Selling on eBay Canada in 2024: the ultimate guide

Online retail giants are enjoying growing success in Canada. These include eBay Canada. A platform with a great deal of authority, not least thanks to 28 years of activity in its market!

In 2024, selling on eBay remains relevant and profitable. But how do you leverage its benefits effectively? How do you optimally set up an eBay account? Discover everything you need to know in this comprehensive guide.

First, eBay is an e-commerce platform for selling new and used items in all categories.

Now, how does eBay work? There are two main types of sales: auctions and fixed-price sales.

Auction sales

As an eBay seller, you can auction your items up for auction. Buyers can bid on your items during a defined period. The highest bid wins the item.

Fixed-price sales

Yes, you can also offer your items at a fixed price! This option is ideal for those wishing to sell products in quantity to an international audience.

Want to create a seller account on eBay Canada? In fact, this is the first step you need to take to start selling items there. It’s as simple as that, although there are a few steps to follow:

Register as a seller

To register, go to the “Create an account” page. By default, the platform selects the “personal account” option. However, if you have a registered business or wish to sell items regularly, we suggest you change to a “business account.” Finally, enter the required information.

Confirm your identity

Here, you’ll be asked for some information to confirm your identity: an e-mail address (or your Facebook, Gmail, Facebook or Apple login) and your company’s name. You’ll also need to provide your company registration and business telephone numbers.

Link your bank account

Finally, you’ll be asked to identify a primary contact and the payment currency before being asked to link a bank account. You will, therefore, need to provide your credit or debit card details.

That’s it! Your eBay seller account is now functional. You can start selling items according to the type of sale you prefer.

Since eBay has been on the market since 1995, competition is very high. The first step is to find a product to sell:

• Responds to active demand
• Can compete with existing vendors
• Is profitable for you and your business

But how do you find products that strike the right balance between demand and competition? It’s simpler than you might think. Here are a few tips to help you see things more clearly:

1. Assess the demand for your product

To find out whether a product is in demand, you need to determine its rate of sale. On eBay, this demand corresponds to the ratio of the number of listings converted into sales to the number of active listings.

Of course, some categories are more in demand than others. These include video games (eBay video games), cell phones, and rare or luxury items.

2. Identify your competitors’ success factors

Some competing vendors are very successful? Take the time to study his account, the way he structures his ads, his activities and so on. Perhaps he’s adopted a winning formula that you can draw on without falling into the trap of plagiarism (which could be detrimental to you).

3. Optimize your account and ads

eBay is also a search engine. So it’s in your best interest to build your profile and ads with the right keywords, quality photos and attractive, well-structured content.

Depending on the product category you sell, the price and other factors, you’ll have to pay an insertion fee. However, the first 250 ads per month are free of charge. You can even bypass them entirely by subscribing to the eBay e-commerce store. There is also a commission that eBay charges per sale, on the final invoiced price.

How does eBay’s returns policy work?

eBay gives you the opportunity to customize your return policies according to different features, such as free returns for 30 or 60 days.

Good to know: an overly restrictive returns policy will put off potential customers. Be flexible, while taking into account the management of returns depending on the nature of what you’re selling.

Questions about eBay and how it works are very common. Here are our answers to some of the most frequently asked questions on the Web.