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AIR MILES: Earn miles at Goodfood, Natura Market and Peter & Paul’s Gifts

To the point AIR MILES announces new opportunities to earn miles at Goodfood, Natura Market and Peter & Paul's Gifts for a limited time.

This post is also available in: FR

Starting November 7, 2022, for a limited time, you can earn more miles at Goodfood, Natura Market and Peter & Paul’s Gifts with AIR MILES Card Linked Offers.

Earning details

Here are the miles you can earn on your online purchases from these three companies:

Retailer Miles per dollar amount Period of validity
Goodfood 45 miles for every $85 in purchases Until January 3, 2023
Natura Market 50 miles per $100 in purchases Until April 30, 2023
Peter & Paul’s Gifts 50 miles per $100 in purchases Until April 30, 2023

How to take advantage of it

To take advantage of these new opportunities to earn miles, it is imperative to follow these steps:

  1. Go to this page
  2. Link any Canadian-issued MasterCard to your AIR MILES account by filling the form.
  3. Use your linked Mastercard to pay for your purchases at Goodfood, Natura Market and Peter & Paul’s Gifts

Tip: You can link more than one MasterCard to your AIR MILES account. Linking all your Mastercard cards will make it easier to ensure you get miles; just remember to pay with a Mastercard when shopping at these retailers!

Some conditions to consider:

The ideal is to use a Mastercard credit card that gives you a high multiplier at the grocery store, like the National Bank World Elite Mastercard which offers you 5 points per dollar of purchase, or the BMO® CashBack® World Elite®* Mastercard®* which offers you 5% cash back on grocery category purchases. This way, you can then maximize your points earned at Goodfood and Natura Market, which are likely to fall into this category.

If you want to focus on earning as many miles as possible, the BMO® AIR MILES® World Elite®* Mastercard®* and the BMO® AIR MILES® Mastercard®* allow you to earn 2x miles on your grocery purchases.


Just a few months ago, we learned that Empire Group grocery stores were leaving AIR MILES and moving to the Scene+ program, a big loss in the food category for AIR MILES. Other major retailers have followed this trend, most recently Jean Coutu, who will join the new METRO Inc. program.

AIR MILES has responded by launching an exciting offer with the Carousel of Dreams, allowing you to win prizes and enjoy exclusive offers every day until November 10, 2022.

By partnering with Goodfood, a meal kit company, Natura Market online marketplace and Peter & Paul’s Gifts gift box company, AIR MILES is giving its members the chance to earn more miles with their everyday spending, and even for holiday gifts.

Bottom line

This AIR MILES announcement is definitely not on the same scale as a long-term partnership with a major grocery store, but it does offer Collectors the opportunity to earn more miles easily for a limited time. In other words, these three retailers are not partners like IGA or Shell, where you swipe your card at the cash register or enter your membership number when purchasing online. Instead, they act as temporary offers like those from RBC or American Express, which require a minimum purchase on a credit card to earn more rewards.

So, if you’re a few miles short of your travel planning goals, it’s worth linking your Mastercard credit cards.

This post is also available in: FR

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Travelling is a way of life for Marie-Ève, who spends almost six months a year abroad. She's always looking for waves to surf, great coffee and the best strategies to travel longer. You'll probably find her in a coworking space with other digital nomads, or by the sea watching the sunsets.

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