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Accor has just announced a major evolution of its paid subscription offers with the launch of ALL Accor+, a unified global brand that brings together the hotel giant’s various regional subscription programs under one cohesive platform. This strategic initiative, set to roll out starting October 1, 2025, aims to provide travellers with greater clarity, choice, and integrated benefits while strengthening Accor’s position in the competitive loyalty program landscape.
Let’s explore what this new program offers, how it differs from previous Accor subscriptions, and whether it could be a valuable addition to your travel strategy.
ALL Accor+ represents a significant evolution of Accor’s subscription loyalty offerings, unifying successful regional programs like Accor Plus (Asia-Pacific) and ALL Signature (Brazil) under a single global banner. The program is fully integrated with the existing ALL Accor loyalty program, creating a more seamless experience for members.
The launch of ALL Accor+ is a strategic leap forward in how we deliver value to our guests and hotel owners. With four distinct cards tailored to different travel styles, we are making it easier than ever for members to choose the benefits that best suit them. – Mehdi Hemici, Head of Loyalty and E-commerce, Accor
This new approach builds on Accor’s 30-year history of loyalty innovation while adapting to the growing global subscription economy and evolving traveller preferences.
ALL Accor+ introduces a tiered structure with four distinct subscription options, each tailored to different travel preferences and budgets. These subscriptions cover Accor’s portfolio of over 4,500 hotels and 30+ brands worldwide.
Launching October 1, 2025, this premium card represents the evolution of the former Accor Plus program in Asia Pacific. It’s positioned as the most comprehensive subscription in the lineup, with benefits including:
Initially available in Asia Pacific, Accor plans to expand this subscription option to the Middle East and China in the coming years. This option appears ideal for travelers who frequently visit Asia Pacific and can maximize the dining discounts and free night certificates.
This subscription evolves from the current ALL PLUS Voyageur program and will be fully implemented by January 2026. Key benefits include:
This option offers strong value for travelers who stay at a variety of Accor brands globally and appreciate the security of guaranteed room availability.
Designed for budget-conscious travellers, this subscription focuses on Accor’s economy brands:
This represents the most affordable entry point into the ALL Accor+ ecosystem and could be valuable for business travellers or budget tourists who primarily stay at economy properties.
Currently available only in Brazil, this subscription will be rebranded in 2026 to align with the global ALL Accor+ identity while retaining its regional benefits:
This regionally-focused option appears to be primarily valuable for travellers based in or frequently visiting South America.
ALL Accor+ is designed to complement, not replace, the existing ALL Accor loyalty program, which has over 100 million members since its launch in 2019. The subscription options offer accelerated status progression and additional benefits on top of the standard loyalty program benefits.
The status night boosts (10-30 nights depending on the subscription tier) are particularly valuable for achieving higher status tiers within ALL Accor. For reference, the standard ALL Accor status requirements are:
This means the Explorer subscription would guarantee at least Gold status, while the Voyageur would allow you to reach two-thirds of the way there. Even the economy ibis subscription would automatically ensure Silver status.
The value proposition of these subscriptions depends entirely on your travel habits and preferences. Here’s our analysis of when each option might be relevant:
Worth it if: You frequently travel to Asia-Pacific and can utilize dining discounts (30% off) and free night certificates. The combination of dining discounts, stay discounts, and free nights can easily exceed the subscription cost for regular travellers in this region.
Not worth it if: You rarely visit Asia-Pacific or do not usually stay at Accor properties during your travels.
Worth it if: You stay at various Accor brands worldwide and can take advantage of the 15% discount on stays. The subscription cost would be recouped after spending approximately €1,327 (~CA$2,137) on Accor stays annually.
Not worth it if: You only occasionally stay at Accor properties or generally book through third-party sites that might offer comparable or better discounts.
Worth it if: You frequently stay at ibis hotels and appreciate guaranteed room availability. The subscription would pay for itself after spending approximately €660 (~CA$1,062) on ibis stays annually.
Not worth it if: You rarely stay at economy properties or prefer other economy hotel chains.
Worth it if: You are based in or frequently travel to Brazil or South America, where the program’s specific benefits are concentrated.
Not worth it if: You rarely visit South America or do not value the points accumulation structure.
Accor’s approach with ALL Accor+ is somewhat unique in the hotel loyalty landscape. While most major hotel chains offer free loyalty programs with elite status tiers, few offer paid subscription options that provide immediate benefits and status boosts.
There are comparable offers through credit cards (although they are tied to credit card products rather than standalone subscriptions) and these would be:
The big difference is that ALL Accor+ does not require a credit card application or Canadian residency, making it potentially more accessible to international travellers.
ALL Accor+ represents a significant evolution in hotel loyalty programs, offering immediate benefits and status for an annual subscription fee. Its value to you depends on your travel habits and preferences.
The program is particularly interesting for:
For occasional Accor guests or those who prioritize flexibility in hotel choice, the standard ALL Accor loyalty program (which remains free) might be sufficient.
As these new subscription options roll out globally beginning October 1, 2025, we’ll be monitoring their implementation and value proposition. The program’s success will likely depend on how effectively Accor can communicate the benefits and deliver enhanced experiences to subscribers across its global portfolio of more than 4,500 hotels and 30+ brands.
The ALL Accor+ Explorer subscription will launch on October 1, 2025, with other subscription options either already available or rolling out through 2026.
While the 15% discount applies globally across participating brands, some benefits (like dining discounts) are region-specific. The Explorer subscription concentrates benefits in Asia-Pacific, while the Signature subscription focuses on South America.
The Explorer subscription offers two free hotel nights based on the “buy one, get one free” principle, meaning you must book a paid night to receive a second night free.
No, you can still achieve elite status through the standard ALL Accor loyalty program by accumulating qualifying nights or status points. ALL Accor+ subscriptions simply provide a status boost to accelerate your progression.
Yes, the subscriptions appear to be available globally, although some benefits are concentrated in specific regions. The Explorer subscription focuses on Asia-Pacific, while the Voyageur and ibis subscriptions offer more global benefits.
ALL Accor+ is a paid subscription that provides immediate benefits and status boosts, whereas the standard ALL Accor loyalty program remains free and requires accumulating stays or points to earn status and benefits.
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