Marriott International has announced the global launch of Series by Marriott™, a new collection brand aimed at the middle and upper hotel segments. This strategic initiative aims to integrate established regional properties into the Marriott Bonvoy portfolio.
The collection launches with a significant agreement in India, partnering with Concept Hospitality Private Limited (CHPL). This collaboration will integrate The Fern brands, featuring approximately 8,000 rooms across 115 properties, into the Marriott network.
“Series by Marriott furthers Marriott’s commitment to delivering lodging offerings in the right place at the right price with basics done well,” said Anthony Capuano, president and CEO of Marriott International. “Creating a new, regional collection brand will further Marriott’s reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners.”
The Series by Marriott collection promises a simplified travel experience, and well-executed basic services. The hotels will be tailored to fit the clientele and regions they serve, all while upholding Marriott’s standards for safety and cleanliness.
Noteworthy features of Series by Marriott hotels include:
The Fern, the first brand to join this collection, is committed to implementing sustainable and environmentally friendly practices.
Within Series by Marriott hotels, Marriott Bonvoy members can:
With the help of current Marriott Bonvoy credit card welcome bonuses, opportunities for free hotel nights have never been greater!
Marriott is already in discussions to expand Series by Marriott in several regions:
United States Caribbean and Latin America Europe Middle East Africa
The new Series by Marriott collection represents a positive development in Marriott International’s portfolio for regional hotels, especially for those seeking good value. This reminds us of the recent addition of the City Express brand in Latin America, also aimed at budget-conscious travellers.
This partnership gives Marriott Bonvoy members more options for earning and using their points, while guaranteeing the chain’s quality standards at trusted regional establishments. With the new welcome offers from Marriott Bonvoy® American Express®* Card and the Marriott Bonvoy® Business American Express®* Card, this gives even more opportunities to earn numerous free hotel nights.
The Series by Marriott collection is part of Marriott International’s broader expansion announcements, which also include:
Although the collection has only been launched in India for the time being, we will be monitoring its potential development in other countries.
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