The second edition of Amazon Prime Day is here! If you’re a Prime subscriber, you can take advantage of Prime offer days – 48 hours of crazy flash sales on various products.
As with every event, Amazon Prime Day is an excellent opportunity for Prime members to renew or add to their travel gear! This second 2023 edition will be held from Tuesday, October 10 to Wednesday, October 11, 2023.
Amazon rivals Black Friday with its flash offers. Discover what Amazon Prime is and why you should subscribe before looking at the best promotions and deals that could save you money.

Amazon Prime - The October 10-11, 2023 edition
Are you a member, or have you just become one thanks to the 30-day trial? Visit the Amazon app and check out flash sales, exclusive offers, discounts on essentials, back-to-school products and much more.
Before the event, browse the offers, add the products to your wish lists and activate your notifications to add them to your basket at the right moment and validate them quickly. Products are available in limited quantities, so it’s best to be organized if you want to shop successfully.
You’ll find discounts on beauty products, baby products, jewelry, clothes and shoes, cooking, DIY, etc. When searching, choose the category you’re interested in and sort the products by discount, from highest to lowest. For example, Let’s look at electronic devices and travel products.
Amazon Prime - Promotions on Amazon devices
The Amazon Prime Flash Days shopping event is your chance to find discounted products or get started on your holiday gift-giving! Amazon is once again promoting its in-house products. Prime Day is your chance to make your home smart! Look at Amazon’s Alexa-enabled products, where you’ll find great promotions of up to 60%, including the Echo Pop speakers and their smart bulb (-60%). Here is a selection
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Amazon Fire TV smart TVs at 179.99 CAD instead of 269.99 CAD (-33%)
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Amazon eero mesh Wi-Fi 5 routers and systems at CAD 99.99 instead of CAD 229.99 (-57%)
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Echo Pop & Echo Show 5 Bundle 84.98 CAD instead of 174.98 CAD (-51%)
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Kindle E-reader Bundles at 436.97 CAD instead of 609.97 CAD (-30%)
- Blink video doorbell + 3 Outdoor 4 (4th generation) smart security cameras at 214.98 CAD instead of 429.98 CAD (-50%)

Amazon Prime - Promotions on technological devices
In addition to Made by Amazon products, it’s no surprise that electronic devices will be in the spotlight during these Amazon Prime days. Here is a selection of products:
- Bang & Olufsen Beosound portable waterproof wireless bluetooth speaker with microphone at 249.99 CAD instead of 359 CAD (-30%)
- 3-in-1 wireless charging station (for iPhone, Apple Watch and AirPods) at CAD 24.59 instead of CAD 34.99 (-30%)
- SGIN Notebook, 15.6″ 8GB DDR4 256GB SSD notebook with Intel Celeron Quad-Core processor at 1,299.99 CAD instead of 1,399.99 CAD (-7%)
- Lightning Set of 3 iPhone charger cables, 3 m, fast, long, durable, USB, braided nylon at 20.99 CAD instead of 39.99 CAD (-48%)
- Xbox 8Bitdo Ultimate Wired Controller Series X at 39.99 CAD instead of 64.99 CAD (-38%)
- Dual dashboard camera for the car, 4K front and rear, integrated WiFi/GPS, with 64 GB SD card at 118 CAD instead of 199.97 CAD (-40%)
- Intel Core i5-12450H 16GB RAM 500GB processor at 569 CAD instead of 899 CAD (-37%)
- Tagry Bluetooth 60h wireless playback with LED display at 49.99 CAD instead of 68.99 CAD (-28%)
Amazon Prime - Promotions on luggage and travel goods
You can take advantage of great discounts on travel products. Here’s our selection:
- Best Tallgo memory foam neck travel pillow for head rest during sleep, on planes, in cars and at home at CAD 27.99 instead of CAD 34.99 (-20%)
- FREETOO luggage scale, portable digital travel scale with tare function, 50 kg capacity at 18.99 CAD instead of 25.99 CAD (-27%)
- Set of 3 canvas bags for women and men – Large travel bag – Duffel bag – Flight bag with shoe compartment at 50.99 CAD instead of 69.99 CAD (-27%)
- Fosmon Set of 4 TSA-approved cable luggage locks – 3-digit combination with easy adjustment at 24.88 CAD instead of 35.99 CAD (-31%)
- dayday® essential travel wallet for flight accessories, family passport case, storage pocket with RFID lock at 19.99 CAD instead of 24.99 CAD (-20%)
- JBL Live 660NC Wireless noise-canceling on-ear headphones with long-life battery and voice assistant at 199 CAD instead of 299.99 CAD (-33%)

For travel articles, check out our team’s favourite travel accessories. They are on special offer on Prime Big Deal Days, for example:
- An adapter that includes various USB sockets (-14%)
- A portable battery for long-distance travel (-17%)
- A toiletry kit (-25%)
- Bluetooth in-ear headphones for running (-22%)
- AirTag apples to track your luggage or pets (-10%)
- A personal neck fan for hot weather (-41%)
Amazon Prime - Promotion on Amazon Music Unlimited
For the occasion and two days only, Amazon offers unlimited access to Amazon Music Unlimited with a three-month free trial, instead of the usual 30 days, with an annual Prime subscription. There are several types of subscription:
- Individual offer
- Family offer
- Echo/Fire TV offer
Offer valid on individual packages only. At the end of the promotional trial, your monthly subscription will automatically change to 9.99 CAD/month + tax for Amazon Prime members or 10.99 CAD/month without any other subscription.

Amazon Prime - What is the Amazon Prime event?
Amazon Prime Day is a generally bi-annual event organized at the beginning of summer in July and October over 48 hours by the online retailer Amazon. Promotional sales exclusively for members of the Amazon Prime program are offered over a short period. You can benefit from substantial discounts on various products, from electronics to clothing, beauty products, toys and much more.
In addition to discounts on products, Amazon.ca also offers special deals on its services, such as Prime Video, Prime Music and Prime Reading. It’s a chance to try out these services!
The last Amazon Prime operation occurred from July 11 to 12, 2023.
Started in 2015, Prime Day has become one of the biggest online sales events, comparable to the Black Friday or Cyber Monday. Amazon strives to offer the best products at the lowest prices, with products from all the major brands to satisfy its members.

Amazon Prime - How much does Amazon Prime cost?
Amazon Prime is billed at $9.99 per month or $99 per year (or $8.25 per month). Quebec residents can take advantage of 30 free days via this link. Students benefit from half-price pricing and a 6-month trial.
You need to be a member to benefit from Prime Day offers. Prime Video members must take out a subscription to benefit from this service.

Amazon Prime - How can I get a free trial for Amazon Prime?
Amazon Prime is a premium subscription to free priority delivery on millions of items, with no minimum purchase required. The service has expanded in recent years and now offers a range of services, depending on the package chosen:
- Unlimited Video with Amazon Prime Video (movies, TV series, TV shows, sports competitions, etc.),
- Music with Amazon Prime Music (millions of ad-free songs),
- Exclusive video games and gaming content with Amazon Prime Gaming (Twitch),
- books with Amazon Reading (available offline on your e-reader) and accessible on your mobile devices,
- Free, unlimited photo storage with Amazon Drive.
Subscriptions are either monthly or annual, and delivery is usually within two days.
If you haven’t been a member in the last 12 months, you’ll get 30 days free via this link. To do this, go to Amazon Prime and select Start your subscription, then follow the site’s instructions. You can cancel at any time.
Amazon Prime - Personalized Prime Invitations
Members receive invitation-only offers with a selection of products before the big day.

Amazon Prime - Shop with points on Amazon Prime
Amazon is a partner of two financial institutions: American Express and TD. You can redeem American Express Membership Rewards points (1,000 Membership Rewards points = $7) or TD Rewards points (1,000 points = $3.33) at Amazon.ca.
Link your American Express or TD Rewards card to your Amazon.ca Shop with Points program. At checkout, select your American Express or TD credit card as your payment method and choose the number of points to apply to your order.
However, it’s worth noting that it’s more attractive to use your points on your Amazon purchase once it’s been charged to your American Express credit card. In fact, as with any purchase, you can use your points as an account credit at the rate of 1,000 Membership Rewards points = $10. Like my purchase at IGA:

Amazon Prime - Amazon Prime Day partners
Amazon Prime - Aeroplan eStore
Finally, visit the Aeroplan portal: you can earn up to 5 points per dollar on Amazon products by shopping online from the Aeroplan eBoutque:

For the occasion, Aeroplan launched a special offer to earn up to 13.25 points per dollar spent on Amazon during Prime Day!
As a result, you’ll accumulate :
- 5 Aeroplan points per dollar spent on Amazon on October 10 and 11
- 2 Aeroplan points per dollar spent on Amazon with Aeroplan status
- 5 additional Aeroplan Points for each Aeroplan Point earned with a TD Aeroplan credit card
- Up to 1.25 Aeroplan Base Points per dollar on TD Aeroplan credit card purchases
So, to earn the most points with this offer, it’s best to pay for your purchases with a TD Aeroplan credit card:
If you don’t have a specific purchase around Prime Day, the Amazon gift card is the best option for pampering yourself later. The advantage is that there are no fees or expiry dates to use them. They are used to purchase eligible products and services on amazon.ca or other amazon sites in other countries, and a promotion is currently running until October 23.
Also, if you’re an Aeroplan Elite Member, you’ll earn two extra points for every dollar you spend in the Aeroplan eStore.

Buy your Amazon gift cards in grocery stores(IGA, Sobeys, Métro, Super C) with one of these two cards: the American Express CobaltMD Card and the Scotiabank Gold American Express® Card. You’ll earn 5 points for every dollar spent on Amazon gift cards, or the equivalent of 5%. And if you use your Scotiabank Gold American Express® Card at IGA/Sobeys grocery stores, you’ll even earn 6 points per dollar!
Right now, you can also buy a $50 Amazon gift card on Amazon.ca for a $5 credit via this link. That’s a 10% return.

Use online shopping portals like Rakuten to collect points and cashback. If you are not yet registered with Rakuten, get a $30 credit via our referral link below:
Amazon Prime - Airmilesshops.ca
Finally, if you collect AIR MILES miles, the Airmileshops.ca portal offers 5x miles. This is valid for several products in specific categories such as :
- Home entertainment
- Products for animals
- Office products
- Cameras
- Luggage and jewelry
- Etc.

Bottom Line
Amazon’s Prime Days are a great way to save money on everyday products like travel essentials. Good organization will allow you to make the most of it before Black Friday arrives!