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A major alliance has just been announced between two Canadian giants in retail and fast food. Canadian Tire Corporation and Tim Hortons have unveiled a strategic partnership set to transform the customer experience. Starting in 2026, members of their respective loyalty programs will enjoy combined benefits that will enhance their purchasing power and strengthen their loyalty to both brands.
This collaboration marks a significant milestone in the evolution of the Triangle Rewards program, which already has nearly 12 million members across Canada. With Tim Hortons as a new partner, Triangle strengthens its position among the largest loyalty ecosystems in Canada. The addition of Canada’s favourite coffee and donut chain joins an impressive lineup of major partners, including Petro-Canada, RBC, and WestJet. For Canadian Tire, it’s a way to make its loyalty program an even bigger part of Canadians’ everyday lives.
In practical terms, consumers have nothing to lose and plenty to gain. Tims Rewards members will keep all their accumulated points while also having the opportunity to earn Canadian Tire Money on purchases at Tim Hortons. Some of the anticipated benefits include:
For consumers, this means double the rewards on everyday purchases like your morning coffee or a quick meal on the go.
Important note: For now, this partnership only applies to purchases at Tim Hortons. This means you can earn both Canadian Tire Money and Tims Rewards points on your Tim Hortons purchases. However, you won’t be able to earn Tims Rewards points on purchases at Canadian Tire (for example, if you buy a lawn mower).
This strategic partnership highlights a growing trend: the consolidation of loyalty ecosystems in Canada. Tim Hortons serves millions of customers every day, while Canadian Tire leverages its extensive retail network. Together, they offer Canadians an easy way to maximize their rewards on everyday purchases, whether it’s a cup of coffee, a tank of gas, or an automotive purchase.
Triangle Mastercard holders are the big winners here, benefiting from faster earning and exclusive perks. It’s also great news for loyalty program enthusiasts who want to get the most value out of every dollar spent.
To fully take advantage of this partnership, here’s what to do:
The alliance between Canadian Tire and Tim Hortons marks a key milestone in the evolution of loyalty programs in Canada. By combining the strength of a national retailer with the popularity of the country’s most iconic coffee chain, this partnership gives consumers even more ways to earn and save on everyday purchases. This initiative positions Triangle Rewards as one of the top loyalty programs in Canada and confirms the trend: loyalty is now earned with every cup of coffee.
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