What is the number 1 travel trend in 2026?

The most measurable shift is the return of domestic travel. According to a Léger survey from May 2026, 67% of Canadian travellers plan to stay in Canada this spring, up from 49% last year. That number reflects both a geopolitical context and a deeper preference for authenticity and proximity.

What exactly is set-jetting?

Set-jetting means choosing a destination because a TV series or film was shot there. Sicily after The White Lotus, Dubrovnik after Game of Thrones: the examples are many. The phenomenon is accelerating in 2026 with the growing use of AI to personalize travel recommendations based on cultural tastes.

What is multigenerational travel concretely?

It is a trip bringing together at least three generations of one family: grandparents, parents and children, sometimes even sandwich-generation adults with their own kids. Planning is more complex than a couple's trip, because mobility, activity and budget needs vary widely from one member to another. But the motivation is strong: creating shared memories.

Why do lesser-known destinations attract more in 2026?

The saturation of the big classic destinations pushes travellers toward places where the experience stays authentic. The Balkans, the Azores and certain rural areas of central Europe offer scenery comparable to the marquee destinations, but without the lineups or the prices inflated by overtourism. The quality-to-authenticity ratio is often better there.

Is wellness travel reserved for high budgets?

No. The democratization of restorative travel is precisely one of the shifts of 2026. A hiking retreat in Canada's national parks, an extended stay in a secondary European city, a week in a rural cottage: these formats fit varied budgets. What defines them is the intention to slow down, not the price of the stay.

Do you need travel insurance even for a trip within Canada?

Yes. Provincial plans reimburse emergency care received elsewhere in Canada, but at their own rates, not the treating facility's. Ground ambulances, air evacuations and medical repatriation are generally not covered. For a stay in the Rockies, the Maritimes or the northern territories, complementary coverage is strongly recommended.

Does soNomad suit all these types of travel?

soNomad offers coverage configurable by destination, duration and planned activity type. Whether for a multigenerational trip in Canada, a wellness stay in Europe or a getaway to a less-crowded destination, the platform lets you get a price in minutes with a clear read of the protections included.