The world of travel is evolving, influenced by a quest for diversity, sustainability, and off-the-beaten-path discoveries. As 2025 approaches, travellers are turning to less classic destinations and more authentic and immersive experiences.
Travel sites such as Skyscanner, Expedia, Hilton, and Booking have made their predictions. Here is an overview of the trends and popular destinations that will mark the coming year.
According to a report from Expedia, Hotels.com, and Vrbo, travellers in 2025 are increasingly leaning towards more diverse and personalized choices. The coming year will mark the rise of creative and tailor-made tourism, with experiences that go beyond traditional expectations. Here are the key trends to watch:
This new trend, known as Detour Destinations, highlights lesser-known but fascinating places such as Reims (France), Brescia (Italy), or Cozumel (Mexico), which are coming to light.
Culinary experiences, such as discovering chocolate in Dubai or Japanese matcha, are increasingly attracting travellers seeking unique flavours.
Generation Z is betting on all-inclusive resorts that combine simplicity and luxury, for an experience that is both accessible and refined.
The Mojo Travel trend refers to the growing need for disconnection, with a preference for isolated retreats, such as villas or cabins, allowing for recharging away from the world.
Natural wonders, such as the northern lights or bioluminescent plankton, continue to attract travellers seeking grand spectacles.
Inspired by famous filming locations, such as Dubai or Scotland, travellers are planning their itineraries around these iconic cinema and television destinations.
Skyscanner also highlights two emerging trends:
A new form of travel, where video game enthusiasts combine their getaways with conventions or iconic gaming universe destinations.
A return to roots, with immersive stays on ranches and equestrian adventures, rediscovering the charm of the Wild West.
For culinary enthusiasts, local gastronomy becomes the central element of the trip. Hilton reports that in 2025, after accommodation, culinary experiences will be the second priority for travellers. 50% book their restaurants even before booking their flights, and nearly 20% travel specifically to discover new restaurants or have unique gastronomic experiences.
Moreover, 60% of luxury travellers prioritize hotels with high-end restaurants.
According to Booking, noctourism, or night tourism, involves travelling to discover the night in all its splendor. Travellers seek areas away from light pollution to admire the stars and the cosmos.
More than 60% of respondents are interested in this type of experience. Weather also plays a key role: faced with rising temperatures and the discomfort of daytime heat, 61% prefer evening or early morning activities.
In response, traditional attractions will extend their hours, and new experiences such as night markets and cosmic events will emerge.
According to Booking, more and more parents are choosing to spend their children’s inheritance on living memorable trips. This trend has a name: SKI (Spending Kids’ Inheritance). Nearly 46% of travellers, including 49% of baby boomers, prioritize unique experiences before they die rather than leaving an inheritance.
In 2025, this generation is rediscovering thrills with a growing interest in activities like skydiving or mountain treks: 23% are interested, compared to 10% in 2024. The idea that adventure is reserved for the young is outdated: aging is no longer a barrier to boldness!
At the same time, multigenerational trips are increasing, with 58% of parents partially funding vacations for their children and grandchildren, emphasizing shared experiences over material goods.
Health and wellness-focused trips continue to seduce. In 2025, longevity retreats will gain momentum, with 60% of travellers interested in experiences aimed at improving their longevity, such as red light therapy, cryotherapy, and stem cell treatments. These trips will emphasize lasting benefits beyond mere relaxation.
Wellness retreats for men, in response to the growing awareness of men’s mental health, will also become popular.
Nearly 47% of travellers would encourage men to participate, especially Generation Z. These getaways aim to provide rest, improve mental health, and combat loneliness, redefining male travel away from traditional ‘lads holidays’ or trips with friends (associated with festive, noisy, and sometimes alcohol-focused group activities).
The report from Skyscanner highlights the destinations that have seen the highest increases in flight searches in recent months. Leading the way, Grand Turk, Turks and Caicos Islands (+713%), attracts with its sublime beaches and turquoise waters.
The report from Booking reveals different but equally attractive destinations for travellers in 2025. Here are some of its top destinations:
With a travel points credit card, you can use these points to reimburse part or all of your vacation expenses.
Among the most popular loyalty programs in Canada, we find:
The best strategy to quickly accumulate points is to:
Let’s look at the example of American Express Membership Rewards points. It’s possible to use them on any purchase by exchanging 1,000 points for $10 account credit.
The American Express Cobalt® Card stands out as one of the most advantageous options in Canada to quickly collect points. Without a doubt, the main advantage of this card is the ability to earn 5 points for every dollar spent on food and drinks, including restaurants and bars trhoughout the country.
Additionally, you can also transfer your Membership Rewards points to another loyalty program such as Aeroplan, Marriott Bonvoy, or Hilton, if the valuation is interesting.
Finally, remember that by using a no foreign transaction fee credit card, you will save 2.5% on your transactions.
In 2025, travellers will favour authentic and nature-oriented experiences, exploring new destinations. The focus will be on creative and personalized tourism, offering unique and tailor-made adventures that push the boundaries of classic expectations.
Savings are here:
