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There is a new American Express bonus points offer for certain cardholders: you can receive bonus points by adding up to two additional cardholders to your account.
This promotion is currently available for personal cards only and runs until October 30, 2025. Since some additional cards have no fees, this offer can be very advantageous if the additional cardholders make the most of the accelerated points earn rates.
So you can give an extra card to your spouse, a relative or a teenager aged 13+.
Here’s a summary of the products targeted and eligible for this promotion, which is different from the last promotion, which dated back to February 2025.
For example, for the American Express Cobalt® Card offer, you earn 5 bonus points/$1 in card purchases, up to a maximum of 10,000 points. So you need to spend $2,000 (10,000 points divided by 5 points/$1) to earn the full amount of bonus points from the offer.
If you were already planning to add an authorized user to your card, or if the additional card has no cost, the answer is obvious. Where there is a cost, you need to weigh the value you can get from the bonus points against the price of acquiring them.
For example, you may have had the idea of adding your daughter to your American Express® Aeroplan®* Reserve Card so that she can benefit from the first free checked bag on Air Canada flights when she takes her solo trip to Japan next spring.
While you’re at it, add an additional paying American Express® Aeroplan®* Reserve Card and collect up to 25,000 Aeroplan points, thanks to this bonus points promotion from American Express!
Since we give an Aeroplan point a value of 2¢ or more, it’s like paying $199 to have a value of at least $500 (25,000 Aeroplan points X $0.02).
Another great offer is the American Express Cobalt® Card, since you can get up to 20,000 Membership Rewards points free of charge if you add two cards.
Both authorized holders will need to spend a minimum of $2,000 in three months each to unlock the full 20,000 points, but you’ll also earn base points in addition to bonus points.
Especially if those expenses are in 5X category (groceries, restaurants and bars), where you can earn up to 40,000 Membership Rewards points with this bonus points offer from American Express at no extra charge.
Are you thinking of taking out an American Express Cobalt® Card for your household? Now is the perfect time to do so.
Indeed, you could strategically spread your spending across all three cards (the primary cardholder plus two supplementary cards) to unlock both the welcome bonus and this American Express bonus points promotion! With three people working towards the same goal, it becomes even easier!
The best approach is to start by concentrating spending on additional cards before moving on to the card of the family’s main cardholder.
The current American Express Bonus Points promotion will reward those who add additional cardholders to their account until October 30, 2025. So there’s plenty of time to add your two authorized users and plan your spending strategy for the next three months.
If you don’t already have the American Express Cobalt® Card in your wallet, now is the time to earn extra points.
Information on the promotion can be found on this American Express bonus points page.
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