You’ve just opened your online brokerage account and you’re ready to invest. But you’re not sure where to start. Which investment account should you open? Which exchange-traded fund (ETF) or individual stock should you choose? You don’t have any friends or colleagues who are interested in investing in the stock market. So where do you turn? That’s the problem solved by Blossom, a new social investment app with over 150,000 users. In this review, we explain what Blossom Social is, the features it offers and its pros and cons.

Blossom Social Investing is a Vancouver, Canada-based technology start-up focused on social investing. With over 150,000 users, it caters to independent investors in Canada and the United States.

The concept behind this investment app is very interesting. Instead of following finance influencers (“finfluencers”) on Reddit, YouTube or X, Blossom Social focuses solely on finance. Based on transparency, you can see users’ verified investment accounts and trades, which are shared openly. In fact, you can see the portfolios of your friends and the influencers you follow.

Plus, you can communicate and exchange investment ideas with other users, and deepen your investment knowledge.

First, you need to download Blossom Social from the App Store or Google Play. Unfortunately, there is no web version, and the application is only available in English. Once you’ve installed the app, you’ll need to create your free account by providing your personal details.

Then, you can connect your online brokerage account such as Wealthsimple Trade and Questrade for Canadian users, or Robinhood, Vanguard and E*Trade for American users. If need be, you can enter your investments manually (for example, if your online brokerage platform is not yet supported by Blossom).

Then, you can read and participate in discussions about investment strategies and individual stocks or exchange-traded funds (ETFs). You can also follow financial news and view the investment portfolios and transactions of your friends and popular financial content creators.

The Blossom Social application is free. You can create your account quickly, connect your existing brokerage account, follow other investors and get investment ideas. However, Blossom Social offers a paid subscription, Blossom Pro, which provides access to advanced portfolio management and analysis tools. These include sector analysis, asset allocation and dividend tracking.

Blossom Social is a Canadian technology start-up founded in 2021. It is headquartered in Vancouver, British Columbia. It has contracts with several of Canada’s leading ETF providers.

The app has over 150,000 users and is listed in the App Store’s “Top 100 Finance.” Moreover, the Blossom Social app reviews are positive, with an average rating of 4.7 out of 5 stars (over 2,500 reviews) on the App Store and 4.5 out of 5 (over 1,000 reviews) on Google Play.

Financial data from your brokerage account is obtained in read-only mode and is plainly displayed in the application. According to Blossom, the data is never stored or sold.

Currently, you can connect online brokerage accounts from Wealthsimple Trade and Questrade, to name but a few. If you’re reluctant to link your account, you can decide to enter your investments manually… or not. In fact, you don’t necessarily need to share your portfolio. You can simply use the application to read and participate in discussions on investment strategies and follow financial news.

In a nutshell, Blossom Social is a social investment application aimed at independent investors in Canada and the United States. Based on transparency, it lets you see the investment portfolios of users you follow, participate in investment discussions, follow financial news and expand your knowledge. Whether you’re a novice or an experienced investor, this social network for investors is well worth a try.