Scotiabank Gold American Express® CardScotiabank Gold American Express® CardEarn up to 50,000 bonus Scene+ points + no annual fee in your first year

Guide: Rove Miles

Guide: Rove Miles
Share

Rove Miles is a free-to-join loyalty program, launched in 2025, that lets you earn miles when you book flights and hotels through their travel portal, as well as when you use the program’s shopping portal for your eligible online purchases. Since May 2026, the program has a major draw for Canadians: Aeroplan is now a transfer partner.

For more details, see our dedicated guides to transferring to Aeroplan, Flying Blue, and Asia Miles.

Advertising itself as the « first universal airline mile, » the program essentially gives travellers the chance to earn and redeem with multiple different airline and hotel brands through a single portal.

In our guide below, we go over how this program works, including its earning and redeeming potential, to give you a sense of whether its worth adding Rove Miles to your travel strategy.

Rove Miles - promo image - logo

Earning Rove Miles

There are three ways for you to earn Rove Miles:

  • Flights
  • Hotel stays
  • Online purchases through Rove’s shopping portal
Rove Miles - flight and hotel earning rates

Flights

The first way you can earn Rove miles is by booking flights through the Rove travel portal.

With this option, you can earn up to 10 miles per $1 USD spent on booked flights; however, finding out your earn rate for each flight can be a bit tricky.

This is because, when you’re booking a flight through Rove, you don’t get to see how many miles you’re going to earn until you get to the final payment page.

Rove Miles - flight payment page

This obviously makes it fairly difficult to make informed booking choices as it relates to trying to maximize your rewards earnings.

Since it’s not clear what flights will qualify for the 10x miles earning rate, you’ll need to search for your flight and follow the booking process all the way through to the payment page if you want to compare rates.

Rove Miles - Miles Boost on flight booking

That said, one intriguing feature that’s available when booking flights is the ability to pay fee to « boost » the number of miles you earn.

As shown in the image above, for only $56.02, you can change the initial earn rate that was given of 1 mile per $1 spent to 10 miles per $1. This means that instead of earning 389 Rove miles, you would earn 3,890 miles, quite a solid jump for such a low fee.

Whether this is the only way to earn the maxed out 10x rewards that are advertised has yet to be determined, but either way, this is a pleasant option to have available when booking.

Hotel stays

Another way to earn Rove miles is by booking hotel stays via the Rove website.

The overall number of miles that you can earn from each stay is based on the cost, and we’ve seen earn rates starting at around 2-3 miles per $1 USD spent and going all the way up to 50+ miles per $1 USD spent.

Rove miles are also earned in addition to the points you earn with other hotel loyalty programs like Marriott Bonvoy and Hilton Honors, so if your booking is eligible, you’ll have a chance to double-up your earnings.

Additionally, eligible bookings can also earn program-specific elite nights and qualifying spend, and you can take advantage of hotel-specific higher earning rates that come with co-branded hotel credit cards like the Marriott Bonvoy® American Express®* Card.

Featured
Annual fee
$120
Our valuation
$990
Milesopedia first-year estimateFirst-year valueWelcome bonus$990Total$990Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
Welcome offer
Up to 110,000 points
Ends Sep 22, 2026
Apply Now

on American Express's website

Apply with confidence — no impact on your credit scoreApply with confidenceCheck whether your application will be approved before you submit it, with no impact on your credit score*When you apply for a personal American Express Credit Card, we will tell you whether you are eligible without affecting your credit score. So you can apply with confidence.*Instant decisions are only available for consumer Card applications (also called “personal Cards”).

The Marriott Bonvoy® American Express®* Card is the best credit card in Canada for free hotel nights.

New Cardmembers can earn up to 110,000 Marriott Bonvoy® points with the current offer:

  • Earn 80,000 points after you spend $6,000 on your Card in your first 6 months of Cardmembership.
  • Plus, earn 30,000 points by making a purchase during your 15th month of Cardmembership.

This offer ends on September 22, 2026. The annual fee is $120, and there is no annual fee on Additional Cards, so you can add a partner or a family member at no extra cost.

Every year after your first Card anniversary, you receive an Annual Free Night Award good for a redemption of up to 35,000 points at eligible hotels and resorts worldwide. At a valuation of 0.9 cents per Marriott Bonvoy point, that certificate is worth roughly $315, which on its own more than covers the $120 annual fee. That is the main reason to keep this Card year after year instead of cancelling it.

To get the most out of the certificate, aim it at a night that would otherwise price close to the 35,000 point ceiling.

The Card also gives you 15 Elite Night Credits each calendar year and automatic Marriott Bonvoy Silver Elite status. Those credits count toward the next Elite tier, so you begin every year 15 nights ahead of where you would otherwise start.

You move up to Gold Elite status automatically when you reach $30,000 in purchases on the Card in a year, or when you combine 10 qualifying paid nights within one calendar year with the 15 Elite Night Credits from your Card.

Marriott Bonvoy points are generally valued at 0.9 cents each. On that basis, the 110,000 point welcome offer is worth about $990, and an Annual Free Night Award used at its full 35,000 point ceiling is worth about $315.

Marriott Bonvoy points pull their weight on free nights rather than on gift cards or merchandise, which is why this Card should be judged on the hotel stays it produces.

You earn 5 points per dollar on eligible purchases at participating Marriott Bonvoy hotels and 2 points per dollar on all other purchases. Points can be redeemed for free nights with no blackout dates at more than 7,000 hotels around the world.

The Card carries a solid package of coverages: $500,000 travel accident insurance, flight delay, baggage delay, lost or stolen baggage and hotel or motel burglary at $500 each, car rental theft and damage up to $85,000 for rentals of up to 48 days, Purchase Protection for 90 days and a one year Extended Warranty.

Two things to plan around: the 2.5% foreign transaction fee on purchases made in a foreign currency, and the 21.99% purchase interest rate, which makes this a Card to pay in full every month. Like all American Express Canada Cards, no minimum income is published for this Card, and you can see whether you would be approved before you apply, with no impact on your credit score.

Annual fee

Primary card$120
Additional card$0

Annual income required

Individual$0
Household$0

Conversion fees

2.5%

Earning rate

  • 5xMarriott Bonvoy hotels
  • 2xAll spending

Value

1st Year Value$1,437
2nd Year Value$312

Travel insurance

Delayed BaggageUp to $500
Lost BaggageUp to $500
Flight DelayUp to $500
Hotel BurglaryUp to $500
Travel AccidentUp to $500,000

Purchase protection

Purchase ProtectionIncluded
Extended Warranty+1 years
Auto Rental Collision (primary)Up to $85,000 / 48 days
Rove Miles - earn on hotel bookings

As can be seen in the image above, Rove members can potentially earn a fairly massive number of miles if they find the right booking.

These opportunities are all the more intriguing given that Rove is partnered with a number of valuable airline and hotel loyalty programs, allowing you to transfer miles at a rate of 1:1 (more on this below).

Now, whether these big miles-earning opportunities will be available forever is yet to be seen, but realistically, it’s likely that these are meant to entice new membership and that the rates will slowly drop or even disappear as the program settles in for the long-term.

One final thing to note about hotel bookings through Rove is that the portal gives you the option to make your booking non-refundable, thus allowing you to have your earned miles deposited immediately.

This is neat because it gives you fast access to Rove miles that you can then immediately redeem or transfer if you’ve got a plan in mind.

Rove Miles - earn your miles instantly

Rove’s shopping portal

The third way to earn miles with Rove is to use their shopping portal or shopping extension when you make an online purchase at one of over 13,000 eligible stores.

This option works similarly to other shopping portals like the Aeroplan eStore, WestJet Rewards eStore, and Rakuten, connecting you from the program’s website to the merchant’s website and letting you then earn rewards on your purchases.

With Rove, you can either look up eligible stores directly through their shopping portal, or you can download the program’s browser extension which will naturally let you know when you happen to be on an eligible website.

Rove Miles - shopping portal

Redeeming Rove Miles

Rove Miles can be redeemed the following ways:

  • Flights
  • Hotel stays
  • Transferring to partnered loyalty programs

Flights

Rove miles can be redeemed for free flights around the world on just about every airline with no blackout dates.

When you go to book or redeem for a flight, the first page you’ll see is Rove’s « explore » page, which gives you redemption suggestions under the categories « best » and « cheapest. » These are a pretty fun way to get an idea of what’s available from your favourite airport, and they can certainly provide some inspiration if you haven’t yet settled on a destination.

Rove MIles - flight redemption cheapest
Rove Miles - flight redemption best

With Rove, you can search for your reward flights the same way you would search in any other travel portal, by entering your departure and arrival airports and preferred travel dates.

On the search results page, you’ll be shown the flights that meet your criteria, and you can then filter these findings by cheapest, fastest, and « best » (which means best value per mile).

Rove Miles - flight redemption search

Based on our test searches, we found the average offered value to be around 1.3¢ USD per mile; however, we also saw redemption values as low as 0.08¢ USD per mile and as high as 7.68¢ USD (for business class redemptions).

Rove Miles - high redemption value for flight

Hotel stays

The second way you can redeem your accumulated Rove miles is for a discounted or free hotel stay.

With this option, we mostly found redemption values at around 1.5¢ USD per mile; however, higher values can also occasionally be found.

To book a hotel stay using your Rove miles, you simply need to search by destination or hotel name for your chosen date(s) and then book as you normally would.

For Marriott Bonvoy, Hilton Honors, and other hotel loyalists, you can also filter your searches so that you only see properties that fall under their loyalty program, allowing you to also earn qualifying nights and additional points on reward stays.

In your Rove search results, you’ll be shown both the cost in miles and the cash rate per night, plus the redemption value available for your specific booking.

Rove Miles - hotel search

Transfer partners

If you don’t want to redeem your Rove Miles for flights or hotels through the Rove booking portal, you can also transfer your miles to a number of partnered loyalty programs.

As of June 2026, there are 18 transfer partners, all at a 1:1 ratio except Accor (1.5:1). Here is the complete list (with transfer rates in parentheses):

By transferring your Rove Miles to many of these programs, you may be able to access higher redemption value than you would by redeeming through Rove’s portal. This is especially true if you’re able to find a well-priced premium cabin redemption.

Additionally, some of the transfer partners offer the occasional transfer bonus, giving you an even better exchange rate for your Rove Miles, so if you’re really looking to maximize the value you get from this rewards program, you may want to time your transfers accordingly.

Things to Consider

As with any rewards program or third-party travel portal, there are a couple things that you should keep in mind before you book or redeem.

  • Check the fine print: Make sure that you understand the terms and conditions associated with booking through Rove, especially the rules around cancellations and changes. It’s particularly important to find out who you should contact if there’s an issue with your booking or if you need to make a change as this responsibility often falls to the customer service team of the portal that you booked through rather than the airline or hotel directly.
  • Compare prices: Before you book your next hotel stay or flight through Rove, make sure to double-check the prices across a couple other booking options to check that you’re getting a good deal.
  • Choose the right payment method: When booking or redeeming, make sure to use an appropriate credit card. For example, given that Rove seems to charge in US dollars, Canadians may want to use a credit card that doesn’t charge FX fees like the Scotiabank Passport Visa Infinite +* Card. Alternatively, you could choose a card that has strong travel insurance coverage like the National Bank World Elite Mastercard® or just a strong travel-focused card that earns rewards you’ll enjoy using in the future.
Annual fee
$150
Our valuation
$350
Milesopedia first-year estimateFirst-year valueWelcome bonus$350Total$350Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
Welcome offer
Up to 35,000 points
Ends Nov 1, 2026
Apply Now

on Scotiabank's website

With this welcome offer for the Scotiabank Passport Visa Infinite +* Card +* CardMC, you’ll earn 25,000 welcome bonus Scene+ points after charging $2,000 in purchases to your account within the first three months.

Plus, every year, earn an annual bonus of at least 10,000 Scene+ points when you charge at least $40,000 in purchases to your account. In total, the offer represents up to 35,000 Scene+ points and a value of up to $1,250 in the first year, including rewards, savings on foreign transaction fees and airport lounge access.

With the Scotiabank Passport Visa Infinite +* Card, you earn 3 points per $1 spent at Sobeys, IGA, Safeway, Foodland and participating Co-ops, and 2 points per $1 spent at other grocery stores, restaurants, eligible entertainment and eligible daily transit. You earn 1 point per $1 on all your other everyday purchases.

These points can be redeemed against any travel purchase at a rate of 1,000 points = $10 (flights, hotels, all-inclusives and even Airbnb), or as cash back with Scene+ at the same rate.

The Scotiabank Passport Visa Infinite +* Card also offers:

  • No fees for foreign currency transactions
  • 6 complimentary airport VIP lounge passes
  • Excellent insurance for your travels and purchases
  • Visa Infinite* Concierge Services

We have named this credit card the Best Credit Card with No Foreign Transaction Fees in 2024, 2025, and 2026.

Annual fee

Primary card$150
Additional card$50

Annual income required

Individual$60,000
Household$100,000

Conversion fees

0%

Earning rate

  • 2xGroceries
  • 2xRestaurants
  • 2xTransit
  • 2xEntertainment
  • 1xAll spending

Value

1st Year Value$650
2nd Year Value$397

Card benefits

Concierge service24/7
Airport lounge access$240

Travel insurance

Travel medical (under 55)Up to $1,000,000 / 25 days
Travel medical (55-64)Up to $1,000,000 / 25 days
Travel medical (65+)Up to $1,000,000 / 3 days
Trip CancellationUp to $1,500
Trip InterruptionUp to $2,500
Delayed BaggageUp to $1,000
Lost BaggageUp to $1,000
Flight DelayUp to $500
Hotel BurglaryUp to $1,000
Travel AccidentUp to $500,000

Purchase protection

Purchase ProtectionIncluded
Extended Warranty+1 years
Auto Rental CollisionUp to $65,000 / 48 days
Exclusive
Annual fee
$0 $150
No annual fee the first year
Our valuation
$150
Milesopedia first-year estimateFirst-year valueAnnual fee rebated$150Total$150Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
Welcome offer
First Year Annual Fee Rebate
$150 annual fee rebated
Ends Nov 4, 2026
Apply Now

on National Bank's website

With Milesopedia, take advantage of an exclusive offer: your first-year annual fees are refunded with the National Bank World Elite Mastercard. This offer is exclusively available on the Milesopedia network, from June 30 to November 4, 2026.

  • Refund of the first-year annual fee (a $150 value) for the primary cardholder. This fee is charged to your new card account, then refunded as a credit on your statement within five months of opening your account, provided it remains open and in good standing.

The National Bank World Elite Mastercard is the best Mastercard credit card offered by NBC.

With this card, you earn up to 5 points per dollar on your purchases:

  • 5 points per dollar for groceries and restaurants
  • 2 points per dollar on gas and electric recharge purchases
  • 2 points per dollar on recurring bills
  • 2 points per dollar on À la carte Travel
  • 1 point per dollar for all other purchases

And since it’s an NBC mycredit Mastercard, you can use it at Costco.

With this card, you have access to a $150 annual travel credit that you can use in any of these categories:

  • Airport parking
  • Baggage fees
  • Seat selection
  • Access to airport lounges
  • Airline ticket upgrades

What’s more, you can enjoy access to DragonPass airport lounges and unlimited access to the National Bank Lounge at Montreal-Trudeau.

Finally, Milesopedia has named the National Bank World Elite Mastercard as the Best Travel Credit Card in 2023, 2024, 2025, and 2026.

Annual fee

Primary card$150
Additional card$50

Annual income required

Individual$80,000
Household$150,000

Conversion fees

2.5%

Earning rate

  • 5xRestaurants
  • 5xGroceries
  • 2xTravel
  • 2xBills & recurring payments
  • 2xGas & EV
  • 1xAll spending

Value

1st Year Value$778
2nd Year Value$923

Card benefits

Airport lounge access$400
Travel creditsIncluded

Travel insurance

Travel medical (under 55)Up to $5,000,000 / 60 days
Travel medical (55-64)Up to $5,000,000 / 31 days
Travel medical (65+)Up to $5,000,000 / 15 days
Trip CancellationUp to $2,500
Trip InterruptionUp to $5,000
Delayed BaggageUp to $500
Lost BaggageUp to $1,000
Flight DelayUp to $500
Travel AccidentIncluded

Purchase protection

Purchase ProtectionIncluded
Extended Warranty+2 years
Mobile DeviceUp to $1,000 / 2 years
Auto Rental CollisionUp to $65,000 / 48 days

Should You Join Rove Miles?

Deciding whether it’s a good idea to join Rove ultimately comes down to how much energy you have to navigate the rewards landscape, how many rewards programs you’re already using, and whether you can take advantage of the Rove shopping portal.

Rove is currently offering some fairly high earning potential for hotel bookings, so it may be worthwhile to add another rewards program to your portfolio even if it’s already fairly crowded.

However, it’s not clear whether the particularly high earning rates will dwindle over time as the program matures, so it might not be worthwhile to make too many plans that hinge on these rates.

Additionally, it’s important to always compare prices across platforms to make sure that the value of the miles you’re earning with Rove isn’t offset by higher prices or more constrained booking options.

That said, overall Rove is an intriguing new addition to the loyalty game, and we’ll certainly be watching to see how it shifts and matures in the future.

How to Join Rove Miles

Joining Rove Miles is easy. Just follow the steps below:

  1. Start at the Rove Miles website
  2. Click on “Sign up and earn”
  3. Enter your phone number (this will be used as your login)
  4. Provide a little bit of personal information
  5. Confirm and set-up your account
  6. You’re ready to earn!

Bottom Line

Rove Miles gives members the opportunity to earn valuable and transferable rewards on hotel stays, flights, and online shopping, which can then be redeemed for travel savings through the Rove booking portal and by transferring to other popular loyalty programs.

Rove has big ambitions in terms of how it wants to support travellers, touting itself as the « first universal airline mile, » so we look forward to seeing how the program grows and finds space in the busy loyalty landscape.

To compare all the options, check out our best credit cards page. And to keep track of Rove transfer bonuses and updates, subscribe to our newsletter. For more information on how to set up your rewards wallet, check out our additional guides to choosing the right loyalty programs and credit cards below:

FAQs

What is Rove Miles?

Rove Miles is a loyalty program that lets you earn miles by using their travel portal to book flights and hotels, and to shop online at eligible stores.

Once you’ve accumulated miles, you can then redeem them for free or discounted flights and hotel stays, or you can transfer them to partnered airline and hotel loyalty programs.

Can I transfer Rove miles to any other loyalty program?

As of June 2026, you can transfer Rove miles to the following 18 loyalty programs (all at 1:1 except Accor):

How much are Rove miles worth?

Rove Miles have no set value; however, you can typically redeem them for an average of around 1.3-1.5¢ USD per mile. We’ve also seen redemptions offered for a little value as 0.08¢ and for as high as 7.68¢ USD per mile.

Additionally, you can transfer them to airline and hotel loyalty programs, such as Air France/KLM Flying Blue, Cathay Pacific Asia Miles, and Etihad Guest, through which you may be able to get higher value

How do I earn Rove miles?

Rove Miles can be earned by booking flights and hotels through the program’s website, and by shopping through the shopping portal or using Rove’s shopping browser extension.

What can I redeem Rove miles for?

You can redeem Rove miles for flights and hotel stays through the program’s website.

Rove’s redemption structure is dynamic, so you won’t find a set redemption value; however, on average, we’ve seen redemption values around 1.3-1.5¢ USD per mile, with outliers on low and high ends of 0.08¢ USD per mile and 7.68¢ USD per mile, respectively.

Our featured card

Featured
Annual fee
$120
Our valuation
$990
Milesopedia first-year estimateFirst-year valueWelcome bonus$990Total$990Rewards on your spending are not included. The calculator that adds them from your own profile is on the card's page.
Welcome offer
Up to 110,000 points
Ends Sep 22, 2026
Apply Now

on American Express's website

Apply with confidence — no impact on your credit scoreApply with confidenceCheck whether your application will be approved before you submit it, with no impact on your credit score*When you apply for a personal American Express Credit Card, we will tell you whether you are eligible without affecting your credit score. So you can apply with confidence.*Instant decisions are only available for consumer Card applications (also called “personal Cards”).

The Marriott Bonvoy® American Express®* Card is the best credit card in Canada for free hotel nights.

New Cardmembers can earn up to 110,000 Marriott Bonvoy® points with the current offer:

  • Earn 80,000 points after you spend $6,000 on your Card in your first 6 months of Cardmembership.
  • Plus, earn 30,000 points by making a purchase during your 15th month of Cardmembership.

This offer ends on September 22, 2026. The annual fee is $120, and there is no annual fee on Additional Cards, so you can add a partner or a family member at no extra cost.

Every year after your first Card anniversary, you receive an Annual Free Night Award good for a redemption of up to 35,000 points at eligible hotels and resorts worldwide. At a valuation of 0.9 cents per Marriott Bonvoy point, that certificate is worth roughly $315, which on its own more than covers the $120 annual fee. That is the main reason to keep this Card year after year instead of cancelling it.

To get the most out of the certificate, aim it at a night that would otherwise price close to the 35,000 point ceiling.

The Card also gives you 15 Elite Night Credits each calendar year and automatic Marriott Bonvoy Silver Elite status. Those credits count toward the next Elite tier, so you begin every year 15 nights ahead of where you would otherwise start.

You move up to Gold Elite status automatically when you reach $30,000 in purchases on the Card in a year, or when you combine 10 qualifying paid nights within one calendar year with the 15 Elite Night Credits from your Card.

Marriott Bonvoy points are generally valued at 0.9 cents each. On that basis, the 110,000 point welcome offer is worth about $990, and an Annual Free Night Award used at its full 35,000 point ceiling is worth about $315.

Marriott Bonvoy points pull their weight on free nights rather than on gift cards or merchandise, which is why this Card should be judged on the hotel stays it produces.

You earn 5 points per dollar on eligible purchases at participating Marriott Bonvoy hotels and 2 points per dollar on all other purchases. Points can be redeemed for free nights with no blackout dates at more than 7,000 hotels around the world.

The Card carries a solid package of coverages: $500,000 travel accident insurance, flight delay, baggage delay, lost or stolen baggage and hotel or motel burglary at $500 each, car rental theft and damage up to $85,000 for rentals of up to 48 days, Purchase Protection for 90 days and a one year Extended Warranty.

Two things to plan around: the 2.5% foreign transaction fee on purchases made in a foreign currency, and the 21.99% purchase interest rate, which makes this a Card to pay in full every month. Like all American Express Canada Cards, no minimum income is published for this Card, and you can see whether you would be approved before you apply, with no impact on your credit score.

Annual fee

Primary card$120
Additional card$0

Annual income required

Individual$0
Household$0

Conversion fees

2.5%

Earning rate

  • 5xMarriott Bonvoy hotels
  • 2xAll spending

Value

1st Year Value$1,437
2nd Year Value$312

Travel insurance

Delayed BaggageUp to $500
Lost BaggageUp to $500
Flight DelayUp to $500
Hotel BurglaryUp to $500
Travel AccidentUp to $500,000

Purchase protection

Purchase ProtectionIncluded
Extended Warranty+1 years
Auto Rental Collision (primary)Up to $85,000 / 48 days

Our editorial integrity

Our reviews and rankings are based on an objective assessment. Advertisers do not influence our content. We may receive compensation through some links; our analysis and opinions remain independent.