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Summer 2026: Travel Budgets Hold Steady Despite Inflation

Summer 2026: Travel Budgets Hold Steady Despite Inflation
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Summer 2026 is coming up, and one question keeps coming back in conversations with our community: is the travel budget about to shrink under inflation? To answer with numbers instead of guesswork, we surveyed 150 members of our travel community in late June 2026, and this article breaks down the full results: budget, top destinations, decision factors, and travel insurance habits. The trends that come out of it tell a different story than the inflation headlines. Most people still plan to travel, and for most households, the summer 2026 travel budget looks a lot like last year’s. There’s no wholesale belt-tightening, just fine adjustments made trip by trip.

What stands out is where the money goes. Europe remains the most sought-after destination for international trips, while a good share of travellers choose to stay closer to home instead. Either way, one thing hasn’t changed: to fund these plans, many travellers rely on the best travel credit cards to stretch every dollar spent.

Key survey findings: 

  • 81% of respondents plan to travel this summer.
  • 64% say the economic climate hasn’t changed their plans.
  • 44% are planning international travel outside Canada and the US; among them, 69% are headed to Europe.
  • 46% never buy travel insurance, compared to 42% who always do.
  • 63% consider emergency medical care the most important protection.
Panoramic viewpoint near The Suwgra with rock formations and mountain scenery
View of the rock formations

Travel budgets are holding steady

61% of respondents will keep the same spending level as last year

Contrary to what you might expect, most travellers (61% of respondents) are keeping a travel budget close to last year’s. Some households are actually spending more (20% of respondents), often for a specific reason: a milestone trip, a far-off destination, or a family reunion. On the other side, a minority are cutting back (18% of respondents), usually because another expense took priority this year.

ResponseProportion
About the same61%
Much higher11%
Slightly higher9%
Slightly lower9%
Much lower9%
Didn’t travel last year2%

Response to the question: What will your budget be compared to last year?

International trips draw nearly half of travellers

44% of respondents say they’ll travel beyond Canada and the United States, 32% will stay in Quebec

When it comes to planning their summer vacation, respondents show strong interest in international travel, especially outside Canada and the United States. Nearly half of travellers plan to head to an international destination outside North America (44%), confirming a real appetite for a change of scenery and experiences abroad. Among these international travellers, Europe stands out clearly as the top region, followed by Africa, Asia, and South America. This preference for far-off destinations reflects a desire to return to more ambitious travel experiences after several years of more limited travel.

ResponseProportion
Internationally, outside Canada and the US44%
I’ll stay in Quebec32%
In another Canadian province15%
In the United States7%
I haven’t decided yet2%

Legend: responses to the question: Where do you plan to travel this summer?

Despite this enthusiasm for international travel, domestic travel remains an important option for a significant share of respondents. Just under a third of respondents plan to stay in Quebec (32%), while 15% are choosing another Canadian province, positioning Canada as a preferred alternative for those seeking a balance between discovery, logistical simplicity, and cost control. The United States comes in last with only 7% of travel intentions, which could be explained by a combination of economic factors, notably the exchange rate, as well as a less favourable perception of the destination among some travellers.

Transportation costs, factor number one

Several factors compete for the top spot in travellers’ minds this year. None of them dominates completely, which shows how much the decision to travel depends on each household’s profile rather than a single overall trend.

Transportation costs come out on top of the factors mentioned, closely followed by geopolitical instability and each traveller’s personal financial situation. Weather conditions and accommodation costs round out the picture, without weighing as heavily as the plane ticket price itself.

FactorProportion
Other / Various28%
Cost of transportation18%
Geopolitical instability16%
Personal financial situation16%
Weather conditions10%
Accommodation cost6%
General inflation4%
Safety at destination2%

Question: What factors influence your vacation destination choice the most?

This mix of factors partly explains why Europe keeps its appeal despite everything: travellers are planning further ahead, booking direct flights when possible, and watching for promotions more closely than before.

The economy isn’t discouraging Quebecers from travelling

Despite the headlines about inflation and trade uncertainty, most travellers who answered our survey are keeping their summer vacation plans as originally set. When there’s an effect, it usually stays light: a different destination or hotel category, rather than an outright cancellation.

ResponseProportion
No64%
Yes, slightly32%
Yes, significantly4%

Responses to the question: Have economic conditions impacted your vacation plans?

This finding matches a trend we’ve observed for a few years among travellers who use loyalty points: they see vacations as a spending priority, not a luxury to cut at the first sign of an economic slowdown.

More than 4 in 10 never buy travel insurance

Buying travel insurance remains a very split behaviour among respondents. While 42% say they always buy it when travelling, an almost equal share (46%) say they never do. Habits appear strongly polarized: for some travellers, insurance is an essential protection, while for others it remains an expense they avoid or see as less necessary. Travellers who buy it regularly or occasionally make up a minority (12%), suggesting insurance isn’t yet a widespread reflex across all traveller profiles.

ResponseProportion
Never46%
Always42%
Often6%
Sometimes6%

Legend: responses to the question: Do you buy travel insurance when you travel?

This trend holds when we look at intentions for summer 2026. A majority of respondents (56%) don’t plan to buy travel insurance, while 33% say they definitely will and 6% are likely to. The conversion potential remains real, with nearly 4 in 10 travellers considering coverage, but the perceived value of insurance stays a central issue. Despite a climate marked by economic and geopolitical uncertainty, a large share of travellers still seem to favour going without coverage or judging the risk as acceptable, while more cautious travellers keep insurance as an essential part of their planning.

Travellers rely on their existing protections before buying dedicated travel insurance

Before choosing a coverage, respondents know what they want to protect first: 63% name emergency medical care as the most important protection while travelling.

When planning protection for their trips, respondents rely first on coverage they already have access to, rather than buying additional insurance. The credit card comes out on top among the sources of protection cited (40%), closely followed by employer group insurance (33%). These results show that many travellers seem to favour solutions already built into their daily life, likely seen as simpler, more practical, and more economical than insurance bought separately.

CoverageProportion
Credit card40%
Employer group insurance33%
Insurance purchased separately15%
No coverage planned6%
Provincial plan (RAMQ)4%
Not sure yet2%

Legend: responses to the question: What travel insurance coverage do you plan to use?

Individual travel insurance nonetheless remains an option chosen by a significant minority (15%), suggesting a segment of travellers is looking for more complete or tailored protection. Conversely, very few respondents plan to rely solely on their provincial plan (RAMQ) (4%) or to have no coverage at all (6%). Overall, the results point to some awareness of the importance of being protected while travelling, but also a strong tendency to maximize existing protections before taking on an additional expense.

The generational divide behind the numbers

Travel habits shift noticeably with age. Travellers between 35 and 54 mostly rely on their credit card or employer coverage, and many never buy a separate travel insurance policy. Travellers 55 and older, on the other hand, switch heavily toward buying insurance every time, regardless of destination.

The split makes sense: most credit card travel insurance policies come with age limits and exclude pre-existing medical conditions. Older travellers, often more aware of those limits, choose a separate policy rather than relying on their card alone.

Our guide on how much your credit card really covers breaks these limits down one by one, and options like soNomad travel insurance help close the gaps without paying for two overlapping policies.

Annual fee
$191.88
Our valuation
$255
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American Express Cobalt® Card welcome offer

The welcome bonus is paid out monthly over your first 12 months. You earn 1,250 Membership Rewards points for each monthly billing period in which you charge $750 in net purchases to your card, in any category (1X, 2X, 3X or 5X). That adds up to 15,000 Membership Rewards points over the year, a welcome offer we value at $255.

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American Express Cobalt® Card benefits

Here is what the card gives you, starting with the benefits cardholders use most.

  • 5X points on eligible eats and drinks in Canada: groceries, restaurants and bars, home food delivery and convenience stores. A spend cap applies.
  • 3X points on eligible streaming subscriptions in Canada.
  • 2X points on eligible gas, public transit and ride sharing purchases in Canada.
  • 1 additional point on eligible hotel and car rental bookings made through American Express Travel Online.
  • 1X point per dollar on everything else, with no category restrictions.
  • Points that hold the same value either way: 1,000 points = $10 as a statement credit, or a 1:1 transfer to several airline and hotel loyalty programs.
  • No minimum income requirement, as with every American Express Canada card.
  • Additional cards at no extra cost: the first and every other supplementary card is $0.
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The 5X categories and where they apply

The 5X rate is the reason most people carry this card. In Canada it covers four kinds of merchants:

  • Groceries: Metro, IGA, Sobeys, Super C, Safeway, Whole Foods.
  • Restaurants and bars: sit-down meals, takeout and drinks.
  • Home food delivery.
  • Convenience stores: Couche-Tard, 7-Eleven.

The 2X rate covers gas stations such as Esso, Shell and Petro-Canada, along with public transit and ride sharing.

With the American Express Cobalt® Card, you earn between 1 and 5 points per dollar:

Category Points per dollar
Grocery (Metro, IGA, Sobeys, Super C, etc.) 5
Home food delivery 5
Restaurants and bars 5
Convenience stores 5
Streaming services 3
Service station 2
Transport 2
Travel 1
Other 1

That works out to a 1 to 5% return on those purchases. For example, if you spend $1,000 per month across groceries, restaurants and food delivery, you earn $50 back per month, or $600 per year from that category alone. Transfer the points to a program such as Aeroplan instead and the return can be higher.

You can also stack these categories with the hundreds of stores that offer 5x points.

American Express Cobalt® Card insurance coverage

The card comes with a broad insurance package. The amounts below are the coverage limits; conditions, age limits and exclusions are set out in the certificate of insurance linked in the Insurance section above.

Travel insurance

  • Emergency medical: up to $5,000,000 for the first 15 days of a trip.
  • Travel accident: accidental death and dismemberment of up to $250,000 for you, your spouse and dependent children under age 23 when travelling on a common carrier (plane, train, bus or ship) and the tickets are charged to your card. Supplementary cardholders and their families are covered too.
  • Flight delay: up to $500 for necessary hotel, meal and sundry expenses bought within 48 hours when you are delayed or denied boarding for four hours or more and no other transportation is available. This $500 is an aggregate limit per occurrence, shared with missed connection and delayed baggage coverage.
  • Delayed baggage: up to $500 for essential clothing and sundries bought within four days when your outbound luggage is delayed six hours or more. This $500 is an aggregate limit per occurrence, shared with missed connection and flight delay coverage.
  • Lost or stolen baggage: up to $500 per occurrence for all insured persons combined, for checked or carry-on baggage and personal effects in transit, when the airline tickets are charged to your card. Within that limit, jewellery is capped at $300 per occurrence and golf clubs, including golf bags, at $250 per occurrence.
  • Hotel and motel burglary: up to $500 against the loss of most personal items if your hotel or motel is burglarized, when the stay is charged to your card.

Rental car insurance

Theft and damage coverage is included for a rental car with an MSRP, for its model year, of up to $85,000 excluding all taxes, for rentals of up to 48 days. To use it, decline the Loss Damage Waiver (LDW) or any similar option from the rental company and charge the full rental to your card. There is no cost for this coverage, and it replaces the daily insurance the rental company charges, usually $16 to $23 per day.

Mobile device insurance

Your device is covered for up to $1,000 per occurrence when it is charged to the card, for up to two years from the date of purchase. The payout is based on the depreciated value of the device, which falls by 2% of the purchase price for every completed month, less a 10% deductible. Theft and accidental damage coverage starts on the 91st day after purchase, because the first 90 days are covered by purchase protection.

Purchase protection and extended warranty

Eligible items charged to your card are insured against accidental physical damage or theft for 90 days from the purchase date, up to $1,000 per occurrence for all items combined. The card also extends the original manufacturer’s warranty by up to one additional year on eligible items, with indemnification limited to $10,000 per insured item and $25,000 per Cardmember per policy year for all items combined.

American Express Cobalt® Card fees

  • Card fee: $15.99 per month, which equals $191.88 per year, for residents outside Quebec. Quebec residents are billed $191.88 per year.
  • Additional cards: $0.
  • Purchase interest rate: 21.99%.
  • Cash advance interest rate: 21.99%.
  • Foreign transaction fee: 2.5%.
  • Minimum income required: none.

Because the fee is billed monthly rather than in one annual charge, you can stop and restart the cost in step with how much you are actually using the card.

Annual fee

Primary card$191.88
Additional card$0

Annual income required

Individual$0
Household$0

Conversion fees

2.5%

Earning rate

  • 5xRestaurants
  • 5xGroceries
  • 5xConvenience
  • 3xStreaming
  • 2xTransit
  • 2xGas & EV
  • 1xAll spending

Value

1st Year Value$1,828
2nd Year Value$799

Transfer partners

  • AeroplanAirline
  • British Airways ClubAirline
  • Cathay Asia MilesAirline
  • Etihad GuestAirline
  • Flying BlueAirline
  • Hilton HonorsHotel
  • Marriott BonvoyHotel

Travel insurance

Travel medical (under 55)Up to $5,000,000 / 15 days
Travel medical (55-64)Up to $5,000,000 / 15 days
Delayed BaggageUp to $500
Lost BaggageUp to $500
Flight DelayUp to $500
Hotel BurglaryUp to $500
Travel AccidentUp to $250,000

Purchase protection

Purchase ProtectionUp to $1,000 / 90 days
Extended Warranty+1 years
Mobile DeviceUp to $1,000 / 2 years
Auto Rental Collision (primary)Up to $85,000 / 48 days

To compare every option based on your travel profile, check out our best travel credit cards page. And to keep up with the latest on vacations, points, and loyalty programs, subscribe to our newsletter.

Study methodology

Study objective

This study aims to better understand Quebecers’ travel intentions for the summer 2026 period, as well as the main factors influencing their decisions. The survey explores planned destinations, budget behaviour, the impact of economic conditions on travel plans, destination choice criteria, and travel insurance habits.

The goal is to draw a picture of emerging trends within a community of engaged travellers, highlighting the trade-offs consumers make between the desire to get away, economic constraints, and the search for protection.

Population studied and sample

The study is based on a sample of 150 respondents living in the province of Quebec from the Milesopedia community. This community brings together travellers and consumers interested in optimizing spending, rewards programs, credit cards, and strategies to maximize the value tied to travel.

Given the respondents’ profile, the results let us observe the behaviours and intentions of a public particularly attuned to travel, budget management, and the financial benefits tied to travel.

This sample is based on a voluntary basis and does not constitute a probabilistic sample representative of the general Quebec population. The results should therefore be read as an indicator of trends and perceptions within this specific community, rather than a comprehensive measure of all Quebec travellers’ behaviour.

Data collection

Responses were collected between June 15 and 30, 2026, through an online questionnaire sent to members of the Milesopedia community.

This collection period corresponds to a key phase of summer vacation planning, when many travellers have already set their plans or are in the decision-making process. The responses therefore reflect the stated intentions of participants heading into the summer 2026 season.

Questionnaire structure

The questionnaire covered several dimensions related to travel behaviour:

  • Travel intentions: planned destinations, choice between international and domestic travel, regions considered;
  • Financial considerations: change in travel budget compared to the previous year and the influence of economic conditions;

Summer 2026 Travel Budget – Frequently Asked Questions

Will the travel budget increase in 2026?

For most Quebec households, the summer 2026 travel budget stays close to last year’s. Some travellers are spending more for a specific trip, while a minority are cutting back.

What’s the most popular destination this summer?

International travel, outside Canada and the United States, tops the list of travel intentions, and Europe dominates every other region by a wide margin. Staying in one’s own province remains the second most common choice.

Is inflation changing Quebecers’ travel plans?

Most travellers say the current economic climate hasn’t changed their plans. When there’s an effect, it’s usually light, such as a cheaper hotel or a shorter trip.

What budget should you plan for a family vacation?

Families with kids generally plan a higher budget than childless households, due to the number of plane tickets, bigger rooms, and extra activities on-site. Using loyalty points helps lower that bill.

Should you book your trip to Europe earlier in 2026?

Yes. Transportation cost is among the top factors influencing travel decisions this year. Booking a direct flight several months ahead helps limit price increases during peak season.

Does my credit card cover travel insurance at any age?

No. Most credit card travel insurance comes with an age limit and excludes certain pre-existing medical conditions. That’s why travellers 55 and older more often choose a separate policy.

What factors most influence vacation decisions this year?

Transportation cost comes first, followed by geopolitical instability and each household’s personal financial situation. Weather conditions and accommodation cost follow closely.

Is it better to travel within Canada or abroad in 2026?

Both options remain popular. International travel, especially to Europe, attracts most travellers planning a trip outside Canada, while staying in one’s own province remains a common choice among more budget-conscious households.

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Annual fee
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Our valuation
$990
Milesopedia first-year estimateFirst-year valueWelcome bonus$990Total$990Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
Welcome offer
Up to 110,000 points
Ends Sep 22, 2026
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Apply with confidence — no impact on your credit scoreApply with confidenceCheck whether your application will be approved before you submit it, with no impact on your credit score*When you apply for a personal American Express Credit Card, we will tell you whether you are eligible without affecting your credit score. So you can apply with confidence.*Instant decisions are only available for consumer Card applications (also called “personal Cards”).

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The Card carries a solid package of coverages: $500,000 travel accident insurance, flight delay, baggage delay, lost or stolen baggage and hotel or motel burglary at $500 each, car rental theft and damage up to $85,000 for rentals of up to 48 days, Purchase Protection for 90 days and a one year Extended Warranty.

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Annual fee

Primary card$120
Additional card$0

Annual income required

Individual$0
Household$0

Conversion fees

2.5%

Earning rate

  • 5xMarriott Bonvoy hotels
  • 2xAll spending

Value

1st Year Value$1,437
2nd Year Value$312

Travel insurance

Delayed BaggageUp to $500
Lost BaggageUp to $500
Flight DelayUp to $500
Hotel BurglaryUp to $500
Travel AccidentUp to $500,000

Purchase protection

Purchase ProtectionIncluded
Extended Warranty+1 years
Auto Rental Collision (primary)Up to $85,000 / 48 days

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