Hudson’s Bay Rewards

Updated Jul 22, 2026
Loyalty program Hudson’s Bay Rewards
Posts
Cards
Website Hudson's Bay Rewards
Customer Service 1-800-844-8131
Points Value
CAD

Earning points (historical, through June 1, 2025)

The loyalty program for The Bay stores in Canada was called Hudson’s Bay Rewards. It included online shopping at labaie.com. Registration was free.

By subscribing to the newsletter, members received a $10 discount applicable on their next purchase.

Each dollar spent at The Bay earned one to two points depending on the member’s Rewards status. The status was defined by the amount spent annually.

The Bay also offered a Mastercard credit card, the Hudson’s Bay Rewards card, which doubled the points earned on purchases.

Redeeming points (historical)

The first 1,000 points were required to receive a $5 rebate on an in-store or online purchase. Gift cards were excluded. To keep an account active, a transaction was required every 24 months.

It was also possible to:

  • Convert Hudson’s Bay Rewards points to other programs such as Air Miles or RBC Rewards, and vice versa.
  • Earn Reward points by completing surveys.
  • Link a Rewards account to a Petro-Points account to earn 20% more points on gasoline purchases at Petro-Canada.

Status (historical)

The program had three statuses.

Hudson’s Bay Rewards awarded 1 point for every $1 in purchases. It represented the baseline level given at program enrollment.

Hudson’s Bay Rewards Plus awarded 1.5 points per dollar spent on purchases over $400 in a year.

Hudson’s Bay VIP Rewards awarded 2 points per dollar spent on purchases over $1,200 in a year.

Frequent questions

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