New Hilton Honors American Express Card: Up to 70,000 Points + Free Night Reward + Gold Status


American Express Canada and Hilton announced on October 29, 2026 the launch of the Hilton Honors American Express® Card, the first Hilton co-branded credit card available in Canada. Until now, you had to go through American Express Membership Rewards or a U.S. card to earn Hilton Honors points with a credit card.
As a launch welcome offer, the card gives you up to 70,000 Hilton Honors Points and a Free Night Reward, plus complimentary Gold status, for $150 a year. You earn 60,000 points and the Free Night Reward after spending $3,000 in the first 3 months, then 10,000 points after spending $500 in month 13. The offer ends January 11, 2027. Here is what the card earns based on your spending and who it is for.
Until January 11, 2027, the card offers up to 70,000 Hilton Honors points and a Free Night Reward, on the following terms:
At Milesopedia’s valuation of 0.5¢ per point, the 60,000 points earned after spending $3,000 in the first 3 months are worth about $300, or $150 after the first-year annual fee, not counting the Free Night Reward. There is no first-year fee waiver. The additional 10,000 points are worth about $50 and require $500 in purchases in month 13. You must keep the card into the second year, when another $150 annual fee applies.
With this card, you earn Hilton Honors points directly, without going through Membership Rewards. The earn rate depends on the purchase category.

| Purchase category | Hilton Honors points per dollar | Estimated return |
|---|---|---|
| Eligible purchases at Hilton properties | 6 | 3% |
| Gas, groceries and dining in Canada | 4 | 2% |
| All other eligible purchases | 2 | 1% |
| 50,000-point bonus after $12,000 in purchases per calendar year | 50,000 points | About $250 a year |
To estimate the return, we use the Milesopedia valuation of 0.5¢ per Hilton Honors point, explained on the Hilton Honors program page. The real value varies by hotel and date: it is often higher at luxury hotels and lower at budget hotels.
Watch the words "in Canada": a restaurant meal or a tank of gas paid abroad earns 2 points per dollar, not 4.
This is the card's most valuable perk for everyday use. If you charge $12,000 in purchases to the card in a calendar year, or $1,000 a month, you receive 50,000 Hilton Honors points on top of the points you earn.
At 0.5¢ per point, these 50,000 points are worth about $250. That adds the equivalent of about a 2.1% return on the first $12,000 in purchases.
The threshold is calculated per calendar year, from January 1 to December 31.
Gold status is what sets this card apart. It notably gives you:
The American Express Platinum Card®, at $799 a year, also gives you Hilton Honors Gold status. With the new Hilton Honors Card, you can get this status for $150 a year. The tiers are explained in our guide to Hilton Honors benefits and status levels.
If you charge $40,000 in purchases to the card in a calendar year, you move up to Diamond status. This tier notably adds:
The threshold is high. It mainly makes sense for you if you put all your spending on a single card, or if you own a small business and pay its expenses with a personal card.
Here are three profiles to help you see where you fit, calculated with the 0.5¢ per point valuation and the $150 annual fee. These examples include neither the welcome offer nor the value of Gold status.

At this spending level, the card does not pay for itself with points alone. It makes sense if you stay at Hilton often enough to benefit from Gold status.
The $12,000 threshold changes everything: below it, the card earns few points; at $12,000 in purchases, the annual bonus accounts for more than half of the points you earn.
If you charge exactly $12,000 in purchases in the calendar year, the 50,000 bonus points work out to 4.17 points per dollar. It is as if each dollar earned about 4 more points, or roughly an extra 2.1% return at 0.5¢ per point. Here is what that means for each purchase category, before the annual fee.
| Purchase category | Base rate | Bonus per dollar | Total | Return |
|---|---|---|---|---|
| Hilton hotels | 6 points | +4.17 points | 10.17 points | 5.1% |
| Gas, groceries and dining in Canada | 4 points | +4.17 points | 8.17 points | 4.1% |
| Other purchases | 2 points | +4.17 points | 6.17 points | 3.1% |
The bonus is a fixed amount: the more you spend beyond $12,000, the more it is diluted. The table assumes half of your purchases are on gas, groceries and dining, except at $40,000, where we use the profile shown above ($15,000 in these categories). It excludes the welcome offer, the value of Gold status and Hilton stays.
| Purchases in the calendar year | Bonus per dollar | Points earned | Value | Gross return | Net gain after fee | Net return after fee |
|---|---|---|---|---|---|---|
| $6,000 | 0 | 18,000 | $90 | 1.5% | −$60 | −1.0% |
| $11,999 (below the threshold) | 0 | 36,000 | $180 | 1.5% | $30 | 0.25% |
| $12,000 | +4.17 points | 86,000 | $430 | 3.6% | $280 | 2.3% |
| $20,000 | +2.5 points | 110,000 | $550 | 2.75% | $400 | 2.0% |
| $40,000 | +1.25 points | 160,000 | $800 | 2.0% | $650 | 1.6% |
The best return is therefore at exactly $12,000 in purchases: 2.3% after the fee. The $12,000th dollar alone is worth about $250, since it triggers the bonus. Without the bonus, your points only cover the annual fee from about $10,000 in purchases.
In the first year, the 60,000 welcome offer points, earned after $3,000 in purchases in the first 3 months, are added to the points you accumulate. The $3,000 counts toward your spending for the year. The table counts neither the free night nor the 10,000 points from month 13, which arrive in the second year. It also assumes your purchases fall in the same calendar year as the $12,000 threshold.
| First-year purchases | Points earned | Welcome offer | Annual bonus | Total | Value | Net gain after fee | Net return after fee |
|---|---|---|---|---|---|---|---|
| $3,000 (offer minimum) | 9,000 | 60,000 | 0 | 69,000 | $345 | $195 | 6.5% |
| $6,000 | 18,000 | 60,000 | 0 | 78,000 | $390 | $240 | 4.0% |
| $12,000 | 36,000 | 60,000 | 50,000 | 146,000 | $730 | $580 | 4.8% |
| $20,000 | 60,000 | 60,000 | 50,000 | 170,000 | $850 | $700 | 3.5% |
| $40,000 | 110,000 | 60,000 | 50,000 | 220,000 | $1,100 | $950 | 2.4% |
As a percentage, the first year looks more profitable when you spend little, because the welcome offer is a fixed amount. In dollars, the gap widens from $12,000: about $580 in gains, compared with $240 at $6,000. The free night comes on top of these amounts in every case. For the following years, without the welcome offer, refer to the previous table.
On top of status, you get the usual Hilton Honors program benefits:
On the American Express side, the press release mentions access to Member Benefits, Front Of The Line® presales, travel insurance and the 24/7 Global Assist service. The interest rate is 21.99% on purchases and cash advances, and the foreign transaction fee is 2.50%.
The new card joins an already well-stocked American Express lineup. Membership Rewards points transfer to Hilton Honors at a 1:1 ratio, which makes the comparison straightforward.
You can keep the Cobalt for groceries and dining, and use the Hilton Honors Card for other purchases to work toward the annual bonus after $12,000 in purchases. Gold status is included with the Hilton Honors Card: it does not depend on reaching that spending threshold.
The Hilton Honors American Express Card is a good fit if:
It is less suited if your annual spending is low, if you want points you can transfer to airlines, or if you mostly stay with Marriott or other chains. To compare with other options, see our ranking of the best Hilton Honors credit cards and of the best credit cards in Canada.
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