me: METRO’s new rewards program

The MOI program brings together banners that are major retailers in Quebec, and has teamed up with RBC to create a new co-branded credit card. Here’s what you need to know about these major changes.

With all this, Jean Coutu is no longer a partner of the AIR MILES program since May 15, 2023.

Depuis le 25 mai 2023, les enseignes Metro, Jean Coutu, Super C, Brunet et Première Moisson sont officiellement avec le programme Moi. Grâce à tous ces commerces, ce nouveau programme sera présent dans plus de 900 emplacements au Québec.

L’équipe de METRO inc. a promis des offres personnalisées et des avantages additionnels pour ce programme Moi.

Depuis le lancement du programme Moi, le nombre de membres a augmenté de 1,2 millions à 2,4 millions de membres. Au fil du temps, environ la moitié des clients de Jean Coutu montre leur carte Moi à la caisse, par rapport à une grande majorité dans les épiceries Metro.

Les anciens membres du programme metro&moi n’avaient pas besoin d’adhérer au nouveau programme.  La même carte de fidélité et le même numéro metro&moi fonctionnent encore dans le nouveau programme Moi.

Il fallait cependant mettre à jour l’application mobile Metro, dont le design a été changé et qui offre maintenant le programme Moi.

Pour les personnes qui veulent devenir membre, elles peuvent adhérer ici au programme Moi gratuitement.

D’ailleurs, les épiceries Metro de l’Ontario délaisseront le programme AIR MILES pour se joindre au programme Moi vers la fin de 2024.

Members can still redeem accumulated points in increments of 125 points, with a minimum of 500 MOI points for $4 in rebates.

The only change is that the member no longer has to wait every quarter to get their “check”. From now on, points to be exchanged are available at any time, always with a minimum of 500 points.

Unredeemed award certificates as of April 27, 2023 will be transferred to the account automatically. Then, they can be exchanged in all Metro, Jean Coutu, Super C, Brunet and Première Moisson.

Moi points earning:

• Metro: 1 Moi point = $1 on purchases before taxes
• Jean Coutu: 1 Moi point = $1 on purchases before taxes
• Super C: No base points to earn. Points will be earned based on targeted products and personalized offers.
• Brunet: 1 Moi point = $1 on purchases before taxes
• Première Moisson: 1 Moi point = $1 on purchases before taxes

Additional points will also be offered for personalized offers, specific products in store and contests to members. In addition, special prices on certain items will be available only to Moi members.

There’s a long list of exclusions on items that don’t earn Moi points:

(…) Tobacco products, lottery tickets, public transit tickets and cards, gift cards and other prepaid cards, stamps, postal services, dry cleaning, movie and video game rentals, possible deposit fees and eco-participations, SAQ products, alcoholic beverages outside the province of Quebec, fees related to the execution and delivery of orders, donations utensils for ready-to-eat products, certain products offered on the platforms of participating partners, products offered by food waste reduction platforms, fragrance discovery boxes, items related to a fundraising campaign, prescription drugs, other drugs and other products and services related to pharmacy or health care

You can earn and redeem points with the Moi chez Jean Coutu program. To access your personalized offers, you need to download the “Jean Coutu & Moi” application and log in with your member information (which is the same as with the old metro&moi program).

Customers of Brunet branches have to go through the same process to access their offers, using the “Brunet & Moi” application.

May 14, 2023 was the last day of the AIR MILES program at Jean Coutu. As we had suspected for some time, Jean Coutu has left the AIR MILES loyalty program to join the Moi program from METRO Group Inc.

AIR MILES reward miles are not lost and remain in the AIR MILES account. However, it is no longer possible to collect or redeem AIR MILES miles at Jean Coutu stores since May 15, 2023.

All Jean Coutu stores in Quebec, Ontario and New Brunswick were affected by this change. This is another loss for AIR MILES, as was the case for Bureau en gros and IGA recently.

METRO inc. is partnering with the Royal Bank of Canada to offer a credit card. This new moi RBC Visa Credit Card will let you do a double-dip. You’ll be able to earn Moi points on purchases made with the moi RBC Visa Credit Card, in addition to earning base Moi points in-store.

Here are all the details you need to know about this moi RBC Visa Credit Card and the current welcome offer:

Basic RBC Visa Card accumulation isone Moi point for every $1 spent on everything.

Then, points earned with the Rmoi RBC Visa Credit Card AND by swiping the Moi Card at the checkout of participating stores will be:

• 1 additional Moi point for every $1 spent at Metro, Première Moisson and Brunet in Quebec
• 1 additional Moi point for every $1 spent at Jean Coutu stores in Quebec, Ontario and New Brunswick.

Then, for other expenses charged to the account:

• 2 Moi points per $1 restaurant purchase, gas and electric vehicle charging

For example, for a qualifying purchase of $10 at :

• Metro = 10 base points with the Moi membership card + 10 points with the moi RBC Visa Credit Card = 20 Moi points
• Super C = 0 base points + 10 base points with the moi RBC Visa Credit Card = 10 Moi points

What’s more, the moi RBC Visa Credit Card lets you link up with the Petro-Points membership card to save 3 cents a litre on gas and earn 20% more Petro-Points at Petro-Canada.

This new Moi program competes with other major programs established in grocery and drug stores, such as Scene+ and PC Optimum.

Sign up for our free weekly newsletter to keep up to date on AIR MILES and the new Moi program.

And join the Facebook community to discuss this topic!