When will the switch between AIR MILES and Scene+ take place?

Starting in August 2022, Scene+ program members will be able to earn points at Empire branches in Atlantic Canada, followed by Western Canada, Ontario and Quebec on March 23, 2023. The Scene+ membership card becomes the IGA/Sobeys loyalty card.

What is the IGA loyalty card?

IGA's loyalty card is the Scene+ membership card.

How can I get Scene+ points at Empire stores like IGA or Sobeys?

You can earn Scene+ points at Empire branches in two ways: by presenting your membership card Scene+, by earning points through promotions and by paying for purchases with a Scotiabank debit or credit card participating in the Scene+ program. Your Scene+ membership card serves as your IGA/Sobeys loyalty card. You can earn more points by paying for purchases at participating Empire stores with a Scotiabank debit or credit card Scene+ and presenting your Scene+ membership card.

At which grocery stores can I use my Scene+ card?

In 2023, Scene+ is available at all Sobeys, Safeway, Foodland, Co-op, FreshCo, Chalo! FreshCo, Thrifty Foods, IGA, Rachelle Béry, Les Marchés Tradition, Voilà by Sobeys, Voilà by Safeway and Voilà by IGA, as well as Needs convenience stores. The Scene+ membership card serves as your IGA/Sobeys loyalty card.

At which drugstores can I use my Scene+ card?

Scene+ is available in pharmacies at Lawtons Drugs, Sobeys, Safeway, Foodland, Thrifty Foods, FreshCo and Chalo! FreshCo.

At which wine and spirits stores can I use my Scene+ card?

Scene+ is available in Sobeys, Safeway and Thrifty Foods wine and spirits stores across Western Canada.

How to get 5 times the points at grocery stores?

With the Scotiabank Gold American Express® Card, you get 5 Scene+ points per dollar at all grocery stores. and 6 points per dollar at Sobeys, IGA, Safeway, Foodland, FreshCo, Voilà by Sobeys, Voilà by IGA, Voilà by Safeway, Chalo! FreshCo, Thrifty Foods, IGA West, Les Marchés Tradition, Rachelle Béry and Co-Op. It's the same with the American Express Cobalt® Card, with which you can earn 5 Membership Rewards points per dollar at all grocery stores. Find out how to earn 5 times the points at many other stores with these cards.

Caroline Tremblay

Caroline, a loyalty program specialist, helps families maximize their points to travel more frequently and affordably. With expertise in Disney, AIR MILES, and Costco, she travels the world with her partner and two children through rewards. Passionate about the latest in loyalty programs, Caroline shares tips to help you earn more points and turn your travel dreams into reality.

All posts by Caroline Tremblay