moi: METRO’s rewards program

New program, new retailers

As of May 25, 2023, Metro, Jean Coutu, Super C, Brunet and Première Moisson are officially part of the Moi program. Thanks to all these businesses, this new program will be present in over 900 locations in Quebec.

The METRO inc. team has promised personalized offers and additional benefits for this Moi program.

Since the launch of the Moi program, membership has grown from 1.2 million to 2.5 million members. Since May 2023, 65 million dollars in points have been redeemed by members (or approximately 81 million Moi points). It is the most widely used rewards program in Quebec.

Former metro&moi program members did not need to join the new program. The same loyalty card and metro&moi number still work in the new Moi program.

However, the Metro mobile application had to be updated, with a new design that now offers the Moi program.

For those who want to become members, they can join the Moi program here for free.

Furthermore, Metro stores in Ontario will be leaving the AIR MILES program to join the Moi program by the end of 2024.

Earning and redemption of points

Members can still redeem accumulated points in increments of 125 points, with a minimum of 500 MOI points for $4 in rebates.

The only change is that the member no longer has to wait every quarter to get their “check”. From now on, points to be exchanged are available at any time, always with a minimum of 500 points.

Unredeemed reward vouchers as of April 27, 2023 will be transferred to the account automatically. Then, they can be exchanged in all Metro, Jean Coutu, Super C, Brunet and Première Moisson.

Moi points earning:

• Metro: 1 Moi point = $1 on purchases before taxes
• Jean Coutu: 1 Moi point = $1 on purchases before taxes
• Super C: No base points to earn. Points will be earned based on targeted products and personalized offers.
• Brunet: 1 Moi point = $1 on purchases before taxes
• Première Moisson: 1 Moi point = $1 on purchases before taxes

Additional points will also be offered for personalized offers, on specific in-store products and contests for members. In addition, special prices on certain items will be exclusively for Moi members.

There’s a long list of exclusions on items that don’t earn Moi points:

(…) Tobacco products, lottery tickets, transit passes and cards, gift cards and other prepaid cards, stamps, postal services, dry cleaning, movie and video game rentals, any deposit fees and eco-fees, SAQ products, alcoholic beverages outside the province of Quebec, fees related to order fulfillment and delivery, donations, utensils for ready-to-eat products, certain products offered on participating partner platforms, products offered by food waste reduction platforms, perfume discovery sets, items related to a fundraising campaign, prescription drugs, other medications and other products and services related to pharmacy or health care

Jean Coutu switches from AIR MILES to the moi program

You can earn and redeem points with the Moi chez Jean Coutu program. To access your personalized offers, you need to download the “Jean Coutu & Moi” application and log in with your member information (which is the same as with the old metro&moi program).

Customers of Brunet branches have to go through the same process to access their offers, using the “Brunet & Moi” application.

May 14, 2023 was the last day of the AIR MILES program at Jean Coutu. As we had suspected for some time, Jean Coutu has left the AIR MILES loyalty program to join the Moi program from METRO Group Inc.

AIR MILES reward miles are not lost and remain in the AIR MILES account. However, it is no longer possible to collect or redeem AIR MILES miles at Jean Coutu stores since May 15, 2023.

All Jean Coutu locations in Quebec, Ontario and New Brunswick were affected by this change. This is another loss for AIR MILES, like Staples and IGA recently.

METRO inc. is partnering with the Royal Bank of Canada to offer a credit card. This new moi RBC Visa Credit Card will let you do a double-dip. You’ll be able to earn Moi points on purchases made with the moi RBC Visa Credit Card, in addition to earning base Moi points in-store.

Here are all the details you need to know about this moi RBC Visa Credit Card and the current welcome offer:

moi RBC Visa Card

With the moi RBC Visa Card, you can get a welcome bonus of 5,000 points:

• 3,000 points on your first purchase;
• An additional 2,000 points when you spend at least $500 in the first three months.

With this no annual fee RBC credit card, you can earn 2 points per dollar on:

• eligible purchases at participating Metro, Première Moisson and Brunet stores in Quebec, and at Jean Coutu stores in Quebec, Ontario and New Brunswick, when you present your Moi card and pay with your moi RBC Visa credit card
• restaurants, gas and EV charging

And 1 point per dollar on all other purchases.

Plus, save 3¢ per litre on gas at Petro-Canada and earn 20% more points when you pay with a linked RBC card.

moi RBC Visa Credit Card: Summary

Basic RBC Visa Card accumulation isone Moi point for every $1 spent on everything.

Then, points earned with the Rmoi RBC Visa Credit Card AND by swiping the Moi Card at the checkout of participating stores will be:

• One additional Moi point per $1 spent at Metro, Première Moisson and Brunet in Quebec
• One additional Moi point per $1 spent at Jean Coutu in Quebec, Ontario and New Brunswick

Then, for other purchases charged to the account:

• 2 Moi points per $1 spent at restaurants, gas and electric vehicle charging

For example, for an eligible $10 purchase at:

• Metro = 10 base points with the Moi membership card + 10 points with the moi RBC Visa Credit Card = 20 Moi points
• Super C = 0 base points + 10 base points with the moi RBC Visa Credit Card = 10 Moi points

Partnership with Avion Rewards

On May 22, 2024, RBC announced a partnership between Avion Rewards and the moi program. The partnership is not yet in effect, but we will keep you updated in this article as soon as more details are revealed.

Other Benefits

What’s more, the moi RBC Visa Credit Card lets you link up with the Petro-Points membership card to save 3 cents a litre on gas and earn 20% more Petro-Points at Petro-Canada.

Moi and Metro membership card

The Moi program now competes with other major established programs in grocery stores and pharmacies such as the Scene+ and PC Optimum programs.

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Which Credit Card to Maximize Your Savings?

For recurring expenses (groceries, online shopping, restaurants), a cashback card makes a real difference. Use our credit card comparison tool to filter through 200+ Canadian offers, or take a look at our top cashback cards, updated monthly.

Which credit card maximizes your everyday savings?

For recurring spending such as groceries, online purchases or restaurants, a cash back credit card makes a real difference. Use our credit card comparator to filter through 200+ Canadian offers, or browse the best credit cards in Canada, updated monthly by the Milesopedia team. Our top pick for grocery rewards: the BMO eclipse Visa Infinite Card, which earns 5x points on groceries, takeout and food delivery, gas and public transit.

How does the moi card work?

You can earn 1 Moi point for every $1 spent at Metro, Jean Coutu, Brunet and Première Moisson. You can earn more points with personalized coupons and moi points on selected in-store products. This changes every week.

For Super C, points are earned on certain products and special offers only.

How to join and register for the moi program?

For those who want to become members, they can join the Moi program here for free.

When is the Metro&me rewards check sent?

With the old Metro&me program, it was every 3 months in Metro grocery stores.

However, since May 2023, points can be redeemed at any time, with the new Moi program. A minimum of 500 points in the account will be required and they can be redeemed at all Metro, Jean Coutu, Super C, Brunet and Première Moisson locations.

Which stores accept the Moi points card?

By shopping for all your daily needs at these Metro Inc stores :

• Metro: 1 Moi point = $1 on purchases before taxes
• Jean Coutu: 1 Moi point = $1 on purchases before taxes
• Super C: No base points to earn. Points will be earned based on targeted products and personalized offers.
• Brunet: 1 Moi point = $1 on purchases before taxes
• Première Moisson: 1 Moi point = $1 on purchases before taxes

What’s more, each week, featured products will earn more bonus Moi points.

Can I earn Moi points at Brunet and Super C?

At Super C, no base points to accumulate. Points will be earned based on targeted products and personalized offers. Therefore, even if you have a $100 bill, you will not necessarily have 100 Moi points.

At Brunet, it’s different. You earn 1 Moi point for every dollar you spend. What’s more, each week, featured products and personalized offers will earn you more bonus Moi points.