit cards, redemption options, and the now-completed transition.
Whether you are already an AIR MILES member or looking for an advantageous loyalty program, here is a complete overview of Blue Rewards. Also, consult our selection of the best credit cards to maximize your rewards.
Don’t wait: the best credit card welcome bonuses change every month and some end soon. Check the credit card offers ending this month.
Blue Rewards is the transformation of the AIR MILES program. BMO designed this program to simplify the loyalty experience in Canada. It combines a network of over 400 existing partners, new strategic partners, a modernized digital platform, and direct integration with BMO banking services.
Membership remains free and open to all Canadian residents. Furthermore, you do not need to be a BMO customer to participate. However, BMO customers enjoy additional benefits, including the ability to earn points with their debit card.
The program uses a simple equation: 1,500 Blue points = $10 for in-store redemptions or e-gift cards. This formula replaces the dual AIR MILES system (Cash Miles and Dream Miles) with a single balance. Additionally, daily usage limits and standard terms apply to in-store exchanges.
There are several ways to earn Blue points:
Blue Rewards maintains access to over 400 brands already present in the AIR MILES network. These include Pharmasave, Global Pet Foods, participating grocery retailers, and warehouse clubs across Canada.
BMO has confirmed the addition of several renowned partners in three key sectors:
These partnerships have been confirmed and active since the program’s launch on June 2, 2026.
Members were able to earn and use points at Shell Canada until May 25, 2026 (March 2, 2026, in Alberta). Since those dates, Shell has switched exclusively to the Scene+ program and no longer has any affiliation with Blue Rewards.
Members can redeem their points in several ways:
Blue Rewards Travel, powered by Expedia Group, provides access to virtually all major travel providers. You can book flights, hotels, and rental cars, then use your points to cover all or part of the cost.
BMO launched its new Blue Rewards credit cards on June 2, 2026: the Blue Rewards Mastercard and the Blue Rewards World Elite Mastercard. These cards are positioned among the only retail credit cards in Canada to offer built-in accelerators on several everyday categories, including:
Additionally, BMO Blue Rewards credit card holders get 10x the Blue points at participating partners. For every dollar spent at these partners, you earn rewards ten times faster.
The welcome offers in effect at launch were up to 100,000 Blue points (a value of approximately $1,600) for the personal Blue Rewards World Elite Mastercard, and up to 20,000 points for the standard personal version. Business cards are also available.
BMO customers enjoy exclusive benefits beyond credit cards. Notably, all BMO chequing account holders can register to earn points with their debit card.
The transition to Blue Rewards happened automatically on June 2, 2026. No action was required on members’ part. Here is what did not change:
The AIR MILES app updated automatically to become the Blue Rewards app. The new logo now appears on the icon. If you still see the AIR MILES logo, download the latest version from your app store.
The app allows you to:
Blue Rewards marks a turning point for loyalty in Canada. Since its launch on June 2, 2026, the program has retained the network of 400+ AIR MILES partners while adding players like Porter Airlines, Accor, and Instacart. The 1,500 points = $10 formula simplifies value calculation, and the travel platform via Expedia Group expands booking options.
For former AIR MILES members, the transition was effortless. For new members, free membership and the BMO Blue Rewards credit cards with built-in accelerators offer an attractive entry point. Consult our best credit cards to compare all available options, and subscribe to our newsletter to follow upcoming announcements.
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