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The MOI program brings together banners that are major retailers in Quebec, and has partnered with RBC to create a new co-branded credit card. Here’s what you need to know about these major changes.
With all this, Jean Coutu is no longer a partner of the AIR MILES program since May 15, 2023.
As of May 25, 2023, Metro, Jean Coutu, Super C, Brunet and Première Moisson are officially part of the Moi program. Thanks to all these businesses, this new program will be present in over 900 locations in Quebec.
The METRO inc. team has promised personalized offers and additional benefits for this Moi program.
Since the launch of the Moi program, membership has grown from 1.2 million to 2.5 million members. Since May 2023, 65 million dollars in points have been redeemed by members (or approximately 81 million Moi points). It is the most widely used rewards program in Quebec.
Former metro&moi program members did not need to join the new program. The same loyalty card and metro&moi number still work in the new Moi program.
However, the Metro mobile application had to be updated, with a new design that now offers the Moi program.
For those who want to become members, they can join the Moi program here for free.
Furthermore, Metro stores in Ontario will be leaving the AIR MILES program to join the Moi program by the end of 2024.
Members can still redeem accumulated points in increments of 125 points, with a minimum of 500 MOI points for $4 in rebates.
The only change is that the member no longer has to wait every quarter to get their “check”. From now on, points to be exchanged are available at any time, always with a minimum of 500 points.
Unredeemed reward vouchers as of April 27, 2023 will be transferred to the account automatically. Then, they can be exchanged in all Metro, Jean Coutu, Super C, Brunet and Première Moisson.
Moi points earning:
Additional points will also be offered for personalized offers, on specific in-store products and contests for members. In addition, special prices on certain items will be exclusively for Moi members.
There’s a long list of exclusions on items that don’t earn Moi points:
You can earn and redeem points with the Moi chez Jean Coutu program. To access your personalized offers, you need to download the “Jean Coutu & Moi” application and log in with your member information (which is the same as with the old metro&moi program).
Customers of Brunet branches have to go through the same process to access their offers, using the “Brunet & Moi” application.
May 14, 2023 was the last day of the AIR MILES program at Jean Coutu. As we had suspected for some time, Jean Coutu has left the AIR MILES loyalty program to join the Moi program from METRO Group Inc.
AIR MILES reward miles are not lost and remain in the AIR MILES account. However, it is no longer possible to collect or redeem AIR MILES miles at Jean Coutu stores since May 15, 2023.
All Jean Coutu locations in Quebec, Ontario and New Brunswick were affected by this change. This is another loss for AIR MILES, like Staples and IGA recently.
METRO inc. is partnering with the Royal Bank of Canada to offer a credit card. This new moi RBC Visa Credit Card will let you do a double-dip. You’ll be able to earn Moi points on purchases made with the moi RBC Visa Credit Card, in addition to earning base Moi points in-store.
Here are all the details you need to know about this moi RBC Visa Credit Card and the current welcome offer:
Basic RBC Visa Card accumulation isone Moi point for every $1 spent on everything.
Then, points earned with the Rmoi RBC Visa Credit Card AND by swiping the Moi Card at the checkout of participating stores will be:
Then, for other purchases charged to the account:
For example, for an eligible $10 purchase at:
On May 22, 2024, RBC announced a partnership between Avion Rewards and the moi program. The partnership is not yet in effect, but we will keep you updated in this article as soon as more details are revealed.
What’s more, the moi RBC Visa Credit Card lets you link up with the Petro-Points membership card to save 3 cents a litre on gas and earn 20% more Petro-Points at Petro-Canada.
The Moi program now competes with other major established programs in grocery stores and pharmacies such as the Scene+ and PC Optimum programs.
Subscribe to our free weekly newsletter to stay informed about changes to AIR MILES and the new Moi program.
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For recurring expenses (groceries, online shopping, restaurants), a cashback card makes a real difference. Use our credit card comparison tool to filter through 200+ Canadian offers, or take a look at our top cashback cards, updated monthly.
For recurring spending such as groceries, online purchases or restaurants, a cash back credit card makes a real difference. Use our credit card comparator to filter through 200+ Canadian offers, or browse the best credit cards in Canada, updated monthly by the Milesopedia team. Our top pick for grocery rewards: the BMO eclipse Visa Infinite Card, which earns 5x points on groceries, dining, gas and transit.
Savings this way:
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