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Investing has never been so easy and accessible! With Wealthsimple, you have access to an all-in-one investment platform that allows you to invest with ease and manage your assets wisely. Whether you’re an investment novice or an expert, Wealthsimple offers a diverse range of investment products and services to meet your needs as an investor.
In this article, we’ll explore investment products, account types, features, protections and more.
Wealthsimple is an investment management company that was founded in 2014 in Canada. Today, Wealthsimple has over three million clients and holds over $100 billion in assets under management.
It offers a diversified range of investment products and services, including:
For over 10 years, Wealthsimple has been disrupting Canada’s financial services sector with its technology and product and service offerings. For example, Wealthsimple was the first online brokerage platform in Canada to offer commission-free trading, with no administration fees and no minimum balance required.
More recently, Wealthsimple is one of the few online brokerages in Canada to offer fractional share purchases and automatic buying of assets (stocks, ETFs, and cryptoassets) on your schedule.
For investment novices, Wealthsimple Managed Investing is an investment platform that combines a robo-advisor and access to an investment advisor.
Tailor-made investment portfolios are selected according to your investor profile and investment horizon, then double-checked by an advisory team. This team also takes care of asset allocation, portfolio rebalancing, and dividend reinvestment.
There are no transaction fees or minimum balances. Management fees range from 0.2% to 0.5%, depending on the account balance.
The portfolios offered are: classic, income, direct indexing, etc.
The main account types offered are:
*For residents of Quebec, please note that Wealthsimple does not allow you to receive the QESI (Quebec Education Savings Incentive) grant of at least 10%.
As your wealth grows, you unlock new benefits:
For more experienced investors, Wealthsimple Self-directed Investing is an online brokerage platform. This platform allows self-directed investors to buy and sell thousands of stocks and exchange-traded funds (ETFs), commission-free, with no administration fees and no account minimum. Additionally, options trading is offered at reduced fees.
The platform allows trading of stocks and ETFs on major Canadian and US exchanges.
The most interesting features include:
There are also milestone rewards that Premium and Generation clients can unlock as their investments grow.
For advanced traders, Wealthsimple offers a service that lets you trade stock options.
While investment strategies involving options are generally more complex, Wealthsimple has developed user-friendly interfaces to simplify understanding options and help you grasp both the benefits and risks.
For investors looking to diversify their investments, Wealthsimple Crypto allows trading over 140 crypto assets on their regulated platform, including Bitcoin and Ethereum. Additionally, you can receive up to 9% in rewards for staking your cryptocurrencies.
As with the previous investment products, you unlock new benefits as your wealth grows:
The Wealthsimple checking account is a high-interest checking account with no monthly fees or minimum balance, combined with a prepaid Mastercard.
With an interest rate ranging between 1.25% and 2.25%, Wealthsimple’s checking account is among the best high-interest savings accounts in Canada. Additionally, Core and Premium clients receive a 0.5% bonus when they set up direct deposit for their pay, up to a maximum of 2.25%.
The Wealthsimple Card has no foreign transaction fees or ATM fees. Finally, Wealthsimple offers CDIC insurance coverage up to $1,000,000 on all eligible deposits.
Consult the full guide to learn more:
In 2025, Wealthsimple launched its first two credit cards: the Wealthsimple Visa Infinite card and the Wealthsimple Visa Infinite Privilege card. While still offered in limited quantities, these premium credit cards combine simplicity, rewards, and travel benefits. Notably, unlimited 2% cash back, with no categories or limits, and no foreign currency conversion fees.
Discover our full review of the new Wealthsimple Visa Infinite card:
Wealthsimple Tax is an online tax filing service that simplifies the preparation and submission of your tax returns. You can fill out and send in your declaration for as little as $0.
Several plans are available. For example, the Basic plan is free, while the Plus* plan (free for Premium clients, otherwise $40) includes audit protection and priority technical support. Finally, the Pro plan (free for Generation clients, otherwise $80) includes private consultations with a tax specialist.
*Note that the Plus plan is not currently offered to residents of Quebec.
The benefits of using Wealthsimple for investment and banking services are many, including:
To start investing with Wealthsimple, follow these simple steps:
Fees vary depending on the products and services you use. But also, it depends on the assets you hold with Wealthsimple. As your wealth grows, certain fees are reduced and new benefits are unlocked.
For example, management fees for Wealthsimple Managed Investing range between 0.2% and 0.5% of your assets under management.
Another example is Wealthsimple Self-directed Investing, which allows investing in stocks and ETFs commission-free, with no administration fees and no account minimum. Additionally, premium clients get a free US dollar account. Finally, Generation clients benefit from a full wealth management service, for a fee.
Finally, when you transfer your investment accounts of $25,000 or more to Wealthsimple, any transfer fees charged by your (former) broker will be refunded.
Wealthsimple is a registered portfolio manager in Canada. Their dealer, Wealthsimple Investments Inc., is a member of the Investment Industry Regulatory Organization of Canada (IIROC). Wealthsimple clients’ accounts are protected by the Canadian Investor Protection Fund(CIPF).
Meanwhile, the Wealthsimple checking account places funds in trust with up to ten member institutions of the Canada Deposit Insurance Corporation (CDIC), which insures eligible deposits up to $1,000,000 in coverage.
In conclusion, Wealthsimple is a comprehensive investment platform offering a range of products and services to meet your financial needs.
Whether you are a beginner or experienced trader, Wealthsimple offers a solution tailored to your needs, at reduced fees: managed investing, self-directed investing, crypto trading platform, gold, etc.
Additionally, other financial products are offered, such as the Wealthsimple checking account, the Wealthsimple Visa Infinite credit card, and the online tax filing service Wealthsimple Tax. This brings all products and services under one roof.
Wealthsimple offers managed investing, self-directed investing, cryptocurrencies, private equity, and even gold.
Managed investing uses a robo-advisor with access to a human advisor. Fees range from 0.2% to 0.5% depending on the balance.
Self-directed investing allows you to buy and sell stocks and ETFs commission-free, with no administration fees and no minimum balance.
The checking account offers a high interest rate, no monthly fees, and no minimum balance, with a Mastercard debit card.
Yes. Wealthsimple Investments Inc. is a member of IIROC, and investment accounts are protected by CIPF. Eligible checking account deposits are insured up to $1,000,000.
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