METRO inc. programme Moi Visuels

moi: METRO’s rewards program

To the point METRO inc. launched its Moi program on May 25, 2023, replacing metro&moi. Here are details of how the program has evolved since its inception, and the latest related news.

The MOI program brings together banners that are major retailers in Quebec, and has teamed up with RBC to create a new co-branded credit card. Here’s what you need to know about these major changes.

With all this, Jean Coutu is no longer a partner of the AIR MILES program since May 15, 2023.

New program, new banners

As of May 25, 2023, Metro, Jean Coutu, Super C, Brunet and Première Moisson are officially part of the Moi program. With all these businesses, this new program will be present in more than 900 locations in Quebec.

The METRO inc. team has promised personalized offers and additional benefits for this Moi program.

Since the launch of the Moi program, the number of members has increased from 1.2 million to 2.5 million. Since May 2023, 65 million dollars in points have been redeemed by members (or approximately 81 million Moi points). It’s the most widely used rewards program in Quebec.

Former metro&me members did not need to join the new program. The same metro&moi loyalty card and number still work in the new Moi program.

However, the Metro mobile application had to be updated, with a new design that now offers the Moi program.

If you’d like to become a member, you can join the Moi program here for free.

Also, Metro grocery stores in Ontario will be moving from the AIR MILES program to the Moi program towards the end of 2024.

coucou moi

Earning and redemption of points

Members can still redeem accumulated points in increments of 125 points, with a minimum of 500 MOI points for $4 in rebates.

The only change is that the member no longer has to wait every quarter to get their “check”. From now on, points to be exchanged are available at any time, always with a minimum of 500 points.

Unredeemed award certificates as of April 27, 2023 will be transferred to the account automatically. Then, they can be exchanged in all Metro, Jean Coutu, Super C, Brunet and Première Moisson.

Moi points earning:

  • Metro: 1 Moi point = $1 on purchases before taxes
  • Jean Coutu: 1 Moi point = $1 on purchases before taxes
  • Super C: No base points to earn. Points will be earned based on targeted products and personalized offers.
  • Brunet: 1 Moi point = $1 on purchases before taxes
  • Première Moisson: 1 Moi point = $1 on purchases before taxes

Additional points will also be offered for personalized offers, specific products in store and contests to members. In addition, special prices on certain items will be available only to Moi members.

There’s a long list of exclusions on items that don’t earn Moi points:

(…) Tobacco products, lottery tickets, public transit tickets and cards, gift cards and other prepaid cards, stamps, postal services, dry cleaning, movie and video game rentals, possible deposit fees and eco-participations, SAQ products, alcoholic beverages outside the province of Quebec, fees related to the execution and delivery of orders, donations utensils for ready-to-eat products, certain products offered on the platforms of participating partners, products offered by food waste reduction platforms, fragrance discovery boxes, items related to a fundraising campaign, prescription drugs, other drugs and other products and services related to pharmacy or health care

Jean Coutu switches from AIR MILES to the moi program

You can earn and redeem points with the Moi chez Jean Coutu program. To access your personalized offers, you need to download the “Jean Coutu & Moi” application and log in with your member information (which is the same as with the old metro&moi program).

Customers of Brunet branches have to go through the same process to access their offers, using the “Brunet & Moi” application.

application jean coutu et moi

May 14, 2023 was the last day of the AIR MILES program at Jean Coutu. As we had suspected for some time, Jean Coutu has left the AIR MILES loyalty program to join the Moi program from METRO Group Inc.

AIR MILES reward miles are not lost and remain in the AIR MILES account. However, it is no longer possible to collect or redeem AIR MILES miles at Jean Coutu stores since May 15, 2023.

All Jean Coutu stores in Quebec, Ontario and New Brunswick were affected by this change. This is another loss for AIR MILES, as was the case for Bureau en gros and IGA recently.

Fin air miles jean coutu
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New moi RBC Visa Credit Card

METRO inc. is partnering with the Royal Bank of Canada to offer a credit card. This new moi RBC Visa Credit Card will let you do a double-dip. You’ll be able to earn Moi points on purchases made with the moi RBC Visa Credit Card, in addition to earning base Moi points in-store.

Here are all the details you need to know about this moi RBC Visa Credit Card and the current welcome offer:

With the RBC Visa Card you can earn a welcome bonus of 10,000 points :

  • 3,000 points upon your first purchase;
  • 3,500 additional points when you spend at least $500 in the first three months;
  • 3,500 additional points when you spend at least $2,000 in the first 12 months.

With this no-annual-fee RBC credit card, you can earn 2 points per dollar on:

  • qualifying purchases made at participating Metro, Première Moisson and Brunet stores in Quebec, and at participating Jean Coutu stores in Quebec, Ontario and New Brunswick by swiping your Moi card and paying with your moi RBC Visa credit card
  • dining, gas and EV charging purchases

And 1 point per dollar on all other purchases.

Plus, save 3¢/L on gas at Petro-Canada and earn 20% more points when you pay with a linked RBC card

RBC visa moi

moi RBC Visa Credit Card: Summary

Basic RBC Visa Card accumulation isone Moi point for every $1 spent on everything.

Then, points earned with the Rmoi RBC Visa Credit Card AND by swiping the Moi Card at the checkout of participating stores will be:

  • 1 additional Moi point for every $1 spent at Metro, Première Moisson and Brunet in Quebec
  • 1 additional Moi point for every $1 spent at Jean Coutu stores in Quebec, Ontario and New Brunswick.

Then, for other expenses charged to the account:

  • 2 Moi points per $1 restaurant purchase, gas and electric vehicle charging

For example, for a qualifying purchase of $10 at :

Partnership with Avion Rewards

On May 22, 2024, RBC announced a partnership between Avion Rewards and the moi program. The partnership is not yet in force, but we’ll keep you updated in this article as soon as more details are revealed.

Other benefits

What’s more, the moi RBC Visa Credit Card lets you link up with the Petro-Points membership card to save 3 cents a litre on gas and earn 20% more Petro-Points at Petro-Canada.

Moi and Metro membership card

The Moi program now competes with other major grocery and drug store programs such as Scene+ and PC Optimum.

Sign up for our free weekly newsletter to keep up to date on AIR MILES and the new Moi program.

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How does the moi card work?

You can earn 1 Moi point for every $1 spent at Metro, Jean Coutu, Brunet and Première Moisson. You can earn more points with personalized coupons and moi points on selected in-store products. This changes every week.

For Super C, points are earned on certain products and special offers only.

How do I join and register for the moi program?

If you’d like to become a member, you can join the Moi program here for free.

When is the Metro&me rewards check sent?

With the old Metro&me program, it was every 3 months in Metro grocery stores.

However, since May 2023, points can be redeemed at any time, with the new Moi program. A minimum of 500 points in the bank is required and they can be redeemed at any Metro, Jean Coutu, Super C, Brunet and Première Moisson.

Which stores accept the Moi points card?

By shopping for all your daily needs at these Metro Inc stores :

  • Metro: 1 Moi point = $1 on purchases before taxes
  • Jean Coutu: 1 Moi point = $1 on purchases before taxes
  • Super C: No base points to earn. Points will be earned based on targeted products and personalized offers.
  • Brunet: 1 Moi point = $1 on purchases before taxes
  • Première Moisson: 1 Moi point = $1 on purchases before taxes

What’s more, each week, featured products will earn more bonus Moi points.

Can I earn Moi points at Brunet and Super C?

At Super C, there are no base points to earn. Points will be earned based on targeted products and personalized offers. So even if you have a $100 bill, you won’t necessarily get 100 Moi points.

At Brunet, it’s different. You earn 1 Moi point for every dollar you spend. What’s more, each week, featured products and personalized offers will earn you more bonus Moi points.

Come to discuss that topic in our Facebook Group!
Marie-Ève Leclerc
Travelling is a way of life for Marie-Ève, who spends almost six months a year abroad. She's always looking for waves to surf, great coffee and the best strategies to travel longer. You'll probably find her in a coworking space with other digital nomads, or by the sea watching the sunsets.

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