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Hudson’s Bay Selects Neo Financial to Replace Capital One

To the point To replace Capital One, Hudson's Bay selects Neo Financial to offer its customers the new Hudson's Bay Mastercard.

In October 2020, Capital One announced that it was pulling out of store credit cards in Canada, directly impacting Costco and Hudson’s Bay customers (with nearly 2 million Hudson’s Bay credit card customers).

While we still don’t know who will replace Capital One at Costco Canada, we know today that Hudson’s Bay has chosen Neo Financial to issue a new Mastercard credit card.

The New Hudson's Bay Mastercard

With the new Hudson’s Bay Mastercard – with no annual fee – you earn double the points in-store and at (up to 4 points per dollar). That’s 1-2% cash equivalent.

For all other purchases, you can earn 2 points per dollar or 1% cash equivalent.

Besides, you can also earn cash back from Neo partners, including most major gas and grocery stores, restaurants, gyms, coffee shops, and more. To learn more about Neo’s cash back program, check out this article.

Hudson's Bay Neo Mastercard Fr

Other credit cards

With this new credit card, you can get between 1 and 2% cash back that you can only use at Hudson’s Bay. If you prefer to get a more flexible cash back credit card, check out one of these rankings:

One of the best choices is the SimplyCash™ Preferred from American Express. With this card, you get 2% cash back on all your purchases, with no annual limit. This cash back is then credited to your credit card statement.

Frequent questions

What is happening to my existing Hudson’s Bay Credit Card/Hudson’s Bay Mastercard?

The new Hudson’s Bay Mastercard—powered by Neo is replacing our existing card programs and is now available. All existing cardholders will be required to re-apply for the new Hudson’s Bay Mastercard if they wish to continue with a Hudson’s Bay Mastercard.

Through our new partnership with Neo Financial, customers will continue to earn points on purchases outside of Hudson’s Bay while getting cashback at thousands of local and national Neo partners.

Can I apply for the new Hudson’s Bay Mastercard—powered by Neo if I am not a Hudson’s Bay Rewards member?

Yes. When applying for the new Hudson’s Bay Mastercard, you will automatically be enrolled in the Hudson’s Bay Rewards program if you aren’t already.

Is there an annual fee for the Hudson’s Bay MasterCard—powered by Neo?

No. There are no annual or overlimit fees.

Will this impact my Hudson’s Bay Rewards Points balance?

No. No, there will be no changes to your points balance. You can continue to earn and redeem points instantly in store or online at any time.

Come to discuss that topic in our Facebook Group!
Jean-Maximilien Voisine
Jean-Maximilien is an expert in Canada and France about Loyalty programs, Credit cards and Travel. He is the Founding President of Milesopedia.

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