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Marriott International announced on March 23, 2026, the arrival of Series by Marriott in Europe. The brand, launched in May 2025, has just signed 11 agreements in the United Kingdom and Italy. This marks its first presence on the continent.
For Canadian Marriott Bonvoy members, these hotels offer point redemptions in cities like London and Venice at affordable rates.
Series by Marriott is a midscale collection brand. Rather than building hotels from scratch, Marriott converts existing independent properties and brings them into the Marriott Bonvoy network. Hotels keep their local identity while benefiting from Marriott’s distribution system and loyalty program.
In under a year, the brand has opened 37 properties in India and made its US debut with hotels in Miami Beach and Santa Monica. More openings are planned in Chicago, San Francisco, San Diego, and Santa Barbara.
Canada is also part of the plan. Marriott has signed 13 agreements to bring Series to the Canadian market in 2025, and two properties are already open.
The 11 new European agreements are split between two separate partnerships:
In Italy, five existing properties from the Amapa Group will be converted under the Series by Marriott banner. A new hotel will also be built in Valmontone. In the United Kingdom, the five hotels from the Splendid Hospitality Group are located in popular London neighbourhoods and other strategic regional locations.
No specific opening dates have been announced for the European properties. Conversions of existing properties typically move faster than new builds.
Series by Marriott hotels are an integral part of the Marriott Bonvoy program. You earn and redeem points the same way as at any other property in the network.
Stays at Series by Marriott hotels earn 5 points per US dollar spent on eligible charges. That’s half the standard rate of 10 points applied across most Marriott brands like Sheraton, Westin, and Marriott Hotels. Series sits alongside brands like Residence Inn, TownePlace Suites, and Element in the reduced-rate category.
The 5-points-per-dollar rate applies to Series by Marriott, versus 10 points at most standard Marriott brands. If your goal is to build Bonvoy points quickly, a traditional Sheraton or Marriott remains more rewarding per night.
As a midscale brand, Series hotels should rank among the lowest point rates in the Bonvoy network. If the European properties follow a model similar to Four Points Flex by Sheraton, they could offer some of the cheapest free nights in cities like London and Venice. For Canadian members who accumulate points through the Marriott Bonvoy American Express Card, this is worth watching.
Current welcome offers on Marriott Bonvoy American Express cards can also help you build your balance faster before these properties open.
The arrival of Series by Marriott in Europe extends Marriott’s push into the midscale segment. The chain entered Europe’s midscale market in 2023 with the launch of Four Points Flex by Sheraton, which now counts 40 open properties with over 4,500 rooms across seven markets.
Marriott is also expanding StudioRes, a midscale extended-stay brand launched in the US that is drawing interest from European developers.
In total, Marriott International has more than 30 brands and nearly 9,100 properties in 142 countries. The Marriott Bonvoy program has nearly 271 million members.
For Canadians planning a trip to Europe with points, these new Series hotels could be some of the most affordable Marriott Bonvoy redemptions on the continent. London and Italy rank among the top destinations for Canadian travellers. Low point rates in these markets are always worth knowing about. Here’s what Series by Marriott actually delivers — and what to watch out for.
Check out our best credit cards page to find the card that maximizes your Marriott Bonvoy points. Additionally, if you want to earn hotel points, the selection of the best credit cards for hotels is a good starting point.
Series by Marriott adds an affordable option to the Bonvoy network for budget-conscious travellers. The brand targets central locations in popular cities while offering full Bonvoy earn and redeem. For Canadian members, the upcoming European properties could become some of the most accessible point redemption options on the continent.
The trade-off is clear: the 5-points-per-dollar earn rate and half elite night credits limit the appeal for anyone focused on building or maintaining status. For travellers who prioritize value in points, this is a brand to watch.
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