The fall 2026 edition of Amazon Prime Day took place in Canada. Prime members enjoyed 48 hours of Prime-exclusive deals on October 6 and 7, 2026. To plan all your deal waves for the year, see our smart shopping guide.
Here’s what the Amazon Prime service offers and the best deals to grab during these flash sales. Read to the end: we also provide our tips for maximizing your rewards on every purchase.
When is Amazon Prime Day 2026?
Prime Big Deal Days took place on October 6 and 7, 2026 in Canada, over 48 hours. The event stays exclusive to Prime members, and early offers start in the days leading up to it.
Previous editions took place in July and October 2025. For 2026, Amazon held its Prime Day in June, then follows with Prime Big Deal Days in October.
The October 6-7, 2026 Edition
Are you a member or have you just become one thanks to the free trial? Visit the Amazon app and check out flash sales, exclusive offers, and discounts on essentials.
Browse the offers, add products to your wish lists, and activate your notifications. Products are available in limited quantities: it’s best to be organized to make successful purchases.
This year, Amazon is highlighting several sections in Canada:
- Daily Deals renewed every day;
- the Canadian Showcase to support local products;
- the Clearance Centre;
- Coupons to activate before checkout;
- Amazon devices: Echo, Fire TV, tablet, security camera, etc.;
- beauty products;
- electronics: Google Pixel, televisions, audio, etc.;
- games and toys;
- everything for home and kitchen;
- DIY tools and many other categories.
My tip: when searching, choose the category you are interested in, then sort products by discount, from highest to lowest. This way, you can spot the best deals in seconds.

Featured Amazon Devices
Prime Big Deal Days are the perfect time to make your home smarter. As of September 30, Amazon already shows its event prices on Alexa products: up to 67% off the Fire TV Stick, 52% off the Echo Spot, 48% off the Echo Dot, up to 65% off Blink cameras, 50% off the Ring Wired Doorbell 2K and 30% to 34% off Kindle e-readers. These prices were recorded on September 30: check the price shown at checkout. Here are some frequently featured products to watch for during the event:
- Echo Pop speakers and smart bulb;
- the Echo Show 5;
- the Ring battery doorbell with camera;
- the Amazon Fire 4K smart TV;
- the Lefant robot vacuum cleaner.
Electronics
Unsurprisingly, electronic devices and accessories are among the most popular items during Prime Day. Amazon is advertising up to 57% off JBL headphones, 53% off Sony and 49% off the Google Pixel Watch 3. Products to keep an eye on:
- Apple AirPods Pro 2;
- the Apple Watch Series 10;
- the GoPro HERO12 action camera;
- the JBL Tune 770NC wireless noise-cancelling headphones.
Free Amazon Music Unlimited and Kindle Unlimited Trials
For the occasion, Prime members new to Amazon Music Unlimited get it free for 4 months (individual plan). New customers also get 3 months of Kindle Unlimited free. Both offers are already live. At the end of the trial, the subscription renews automatically at the current rate: note the date so you can cancel if needed.
Travel Accessories
Are you looking to equip yourself for your next trip, or to give a gift to the traveler in your life? See our guides:
Small travel essentials on sale on October 7, 2026 (under $40)
Here are the best-selling small travel accessories on Amazon.ca that are discounted today. They sit at the top of the "Luggage & Bags" and "Travel Accessories" best-seller lists, with thousands of reviews. Prices checked on the afternoon of October 7, 2026: they can change, and Prime deals end tonight at 11:59 p.m. Eastern Time.
- VYLEE European plug adapter, 2-pack: $23.99 instead of $35.99. The #1 best seller in Luggage & Bags (4.6/5, nearly 4,000 reviews). Each adapter has 2 outlets and 4 USB ports, including 2 USB-C: ideal to charge your phone and watch in Europe.
- Anker Nano 5-port European adapter: $28.49 instead of $39.99 (4.6/5, nearly 4,000 reviews). Foldable plugs and 20 W charging in a compact size.
- travel inspira digital luggage scale: $12.18 instead of $18.99 (4.7/5, nearly 50,000 reviews). Weigh your suitcase at home and avoid overweight fees above 23 kg on Air Canada, WestJet and Porter.
- BAGAIL packing cubes, set of 8: $22.09 instead of $25.99 (4.5/5, over 44,000 reviews). They help you fit everything into a 55 x 40 x 23 cm carry-on.
- WALNEW passport holder: $11.39 instead of $19.99 (4.6/5, over 15,000 reviews). The #1 in its category, keeping your passport, boarding pass and credit cards together.
- Silicone travel bottles, set of 18: $11.19 instead of $13.99 (4.5/5, over 12,000 reviews). They follow CATSA's 100 ml rule for carry-on liquids.
- Diyife TSA cable locks, 2-pack: $9.89 instead of $11.99 (4.4/5). A must for flights to or through the U.S.: TSA can open them without breaking them.
- Apple AirTag: $32.00 instead of $38.99 (4.5/5). Slip it into a checked bag to track it during a connection.
- Anker Zolo 10,000 mAh magnetic power bank: $39.99 instead of $64.99 (4.3/5). Allowed in your carry-on, not in checked baggage.
- BeeVines silk sleep masks, 2-pack: $11.19 instead of $13.99 (4.5/5, nearly 33,000 reviews). For sleeping on overnight flights to Europe.
On the points side, most of these accessories are not in the Aeroplan eStore's 10X categories: luggage is back to 1 point per dollar there. For these purchases, compare with Blue Rewards Shops, which offers 20x the points (25x with BMO) on eligible categories until tonight, and check the category shown before you pay.
The best Prime Day deals by profile
To save you time, I’ve grouped by profile the deals recorded during the June 2026 edition. They are a benchmark for the brands and categories worth watching on October 6 and 7. The percentages are the maximum discounts advertised by Amazon (“up to”): the final price shows in your cart, so check it before you buy. When I list a regular price, use it as your benchmark to judge whether it’s a real bargain.
For travellers: travel light and well equipped without paying full price.
- luggage sets by Samsonite, up to 55% off (the carry-on suitcase was selling for $131.09);
- the carry-on bag by SwissGear, up to 48%;
- bags and luggage by Herschel, up to 40%;
- the noise-cancelling headphones Sony WH-1000XM5 (regular price $458.99), with the Sony lineup at up to 53% off;
- headphones: Bose QuietComfort, up to 44%;
- the Apple AirTag (4-pack) to track your luggage, regular price $128.99;
- the Kindle Paperwhite 16 GB e-reader for your flights (regular price $181.29), with the Kindle lineup at 30% to 33% off.
For families: stock up on gifts and essentials before back-to-school and the holidays.
- building sets by LEGO (more than 180 sets on sale in Canada, including Classic and Super Mario), up to 34% off;
- the board games from Hasbro (Jenga) and Mattel (Skip-Bo), 30% to 39% off;
- toys by MAGNA-TILES, Melissa & Doug and Crayola, 30% to 49% off;
- the Amazon Fire HD Kids tablet (parental controls), with the Fire lineup at up to 45% off;
- smart speaker: Echo Dot Kids, up to 44%;
- for babies: the Graco 4Ever car seat (up to 34%), the Ingenuity high chair (47%) and diapers and wipes in bulk sizes.
For seniors: stay in touch with family and make everyday life easier.
- the Echo Show 5 for video calls with the grandkids, up to 42%;
- the Ring video doorbell to see who’s at the door without getting up (Ring security up to 50% off);
- the Fire TV Stick to easily enjoy streaming on your TV, up to 50%;
- a Kindle e-reader (adjustable font size), 30% to 33% off;
- a Philips Sonicare or Oral-B electric toothbrush, up to 50%;
- an iRobot Roomba robot vacuum (up to 44%) to lighten your chores.
For tech lovers: this is often where the biggest deals are hiding.
- security cameras by Blink, up to 65%;
- headphones: JBL Tune 770NC (JBL lineup up to 57% off);
- the Google Pixel Watch 3, up to 49%;
- the Apple AirPods Pro 2 and the Apple Watch Series 10;
- the Samsung monitors (up to 46%) and Galaxy tablets (36%);
- the Echo speakers and Fire TV, up to 50% off.
How to Prepare for Prime Day 2026
Preparation makes all the difference. The best deals go fast and stocks are limited. Here’s my list to make the most of it before the end of October 7:
- activate or renew your Prime membership; if you are not a member, start the 30-day free trial right now;
- install the Amazon app and activate deal notifications for your tracked items;
- build your wish lists now to track the price of your coveted products;
- note the regular price of these products (see our selection above): this is your comparison point to judge the true discount;
- watch the lightning deals still running, which only last a few hours;
- prepare your payment method: the card that best rewards your online purchases.
My Tips for Maximizing Savings
Prime Day is not just about the discount displayed by Amazon. Here’s how I stack savings on every purchase:
- Stack your rewards on every purchase. Before paying, go through the Aeroplan eStore or Rakuten, then pay with a card that rewards online purchases. This way, you combine the Prime Day discount, the portal points, and the card points.
- Buy your Amazon gift cards at the grocery store. With the right card, you get 5 points per dollar (i.e., 5%) on the purchase of Amazon gift cards at IGA, Sobeys, Metro, or Super C, then you use them during Prime Day.
- Target high-priced purchases. A 30% discount weighs much more on $450 headphones than on $14 travel bottles. Focus your budget on electronics and durable travel items.
- Always check the regular price. A displayed discount is only a deal if the reference price is real. Compare with the price before the event.
- Take advantage of the Prime free trial. Activate the 30-day trial today, then cancel after the event if you do not wish to keep the subscription.
- Prepare for your lightning deals. They last a few hours and stocks are limited. Add products to your cart or wish list and activate notifications so you don’t miss them.
Our pick for Amazon gift cards bought at the grocery store: the National Bank World Elite Mastercard earns 5 points per dollar on groceries, on the first $2,500 of purchases each month. At $800 a month, you collect 48,000 points in a year, or about $480, with no annual fee in the first year ($150 after that). The full calculation and a comparison with three other cards are at the end of the article.
What is the Prime Day event?
Amazon Prime Day is an exclusive sales event reserved for Amazon Prime members. Launched in 2015, it has become one of the biggest online shopping events, alongside Black Friday and Cyber Monday. Amazon offers significant discounts on a wide range of products for a short period.
For years the event took place in July, sometimes with a second edition in the fall. In 2026, Prime Day ran from June 23 to 26, and Prime Big Deal Days follow on October 6 and 7. On top of product deals, Amazon.ca often offers deals on its services such as Prime Video, Prime Music and Prime Reading.

How much does Amazon Prime service cost?
The Amazon Prime service is billed at $9.99 per month or $99 per year (which is $8.25 per month). You can enjoy a 30-day free trial via this link. If you have been a subscriber in the past, a different offer may be displayed.
Young adults aged 19 to 24 and students qualify for Prime for Young Adults: a 6-month free trial, then $4.99 per month or $49 per year, half the regular price.
You must be a Prime member to access Prime Day offers. To learn all about the subscription, consult our complete guide to Amazon Prime.
Shopping on Amazon with points
Amazon partners with two financial institutions: American Express and TD. You can redeem American Express Membership Rewards points (1,000 Membership Rewards points = $7) or your TD Rewards points (1,000 points = $3.33) on Amazon.ca.
My advice: normally, it is more advantageous to use your points once the purchase is posted to your American Express card. As with any purchase, you then apply your points as a statement credit at a rate of 1,000 Membership Rewards points = $10, which is much more than the $7 offered directly on Amazon.
Maximize Prime Day 2026 with Your Points
Aeroplan eStore
Before filling your cart, visit the Aeroplan portal: you accumulate Aeroplan points on your Amazon purchases by going through the Aeroplan eStore.
Until October 7 at 11:59 p.m. Pacific Time, Aeroplan boosted the eStore for Prime Big Deal Days (full details of the promotion). You can stack:
- up to 10 Aeroplan points per dollar in the eStore on October 6 and 7, 2026, in the boosted Amazon.ca categories: clothing and accessories, shoes, handbags, wallets and sunglasses, Echo devices, Fire TV, Fire tablets, Kindle e-readers and eero. Most other categories earn 1 point per dollar;
- 2 more points per dollar with Aeroplan Elite status, for 12X in the boosted categories;
- your credit card's own points, paid on top on the same purchase: up to 1.25 points per dollar with a TD Aeroplan co-branded card, for a maximum of 13.25 points per dollar.
What about Amazon gift cards? Bought on Amazon.ca, they earn no points in the eStore. Buy them at the grocery store instead, with a credit card that rewards that category, then use them during Prime Big Deal Days.
My tip: buy your Amazon gift cards at the grocery store (IGA, Sobeys, Metro, Super C) with the National Bank World Elite Mastercard or the Scotiabank Gold American Express® Card. You get 5 points per dollar on this purchase, equivalent to 5%. At IGA and Sobeys with the Scotiabank Gold American Express® Card, you even get up to 6 points per dollar.
In practice, $1,000 of gift cards bought at the grocery store earns you 5,000 points. One cap to watch on the National Bank side: the 5-points rate applies up to $2,500 of total monthly spending on the card, then drops to 2 points.
Also go through an online shopping portal like Rakuten to accumulate additional points and cash back. Not yet registered with Rakuten? Get a $30 credit via our referral link:
Get $30 via our Rakuten sponsorship
Blue Rewards Shops (formerly Airmilesshops.ca)
The AIR MILES shopping portal is now called Blue Rewards Shops. For Prime Big Deal Days on October 6 and 7, it offers 20x the points on Amazon purchases of $20 or more in eligible categories, up to 32,000 bonus points. With a BMO Blue Rewards credit card or chequing account, you get 25x the points (up to 8,000 more). The base rate is 16 points per $20 spent.
A contest also runs until October 7: Prime members who spend $130 or more through the portal can win one of ten $1,000 Amazon gift cards. Check the eligible categories before you pay: only those displayed earn points.
Conclusion
Amazon Prime Day is an excellent way to save on everyday products as well as your travel accessories. Good organization allows you to fully enjoy it, while waiting for Black Friday and Cyber Monday.
Aeroplan has confirmed its bonus: up to 10 points per dollar on Amazon through the eStore, until October 7 at 11:59 p.m. Pacific Time. To choose the card to use, see our comparison for grocery purchases below, Amazon gift cards included.
How much do these four cards leave you with after a year? The net gain below adds your rewards and the welcome offer, then subtracts the annual fee. The assumption behind the numbers: $800 of groceries a month charged to the card, Amazon gift cards included, or $9,600 over the year. The Momentum comes out ahead in year one thanks to its welcome offer. From year two, the National Bank World Elite takes the lead on groceries: $480 in points versus $384 in cash back, before annual fees ($150 for National Bank, which also includes a $150 annual travel credit).
| Card | Rewards over the year | Welcome offer | Year-one fee | Net gain, year one |
|---|---|---|---|---|
| Scotia Momentum Visa Infinite+ Card | $384 (4% on groceries) | $300 | $0 (rebated) | $684 |
| National Bank World Elite Mastercard | $480 (48,000 points at 5 points per dollar, 1 point = 1¢) | Annual fee rebated | $0 (rebated) | $480 |
| BMO CashBack World Elite Mastercard | $336 (5% up to $500 per cycle, then 1%) | $0 in this scenario | $0 (rebated) | $336 |
| Tangerine Money-Back Credit Card | $192 (2% on groceries, no cap) | $100 | $0 | $292 |
One caveat on the BMO card: its bonus pays $40 a month, but only in the months where you charge at least $2,000 to the card. The scenario above stays below that threshold, hence the zero. If your monthly spending goes past it, the card climbs sharply.
To get Aeroplan bonuses and the best offers as soon as they are announced, subscribe to our newsletter.
Frequently Asked Questions about Prime Big Deal Days
When are Prime Big Deal Days 2026 in Canada?
Amazon runs two deal waves in 2026: Prime Day, from June 23 to 26, then Prime Big Deal Days on October 6 and 7, over 48 hours. How deep the discounts go varies by category and brand. Early offers are accessible in the days leading up to the event.
Do you have to be an Amazon Prime member to get the deals?
Yes, an active Amazon Prime membership is mandatory to access exclusive Prime Day offers. Amazon often offers a 30-day free trial. You can sign up just before the event and then cancel if you do not wish to keep the subscription.
Which categories offer the best discounts during Prime Day?
The biggest discounts are concentrated on electronics (Fire tablets, Echo, televisions), beauty products, and home goods. Amazon devices (Kindle, Alexa, Fire TV) often show the most significant reductions. The Canadian Showcase also highlights local products.
How can I maximize my reward points during Prime Day?
Before filling your Amazon cart, go through an online shopping portal like the Aeroplan eStore, Blue Rewards Shops, or Rakuten, to accumulate additional points on every dollar spent. Then pay with a credit card that rewards your purchases.
What are the best credit cards for shopping on Amazon?
The most rewarding way to pay for Amazon purchases often runs through the grocery store: you buy Amazon gift cards there with a card that rewards that category. The National Bank World Elite Mastercard earns 5 points per dollar on groceries, with no annual fee in the first year. To compare other options, see our ranking of the best credit cards.
How do you prepare for Prime Day to save the most?
Become a Prime member, install the app and activate notifications, then build your wish lists by noting the regular price of each product for comparison. On the day of the event, go through a points portal like the Aeroplan eStore and pay with a card that rewards your online purchases. Only buy what was already on your list to avoid impulse purchases.
How many Aeroplan points do you earn on Amazon?
During Prime Big Deal Days, October 6 and 7, 2026, the Aeroplan eStore offers up to 10 points per dollar on Amazon.ca in the boosted categories: clothing and accessories, shoes, handbags, wallets and sunglasses, Echo devices, Fire TV, Fire tablets, Kindle e-readers and eero. Aeroplan Elite status adds 2 points per dollar (12X), and a TD Aeroplan co-branded card adds up to 1.25 points more. The promotion ends on October 7 at 11:59 p.m. Pacific Time. Most other categories earn 1 point per dollar, and several earn none, including computers and tablets, toys, video games, audio, grocery and gift cards.






