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Blue Rewards partners are the backbone of the program: this is where you earn the most points per dollar spent. The network inherits the 400+ brands that participated in AIR MILES, with BMO adding new names since the June 2, 2026 launch.
This page lists the banners where you can earn points, the applicable rate based on your card, and the caps to watch. For how the program works overall, see our complete Blue Rewards guide.
Here are the confirmed banners for the points accelerator, grouped by category. In addition, these partners accept your membership card at checkout.
This list also includes participating grocery retailers and warehouse clubs already present in the former AIR MILES network. BMO announced the partnership with Dollarama on June 16, 2026, two weeks after launch.
BMO also confirmed the addition of several Accor Group brands to the 10x accelerator: Fairmont, Sofitel, Novotel, Raffles, and Emblems Collection are now participating across Canada.
BMO has also confirmed the arrival of several major groups. However, their rollout will take place over time, so it is worth checking that they are active before relying on them.
The rate depends on the card you present. BMO markets this benefit as “10x the points,” but the actual multiplier varies by card.
BMO changed this cap in August 2026. Previously calculated per statement cycle, it now works per calendar year. This change works in your favour if your partner spending varies from month to month.
In practical terms, you earn at the boosted rate up to $15,000 in net purchases per calendar year with a standard card, and up to $25,000 with a World EliteMD*. Beyond that threshold, only the card’s base rate applies for the rest of the year.
With a personal World EliteMD*, hitting the cap represents 250,000 points, or about $1,667 in redemption value. The counter resets on January 1.
At a partner, a single transaction can earn you twice. First, you present your Blue Rewards membership card and the merchant credits its own points. Then, you pay with your Blue Rewards credit card and earn the card’s rate.
BMO calls this “double dipping.” In other words, forgetting your membership card at checkout is like leaving half the points on the table, so it may be worth adding it to your mobile wallet.
Some partners also fall under a boosted card category. Irving Oil sells gas, and several participating retailers are grocery stores. A precedence rule then applies.
In that case, the purchase earns at the partner rate, not the category rate. So you receive 5 or 10 points per dollar depending on your card, not the category multiplier, which remains lower. This rule benefits you in almost all situations.
Shell Canada is no longer part of the program. The chain stopped earning on March 2, 2026 in Alberta, then on May 25, 2026 in the rest of the country. Since then, Shell has been exclusively part of the Scene+ program.
This departure leaves Irving Oil as the only identified gas partner, and only in Atlantic Canada. For gas elsewhere in the country, your Blue Rewards card therefore earns at the category rate rather than the partner rate.
The decision comes down to how much you spend with partners. If you spend little in this network, the no-annual-fee card is sufficient. By contrast, the World EliteMD* doubles the rate and increases the cap by $10,000.
To compare these cards with the rest of the Canadian market, see our best credit cards page. You will also find cards from other loyalty programs.
The Blue Rewards network remains strong in pharmacies, pet stores, and hardware. However, it has a real weakness in gas since Shell’s departure, and several strong banners remain regional.
Moving the cap to an annual calculation is the most tangible improvement of 2026. It finally makes it possible to concentrate large one-off expenses, such as a car rental or a hardware purchase, without losing the boosted rate.
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Here are frequently asked questions in the Milesopedia community about Blue Rewards partners.
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