ALL: Here’s How to Get Accor GOLD Status Via the Shareholders Club
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Intro – Accor Group
The Accor Group is a major French hotel group that includes more than 5,800 properties in over 110 countries under 45+ brands, ranging from luxury hotels (Raffles, Sofitel, Fairmont) to more budget-friendly hotels (Ibis, Adagio).
The loyalty program is Accor Live Limitless.
In short: as of September 2026, according to Accor's terms, any individual shareholder holding at least 50 bearer shares or 1 registered share can join the Accor Shareholders Club for free. ALL members then receive Gold status, valid until December 31 of the year following membership.
Since 2016, AccorHotels own Fairmont hotels such as:
Why am I interested in Accor GOLD status?
The group has a significant footprint in some countries (unlike Hilton Honors or Marriott Bonvoy).
For example, in Burma, the group had 11 hotels of 7 different brands (in 2020) in several parts of the country, while there was only one Sheraton and three Hilton hotels.
Since Accor bought Fairmont in 2016, it’s been harder to get perks and upgrades at these hotels. But we can get them when booking through Visa Infinite Luxury Hotel Collection, American Express Fine Hotels & Resorts program, etc.
| Credit card | Annual fee | Welcome offer | |
|---|---|---|---|
| $0 | |||
| $799 |
Unlike other programs (e.g., Wyndham Rewards), Accor does not offer any official status match program. The terms “status match” and “status challenge” are absent from the ALL program terms and conditions.
Gold level offers certain benefits such as:
- Early Check-in
- Late check-out
- Upgrade to a next room category subject to availability
Accor’s share price in 2020
In October 2020, when I made my purchase, hotel group shares were trading at about half their pre-pandemic value.
In my case, I approached it as a medium- or long-term investment.
At the time, I was betting on a rebound in tourism after the pandemic, and I also bought Marriott shares when the price was at its lowest.
Back then, qualifying as a shareholder cost me a little under CA$1,800 for 50 shares.
And get Accor GOLD status in the process!
Registering for the Accor program
I always recommend signing up for the various hotel loyalty programs before staying at a hotel. It’s free!
You’ll benefit, even from the lowest tier, from various advantages such as:
- The member rate
- Free Wi-Fi
- Online check-in and fast check-out
It also allows you to accumulate program points.
And even if it’s not enough for a free night, you can always convert them to Aeroplan points!
How to buy Accor Group shares from Canada
The Accor Group is a French group: the shares are traded on the Paris stock exchange in EURO.
Unlike CAD or USD shares, it isn’t easy to hold them directly in your investment portfolio without going through a broker.
However, you can buy ACCOR shares in USD through the “acronym” ACRFF. Actually, these are the same actions that are available in EURO but available in USD.
In October 2020, I therefore purchased 50 ACRFF shares (ACCOR US LISTED) at $26.42 USD per share.
With fees and the exchange rate, I reached a total of just under $1,800 CAD.
I am talking about investment because I keep the value of my shares, and I hope to resell them with a benefit.
Accor Group Shareholders’ Club Registration
With my shares in hand, I can now register for the group’s shareholders club.
The process is done through Accor shareholder relations:
According to the official terms, membership is open to any individual shareholder holding at least 50 bearer shares or one registered share. The dedicated form that existed at the time of my membership has since been removed: registration now goes through the individual shareholders page on the Accor website.
All that remains is to send a copy of the shares to this email: Communication.Financiere@accor.com. In my case, I sent the purchase order statement with my Accor membership number.
And the trick is done: a week later, my status was changed to Accor Gold – Accor Live Limitless.
This status will be valid until December 31 of the following year, as indicated in the Club’s terms and conditions.
The ALL – Accor Live Limitless Gold card is valid until December 31 of the year following membership. If, at the end of this period, the Member meets the conditions for obtaining Gold Status (minimum 30 nights per year or 7,000 status points accumulated during the past year), this Status is then renewed for an additional 12 months (365 days). If the Member does not meet these conditions, they will receive the Status corresponding to their activity for the period from January 1 to December 31 of the year.
Conclusion
In my case, I consider this an interesting way to obtain hotel status with a group that has over 5,800 properties.
I generally try to favour hotels from the Marriott Bonvoy, Hilton Honors, and Best Western Rewards programs, particularly because of the credit cards that allow you to accumulate points.
But sometimes, for some destinations, the choices are more limited or simply non-existent in some hotel ranges.
Status is only part of the equation. To learn how to earn and redeem your points from Canada, read our complete guide to ALL Accor points for Canadians.
How many Accor shares do you need to get ALL Gold status?
According to the Accor Shareholders Club terms, you need to hold at least 50 bearer shares or 1 registered share, and have a valid email address. Club membership is free. If you are already an ALL – Accor Live Limitless member, Gold status is added to your account once your membership is confirmed.
How long does Accor Shareholders Club Gold status last?
The ALL Gold card is valid until December 31 of the year following membership. To keep it after that, you must meet the usual Gold requirements: 30 nights per year or 7,000 status points. Otherwise, Accor assigns the status that matches your activity for the year.
Can you buy Accor shares from Canada?
Yes. Accor shares trade on the Paris stock exchange in euros, through a broker. They are also available in US dollars on the US over-the-counter market under the ticker ACRFF. That is how our author bought his 50 shares in October 2020.
Does Accor offer a status match?
No. Unlike other hotel programs, Accor does not offer any official status match program. The terms “status match” and “status challenge” are absent from the ALL program terms and conditions. The Shareholders Club is therefore one of the few ways to get Gold status without racking up nights.
What happens if I sell my Accor shares?
Under the Club terms, you must inform Accor's Financial Communication department as soon as you no longer meet the membership conditions. You then lose your membership and its benefits. Rejoining only entitles you to a new ALL Gold card from the fifth full year after your previous membership.
For your next Hilton stay, see the Hilton Honors American Express® Card available in Canada and the terms of its current offer.
