Just like every year, Amazon Prime Day is a great opportunity for Prime members to renew or add to their travel gear! The event will take place from Tuesday, July 11 (midnight) to Wednesday, July 12 (11:59 p.m.) 2023, Pacific time, i.e. from 3:00 a.m. for Montreal on July 11.
So let’s take a look at the best promotions and double-dips that could save you money. But first, let’s take a quick tour of the Amazon Prime service.

Amazon Prime - What is the Amazon Prime event?
Amazon Prime Day is an annual event usually held in early summer in July by the online retailer, Amazon. Promotional sales exclusively for members of the Amazon Prime program are offered over a short period of time. You can benefit from substantial discounts on a wide range of products, from electronics to clothing, beauty products, household goods and much more.
In addition to discounts on products, Amazon.ca also offers special deals on its services, such as Prime Video, Prime Music and Prime Reading. It’s a chance to try out these services!
Started in 2015, Prime Day has become one of the biggest online sales events, comparable to Black Friday or Cyber Monday.

Amazon Prime - How much does Amazon Prime cost?
Amazon Prime is billed at $9.99 per month or $99 per year (or $8.25 per month). Quebec residents can take advantage of 30 free days via this link. Students benefit from half-price pricing and a 6-month trial.
You need to be a member to benefit from Prime Day offers. Prime Video members must take out a subscription to benefit from this service.

Amazon Prime - How can I get a free trial for Amazon Prime?
Amazon Prime is a premium subscription to free priority delivery on millions of items, with no minimum purchase required. The service has expanded in recent years and now offers a range of services, depending on the package chosen:
- Unlimited Video with Amazon Prime Video (movies, TV series, TV shows, sports competitions, etc.),
- Music with Amazon Prime Music (millions of ad-free songs),
- Exclusive video games and gaming content with Amazon Prime Gaming (Twitch),
- books with Amazon Reading (available offline on your e-reader) and accessible on your mobile devices,
- Free, unlimited photo storage with Amazon Drive.
Subscriptions are either monthly or annual, and delivery is usually within two days.
If you haven’t been a member in the last 12 months, you’ll get 30 days free via this link. To do this, go to Amazon Prime and select Start your subscription, then follow the site’s instructions. You can cancel at any time.
Amazon Prime - Personalized Prime Invitations
This year, members will receive invitation-only offers with a selection of products before the big day.

Amazon Prime - Amazon Prime Day promotions
Are you a member or have just become one thanks to the 30-day trial? Visit the Amazon app and check out flash sales, exclusive offers, discounts on essentials, back-to-school products and much more.
Before the event, browse the offers, add the products to your wish lists and activate your notifications to add them to your basket at the right moment and validate them quickly. Products are available in limited quantities, so it’s best to be organized if you want to shop successfully.
You can take advantage of great discounts, up to 41% on KitchenAid products , up to 56% on Nespresso coffee machines and up to 78% on electronics!

It’s no surprise that electronics will be in the spotlight during these Amazon Prime days, and Amazon products are naturally featured. Apple universe, computers, wireless headphones, smartphones, connected watches, televisions, speakers, and more. Here’s our pick.
JBL Flip Essential 2 Waterproof Portable Bluetooth Speaker Steel Gray is a must-have for us when we go on a trip or get together with friends in the mountains or at the beach. The sound is high quality, the autonomy lasts (10h) and the design is modern. During Prime days, you’ll save 38% on this device.

Prime Day is also an opportunity to make your home smart. Take a look at Amazon’s Alexa-enabled products, where you’ll find great promotions of up to 60%, such as the Echo Pop speakers and their smart bulb. Ask Alexa to play your favorite music in hands-free mode, and connect your devices together, such as theEcho Show, to find out your day’s schedule, make calls or stream photos.
For reading enthusiasts, you’ll get discounts of up to 32% on the Kindle Paperwhite.
If you want quality Wi-Fi throughout your home, Amazon offers several routers with discounts of up to 57%.
When you’re away on a trip, what could be better than knowing your home is safe? Great offers are available, such as the Blink Mini security camera, a compact, intelligent wireless indoor camera with motion detection and 3 cameras. Another interesting camera is the Ring Stick Up Cam Plug-In, which works with Alexa both indoors and out.
For travel articles, check out our team’s favourite travel accessories. They may be on special offer on Prime Day, for example:
- This super-strong Travelpro suitcase tested and approved by Marie-Ève (-29%)
- An adapter that includes various USB sockets (-15%)
- A portable battery for long-distance travel (-33%)
- Noise-cancelling headphones (-52%) or AirPods (-22%)
- A toiletry kit (-36%)
Amazon Prime - Shop with points on Amazon Prime
Amazon is a partner of two financial institutions: American Express and TD. You can redeem American Express Membership Rewards points (1,000 Membership Rewards points = $7) or TD Rewards points (1,000 points = $3.33) at Amazon.ca.
Link your American Express or TD Rewards card to your Amazon.ca Shop with Points program. At checkout, select your American Express or TD credit card as your payment method and choose the number of points to apply to your order.
However, it’s worth noting that it’s more attractive to use your points on your Amazon purchase once it’s been charged to your American Express credit card. In fact, as with any purchase, you can use your points as an account credit at the rate of 1,000 Membership Rewards points = $10. Like my purchase at IGA:

If you’re an American Express or TD cardholder, you’ll want to keep an eye on your e-mail inbox, as you may well find additional promotional offers related to the event, enough to make you a double-double!
Amazon Prime - Amazon Prime Day partners
To mark the occasion, our partners are sure to have some great offers to share with you! This year, Aeroplan launched a special offer toearn up to 13.25 points per dollar spent on Amazon during Prime Day!
To earn the most points with this offer, it’s best to pay for your purchases with a TD Aeroplan credit card:
In addition, until July 16, Aeroplan is offering the opportunity to redeem points for a gift card and save up to 4,300 points.

If you don’t have a specific purchase to make around Prime Day, the Amazon gift card is the best option for pampering yourself later. The advantage is that there are no fees or expiry dates to use them. They are used to purchase eligible products and services on amazon.ca or other amazon sites in other countries.
Buy your Amazon gift cards in grocery stores(IGA, Sobeys, Métro, Super C) with one of these two cards: the American Express Cobalt® Card and the Scotiabank Gold American Express® Card. You’ll earn 5 points for every dollar spent on Amazon gift cards, or the equivalent of 5%. And if you use your Scotiabank Gold American Express® Card at IGA/Sobeys grocery stores, you’ll even earn 6 points per dollar!
Right now, you can also buy a $50 Amazon gift card on Amazon.ca for a $5 credit via this link. That’s a 10% return.

And if you combine that with the HSBC Cash Rewards Mastercard® (the only no-annual-fee credit card to offer 1.5% cash back for online purchases), that’s a return of 11.5%!
Use online shopping portals such as Rakuten to collect points and cash back on top. If you are not yet registered with Rakuten, get a $30 credit via our referral link below:
Bottom line
Amazon’s Prime Days are a great way to save money on everyday products like travel essentials. Good organization will allow you to make the most of it before Black Friday arrives!