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Accor HERA: Exclusive Offers at Accor Hotels

Accor HERA: Exclusive Offers at Accor Hotels
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The Accor HERA program is a gem to explore for those seeking premium benefits — such as free breakfast and upgrades — at certain Accor Group hotels without having to climb the ranks of its loyalty program, ALL — Accor Live Limitless. Unfortunately, access to this program is not as simple as booking online. You must book through an accredited travel agency. Here’s how.

Accor HERA – Program Benefits

Accor HERA allows travelers booking an Accor hotel through an eligible travel agency to obtain the following benefits:

  • Free breakfast for two people for the entire duration of the stay
  • Hotel credit worth between 50 and 100 USD
  • Room upgrade, subject to availability at check-in
  • Early check-in and late checkout, subject to availability
  • Personalized welcome
  • Welcome gift (this is usually a bottle of wine or champagne or a small appetizer)

It is important to note that even Diamond members, the most distinguished members of the All — Accor Live Limitless program, are not automatically eligible for free breakfast during their stays. This perk is only guaranteed on weekends worldwide or daily at properties in the Asia-Pacific region.

The complimentary breakfast included in stays booked via Accor HERA is therefore a significant advantage, even if you have Gold, Platinum, or Diamond status.

Accor HERA – Participating Hotels

While not all Accor establishments have yet joined Accor HERA, some hotels from a few of the most prestigious chains, such as Fairmont, Raffles, and Swissôtel, offer benefits to those who have booked through Accor HERA.

Accor HERA: enjoy exclusive offers at Accor hotels - Facebook page

Here are the chains participating in Accor HERA:

Not all hotels within these brands participate in Accor HERA. Some brands, like Raffles and SO/, have relatively few participating establishments. However, many Fairmont, Pullman, and Sofitel hotels offer benefits through this program.

Accor HERA Participating Hotels in Canada

Accor HERA Participating Hotels in France

For a complete list of Accor HERA participating hotels, please contact your travel agent, who will be happy to inform you if the rate is available for your desired destination.

Accor HERA Member Agents and Agencies

Individuals cannot book a stay through Accor HERA; it is necessary to go through a travel agency.

Fortunately, there are many travel agencies with access to the program located around the world, including in the United States, Canada, and France. Some are available online, while others require an in-person visit.

Accor HERA – Eligible Rates

The preferential rates of the Accor HERA program are not systematically the most competitive on the market. Indeed, the rates are aligned with the standard rates displayed on the Accor website, thus excluding promotional offers and negotiated corporate rates. And for now, it is impossible to book a stay through Accor HERA with Reward points.

But even though Accor HERA prices are similar to those found on the Accor website, the monetary value of the benefits offered by the program, such as hotel credit and free breakfast, means that a reservation made through the program is more advantageous.

How Can I Get the Best Deal at Accor Hotels?

Accor HERA is not the only program that offers benefits and preferential rates for stays at Accor hotels. Virtuoso, a global network of travel agencies, is also able to offer significant benefits. However, to take advantage of the preferential rates offered by Virtuoso, you must also go through a travel agency.

To accumulate Reward points and accelerate your race to status, the fastest way is to get an Accor partner credit card.

In France

In France, it is possible to transfer your Flying Blue Miles into Reward points through the Miles+Points program. 4,000 Flying Blue Miles equal 1,000 Reward points.

To maximize your Flying Blue Miles earnings, we recommend using Air France KLM American Express cards.

There are three Air France KLM American Express cards for individuals: the Silver card, the Gold card, and the Platinum card.

SILVER CARDGOLD CARDPLATINUM CARD
PriceFree€15/month€53/month
Flying Blue MilesUp to 10 Miles earned for every €10 spentUp to 15 Miles earned for every €10 spentUp to 20 Miles earned for every €10 spent
Experience points (XP)15 XP free/year30 XP free/year60 XP free/year

Air France KLM American Express cards offer different privileges, depending on the level selected. And rather than earning Points-Privilèges points like classic American Express cards, Air France KLM American Express cards allow their users to earn Flying Blue Miles.

In Canada

In Canada, American Express Membership Rewards Points now transfer to ALL, at a rate of 2 Membership Rewards Points for 1 Reward point. American Express and Accor officially confirmed this partnership on July 22, 2026, and the transfer has been active in Canada since July 29, 2026. Additionally, Flying Blue Miles transfer freely to the ALL – Accor Live Limitless program at a 4-to-1 rate. The procedure for transferring Miles is detailed in this article. American Express Platinum CardMD holders will also automatically receive ALL Gold status later in 2026. For full details on this new partnership, consult our dedicated article.

Thus, by taking advantage of the excellent welcome offer from the Air France KLM World Elite Mastercard®, the 60,000 Flying Blue Miles offered can be converted into 15,000 Reward points from the ALL program.

Finally, it is also possible to accumulate points organically by:

  • Staying in Accor Group hotels;
  • Renting a car from partner agencies (Hertz, Avis, Europcar, and others);
  • Boarding a flight with a partner carrier (Air France-KLM, Qatar Airways, LATAM, and others).
Annual fee
$0 $132
No annual fee the first year
Our valuation
$132
Milesopedia first-year estimateFirst-year valueAnnual fee rebated$132Total$132Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
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With the Air France KLM World Elite Mastercard®, you can earn Flying Blue Miles on all your purchases:

  • 2 miles per dollar on food and drinks
  • 1 Mile per dollar for all other purchases (including at Costco)

As an Air France KLM World Elite Mastercard credit cardholder, you earn 30 XP per year to help you qualify for Flying Blue Elite Status.

This card comes with many insurance coverages for your purchases and travels.

Annual fee

Primary card$132
Additional card$50

Annual income required

Individual$80,000
Household$150,000

Conversion fees

2.5%

Earning rate

  • 2xRestaurants
  • 1xAll spending

Value

1st Year Value$490
2nd Year Value$283

Travel insurance

Travel medical (under 55)Up to $5,000,000 / 15 days
Travel medical (55-64)Up to $5,000,000 / 15 days
Travel medical (65+)Up to $5,000,000 / 3 days
Trip CancellationUp to $2,000
Trip InterruptionUp to $2,000
Delayed BaggageUp to $500
Lost BaggageUp to $1,000
Flight DelayUp to $500
Hotel BurglaryUp to $2,500
Travel AccidentUp to $150,000

Purchase protection

Purchase ProtectionUp to $999 / 90 days
Extended Warranty+1 years
Mobile DeviceUp to $1,500 / 1 years
Auto Rental CollisionUp to $85,000 / 48 days

Conclusion

Accor HERA proves to be a real asset for discerning travelers seeking affordable luxury. This program offers a range of exclusive benefits, such as complimentary breakfasts, hotel credits, and room upgrades, at some of the world’s most prestigious hotels. Although access to this program requires going through an accredited travel agency, the rewards are well worth the extra effort.

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Accor HERA – Frequently Asked Questions

Which hotels belong to the Accor group?

In total, Accor owns 54 hotel brands: 21C Museum Hotels, 25 Hours, Adagio, Adagio Access, Adagio Premium, Angsana, Art Series, Astore, Banyan Tree, BreakFree, D-EDGE, Delano, Emblems, Fairmont, Gekko group, Grand Mercure, Greet, Handwritten, Hotel F1, Hyde, Ibis, Ibis Budget, Ibis Styles, Jo&Joe, John Paul, Lido 2 Paris, MGallery, Mama Shelter, Mantis, Mantra, Mercure, Mondrian, Morgans Originals, Mövenpick, Novotel, Onefinestay, Orient-Express, Paris Society, Peppers, Potel & Chabot, Pullman, Raffles, Rixos, SLS, So Sofitel, Sofitel, Swissôtel, Thalassa, The Hoxton, The Sebel, Tribe, VeryChic, WOJO, Working From_.

How can I pay less for a stay at Accor hotels?

To pay less for a stay at Accor hotels, the Accor HERA program offers an interesting solution. Although the rates are not the most competitive on the market, the included benefits, such as free breakfast and hotel credits, can compensate for the price difference. What’s more, the flexibility of reservations made via Accor HERA means you can cancel free of charge up to 24 hours before your stay, which can be an advantage over promotional fares with strict cancellation policies.

How to make a reservation with Accor HERA?

To make a reservation with Accor HERA, you need to go through a partner travel agency that has access to these programs. Only selected agencies can book a stay at an Accor hotel using the advantages offered by Accor HERA.

Which program is better: Virtuoso or Accor HERA?

Virtuoso offers a varied selection of benefits in a wide range of luxury hotels, while the Accor HERA program focuses specifically on Accor establishments. As each of these programs has its own advantages, we recommend that you consult a travel agent to determine which one best suits your needs.

ALL – What is Accor Live Limitless?

ALL — Accor Live Limitless is the Accor Group‘s loyalty program. Members can earn Reward points in a variety of ways, by booking stays at group hotels, using partner services or organizing meetings at participating establishments, and then redeem them for free nights at the various hotels. Every ten euros you spend in the shops earns you points. The number of Reward points you can earn depends on your status in the programme and the hotels you stay at. The higher your rank, the more points you accumulate, and the more attractive the benefits become.

Can ALL — Accor Live Limitless benefits be combined with Accor HERA?

Yes, the benefits of the ALL — Accor Live Limitless program can indeed be added to reservations made via Accor HERA. These reservations are considered qualifying, just like stays booked directly with Accor, meaning they allow you to accumulate points and benefit from certain promotions.

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Annual fee
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Our valuation
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The American Express Cobalt® Card is the best credit card from American Express, whether you want points for travel or cash back.

American Express Cobalt® Card welcome offer

The welcome bonus is paid out monthly over your first 12 months. You earn 1,250 Membership Rewards points for each monthly billing period in which you charge $750 in net purchases to your card, in any category (1X, 2X, 3X or 5X). That adds up to 15,000 Membership Rewards points over the year, a welcome offer we value at $255.

Earning the full bonus means $9,000 in net purchases spread across 12 monthly billing periods. This offer rewards steady monthly spending rather than one large purchase.

You can use these points as statement credits on everyday or travel purchases, at the same rate either way: 1,000 points = $10.

You can also transfer them to Aeroplan, Avios (British Airways and Qatar Airways), Flying Blue, Marriott Bonvoy or Hilton Honors. With the full welcome bonus, that is a choice between:

  • 15,000 Aeroplan points
  • 15,000 Avios points
  • 15,000 Flying Blue Miles
  • 18,000 Marriott Bonvoy points

If hotel points are what you are after, our ultimate guide to Marriott Bonvoy and our complete map of Marriott Bonvoy hotels by category show what those points can actually buy.

American Express Cobalt® Card benefits

Here is what the card gives you, starting with the benefits cardholders use most.

  • 5X points on eligible eats and drinks in Canada: groceries, restaurants and bars, home food delivery and convenience stores. A spend cap applies.
  • 3X points on eligible streaming subscriptions in Canada.
  • 2X points on eligible gas, public transit and ride sharing purchases in Canada.
  • 1 additional point on eligible hotel and car rental bookings made through American Express Travel Online.
  • 1X point per dollar on everything else, with no category restrictions.
  • Points that hold the same value either way: 1,000 points = $10 as a statement credit, or a 1:1 transfer to several airline and hotel loyalty programs.
  • No minimum income requirement, as with every American Express Canada card.
  • Additional cards at no extra cost: the first and every other supplementary card is $0.
  • The Hotel Collection: a room upgrade when available, 12pm check-in and late check-out when available, and up to $100 USD in hotel credit on amenities charged to the room for a stay of two or more consecutive nights, booked through American Express Travel.
  • Front Of The Line® presale and reserved tickets for concerts and theatre performances, plus offers and events curated for cardmembers through Amex Experiences.
  • A soft credit check before you apply: you can see whether you will be approved with no impact to your credit score. This applies to American Express personal card applications.

To see how it compares with the rest of the line-up, read our round-up of the best credit cards from American Express in Canada.

The 5X categories and where they apply

The 5X rate is the reason most people carry this card. In Canada it covers four kinds of merchants:

  • Groceries: Metro, IGA, Sobeys, Super C, Safeway, Whole Foods.
  • Restaurants and bars: sit-down meals, takeout and drinks.
  • Home food delivery.
  • Convenience stores: Couche-Tard, 7-Eleven.

The 2X rate covers gas stations such as Esso, Shell and Petro-Canada, along with public transit and ride sharing.

With the American Express Cobalt® Card, you earn between 1 and 5 points per dollar:

Category Points per dollar
Grocery (Metro, IGA, Sobeys, Super C, etc.) 5
Home food delivery 5
Restaurants and bars 5
Convenience stores 5
Streaming services 3
Service station 2
Transport 2
Travel 1
Other 1

That works out to a 1 to 5% return on those purchases. For example, if you spend $1,000 per month across groceries, restaurants and food delivery, you earn $50 back per month, or $600 per year from that category alone. Transfer the points to a program such as Aeroplan instead and the return can be higher.

You can also stack these categories with the hundreds of stores that offer 5x points.

American Express Cobalt® Card insurance coverage

The card comes with a broad insurance package. The amounts below are the coverage limits; conditions, age limits and exclusions are set out in the certificate of insurance linked in the Insurance section above.

Travel insurance

  • Emergency medical: up to $5,000,000 for the first 15 days of a trip.
  • Travel accident: accidental death and dismemberment of up to $250,000 for you, your spouse and dependent children under age 23 when travelling on a common carrier (plane, train, bus or ship) and the tickets are charged to your card. Supplementary cardholders and their families are covered too.
  • Flight delay: up to $500 for necessary hotel, meal and sundry expenses bought within 48 hours when you are delayed or denied boarding for four hours or more and no other transportation is available. This $500 is an aggregate limit per occurrence, shared with missed connection and delayed baggage coverage.
  • Delayed baggage: up to $500 for essential clothing and sundries bought within four days when your outbound luggage is delayed six hours or more. This $500 is an aggregate limit per occurrence, shared with missed connection and flight delay coverage.
  • Lost or stolen baggage: up to $500 per occurrence for all insured persons combined, for checked or carry-on baggage and personal effects in transit, when the airline tickets are charged to your card. Within that limit, jewellery is capped at $300 per occurrence and golf clubs, including golf bags, at $250 per occurrence.
  • Hotel and motel burglary: up to $500 against the loss of most personal items if your hotel or motel is burglarized, when the stay is charged to your card.

Rental car insurance

Theft and damage coverage is included for a rental car with an MSRP, for its model year, of up to $85,000 excluding all taxes, for rentals of up to 48 days. To use it, decline the Loss Damage Waiver (LDW) or any similar option from the rental company and charge the full rental to your card. There is no cost for this coverage, and it replaces the daily insurance the rental company charges, usually $16 to $23 per day.

Mobile device insurance

Your device is covered for up to $1,000 per occurrence when it is charged to the card, for up to two years from the date of purchase. The payout is based on the depreciated value of the device, which falls by 2% of the purchase price for every completed month, less a 10% deductible. Theft and accidental damage coverage starts on the 91st day after purchase, because the first 90 days are covered by purchase protection.

Purchase protection and extended warranty

Eligible items charged to your card are insured against accidental physical damage or theft for 90 days from the purchase date, up to $1,000 per occurrence for all items combined. The card also extends the original manufacturer’s warranty by up to one additional year on eligible items, with indemnification limited to $10,000 per insured item and $25,000 per Cardmember per policy year for all items combined.

American Express Cobalt® Card fees

  • Card fee: $15.99 per month, which equals $191.88 per year, for residents outside Quebec. Quebec residents are billed $191.88 per year.
  • Additional cards: $0.
  • Purchase interest rate: 21.99%.
  • Cash advance interest rate: 21.99%.
  • Foreign transaction fee: 2.5%.
  • Minimum income required: none.

Because the fee is billed monthly rather than in one annual charge, you can stop and restart the cost in step with how much you are actually using the card.

Annual fee

Primary card$191.88
Additional card$0

Annual income required

Individual$0
Household$0

Conversion fees

2.5%

Earning rate

  • 5xRestaurants
  • 5xGroceries
  • 5xConvenience
  • 3xStreaming
  • 2xTransit
  • 2xGas & EV
  • 1xAll spending

Value

1st Year Value$1,828
2nd Year Value$799

Transfer partners

  • AeroplanAirline
  • British Airways ClubAirline
  • Cathay Asia MilesAirline
  • Etihad GuestAirline
  • Flying BlueAirline
  • Hilton HonorsHotel
  • Marriott BonvoyHotel

Travel insurance

Travel medical (under 55)Up to $5,000,000 / 15 days
Travel medical (55-64)Up to $5,000,000 / 15 days
Delayed BaggageUp to $500
Lost BaggageUp to $500
Flight DelayUp to $500
Hotel BurglaryUp to $500
Travel AccidentUp to $250,000

Purchase protection

Purchase ProtectionUp to $1,000 / 90 days
Extended Warranty+1 years
Mobile DeviceUp to $1,000 / 2 years
Auto Rental Collision (primary)Up to $85,000 / 48 days

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