moi: METRO’s rewards program
The MOI program brings together banners that are major retailers in Quebec, and has partnered with RBC to create a new co-branded credit card. Here’s what you need to know about these major changes.
With all this, Jean Coutu is no longer a partner of the AIR MILES program since May 15, 2023.
New program, new retailers
As of May 25, 2023, Metro, Jean Coutu, Super C, Brunet and Première Moisson are officially part of the Moi program. Thanks to all these businesses, this new program will be present in over 900 locations in Quebec.
The METRO inc. team has promised personalized offers and additional benefits for this Moi program.
Since the launch of the Moi program, membership has grown from 1.2 million to 2.5 million members. Since May 2023, 65 million dollars in points have been redeemed by members (or approximately 81 million Moi points). It is the most widely used rewards program in Quebec.
Former metro&moi program members did not need to join the new program. The same loyalty card and metro&moi number still work in the new Moi program.
However, the Metro mobile application had to be updated, with a new design that now offers the Moi program.
For those who want to become members, they can join the Moi program here for free.
Furthermore, Metro stores in Ontario will be leaving the AIR MILES program to join the Moi program by the end of 2024.
Earning and redemption of points
Members can still redeem accumulated points in increments of 125 points, with a minimum of 500 MOI points for $4 in rebates.
The only change is that the member no longer has to wait every quarter to get their « check ». From now on, points to be exchanged are available at any time, always with a minimum of 500 points.
Unredeemed reward vouchers as of April 27, 2023 will be transferred to the account automatically. Then, they can be exchanged in all Metro, Jean Coutu, Super C, Brunet and Première Moisson.
Moi points earning:
- Metro: 1 Moi point = $1 on purchases before taxes
- Jean Coutu: 1 Moi point = $1 on purchases before taxes
- Super C: No base points to earn. Points will be earned based on targeted products and personalized offers.
- Brunet: 1 Moi point = $1 on purchases before taxes
- Première Moisson: 1 Moi point = $1 on purchases before taxes
Additional points will also be offered for personalized offers, on specific in-store products and contests for members. In addition, special prices on certain items will be exclusively for Moi members.
There’s a long list of exclusions on items that don’t earn Moi points:
(…) Tobacco products, lottery tickets, transit passes and cards, gift cards and other prepaid cards, stamps, postal services, dry cleaning, movie and video game rentals, any deposit fees and eco-fees, SAQ products, alcoholic beverages outside the province of Quebec, fees related to order fulfillment and delivery, donations, utensils for ready-to-eat products, certain products offered on participating partner platforms, products offered by food waste reduction platforms, perfume discovery sets, items related to a fundraising campaign, prescription drugs, other medications and other products and services related to pharmacy or health care
Jean Coutu switches from AIR MILES to the moi program
You can earn and redeem points with the Moi chez Jean Coutu program. To access your personalized offers, you need to download the « Jean Coutu & Moi » application and log in with your member information (which is the same as with the old metro&moi program).
Customers of Brunet branches have to go through the same process to access their offers, using the « Brunet & Moi » application.
May 14, 2023 was the last day of the AIR MILES program at Jean Coutu. As we had suspected for some time, Jean Coutu has left the AIR MILES loyalty program to join the Moi program from METRO Group Inc.
AIR MILES reward miles are not lost and remain in the AIR MILES account. However, it is no longer possible to collect or redeem AIR MILES miles at Jean Coutu stores since May 15, 2023.
All Jean Coutu locations in Quebec, Ontario and New Brunswick were affected by this change. This is another loss for AIR MILES, like Staples and IGA recently.
METRO inc. is partnering with the Royal Bank of Canada to offer a credit card. This new moi RBC Visa Credit Card will let you do a double-dip. You’ll be able to earn Moi points on purchases made with the moi RBC Visa Credit Card, in addition to earning base Moi points in-store.
Here are all the details you need to know about this moi RBC Visa Credit Card and the current welcome offer:
Carte moi RBC Visa
Avec la Carte moi RBC Visa vous pouvez obtenir une prime de bienvenue de 5 000 points :
- 3 000 points lors de votre premier achat ;
- 2 000 points supplémentaires lorsque vous dépensez au moins 500 $ au cours des trois premiers mois.
Avec cette carte de crédit RBC sans frais annuels, vous pouvez obtenir 2 points par dollar pour :
- les achats admissibles effectués dans les magasins participants chez Metro, Première Moisson et Brunet au Québec, ainsi que chez Jean Coutu au Québec, en Ontario et au Nouveau-Brunswick lorsque vous présentez votre carte Moi et payez avec votre carte de crédit moi RBC Visa
- les restos, l’essence et la recharge pour véhicule électrique
Et 1 point par dollar pour tous les autres achats.
De plus, économisez 3 ¢ le litre d’essence chez Petro-Canada et obtenez 20 % de points en plus lorsque vous payez avec une carte RBC liée.
| Credit card | Annual fee | Welcome offer | |
|---|---|---|---|
| $0 |
moi RBC Visa Credit Card: Summary
Basic RBC Visa Card accumulation isone Moi point for every $1 spent on everything.
Then, points earned with the Rmoi RBC Visa Credit Card AND by swiping the Moi Card at the checkout of participating stores will be:
- One additional Moi point per $1 spent at Metro, Première Moisson and Brunet in Quebec
- One additional Moi point per $1 spent at Jean Coutu in Quebec, Ontario and New Brunswick
Then, for other purchases charged to the account:
- 2 Moi points per $1 spent at restaurants, gas and electric vehicle charging
For example, for an eligible $10 purchase at:
- Metro = 10 base points with the Moi membership card + 10 points with the moi RBC Visa Credit Card = 20 Moi points
- Super C = 0 base points + 10 base points with the moi RBC Visa Credit Card = 10 Moi points
Partnership with Avion Rewards
On May 22, 2024, RBC announced a partnership between Avion Rewards and the moi program. The partnership is not yet in effect, but we will keep you updated in this article as soon as more details are revealed.
Other Benefits
What’s more, the moi RBC Visa Credit Card lets you link up with the Petro-Points membership card to save 3 cents a litre on gas and earn 20% more Petro-Points at Petro-Canada.
Moi and Metro membership card
The Moi program now competes with other major established programs in grocery stores and pharmacies such as the Scene+ and PC Optimum programs.
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Which credit card maximizes your everyday savings?
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- Annual fee
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- Our valuation
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- Welcome offer
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No annual fee the first year
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+ First Year Annual Fee Rebate
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How does the moi card work?
You can earn 1 Moi point for every $1 spent at Metro, Jean Coutu, Brunet and Première Moisson. You can earn more points with personalized coupons and moi points on selected in-store products. This changes every week.
For Super C, points are earned on certain products and special offers only.
How to join and register for the moi program?
For those who want to become members, they can join the Moi program here for free.
When is the Metro&me rewards check sent?
With the old Metro&me program, it was every 3 months in Metro grocery stores.
However, since May 2023, points can be redeemed at any time, with the new Moi program. A minimum of 500 points in the account will be required and they can be redeemed at all Metro, Jean Coutu, Super C, Brunet and Première Moisson locations.
Which stores accept the Moi points card?
By shopping for all your daily needs at these Metro Inc stores :
- Metro: 1 Moi point = $1 on purchases before taxes
- Jean Coutu: 1 Moi point = $1 on purchases before taxes
- Super C: No base points to earn. Points will be earned based on targeted products and personalized offers.
- Brunet: 1 Moi point = $1 on purchases before taxes
- Première Moisson: 1 Moi point = $1 on purchases before taxes
What’s more, each week, featured products will earn more bonus Moi points.
Can I earn Moi points at Brunet and Super C?
At Super C, no base points to accumulate. Points will be earned based on targeted products and personalized offers. Therefore, even if you have a $100 bill, you will not necessarily have 100 Moi points.
At Brunet, it’s different. You earn 1 Moi point for every dollar you spend. What’s more, each week, featured products and personalized offers will earn you more bonus Moi points.
Our featured card
- Annual fee
- $120
- Our valuation
- $990Milesopedia first-year estimate First-year valueWelcome bonus$990Total$990Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
- Welcome offer
- Up to 110,000 points
Milesopedia first-year estimateFirst-year valueWelcome bonus$990Total$990Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
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