To the point
RBC and Canadian Tire join forces to bring more Canadian Tire Money to Avion Rewards members. Discover the benefits of this strategic partnership planned for 2026.
In a major announcement for the Canadian rewards industry, RBC and Canadian Tire unveiled a long-term strategic partnership between their respective loyalty programs : Avion Rewards and Triangle Rewards.
According to Vinita Savani, Executive Vice President, Cards & Loyalty, RBC, “We are bringing together two deeply rooted Canadian companies – Canada’s largest bank and the country’s largest general merchandise retailer – to increase the amount of everyday value, rewards and savings that we provide to our shared customers.”
A partnership between two Canadian giants
The alliance between RBC and Canadian Tire aims to enrich the experience of millions of Canadians. Eligible RBC credit and debit cardholders will now be able to link their accounts to the Triangle Rewards program.
Benefits for Avion Rewards and Triangle Rewards members
RBC credit card holders will benefit from several advantages:
- Accelerated accumulation of Canadian Tire Money
- Exclusive promotions at Canadian Tire, SportChek and Mark’s/L’Équipeur
- Access to special offers via RBC and Avion Rewards
Is this good news? Our opinion
Perhaps, like us, you’re reading this news and wondering: what’s next for Canadian Tire credit cards? With this new partnership, we wonder if new credit cards will appear, as was recently the case with the partnership between More Rewards and RBC.
For points hunters and Triangle Rewards members, this can be interesting and make room for more redemption options. We’re used to seeing a large number of accumulation and redemption partners in each program, but on the other hand, it can seem more complicated and sometimes confusing for the average person.
It can be easy to get lost, or even to forget that these opportunities and partnerships exist. In the complex world of rewards, some programs (such as Scene+ or American Express Membership Rewards points, among others) are appreciated for their ease of use.
Once the details of Canadian Tire Money accumulation and redemption at Triangle Rewards for RBC cardholders are known, it will be easier to assess the added value of this partnership. For now, let’s remember that it is possible to earn points directly in the following programs with RBC:
- Avion Rewards
- WestJet Rewards
- British Airways Club
- More Rewards
And indirectly with these partners, by linking accounts: Petro-Canada’s Petro-Points, Rexall and Hudson’s Bay Rewards. And don’ t forget Avion Rewards’ airline transfer partners: British Airways Club (Avios), Cathay Pacific Asia Miles, American Airlines AAdvantage and WestJet Rewards.
This expands the possibilities for redemption, but can also make the choice more difficult. Consult our points value estimate to get an idea of the optimal use of points for each program.
Bottom Line
This strategic alliance between RBC and Canadian Tire marks a turning point in the Canadian rewards industry. It offers consumers new opportunities to maximize their rewards, while strengthening the position of both loyalty programs in the Canadian market. It will be interesting to examine the value of this partnership when the details are revealed and following the roll-out of benefits in 2026.
In the current situation, this news promoting rewards from Canadian companies is most welcome.
