Why the American Express Cobalt card is one of the best credit cards in Canada

Updated Nov 11, 2024
Fact checked by
Alexandrine Bertrand
Alexandrine Bertrand

Alexandrine Bertrand

Alexandrine Bertrand
An avid solo traveller, Alexandrine is an expert on loyalty programmes such as Aeroplan, Avios, AIR MILES, Flying Blue and Marriott Bonvoy. With a budget-conscious approach, she helps travellers make the most of their points and miles to experience affordable, off-the-beaten-path getaways. She also shares a love of gastronomy and enjoys exploring local flavours and culinary traditions.
All posts by Alexandrine Bertrand
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10/10
cobalt apple jm
To the point Find out how you can use the American Express Cobalt card for travel, points transfer, cash back and more!

An impressive welcome offer

The welcome bonus is split monthly for the first 12 months. You’ll earn 1,250 Membership Rewards points for every $750 in purchases charged to your card during the month (whether in the 1X, 2X, 3X or 5X category).

For the monthly welcome bonus, it is best to shop in the 5X categories:

  • 1,250 points for the monthly welcome bonus
  • 3,750 points for purchases in a category with 5 points per $.

That’s a minimum return of 6.7% for the first 12 months on each of your first $750 in purchases in 5-point-per-dollar categories like groceries.

metro cobalt

Here’s how you could earn 60,000 points in your first year by optimizing your purchases in the 5x the points spending categories:

Months Purchases Category 5x Bonus Total
1 $750 3,750 points 1,250 points 5,000 points
2 $750 3,750 points 1,250 points 5,000 points
3 $750 3,750 points 1,250 points 5,000 points
4 $750 3,750 points 1,250 points 5,000 points
5 $750 3,750 points 1,250 points 5,000 points
6 $750 3,750 points 1,250 points 5,000 points
7 $750 3,750 points 1,250 points 5,000 points
8 $750 3,750 points 1,250 points 5,000 points
9 $750 3,750 points 1,250 points 5,000 points
10 $750 3,750 points 1,250 points 5,000 points
11 $750 3,750 points 1,250 points 5,000 points
12 $750 3,750 points 1,250 points 5,000 points
Total $9 000 45,000 points 15,000 points 60,000 points

60,000 points for $9,000 in purchases over 12 months represents a minimum return of 6.7% if you use your points for an account credit on any purchase. That’s a value of $600!

If you remove the cost of the card fee ($12.99 per month or $155.88 over 12 months), you have a net worth of approximately $444 in the first year!

One way to do this is to do your grocery shopping. And if you don’t have $500-$1,000 worth of groceries a month, you could buy gift cards there for other businesses you regularly frequent like Amazon, SAQ, GAP, Old Navy, etc. Another way to earn 5x the points for these purchases.

Tip

In the early days, we advise you to quickly charge $750 to your American Express Cobalt® Card in order to earn the 1,250 Membership Rewards points bonus to your account, as often the first month is not complete in order to synchronize your statement date.

cobalt super c

A monthly fee

To our knowledge, American Express is the only institution in Canada that has introduced a monthly fee on a credit card instead of an annual fee!

Thus, the monthly fee for the American Express Cobalt® Card is $12.99.

This allows you to be much more flexible: if you want to cancel your card after 6 months, you will have paid only $77.94 instead of $150 for a similar card. But I don’t think you’ll cancel your card as you’ll earn a lot of points even beyond the first year!

Earn rewards at a fast pace

With the American Express Cobalt® Card, you can earn between 1 and 5 points per dollar:

Category Points per dollar
Épicerie 5
Home food delivery 5
Restaurants and bars 5
Convenience stores 5
Streaming services 3
Gas station 2
Transportation 2
Travel 1
Other 1

To maximize your card, you can purchase gift cards (Amazon, SAQ, Netflix, etc.) in grocery stores or at your 7-eleven / Couche-Tard convenience store. You will get 5x the points for these purchases.

cobalt super c

5 points per dollar on groceries

With the American Express Cobalt® Card, you earn 5 points for every dollar spent on groceries.

Here’s an example of a $226.12 grocery bill at Super C that earned me 1,131 Membership Rewards points:

super c atwater

And don’t forget: grocery stores are a great place to find gift cards!

Here, for example, is a $250 purchase of SAQ gift cards I made on my American Express Cobalt® Card at a Metro grocery store, right next to an SAQ Dépôt branch:

metro charlemagne

So I earned, thanks to this SAQ gift card purchase in grocery stores, 5 points per dollar on my SAQ purchase!

Saq Cobalt giftcard

5 points per dollar on convenience stores purchases

With the American Express Cobalt® Card, you earn 5 points per dollar at convenience stores (Couche-Tard in Quebec, Macs-Circle K / 7-eleven elsewhere in Canada).

This is exciting because convenience stores sell a lot of gift cards. So you can earn 5 points per dollar on many other businesses purchases!

For example, with a $200 Amazon.ca gift card purchase, I earned 1,000 Membership Rewards Points:

couche tard carte cadeau amazon
5X The Points On Amazon.ca For Cobalt Cardmembers!

5 points per dollar on restaurants and bars purchases

Also, with the American Express Cobalt® Card, you get 5 points per dollar at restaurants and bars.

Here, for example, is a series of restaurants, grocery stores and bars on our American Express Cobalt® Card:

restaurants cobalt

With all these purchases, I earned 5 points per dollar!

amex platinum cobalt restaurants

5 points per dollar on food delivery

We are big fans of home food delivery with platforms like Uber Eats or GoodFood! Here too, with the American Express Cobalt® Card, you get 5 points per dollar for home food delivery!

Here are two purchases from:

  • Uber Eats for $42.64 (213 Membership Rewards Points)
  • GoodFood for $90.00 (450 Membership Rewards Points)
uber eats good food
Uber

Most Uber trips also fall into the 5X category instead of 2X!

There used to be an annual limit of $30,000 on purchases eligible for the 5X gas pedal, which has now been changed to a limit of $2,500 per month.

Between 1 and 2 points per dollar everywhere else

With the American Express Cobalt® Card, you earn 2 points per dollar on all your purchases:

  • gas purchases
  • local transportation purchases (taxis, commuter trains, etc.)

Outside of all the above categories, with the American Express Cobalt® Card, you earn 1 point per dollar.

Flexible Membership Rewards Points!

It’s not enough to accumulate Privilege Points quickly, you also have to be able to use them.

Here are the best uses for your Membership Rewards points earned with your American Express Cobalt® Card.

Redeem Membership Rewards Points on travel purchases

It’s the easiest way to use American Express Cobalt® Card Membership Rewards points:

  1. You charge a trip to your card: flights, hotels, Airbnb, car rental, etc.
  2. You redeem your points on this purchase: 1,000 points = $10

Here are two examples of travel companies without loyalty program, Air Transat and Airbnb:

cobalt transat
cobalt airbnb

Redeem Membership Rewards Points on everyday purchases

Here, the principle is the same as for travel purchases… except that it applies to everyday purchases:

  1. You buy something with your American Express Cobalt® Card.
  2. You redeem your points on this purchase: 1,000 points = $10

Redeem Membership Rewards Points through American Express Fixed Points Travel

Here, it’s simply THE best use of American Express Cobalt® Card Membership Rewards points:

  1. You browse American Express travel portal
  2. You book some flights at fixed-points pricing: 15,000 points = $300!

But this only applies to specific flights:

amex points fixes eco

Transfer Membership Rewards Points to Marriott Bonvoy

Here, it’s aimed at those who want to earn Marriott Bonvoy points towards a stay at one of the group’s 9,000+ hotels:

  1. You log on to the Membership Rewards transfer portal
  2. You transfer your Membership Rewards Points to Marriott Bonvoy with a 1:1.2 ratio (or 5:6 if you prefer)
  3. Book your hotel directly with your Marriott Bonvoy account
cobalt bonvoy transfert

This is a great way to earn Marriott Bonvoy points, especially when you have exhausted other solutions like with Marriott Bonvoy credit cards bonuses!

Transfer of Membership Rewards Points to Aeroplan, British Airways Executive Club, etc.

This is for those who want to earn Aeroplan points or Avios miles when booking flights with partner airlines:

  1. You log on to the Membership Rewards transfer portal
  2. You transfer your Membership Rewards points to Aeroplan points or Avios miles at a 1:1 rate
  3. You book your flight directly through your Aeroplan or British Airways Executive Club account
etihad first 777 23
Un Voyage sur Etihad Avec les Points Aéroplan

Transfer Marriott Bonvoy points to Airline Programs

Here, you use the Marriott Bonvoy program as leverage to collect airline program miles via your American Express Cobalt® Card

So this is for those who want to earn Flying Blue, Alaska Airlines, Avios miles with purchases made on their American Express Cobalt® Card:

  1. You log on to the Membership Rewards transfer portal
  2. You transfer your Membership Rewards Points to Marriott Bonvoy with a 1:1.2 ratio (or 5:6 if you prefer)
  3. You transfer your Marriott Bonvoy points to airlines program with a 3:1 ratio (or 2.4:1 when you transfer in 60,000 Marriott Bonvoy points increments)
  4. You book your airline reward directly within the airline program

In short, with every purchase on your American Express Cobalt® Card in a 5 points-per-dollar category, you earn 6 Marriott points/$ or 2 Flying Blue – Alaska miles per dollar!

And it can be much more than that:

  • When transferring your Marriott Bonvoy points in 60,000 increments: you get 5,000 bonus miles (so 60,000 points = 25,000 miles)
  • Initiating this transfer during a conversion bonus period, such as occurs 3 or 4 times a year with airline programs (25 to 35% bonus)

That’s why we think the American Express Cobalt® Card is one of the best credit cards in Canada!

Many Promotional Offers during the year

Throughout the year, American Express offers promotional offers to American Express Cobalt® Card holders.

Here are three recent examples:

Promotion Value
2,000 Membership Rewards points
after $75 in gas station purchases
$20
Receive $5 after $5 in purchases
from Shop Small merchants
$25
Receive 10 points / dollar
on Amazon.ca
$50
TOTAL $95

Up to $95 easily accumulated, enough to offset the $12.99 monthly fee.

Cobalt card insurance

With the American Express Cobalt® Card, you’ll benefit from a number of attractive insurances, especially for a card costing just $12.99 a month.

Mobile Device Insurance

You are covered for $1,000 for your mobile devices.

Car Rental Theft and Damage Insurance

Save when you travel with the flight and damage Insurance for rental cars included with your Card This insurance provides compensation for theft, loss or damage up to the market value of the rental car with a maximum MSRP of $85,000 per model year.

To take advantage of this benefit, simply decline the loss or damage coverage or similar option offered by the rental company and charge the entire rental to your Card. There’s no additional charge for this coverage, and you save yourself the daily insurance fee (usually $16 to $23 per day) charged by the car rental company.

Baggage delay insurance

Having booked your flight with your Card, you can receive up to $500 (maximum in combination with Flight Delay Insurance) for any necessary and reasonable everyday purchases of clothing and minor items deemed essential that you make within four days, if your baggage is not returned to you within six hours of arriving at your departure flight destination.

Lost or Stolen Baggage Insurance

If you charge the full cost of your airline ticket to your Card, you are covered for loss or damage to your personal effects, carry-on baggage or checked baggage while traveling, up to a combined maximum of $500 per trip .

Flight Delay Insurance

Charge your airline tickets to your Card and receive up to $500 (maximum in combination with Baggage Delay Insurance) for reasonable and necessary hotel, motel, restaurant or incidental expenses incurred within 48 hours if your flight is delayed or you are denied boarding for four hours or more without alternate transportation.

$250,000 Travel Accident Insurance

Travel Accident Insurance provides automatic coverage of up to $250,000 for accidental death and dismemberment for you, your spouse and dependent children under age 23 when you travel on a common carrier (plane, train, boat or bus) and charge the full cost of all tickets to your Card. Supplementary card holders, their spouses and dependent children under the age of 23 are also covered.

Hotel or motel burglary insurance

Simply pay for your hotel or motel room with your card and you will receive coverage of up to $500 in case of loss of most personal belongings in the event of a burglary at your hotel or motel room.

Purchase Protection® Plan

Eligible items purchased on your card may be insured for a period of 90 days from the date of purchase against accidental property damage and theft up to a maximum of $1,000 per claim (all items purchased combined).

Buyer’s Assurance® Protection Plan

Your coverage can automatically extend the original manufacturer’s warranty for up toone additional year when you carry all eligible items on your Card.

If you need to consult the insurance booklet, it can be found at this address.

The favourite of our Milesopedia community!

On March 14, 2022, we took a poll in our Facebook group.

95% of respondents clearly preferred the American Express Cobalt card and found it worthwhile in the long run. Here’s further proof that it really is the best, both on paper and in “real life”.

Screen Shot 2022-03-16 at 13.34.14

Video

Bottom Line

The American Express Cobalt® Card is one of our favourite cards for all the aspects mentioned above.

Every time someone asks “which credit card to sign up for” in the Facebook group, many enthusiastic members arrive to talk about the virtues of American Express Cobalt® Card!

You would like to apply for this Card while supporting milesopedia? Click here!

This article was not sponsored. The views and opinions expressed in this article are purely my own.

American Express is not responsible for maintaining or controlling the accuracy of the information published on this website. For full and up-to-date product information, click on the Subscription link. Terms and conditions apply.

In France, American Express cards are different.

Come to discuss that topic in our Facebook Group!
Jean-Maximilien Voisine

Jean-Maximilien Voisine

Jean-Maximilien Voisine
Jean-Maximilien, President and Founder of Milesopedia, is a recognized expert in rewards programs, credit cards, and travel in Canada and France. Approaching forty and a father of two, he has travelled to over 100 countries, half of them with his children and his wife, Audrey. Specializing in top loyalty programs like Aeroplan, American Express Membership Rewards, and Marriott Bonvoy, he guides travellers to maximize their benefits across North America and Europe.
All posts by Jean-Maximilien Voisine
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4.9 Milesopedia Rating

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