From October 1 to October 31, 2025, you can get 50% bonus points by transferring your American Express Membership Rewards points to the Hilton Honors program:
Normally, 1 Membership Rewards point is equal to 1 Hilton Honors point. But with this rare promotion, it means that 1 Amex Membership Rewards point = 1.5 Hilton Honors points.
So, if you transfer 10,000 Membership Rewards points, you will receive a total of 15,000 Hilton Honors points (instead of 10,000).
Bonus points are credited up to 8 weeks after the transfer is completed.
Therefore, it is normal to only see the rate of 1,000 Membership Rewards points = 1,000 Hilton points when making the exchange on the American Express website.
For example, the 15,000-point welcome bonus of the American Express Cobalt® Card can be converted into 22,500 Hilton Honors points.
If you have this card, every dollar spent in a 5x points category (grocery stores, restaurants, bars, convenience stores) is equal to 7.5 Hilton Honors points when you transfer your points during this type of promotion. This is the best value you can get for Hilton Honors points right now.
That’s why we consider the American Express Cobalt® Card as one of the best cards for earning points through everyday spending.
Another example: the 60,000-point welcome bonus of the American Express® Gold Rewards Card can be converted into 90,000 Hilton Honors points.
Here, it’s an excellent way to earn hotel points through a welcome bonus!
We value Hilton Honors points at 0.6 cents per point. However, it is possible to obtain them in other ways, including through a points purchase promotion or during stays.
In Canada, unfortunately, there is no credit card linked to the Hilton Honors program to earn points even faster. So, if you can get more Hilton Honors points with this rare transfer bonus, now is the time to take advantage if you frequently stay at Hilton hotels.
As we often repeat with this type of promotion, make sure you have a specific goal before transferring your points. This is a good transfer promotion of Membership Rewards points to Hilton Honors to get free hotel nights.
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