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After 34 years of existence, AIR MILES is evolving towards a more modern and accessible model, while maintaining a significant position in the Canadian loyalty program market.
Blue Rewards represents a complete overhaul of AIR MILES. The program will retain the existing BMO infrastructure while introducing major new features in three key areas:
BMO ensures a seamless transition for all AIR MILES collectors. Here’s what you can expect:
All AIR MILES will be automatically converted to Blue Points at equivalent value upon the summer 2026 launch. The new equation to remember:
1,500 Blue Points = $10 (for in-store redemptions and e-gift cards)
Thus, knowing that 95 Miles = $10, then 1,000 AIR MILES = 15,789 Blue Points.
This is why AIR MILES Cash Miles and Dream Miles could be combined into a single account at a 1-to-1 ratio.
Blue Rewards introduces major partnerships that transform the program’s ecosystem:
Important to note: the partnership with Shell Canada will end on May 25, 2026 (March 2, 2026 in Alberta). Members can continue to earn until these dates with their BMO AIR MILES cards. After this date, Shell will operate with Scene+ (learn more about the Scene+ program).
Blue Rewards strengthens integration with the BMO ecosystem, offering exclusive benefits:
All BMO chequing account holders can opt to earn Blue Rewards on:
BMO promises revolutionary cards with unique features in Canada:
A waiting list is open on BMO with the chance to win 1 million Blue Points and an exclusive welcome offer.
Integration with Expedia Group revolutionizes travel bookings:
This transformation positions Blue Rewards differently against competitors:
Blue Rewards retains and enhances the grocery receipt scanning feature, allowing for the earning of Bonus Points at most food retailers and warehouse stores in Canada.
For BMO clients, Blue Rewards integrates directly into the BMO Mobile Banking app and online banking platform, creating a unique unified experience in the Canadian market.
The transformation of AIR MILES into Blue Rewards represents much more than a simple name change. It is a complete modernization towards greater simplicity, flexibility, and everyday value.
With its new strategic partners, its Expedia travel platform, and its enhanced BMO benefits, Blue Rewards positions itself to remain relevant in an increasingly competitive market with programs like Aeroplan, Scene+, and PC Optimum.
This transformation confirms that even the most established loyalty programs must evolve to retain their market share. Summer 2026 will therefore mark the beginning of a new era for one of Canada’s most iconic loyalty programs.
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