Blue Rewards and Dollarama: new partnership
Blue Rewards and Dollarama launch an exclusive multi-year partnership. Announced on June 16, 2026, this agreement allows members to earn Blue Points on their everyday purchases at over 1,700 Dollarama stores nationwide. This is a first since the AIR MILES program became Blue Rewards on June 2, 2026.
Specifically, you earn Blue Points at Dollarama on purchases of $20 or more, provided you have linked a BMO payment card to your account. In addition, BMO Blue Rewards credit cardholders benefit from the « 10x Points » accelerator. To fully understand the mechanics, consult our complete Blue Rewards guide as well as our best credit cards page. The Shop the Block promotion is also running until July 8, 2026.
What the partnership entails
The partnership between Blue Rewards and Dollarama is based on three main benefits for members. Here’s what changes concretely at the checkout.
- Earning at Dollarama: Blue Points on eligible purchases of $20 or more, at over 1,700 stores across Canada, with a linked BMO payment card.
- 10x Accelerator: BMO Blue Rewards credit cardholders earn 10x Points on their Dollarama purchases.
- Gift Card Offers: access to exclusive promotional offers on electronic gift cards, via Blue Rewards.
With 1,700 stores nationwide, Dollarama becomes one of the most accessible earning locations in the network. Indeed, the retailer joins partners such as Pharmasave, Global Pet Foods, and Blue Rewards Travel.
Earning Blue Points at Dollarama
To earn, you must first link a BMO payment card to your Blue Rewards account. Then, every eligible purchase of $20 or more at Dollarama generates Blue Points. No physical card to present: earning is done through the linked card.
Furthermore, the « 10x Points » accelerator is activated when you pay with a BMO Blue Rewards credit card. According to BMO, this multiplier allows you to get up to 6% value on eligible purchases at participating partners, including Blue Rewards Travel.
We are delighted to partner with Dollarama to offer more value to Canadians by expanding the ways to earn from everyday spending. By meeting our members where they already shop for their essentials, we are transforming everyday purchases into tangible value.
– Chris Wragg, Vice President, Strategic Partnerships, Blue Rewards
Dollarama’s return, under a new banner
This partnership is not a big surprise. Indeed, Dollarama had already collaborated with AIR MILES, the program that preceded Blue Rewards, starting in 2023. Customers could then earn Miles in-store under certain conditions.
Since then, BMO transformed AIR MILES into Blue Rewards on June 2, 2026. The program changed its name, currency, and structure. Thus, Dollarama’s return this time takes the form of an exclusive multi-year agreement, under the new brand and with simplified mechanics.
Dollarama aims to make shopping simple, affordable, and accessible for Canadians. Our partnership with Blue Rewards enhances this experience by adding rewards to purchases customers already make, a tangible benefit that naturally integrates into their daily lives.
– Nicolas Hien, Chief Information Officer, Dollarama
BMO Blue Rewards Cards
The 10x accelerator relies on the two credit cards launched on June 2, 2026. However, the exact multiplier depends on the card you hold.
| Credit card | Annual fee | Welcome offer | |
|---|---|---|---|
| $0 | |||
| $0 |
With the BMO Blue Rewards World Elite Mastercard (currently on promotion, with no fees the first year and offering up to 100,000 bonus points as a welcome bonus), you earn up to 10 Points per dollar at participating partners.
With the no-fee BMO Blue Rewards Mastercard, the rate is 5 Points per dollar. In both cases, caps per cycle apply. Our detailed comparison helps you choose between the two based on your profile.
Our opinion on the partnership
For everyday use, this partnership is good news. Indeed, Dollarama is one of the stores where many households shop weekly. Transforming these everyday purchases into Blue Points requires little effort, especially with a BMO Blue Rewards credit card linked to the account.
However, if your priority is optimizing points for flights or transfers to airline programs, programs like Aeroplan or American Express Membership Rewards remain more profitable. Blue Rewards primarily aims for everyday value, not high-end travel. To compare all options, consult our best credit cards and all BMO cards.
Want to stack even more? Check out all current Blue Rewards promotions.
Blue Rewards and Dollarama – Frequently Asked Questions
Here are frequently asked questions in the milesopedia community regarding the partnership between Blue Rewards and Dollarama.
When does the Blue Rewards and Dollarama partnership begin?
The exclusive multi-year partnership was announced on June 16, 2026. Blue Rewards members can earn Blue Points on their eligible purchases at over 1,700 Dollarama stores across Canada, with a BMO payment card linked to their account.
How to earn Blue Points at Dollarama?
You must first link a BMO payment card to your Blue Rewards account. Then, every eligible purchase of $20 or more at Dollarama generates Blue Points. Earning is done through the linked card, without needing to present a membership card at checkout.
What is the minimum purchase amount to earn?
The eligible purchase must be $20 or more. Transactions below this threshold do not generate Blue Points under this partnership.
How to get 10x Points at Dollarama?
The 10x accelerator applies when you pay with a BMO Blue Rewards credit card. With the BMO Blue Rewards World Elite Mastercard, you earn up to 10 Points per dollar. With the no-fee BMO Blue Rewards Mastercard, the rate is 5 Points per dollar, subject to cycle limits.
How much are Blue Points worth?
The official formula is 1,500 Blue Points = $10 CAD for in-store redemptions and electronic gift cards. This gives a unit value of approximately 0.67¢ per point. According to BMO, the 10x accelerator allows you to get up to 6% value at participating partners.
Was Dollarama already an AIR MILES partner?
Yes. Dollarama had collaborated with AIR MILES, the program that preceded Blue Rewards, starting in 2023. As AIR MILES became Blue Rewards on June 2, 2026, this new partnership marks Dollarama’s return under the new brand, this time exclusively.
In how many Dollarama stores can I earn?
Earning is offered at over 1,700 Dollarama stores across Canada, present in all ten provinces and two territories. This is one of the most accessible earning networks for Blue Rewards.
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