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The 2026 edition of Amazon Prime Day is coming to Canada. If you are a Prime member, you will enjoy four days of deals, with discounts of up to 40% on a host of products. To plan all your deal waves for the year, see our smart shopping guide.
Here’s what the Amazon Prime service offers and the best deals to grab during these flash sales. Read to the end: we also provide our tips for maximizing your rewards on every purchase.
Prime Day 2026 takes place from June 23 to 26, 2026 in Canada. Prime members save up to 40%. You can also take advantage of early offers in the days leading up to the event.
Previous editions took place in July and October 2025. For 2026, Amazon has moved its major event to June.
Are you a member or have you just become one thanks to the free trial? Visit the Amazon app and check out flash sales, exclusive offers, and discounts on essentials.
Before the event, browse the offers, add products to your wish lists, and activate your notifications. Products are available in limited quantities: it’s best to be organized to make successful purchases.
This year, Amazon is highlighting several sections in Canada:
My tip: when searching, choose the category you are interested in, then sort products by discount, from highest to lowest. This way, you can spot the best deals in seconds.
Le Prime Day est le moment idéal pour rendre sa maison intelligente. Amazon réduit fortement le prix de ses produits maison avec Alexa : jusqu’à 45 % sur les appareils Echo, Fire TV et Kindle, et jusqu’à 50 % sur la sécurité Ring. Voici des produits souvent en vedette, à surveiller pendant l’événement :
Sans surprise, les appareils et accessoires électroniques figurent parmi les plus recherchés pendant le Prime Day. Amazon annonce notamment jusqu’à 57 % sur les casques JBL, 53 % sur Sony et 49 % sur la Google Pixel Watch 3. Des produits à garder à l’oeil :
For the occasion, Amazon regularly offers an extended free trial of Amazon Music Unlimited for Prime members. The offer targets the individual plan. At the end of the trial, the subscription automatically renews at the current rate.
Are you looking to equip yourself for your next trip, or to give a gift to the traveler in your life? See our guides:
Pour vous faire gagner du temps, j’ai regroupé les rabais Prime Day 2026 par profil. Les pourcentages sont les rabais maximums annoncés par Amazon (« jusqu’à ») : le prix final s’affiche au panier, vérifiez-le avant d’acheter. Quand j’indique un prix régulier, c’est votre point de comparaison pour juger la vraie aubaine.
Pour les voyageurs : partir léger et bien équipé, sans payer le plein prix.
Les petits essentiels de voyage (moins de 30 $) :
Pour les familles : faire le plein de cadeaux et d’essentiels avant la rentrée et les Fêtes.
Pour les aînés : rester en contact avec la famille et simplifier le quotidien.
Pour les amateurs de techno : c’est souvent ici que se cachent les plus gros rabais.
Preparation makes all the difference. The best deals go fast and stocks are limited. Here’s my list to be ready on June 23:
Prime Day is not just about the discount displayed by Amazon. Here’s how I stack savings on every purchase:
Amazon Prime Day is an exclusive sales event reserved for Amazon Prime members. Launched in 2015, it has become one of the biggest online shopping events, alongside Black Friday and Cyber Monday. Amazon offers significant discounts on a wide range of products for a short period.
L’événement a longtemps eu lieu en juillet, parfois avec une seconde édition à l’automne. En 2026, le Prime Day se tient du 23 au 26 juin. En plus des rabais sur les produits, Amazon.ca propose souvent des offres sur ses services comme Prime Video, Prime Music et Prime Reading.
The Amazon Prime service is billed at $9.99 per month or $99 per year (which is $8.25 per month). You can enjoy a 30-day free trial via this link. If you have been a subscriber in the past, a different offer may be displayed.
Students benefit from more advantageous pricing, with a half-price subscription at $4.99 per month, and enjoy a 6-month free trial.
You must be a Prime member to access Prime Day offers. To learn all about the subscription, consult our complete guide to Amazon Prime.
Amazon partners with two financial institutions: American Express and TD. You can redeem American Express Membership Rewards points (1,000 Membership Rewards points = $7) or your TD Rewards points (1,000 points = $3.33) on Amazon.ca.
My advice: normally, it is more advantageous to use your points once the purchase is posted to your American Express card. As with any purchase, you then apply your points as a statement credit at a rate of 1,000 Membership Rewards points = $10, which is much more than the $7 offered directly on Amazon.
Read: Shop with your points on Amazon: is it a good deal?
Before filling your cart, visit the Aeroplan portal: you accumulate Aeroplan points on your Amazon purchases by going through the Aeroplan eStore.
You can thus accumulate during Prime Day:
No specific purchase to make during Prime Day? The Amazon gift card is another option: with no fees or expiration date, you save points by going through the Aeroplan eStore.
My tip: buy your Amazon gift cards at the grocery store (IGA, Sobeys, Metro, Super C) with the National Bank World Elite Mastercard or the Scotiabank Gold American Express® Card. You get 5 points per dollar on this purchase, equivalent to 5%. At IGA and Sobeys with the Scotiabank Gold American Express® Card, you even get up to 6 points per dollar.
Also go through an online shopping portal like Rakuten to accumulate additional points and cash back. Not yet registered with Rakuten? Get a $30 credit via our referral link:
If you accumulate AIR MILES, the Airmilesshops.ca portal offers bonus miles for your Amazon purchases. Note the eligible categories: only those displayed will give you miles.
Amazon Prime Day is an excellent way to save on everyday products as well as your travel accessories. Good organization allows you to fully enjoy it, while waiting for Black Friday and Cyber Monday.
Enregistrez cet article et revenez-y pendant les quatre jours : nous suivons les meilleurs rabais jusqu’au 26 juin.
Savings this way:
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