Guide: Get the Best Rewards and Discounts for Your Online Purchases on Black Friday

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Marie-Ève Leclerc
Marie-Ève Leclerc

Marie-Ève Leclerc

Marie-Ève Leclerc
Marie-Ève, Web Director at Milesopedia, is an expert in budget travel and a slow travel enthusiast. Specializing in Aeroplan, Scene+, and Marriott Bonvoy programs, she spends nearly six months a year abroad, making travel her way of life. Constantly seeking the best waves to surf, excellent coffee, and strategies to extend her travels, she is often found in coworking spaces with fellow digital nomads or by the sea, watching the sunset.
All posts by Marie-Ève Leclerc
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To the point Discover how to optimize shopping portals! Here are our tips for earning even more rewards with everyday online shopping, and saving money by finding the best Black Friday deals.

Black Friday 2024 Sales and Deals: Online Shopping Strategy

To make the most of Black Friday deals, we opt for a strategy that combines:

  • the discounts available online to save money,
  • access to shopping portals to accumulate more points,
  • and credit cards offering reward points to maximize accumulation.

Thus, rather than shopping in person, you can avoid crowds and queues and do your shopping from the comfort of your home, thereby accumulating more points. It’s the perfect time to do your Christmas shopping and find great gifts at affordable prices.

Black Friday deals are available in most product categories: from electronics at Best Buy to sporting goods and travel, there’s something for everyone. Fortunately, shopping portals allow you to earn points on a wide range of product categories, depending on your needs.

Travel Offers: Transat, Air Canada and More

If you have a trip to book in the near future, it might make sense to wait until Black Friday and Cyber Monday to book. We’ve rounded up all the best deals in the travel world for you in our 2024 Black Friday Best Deals article.

In Canada, there are several portals where you can earn rewards for your online purchases that you can’t get in physical stores.

The best known are:

Through these portals, you can earn cash back, Aeroplan points, Scene+ points and AIR MILES or Flying Blue miles. And you’ll discover an interesting technique for buying gift cards!

Common Rules for These Portals

Before you can earn rewards for your online purchases through these various online portals, you need to understand how they work.

Many brands like Amazon, Gap or The Bay are looking to attract customers to their online stores. To do this, they do business with partners such as AIR MILES, Aeroplan, and Rakuten , paying them a commission for the customers they bring in.

Then, once your purchase has been confirmed, AIR MILES, Aeroplan or Rakuten will give you back, in the form of a reward (AIR MILES miles, Aeroplan points or cash back for Rakuten), part of the commission they have earned.

The common rule: your shopping basket must be empty in the online store BEFORE you proceed via one of these portals. Otherwise, the business will consider that these portals didn’t contribute to bringing you in as a customer! And you won’t get your reward (since they won’t have received any commission for the sale).

Therefore, it’s important to go through the portal’s website! Buying directly from Amazon, Best Buy, Walmart or your favourite retailer won’t work.

Many of these portals offer a Chrome extension to use in your Chrome browser as a reminder to activate the affiliation when you are on a partner retailer’s site.

Rakuten Canada: Earn Cash Back or Scene+ Points

Rakuten.ca is an online shopping portal offering cash back.

If you use this portal BEFORE shopping at partner online stores, you can earn cash back on your purchases.

Signing up via our referral link gives you a $30 credit!

https://www.rakuten.ca/r/milesopedia

rakuten cashback en

The Multiplier of Rakuten.ca’s Partner Businesses

There are often promotions to earn more cash back for purchases at the many retailers listed on Rakuten.ca. Sometimes it is also possible to combine cash back with promotional codes available on Rakuten Canada.

This can rise to 10% or even 20% during special events like Black Friday!

However, pay close attention to the product categories involved for each online retailer.

In fact, it’s not uncommon for promotional percentages to vary. At Best Buy, for example, the special conditions state that no cash back is offered on purchases of:

  • Apple branded products
  • Bose brand products
  • Marketplace products
  • Products that do not belong to the categories listed on Rakuten

It’s the same with Amazon.ca; you need to look closely at the cashback earning rates by category, which are indicated on the Rakuten Canada page dedicated to Amazon.

The Partnership Between Scene+ and Rakuten

Scene+ and Rakuten are partners and you can now link your accounts to get the equivalent payment of your cash-back in Scene+ points. This becomes interesting as Scene+ members who use Rakuten often benefit from exclusive and higher cashback offers.

However, you will no longer be able to purchase gift cards via Rakuten after linking your account with Scene+.

Remember to register with Rakuten via Milesopedia first (to benefit from the $30 welcome bonus) before linking your accounts!

Earn Scene Rakuten En

Buying Gift Cards on Rakuten.ca

Rakuten Canada is a great place to earn cash back on online purchases. But it’s also a great place to buy gift cards from a wide range of retailers!

En X Giftcardshop Carousel
Rakuten.ca - gift cards

By purchasing gift cards via the Rakuten.ca site (not accessible from the mobile application or to Scene+ members who have linked their account with Rakuten), it is possible to accumulate cash back.

More importantly, it’s a crafty way to use an American Express card in stores that don’t accept them (although this has changed for most IGAs recently).

Maxi gift card
Rakuten.ca - Maxi gift card

You can pay for your gift cards with Mastercard, Visa and Paypal, which takes American Express! Some gift cards will be sent by post, while many can be received electronically and used instantly.

Please note that the rewards earned on your credit card for the purchase of a gift card via Rakuten.ca will be that of the basic category. Therefore, it’s not considered a grocery store purchase, even if you buy a grocery store gift card.

So choose the credit card that earns the most points or discounts in any category.

Still, it’s a convenient way to earn rewards with your American Express card without changing grocery stores. American Express cards are accepted at Métro and Super C, and most IGA stores. Or to unlock a welcome bonus!

If you do your grocery shopping at Métro or Super C, it’s best to use the American Express Cobalt® Card or the Scotiabank American Express® Card. They’re among the best credit cards to use at the grocery store.

Earn Aeroplan Points With the eStore

The Aeroplan eStore is the online shopping portal of the Aeroplan loyalty program. By using this portal BEFORE shopping at partner online stores, you can earn at least 1 Aeroplan Point for every dollar spent.

The Multiplier of Aeroplan Partner Stores

There are often promotions that allow you to earn additional Aeroplan Points for purchases at stores listed on the eStore.

This can range from 2x to 10x points and even more. At certain times of the year, such as the days around Black Friday and Cyber Monday, there are interesting promotions at the eStore.

These promotions can concern:

  • a particular store (such as Apple.ca)
  • a store category (sporting goods during a “fitness” event)
  • the entire eStore (during peak shopping periods like Black Friday)
eboutique Gap

Earn More Aeroplan Points With an Affiliated Credit Card

To earn even more Aeroplan points on your purchases, you’ll need an Aeroplan-linked credit card available from American Express, CIBC or TD!

Here are some cards that offer a different accumulation:

Occasionally, Aeroplan co-branded credit cards offer additional bonus points on your Aeroplan eStore purchases, allowing you to double dip and quickly multiply your points on every dollar spent.

Earn Flying Blue Miles With the Flying Blue Shopping Portal

A shopping portal offers Flying Blue miles for your online shopping with partners such as Apple, Indigo, Nike, Sephora, etc.

flying blue portal

For your first purchase on the portal, you can earn 500 Flying Blue Miles.

portal purchase flying blue first time en

The way it works is similar to other online shopping portals: you need to log-in to the portal, choose the merchant you are interested in and click on the corresponding link.

Make sure your shopping cart is empty before you do this!

Please note that Air France KLM World Elite Mastercard® holders also have dedicated offers (inCard and eShop) to earn more Flying Blue Miles through their purchases.

Get Cash Back With the Boomerang Club

Club Boomerang is the online shopping portal launched by François Charron.

By going through this portal BEFORE you shop at partnering online stores, you will be able to get cash back as well as coupons for discounts.

Here’s how to take advantage of it:

  • Register for free here
  • Explore the different cash back offers and the participating merchants
  • Click on the merchant of your choice
  • You will be redirected to the merchant’s website with a special link
  • The cashback will be added to your account shortly after your purchase from this special link
  • Watch cash back accumulate in your Club Boomerang account and claim it as soon as your balance reaches $50

To double dip and save even more, pay for your purchases with a cash back credit card like the CIBC Dividend® Visa Infinite* Card!

Get Cash Back With KOHO

By subscribing to one of the KOHO Essential, Extra or Complete packages, you’ll benefit from access to an online shopping platform integrated directly into your KOHO application, allowing you to receive up to 50% cash back on your purchases!

Simply look at the offers available directly in the KOHO app before you make your purchase, to find out how to get the extra cash back. Once you’ve completed your purchase, you’ll receive your cash back within 30 to 60 days.

The KOHO online shopping portal features over 1,000 brands, some of which offer up to 50% cash back.

koho remise partenaires liste fr

Earn AIR MILES Reward Miles With Airmilesshops.ca

airmilesshops.ca is the online shopping portal for the AIR MILES Loyalty Program.

By using this portal BEFORE shopping at online partner stores, you can earn 1 mile/$20 on your purchases.

Comment fonctionne airmilesshops

However, it is possible to earn more AIR MILES miles through various promotions:

  • airmilesshops.ca promotions
  • the multiplier on partner retailers
  • the multiplier on the entire airmileshops.ca site

Airmilesshops.ca Offers

On a regular basis, AIR MILES miles collectors receive promotions allowing them to earn a fixed number of AIR MILES miles after a certain amount of purchases at airmilesshops.ca.

Like in this example: 95 AIR MILES miles after an initial purchase of $20 on Amazon via airmilesshops.ca .

miles prime airmilesshops

The Multiplier of Air Miles Partner Businesses

Regularly, AIR MILES partner stores offer mileage accumulation promotions via a multiplier.

Airmilesshop altitude sport

For example, if it says you’ll earn 5 X the miles, that means:

  • you will earn 1 mile/$20 in purchases (basic offer)
  • you will earn 4 miles/$20 in purchases (bonus offer with the store multiplier)

Which means 5 miles/$20 of purchases.

Knowing that 1 mile = $0.105, 5 miles = $0.53.

This gives a cash return of 2.6% in this example ($0.53 / $20).

The Multiplier on the Whole Airmilesshops.ca Website

Sometimes, AIR MILES also offers a multiplier on the entire airmilesshops.ca portal.

multiplicateur AM

The multiplier offered by the retailer and that offered by airmilesshops are added to the basic offer:

In the example above with Altitude Sports, if it says you’ll win:

This gives you a total of 5 x + 11 x = 16 x miles.

This means that:

  • you will earn 1 mile/$20 in purchases (basic offer)
  • you will earn 4 miles/$20 in purchases (bonus offer with the store multiplier)
  • 1 additional mile / $20 in purchases for the basic offer
  • and you’ll earn 10 miles / $20 in purchases (bonus offer with airmilesshops.ca multiplier)

That’s 16 miles / $20 in purchases.

Knowing that 1 mile = $0.105, 16 miles = $1.68.

This gives a cash return of 8.4% in this example ($1.68 / $20).

Here is another example.

For a $120 purchase at The Bay, with a multiplier of 3 X for The Bay, and 20 X on the entire airmileshop site:

  • 1 mile / $20 purchase (basic offer) = 6 miles
  • Multiplier The Bay = 12 miles
  • Total for The Bay : 18 miles (which corresponds to 3 X the 6 basic miles)

Then, we add up:

  • 1 additional mile / $20 in purchases for the basic offer = 6 miles
  • airmilesshops.ca multiplier = 114 miles
  • Total for Airmilesshops: 120 miles (which corresponds to 20 X the 6 basic miles)

For a grand total of 138 miles earned on a $120 purchase, or 23 X miles! This has a value of approximately $14.50 (or 12%).

Air miles multiplicateur
Achat La Baie de 120 $ avec Air miles multiplicateur

Earn More AIR MILES Miles With an Affiliated Credit Card.

To earn even more AIR MILES miles on your purchases, your best choice is to use a credit card linked to the AIR MILES program!

Here are two cards with different earning rates:

When you make a purchase directly at an AIR MILES partner (Shell, Jean Coutu, IGA, etc), the accumulation is even more generous:

Bottom Line

By using online shopping portals at key times such as back-to-school, Black Friday for Christmas shopping or other promotional events to make major purchases such as a cell phone or laptop, it’s possible to pick up a large number of rewards and cash back from your favorite retailers, without having to go to the store. With a little preparation, this kind of promotional event can become the ideal moment to multiply your rewards.

Frequently Asked Questions

When do the Black Friday discounts start?

Black Friday discounts begin in November, in the days and weeks leading up to the day of Black Friday, making it the ideal time to do your Christmas shopping. Each company decides when to launch its special offers.

What is Black Friday?

Black friday is a shopping event in Quebec and Canada, and offers discounts and deals in stores and online.

When is Black Friday in Quebec?

In Quebec and Canada, Black Friday will take place on November 29, 2024, the same date as in the United States.

When is Black Friday?

Black Friday always takes place the day after Thanksgiving in the U.S., which this year is November 29, 2024.

Come to discuss that topic in our Facebook Group!
Audrey Voisine

Audrey Voisine

Audrey Voisine
Audrey, co-founder of Milesopedia, is a dedicated entrepreneur, avid traveler, and mother of two children. She shares valuable tips and recommendations for families and frequent travellers alike, helping everyone get the most from points and rewards programs. As Executive Vice President of Marketing and Communications, she is committed to guiding Milesopedia readers toward more accessible, practical, and memorable journeys.
All posts by Audrey Voisine

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