When will the switch between AIR MILES and Scene+ take place?

Starting in August 2022, Scene+ members will be able to earn points at Empire branches in Atlantic Canada, followed by Western Canada, Ontario and Quebec on March 23, 2023. The Scene+ membership card becomes the IGA/Sobeys loyalty card.

What is the IGA loyalty card?

The IGA loyalty card is the Scene+ membership card.

How can I earn Scene+ points at Empire stores like IGA or Sobeys?

You can earn Scene+ points at Empire branches in two ways: by presenting your Scene+ membership card, by earning points through promotions and by paying for purchases with a Scotiabank debit or credit card participating in the Scene+ program. Your Scene+ membership card serves as your IGA/Sobeys loyalty card. You can earn more points when you pay for purchases at participating Empire branches with a Scotiabank Scene+ debit or credit card and present your Scene+ membership card.

Where can I use my Scene+ card?

In 2023, Scene+ is available at all Sobeys, Safeway, Foodland, Co-op, FreshCo, Chalo! FreshCo, Thrifty Foods, IGA, Rachelle Béry, Les Marchés Tradition, Voilà by Sobeys, Voilà by Safeway and Voilà by IGA, as well as Needs convenience stores. The Scene+ membership card serves as your IGA/Sobeys loyalty card.

At which pharmacies can I use my Scene+ card?

Scene+ is available in pharmacies at Lawtons Drugs, Sobeys, Safeway, Foodland, Thrifty Foods, FreshCo and Chalo! FreshCo.

In which wine and spirits stores can I use my Scene+ card?

Scene+ is available in Sobeys, Safeway and Thrifty Foods wine and spirits stores across Western Canada.

How to get 5 times the points at grocery stores?

With the Scotiabank Gold American Express® Card, you earn 5 Scene+ points per dollar at all grocery stores. and 6 points per dollar at Sobeys, IGA, Safeway, Foodland, FreshCo, Voilà by Sobeys, Voilà by IGA, Voilà by Safeway, Chalo! FreshCo, Thrifty Foods, IGA West, Les Marchés Tradition, Rachelle Béry and Co-Op. The same goes for the American Express Cobalt® Card, with which you can earn 5 Membership Rewards points per dollar at all grocery stores. Find out how to earn 5 times the points in many other shops with these cards.

Jean-Maximilien Voisine

Jean-Maximilien, President and Founder of Milesopedia, is a recognized expert in rewards programs, credit cards, and travel in Canada and France. Approaching forty and a father of two, he has travelled to over 100 countries, half of them with his children and his wife, Audrey. Specializing in top loyalty programs like Aeroplan, American Express Membership Rewards, and Marriott Bonvoy, he guides travellers to maximize their benefits across North America and Europe.

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