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Amazon Prime Day 2026 Canada: The Best Deals and Exclusive Offers

Amazon Prime Day 2026 Canada: The Best Deals and Exclusive Offers
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The 2026 edition of Amazon Prime Day is coming to Canada. If you are a Prime member, you will enjoy four days of deals, with discounts of up to 40% on a host of products. To plan all your deal waves for the year, see our smart shopping guide.

Here’s what the Amazon Prime service offers and the best deals to grab during these flash sales. Read to the end: we also provide our tips for maximizing your rewards on every purchase.

When is Amazon Prime Day 2026?

Prime Day 2026 takes place from June 23 to 26, 2026 in Canada. Prime members save up to 40%. You can also take advantage of early offers in the days leading up to the event.

Previous editions took place in July and October 2025. For 2026, Amazon has moved its major event to June.

The June 23-26, 2026 Edition

Are you a member or have you just become one thanks to the free trial? Visit the Amazon app and check out flash sales, exclusive offers, and discounts on essentials.

Before the event, browse the offers, add products to your wish lists, and activate your notifications. Products are available in limited quantities: it’s best to be organized to make successful purchases.

This year, Amazon is highlighting several sections in Canada:

My tip: when searching, choose the category you are interested in, then sort products by discount, from highest to lowest. This way, you can spot the best deals in seconds.

Amazon Prime Day 2026 Canada: The Best Deals and Exclusive Offers

Le Prime Day est le moment idéal pour rendre sa maison intelligente. Amazon réduit fortement le prix de ses produits maison avec Alexa : jusqu’à 45 % sur les appareils Echo, Fire TV et Kindle, et jusqu’à 50 % sur la sécurité Ring. Voici des produits souvent en vedette, à surveiller pendant l’événement :

Electronics

Sans surprise, les appareils et accessoires électroniques figurent parmi les plus recherchés pendant le Prime Day. Amazon annonce notamment jusqu’à 57 % sur les casques JBL, 53 % sur Sony et 49 % sur la Google Pixel Watch 3. Des produits à garder à l’oeil :

The Amazon Music Unlimited Promotion

For the occasion, Amazon regularly offers an extended free trial of Amazon Music Unlimited for Prime members. The offer targets the individual plan. At the end of the trial, the subscription automatically renews at the current rate.

Travel Accessories

Are you looking to equip yourself for your next trip, or to give a gift to the traveler in your life? See our guides:

Les meilleurs rabais Prime Day par profil

Pour vous faire gagner du temps, j’ai regroupé les rabais Prime Day 2026 par profil. Les pourcentages sont les rabais maximums annoncés par Amazon (« jusqu’à ») : le prix final s’affiche au panier, vérifiez-le avant d’acheter. Quand j’indique un prix régulier, c’est votre point de comparaison pour juger la vraie aubaine.

Pour les voyageurs : partir léger et bien équipé, sans payer le plein prix.

Les petits essentiels de voyage (moins de 30 $) :

Pour les familles : faire le plein de cadeaux et d’essentiels avant la rentrée et les Fêtes.

  • les ensembles LEGO (plus de 180 ensembles en rabais au Canada, dont Classic et Super Mario), jusqu’à 34 % ;
  • les jeux de société Hasbro (Jenga) et Mattel (Skip-Bo), de 30 à 39 % ;
  • les jouets MAGNA-TILES, Melissa & Doug et Crayola, de 30 à 49 % ;
  • la tablette Amazon Fire HD Kids (contrôle parental), la gamme Fire étant à jusqu’à 45 % ;
  • le haut-parleur Echo Dot Kids, jusqu’à 44 % ;
  • côté bébé : le siège d’auto Graco 4Ever (jusqu’à 34 %), la chaise haute Ingenuity (47 %) et les couches et lingettes en gros format.

Pour les aînés : rester en contact avec la famille et simplifier le quotidien.

Pour les amateurs de techno : c’est souvent ici que se cachent les plus gros rabais.

How to Prepare for Prime Day 2026

Preparation makes all the difference. The best deals go fast and stocks are limited. Here’s my list to be ready on June 23:

  • activate or renew your Prime membership; if you are not a member, start the 30-day free trial just before the event;
  • install the Amazon app and activate deal notifications for your tracked items;
  • build your wish lists now to track the price of your coveted products;
  • note the regular price of these products (see our selection above): this is your comparison point to judge the true discount;
  • look for early offers in the days leading up to June 23;
  • prepare your payment method: the card that best rewards your online purchases.

My Tips for Maximizing Savings

Prime Day is not just about the discount displayed by Amazon. Here’s how I stack savings on every purchase:

  • Stack your rewards on every purchase. Before paying, go through the Aeroplan eStore or Rakuten, then pay with a card that rewards online purchases. This way, you combine the Prime Day discount, the portal points, and the card points.
  • Buy your Amazon gift cards at the grocery store. With the right card, you get 5 points per dollar (i.e., 5%) on the purchase of Amazon gift cards at IGA, Sobeys, Metro, or Super C, then you use them during Prime Day.
  • Target high-priced purchases. A 30% discount weighs much more on $450 headphones than on $14 travel bottles. Focus your budget on electronics and durable travel items.
  • Always check the regular price. A displayed discount is only a deal if the reference price is real. Compare with the price before the event.
  • Take advantage of the Prime free trial. Activate the 30-day trial just before June 23, then cancel after the event if you do not wish to keep the subscription.
  • Prepare for your lightning deals. They last a few hours and stocks are limited. Add products to your cart or wish list and activate notifications so you don’t miss them.

What is the Prime Day event?

Amazon Prime Day is an exclusive sales event reserved for Amazon Prime members. Launched in 2015, it has become one of the biggest online shopping events, alongside Black Friday and Cyber Monday. Amazon offers significant discounts on a wide range of products for a short period.

L’événement a longtemps eu lieu en juillet, parfois avec une seconde édition à l’automne. En 2026, le Prime Day se tient du 23 au 26 juin. En plus des rabais sur les produits, Amazon.ca propose souvent des offres sur ses services comme Prime Video, Prime Music et Prime Reading.

Amazon Prime Day 2026 Canada - Amazon Prime logo

How much does Amazon Prime service cost?

The Amazon Prime service is billed at $9.99 per month or $99 per year (which is $8.25 per month). You can enjoy a 30-day free trial via this link. If you have been a subscriber in the past, a different offer may be displayed.

Students benefit from more advantageous pricing, with a half-price subscription at $4.99 per month, and enjoy a 6-month free trial.

You must be a Prime member to access Prime Day offers. To learn all about the subscription, consult our complete guide to Amazon Prime.

Shopping on Amazon with points

Amazon partners with two financial institutions: American Express and TD. You can redeem American Express Membership Rewards points (1,000 Membership Rewards points = $7) or your TD Rewards points (1,000 points = $3.33) on Amazon.ca.

My advice: normally, it is more advantageous to use your points once the purchase is posted to your American Express card. As with any purchase, you then apply your points as a statement credit at a rate of 1,000 Membership Rewards points = $10, which is much more than the $7 offered directly on Amazon.

Read: Shop with your points on Amazon: is it a good deal?

Maximize Prime Day 2026 with Your Points

Aeroplan eStore

Before filling your cart, visit the Aeroplan portal: you accumulate Aeroplan points on your Amazon purchases by going through the Aeroplan eStore.

You can thus accumulate during Prime Day:

No specific purchase to make during Prime Day? The Amazon gift card is another option: with no fees or expiration date, you save points by going through the Aeroplan eStore.

My tip: buy your Amazon gift cards at the grocery store (IGA, Sobeys, Metro, Super C) with the National Bank World Elite Mastercard or the Scotiabank Gold American Express® Card. You get 5 points per dollar on this purchase, equivalent to 5%. At IGA and Sobeys with the Scotiabank Gold American Express® Card, you even get up to 6 points per dollar.

Our credit card selection
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Also go through an online shopping portal like Rakuten to accumulate additional points and cash back. Not yet registered with Rakuten? Get a $30 credit via our referral link:


Get $30 via our Rakuten sponsorship

Airmilesshops.ca

If you accumulate AIR MILES, the Airmilesshops.ca portal offers bonus miles for your Amazon purchases. Note the eligible categories: only those displayed will give you miles.

Conclusion

Amazon Prime Day is an excellent way to save on everyday products as well as your travel accessories. Good organization allows you to fully enjoy it, while waiting for Black Friday and Cyber Monday.

Enregistrez cet article et revenez-y pendant les quatre jours : nous suivons les meilleurs rabais jusqu’au 26 juin.

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The National Bank World Elite Mastercard is the best Mastercard credit card offered by NBC.

With this card, you earn up to 5 points per dollar on your purchases:

  • 5 points per dollar for groceries and restaurants
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  • 1 point per dollar for all other purchases

And since it’s an NBC mycredit Mastercard, you can use it at Costco.

With this card, you have access to a $150 annual travel credit that you can use in any of these categories:

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What’s more, you can enjoy access to DragonPass airport lounges and unlimited access to the National Bank Lounge at Montreal-Trudeau.

Finally, Milesopedia has named the National Bank World Elite Mastercard as the Best Travel Credit Card in 2023, 2024, 2025, and 2026.

Annual fee

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Additional card$50

Annual income required

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Earning rate

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Travel medical (55-64)Up to $5,000,000 / 31 days
Travel medical (65+)Up to $5,000,000 / 15 days
Trip CancellationUp to $2,500
Trip InterruptionUp to $5,000
Delayed BaggageUp to $500
Lost BaggageUp to $1,000
Flight DelayUp to $500
Travel AccidentIncluded

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Purchase ProtectionIncluded
Extended Warranty+2 years
Mobile DeviceUp to $1,000 / 2 years
Auto Rental CollisionUp to $65,000 / 48 days

Amazon Prime Day – Frequently Asked Questions

When is Amazon Prime Day 2026 in Canada?

Prime Day 2026 takes place from June 23 to 26, 2026 in Canada. Prime members save up to 40%. Early offers are accessible in the days leading up to the event.

Do you have to be an Amazon Prime member to take advantage of the deals?

Yes, an active Amazon Prime membership is mandatory to access exclusive Prime Day offers. Amazon often offers a 30-day free trial. You can sign up just before the event and then cancel if you do not wish to keep the subscription.

Which categories offer the best discounts during Prime Day?

The biggest discounts are concentrated on electronics (Fire tablets, Echo, televisions), beauty products, and home goods. Amazon devices (Kindle, Alexa, Fire TV) often show the most significant reductions. The Canadian Showcase also highlights local products.

How can I maximize my reward points during Prime Day?

Before filling your Amazon cart, go through an online shopping portal like the Aeroplan eStore, Airmilesshops.ca, or Rakuten, to accumulate additional points on every dollar spent. Then pay with a credit card that rewards your purchases.

What are the best credit cards for shopping on Amazon?

To maximize your Amazon purchases, compare the options in our ranking of the best credit cards. A card that rewards online purchases or groceries (for Amazon gift cards) is often the best choice.

How to prepare for Prime Day to make the best savings?

Become a Prime member, install the app and activate notifications, then build your wish lists by noting the regular price of each product for comparison. On the day of the event, go through a points portal like the Aeroplan eStore and pay with a card that rewards your online purchases. Only buy what was already on your list to avoid impulse purchases.

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New Cardmembers can earn up to 110,000 Marriott Bonvoy® points with the current offer:

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  • Plus, earn 30,000 points by making a purchase during your 15th month of Cardmembership.

This offer ends on September 22, 2026. The annual fee is $120, and there is no annual fee on Additional Cards, so you can add a partner or a family member at no extra cost.

Every year after your first Card anniversary, you receive an Annual Free Night Award good for a redemption of up to 35,000 points at eligible hotels and resorts worldwide. At a valuation of 0.9 cents per Marriott Bonvoy point, that certificate is worth roughly $315, which on its own more than covers the $120 annual fee. That is the main reason to keep this Card year after year instead of cancelling it.

To get the most out of the certificate, aim it at a night that would otherwise price close to the 35,000 point ceiling.

The Card also gives you 15 Elite Night Credits each calendar year and automatic Marriott Bonvoy Silver Elite status. Those credits count toward the next Elite tier, so you begin every year 15 nights ahead of where you would otherwise start.

You move up to Gold Elite status automatically when you reach $30,000 in purchases on the Card in a year, or when you combine 10 qualifying paid nights within one calendar year with the 15 Elite Night Credits from your Card.

Marriott Bonvoy points are generally valued at 0.9 cents each. On that basis, the 110,000 point welcome offer is worth about $990, and an Annual Free Night Award used at its full 35,000 point ceiling is worth about $315.

Marriott Bonvoy points pull their weight on free nights rather than on gift cards or merchandise, which is why this Card should be judged on the hotel stays it produces.

You earn 5 points per dollar on eligible purchases at participating Marriott Bonvoy hotels and 2 points per dollar on all other purchases. Points can be redeemed for free nights with no blackout dates at more than 7,000 hotels around the world.

The Card carries a solid package of coverages: $500,000 travel accident insurance, flight delay, baggage delay, lost or stolen baggage and hotel or motel burglary at $500 each, car rental theft and damage up to $85,000 for rentals of up to 48 days, Purchase Protection for 90 days and a one year Extended Warranty.

Two things to plan around: the 2.5% foreign transaction fee on purchases made in a foreign currency, and the 21.99% purchase interest rate, which makes this a Card to pay in full every month. Like all American Express Canada Cards, no minimum income is published for this Card, and you can see whether you would be approved before you apply, with no impact on your credit score.

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Value

1st Year Value$1,437
2nd Year Value$312

Travel insurance

Delayed BaggageUp to $500
Lost BaggageUp to $500
Flight DelayUp to $500
Hotel BurglaryUp to $500
Travel AccidentUp to $500,000

Purchase protection

Purchase ProtectionIncluded
Extended Warranty+1 years
Auto Rental Collision (primary)Up to $85,000 / 48 days

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