Transferring Rove Miles to Asia Miles (Cathay Pacific)

Are you accumulating Rove Miles and wondering where they are worth the most? Transferring to Asia Miles, Cathay Pacific’s program, lets you fly to Asia without paying the surcharges that weigh down other programs. Here, I explain when this transfer is worth it, how to perform it step-by-step, and which award flights aim for the best return from Canada.
Why transfer to Asia Miles
Rove has 18 transfer partners, almost all at a 1:1 ratio. Asia Miles stands out for one specific reason: it is one of the few programs to maintain largely fixed rather than dynamic points pricing. You therefore know in advance how much a flight costs, unlike Aeroplan or Flying Blue where the price fluctuates.
The other strength of Asia Miles: Cathay Pacific imposes no carrier surcharges on its own award flights. On a one-way Business Class flight from Toronto to Hong Kong at approximately 85,000 Asia Miles, you pay only taxes and airport fees, often less than $100. With other partner programs, these same surcharges can exceed $500.
The ratio and terms
The Rove Miles to Asia Miles transfer is done at a 1:1 ratio: 50,000 Rove Miles become 50,000 Asia Miles. This is the same ratio as the majority of Rove’s airline partners, except for ALL – Accor Live Limitless which transfers at 1.5:1.
How to transfer
The process takes less than five minutes and is done entirely from your account on rovemiles.com.
- Log in to your Rove account and click on your profile icon.
- Choose « Transfer Miles » from the menu.
- Select Cathay Pacific Asia Miles from the list of partners.
- Enter the amount to transfer.
- Confirm the transfer using the on-screen prompts.
- Once the Asia Miles are credited, book directly on the Cathay Pacific platform.
Processing time varies by partner: some transfers are instantaneous, others take a few hours. Always check award flight availability before transferring, never after.
Sweet spots to Asia
Since the revision of the Asia Miles chart on May 1, 2026, rates remain largely based on distance traveled. Here are the best uses to aim for from Canada. All values are for a one-way flight on Cathay Pacific, with no carrier surcharges.
| Route (one-way) | Class | Asia Miles |
|---|---|---|
| Toronto → Hong Kong | Business | approx. 85,000 |
| Vancouver → Hong Kong | Business | approx. 70,000 |
| Medium-haul flight in Asia | Business | approx. 60,000 |
| Premium ultra-long-haul | Business | approx. 119,000 |
At an estimated value of 1.5 cents per Asia Mile, a one-way flight at 85,000 miles represents approximately $1,275 in value for a Business ticket that often sells for $4,000 or more in cash. The return significantly exceeds the one cent per point offered by the Rove travel portal.
Example of a high redemption value seen on the Rove portal for a premium cabin flight. Source: Rove Miles (rovemiles.com).
The oneworld network
Asia Miles provides access to the entire oneworld alliance, representing over 800 earning and redemption partners. Beyond Cathay Pacific, four carriers are worth considering from Canada.
- Japan Airlines: one of the best Business Classes to Tokyo, with consistently award-winning service.
- Qatar Airways: the famous Qsuite to Doha and beyond, a benchmark in Business Class.
- American Airlines: useful for reaching a oneworld hub from a secondary Canadian city.
- British Airways: access to London and Europe, keeping in mind its high surcharges.
A small downside: award flights on partners may include carrier surcharges, unlike Cathay Pacific flights. Always compare the total taxes and fees before confirming.
Asia Miles or another option
Asia Miles is not always the best choice among Rove’s 18 partners. Here is how to decide.
- You are flying to Asia on Cathay Pacific: Asia Miles wins, thanks to largely fixed points and the absence of surcharges.
- You are traveling within Canada or to the United States: Aeroplan (1:1 ratio) is often more flexible.
- You are aiming for Europe on SkyTeam: Air France-KLM’s Flying Blue opens up more availability.
Maximization tips
- Transfer at the last minute: first confirm an available award seat, then transfer the exact amount. A transfer is irreversible.
- Watch for bonuses: a 15% or 25% transfer bonus adds immediate value. They return regularly with Rove. In fact, Cathay Pacific is currently offering a 10% bonus on conversions to Asia Miles made before August 28, 2026, including from RBC Avion and American Express Membership Rewards.
- Keep the account active: a single eligible transaction is enough to prevent your Asia Miles from expiring.
- Prioritize Cathay Pacific flights: these are the ones that avoid carrier surcharges and maximize your return per mile.
- Pay for your purchases on rovemiles.com (billed in US$) with a card with no foreign transaction fees, such as the Scotiabank Passport Visa Infinite +* Card.
Rove Miles to Asia Miles – Frequently Asked Questions
What is the Rove to Asia Miles transfer ratio?
The ratio is 1:1. Each Rove Mile transferred becomes one Asia Mile. No bonus is active as of July 1, 2026.
How long does the transfer take?
The time varies by partner. Some transfers to Asia Miles are instantaneous, others take a few hours. Plan for a buffer before booking.
Is the transfer reversible?
No. Once your Rove Miles are converted to Asia Miles, the operation is final. Only transfer the amount necessary for a confirmed booking.
How much does a Business flight to Hong Kong cost?
A one-way Business Class flight from Toronto to Hong Kong on Cathay Pacific costs approximately 85,000 Asia Miles, with no carrier surcharges, plus taxes and airport fees.
Are there surcharges on award flights?
Not on flights operated by Cathay Pacific. Flights on oneworld partners like British Airways may carry higher surcharges.
Is Rove a Canadian bank program?
No. Rove (rovemiles.com) is an independent loyalty program, not linked to any Canadian bank. Rove charges in US dollars, hence the benefit of using a card with no foreign transaction fees for your purchases on the platform.
Which oneworld partners are worth it?
From Canada, Japan Airlines to Tokyo, Qatar Airways to Doha, and Cathay Pacific to Hong Kong offer the best comfort-to-points ratio.
Is it better to transfer to Asia Miles or Aeroplan?
For Asia on Cathay Pacific, Asia Miles wins thanks to its largely fixed points and the absence of surcharges. For domestic flights within Canada, Aeroplan remains more flexible.
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