Series by Marriott: The New Mid-Range Brand Coming to Europe
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Marriott International announced on March 23, 2026, the arrival of Series by Marriott in Europe. The brand, launched in May 2025, has just signed 11 agreements in the United Kingdom and Italy. This marks its first presence on the continent.
For Canadian Marriott Bonvoy members, these hotels offer point redemptions in cities like London and Venice at affordable rates.
- Annual fee
- $120
- Our valuationMilesopedia first-year estimate First-year valueWelcome bonus$600Total$600Plus $100 of bonus paid after the first year, not counted in this total.Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
- $600
- Welcome offerAfter $3,000 in 3 months
- Up to 70,000 points
Apply Now
on American Express's website
Apply with confidenceCheck whether your application will be approved before you submit it, with no impact on your credit score*When you apply for a personal American Express Credit Card, we will tell you whether you are eligible without affecting your credit score. So you can apply with confidence.*Instant decisions are only available for consumer Card applications (also called “personal Cards”).
What is Series by Marriott?
Series by Marriott is a midscale collection brand. Rather than building hotels from scratch, Marriott converts existing independent properties and brings them into the Marriott Bonvoy network. Hotels keep their local identity while benefiting from Marriott’s distribution system and loyalty program.
In under a year, the brand has opened 37 properties in India and made its US debut with hotels in Miami Beach and Santa Monica. More openings are planned in Chicago, San Francisco, San Diego, and Santa Barbara.
Canada is also part of the plan. Marriott has signed 13 agreements to bring Series to the Canadian market in 2025, and two properties are already open.
The European Expansion in Detail
The 11 new European agreements are split between two separate partnerships:
| Country | Partner | Number of hotels | Locations |
|---|---|---|---|
| United Kingdom | Splendid Hospitality Group | 5 | Earls Court, Euston, and Kings Cross (London) + regional locations |
| Italy | Amapa Group | 6 | Montesilvano, Peschici, Pomezia, Rimini, Valmontone, Venice |
In Italy, five existing properties from the Amapa Group will be converted under the Series by Marriott banner. A new hotel will also be built in Valmontone. In the United Kingdom, the five hotels from the Splendid Hospitality Group are located in popular London neighbourhoods and other strategic regional locations.
No specific opening dates have been announced for the European properties. Conversions of existing properties typically move faster than new builds.
Marriott Bonvoy Points at Series Hotels
Series by Marriott hotels are an integral part of the Marriott Bonvoy program. You earn and redeem points the same way as at any other property in the network.
Earning Rate
Stays at Series by Marriott hotels earn 5 points per US dollar spent on eligible charges. That’s half the standard rate of 10 points applied across most Marriott brands like Sheraton, Westin, and Marriott Hotels. Series sits alongside brands like Residence Inn, TownePlace Suites, and Element in the reduced-rate category.
The 5-points-per-dollar rate applies to Series by Marriott, versus 10 points at most standard Marriott brands. If your goal is to build Bonvoy points quickly, a traditional Sheraton or Marriott remains more rewarding per night.
Reduced Elite Night Credits
Potentially Affordable Point Redemptions
As a midscale brand, Series hotels should rank among the lowest point rates in the Bonvoy network. If the European properties follow a model similar to Four Points Flex by Sheraton, they could offer some of the cheapest free nights in cities like London and Venice. For Canadian members who accumulate points through the Marriott Bonvoy American Express Card, this is worth watching.
Current welcome offers on Marriott Bonvoy American Express cards can also help you build your balance faster before these properties open.
- Annual fee
- $120
- Our valuationMilesopedia first-year estimate First-year valueWelcome bonus$600Total$600Plus $100 of bonus paid after the first year, not counted in this total.Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
- $600
- Welcome offerAfter $3,000 in 3 months
- Up to 70,000 points
Apply Now
on American Express's website
Apply with confidenceCheck whether your application will be approved before you submit it, with no impact on your credit score*When you apply for a personal American Express Credit Card, we will tell you whether you are eligible without affecting your credit score. So you can apply with confidence.*Instant decisions are only available for consumer Card applications (also called “personal Cards”).
Marriott’s Midscale Strategy in Europe
The arrival of Series by Marriott in Europe extends Marriott’s push into the midscale segment. The chain entered Europe’s midscale market in 2023 with the launch of Four Points Flex by Sheraton, which now counts 40 open properties with over 4,500 rooms across seven markets.
Marriott is also expanding StudioRes, a midscale extended-stay brand launched in the US that is drawing interest from European developers.
In total, Marriott International has more than 30 brands and nearly 9,100 properties in 142 countries. The Marriott Bonvoy program has nearly 271 million members.
What This Means for Canadian Travellers
For Canadians planning a trip to Europe with points, these new Series hotels could be some of the most affordable Marriott Bonvoy redemptions on the continent. London and Italy rank among the top destinations for Canadian travellers. Low point rates in these markets are always worth knowing about. Here’s what Series by Marriott actually delivers — and what to watch out for.
- Point Earning: 5 Bonvoy points per dollar spent, as with other Marriott brands
- Affordable point redemptions: The midscale positioning should offer free nights at a low cost in points.
- Strategic central locations: Prime London neighbourhoods (Kings Cross, Euston, Earls Court) and popular Italian cities including Venice and Rimini.
- Already in Canada: Two properties are already open in Canada, with 13 agreements signed in 2015.
- Half Elite Night Credits: Only 0.5 credits per night, which slows progress toward elite status.
- Limited services: Midscale hotels without the extras of a Sheraton or traditional Marriott.
- Unknown opening dates: No precise timeline for the European properties.
Check out our best credit cards page to find the card that maximizes your Marriott Bonvoy points. Additionally, if you want to earn hotel points, the selection of the best credit cards for hotels is a good starting point.
Conclusion
Series by Marriott adds an affordable option to the Bonvoy network for budget-conscious travellers. The brand targets central locations in popular cities while offering full Bonvoy earn and redeem. For Canadian members, the upcoming European properties could become some of the most accessible point redemption options on the continent.
The trade-off is clear: the 5-points-per-dollar earn rate and half elite night credits limit the appeal for anyone focused on building or maintaining status. For travellers who prioritize value in points, this is a brand to watch.
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Marriott Bonvoy — Frequently Asked Questions
What is Series by Marriott?
Series by Marriott is a midscale collection brand launched by Marriott in May 2025. It converts existing independent hotels into properties affiliated with the Marriott Bonvoy network while preserving their local identity.
Can you earn Marriott Bonvoy points at Series hotels?
Yes. Series by Marriott hotels are part of the Marriott Bonvoy program. The accumulation rate is 5 points per US dollar spent on eligible expenses, which is half the standard rate of 10 points applied at most Marriott brands.
How many Elite Night Credits do you earn at a Series hotel?
Series by Marriott stays earn 0.5 elite night credits per night. A two-night stay equals one full elite night credit.
Where are Series by Marriott hotels located in Europe?
The first 11 European agreements cover five hotels in the United Kingdom (primarily in London: Kings Cross, Euston, Earls Court) and six in Italy (Montesilvano, Peschici, Pomezia, Rimini, Valmontone, and Venice).
Is Series by Marriott available in Canada?
Yes. Marriott has signed 13 agreements to bring Series by Marriott to Canada in 2025. Two properties are already open.
Which credit card allows you to earn Marriott Bonvoy points in Canada?
The Marriott Bonvoy American Express Card is the primary co-branded card in Canada. It offers 5 points per dollar at Marriott and 2 points per dollar on other purchases, in addition to an annual free night certificate starting in the second year.
Will point rates at Series hotels be affordable?
Probably. Most likely. As a midscale brand, Series hotels should rank among the lowest-cost Bonvoy properties in the cities where they operate, including London and the Italian locations.
How many brands does Marriott International own?
Marriott International has more than 30 hotel brands, from luxury (Ritz-Carlton, St. Regis) to midscale (Series by Marriott, Four Points Flex). The network totals nearly 9,100 properties in 142 countries, and the Bonvoy program has nearly 271 million members.