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Marriott International has just announced the global launch of Series by Marriott™, a new collection brand targeting the midscale and upper-midscale hotel segments. This strategic initiative aims to integrate established regional properties into the Marriott Bonvoy portfolio.
The collection debuts with a major agreement in India, partnering with Concept Hospitality Private Limited (CHPL). This collaboration will integrate The Fern brands, comprising approximately 8,000 rooms across 115 properties, into the Marriott network.
Series by Marriott reinforces Marriott’s commitment to offering quality accommodations at the best price,” said Anthony Capuano, President and Chief Executive Officer of Marriott International. “The creation of a new regional collection brand will strengthen Marriott’s awareness among value-conscious travelers, provide additional choice for our current Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners.”
The Series by Marriott collection promises a simplified traveler experience and well-executed core services. Hotels will be adapted to the clientele and regions where they are located, while respecting Marriott group standards for safety and cleanliness.
Series by Marriott hotels will notably include the following features:
As for The Fern brand, the first to join this collection, it strives to implement sustainable and environmentally conscious practices.
In Series by Marriott hotels, Marriott Bonvoy members will be able to:
With the help of current welcome bonuses on Marriott Bonvoy credit cards, the possibilities are greater than ever to earn free nights!
Marriott is already in discussions to expand Series by Marriott into several regions:
United StatesCaribbean and Latin AmericaEuropeMiddle EastAfrica
The new Series by Marriott collection marks an interesting development in Marriott International’s portfolio for regional hotels, especially for travelers seeking good value for money. This also brings to mind the recent addition of the City Express brand in Latin America, which also targets a clientele looking for affordable accommodation.
This partnership offers Marriott Bonvoy members more options to earn and redeem their points, while guaranteeing the chain’s quality standards in trusted regional establishments. With the new welcome offers from the Marriott Bonvoy® American Express®* Card and the Marriott Bonvoy® Business American Express®* Card, this provides even more opportunities to obtain numerous free hotel nights.
The Series by Marriott collection joins other expansion announcements from the Marriott International group, including:
Although the collection is only being launched in India for now, we will monitor its potential evolution in other countries.
Savings this way:
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