Blue Rewards Shop the Block: Earn Up to 8,800 Points by July 8, 2026
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At a Glance
- Promotion: Shop the Block, Blue Rewards (formerly AIR MILES)
- Period: June 25 to July 8, 2026 inclusive
- Maximum: 8,800 points (8,000 pts tier + 800 pts with BMO Blue Rewards card)
- Key requirement: enrollment required
- Official value: up to $50 in points (reference rate: 1,500 pts = $10)
- Points credited by: August 5, 2026
Shop the Block Returns Under Blue Rewards
Blue Rewards, formerly known as AIR MILES, is running its first summer Shop the Block promotion since completing its rebranding in June 2026. From June 25 to July 8, 2026, enrolled members can earn up to 8,000 bonus points by completing qualifying actions with program partners, plus an additional 800 points when using a BMO Blue Rewards credit card. The total maximum value is officially announced at $50.
Point Tiers: The Official Mechanics
The promotion runs on progressive, non-cumulative tiers: only the highest tier reached is awarded, once per member number during the promotional period.
| Qualifying actions completed | Bonus Blue Rewards points | Value (1,500 pts = $10) |
|---|---|---|
| 2 actions | 1,600 points | ~$10.67 |
| 3 actions | 4,000 points | ~$26.67 |
| 4 actions or more | 8,000 points | ~$53.33 |
| + BMO Blue Rewards card | + 800 points | ~$5.33 |
Source: bluerewards.ca, official terms. Reference rate: 1,500 pts = $10.
6 Ways to Complete a Qualifying Action
The promotional graphic says « shop at 4 brands. » The official terms are more flexible. A qualifying action can take any of these 6 distinct forms, and types can be freely combined:
- Shop in-store or online at a Blue Rewards partner and earn at least 1 base point. Each unique partner or brand counts as a separate action. Only base points qualify, not bonus offer points. Online travel stores and Amazon Prime Video are excluded.
- Earn at least 1 bonus point through a Card Offer at a unique merchant. Each unique merchant counts as a separate action.
- Purchase live event tickets (Live Events) through Blue Rewards’ TFL partner platform. This counts only once during the promotion.
- Complete a Blue Receipts offer (submit a qualifying receipt). This counts only once during the promotion.
- Make a travel booking through the Blue Rewards portal. This counts only once during the promotion.
- Redeem points on a qualifying activity. Electronic gift cards are excluded. This counts only once during the promotion.
In practice: one in-store partner purchase + one Card Offer at a different merchant + one Blue Receipts submission + one travel booking = 4 qualifying actions = 8,000 points. The top tier is easier to reach than it appears, without needing to visit 4 separate stores.
The BMO Blue Rewards Card Bonus
Holders of a co-branded BMO Blue Rewards credit card can earn an additional 800 points, awarded once, provided they complete at least one qualifying action with that card and earn a minimum of 1 point. The minimum spend to earn that first point varies by card:
- BMO Blue Rewards Mastercard: minimum spend of $2 to earn 1 point.
- BMO Blue Rewards Business Mastercard, World Elite Mastercard and World Elite Business Mastercard: minimum spend of $1 to earn 1 point.
If you do not yet hold a BMO Blue Rewards card, the current welcome offer can go up to 135,000 points on an application received by October 31, 2026.
| Credit card | Annual fee | Welcome offer | |
|---|---|---|---|
| $0 | |||
| $0 |
Participating Brands
The official Shop the Block page features several partner brands where you can earn Blue Points: Thaï Express, Manchu Wok, Mr. Sub, Mucho Burrito, Jugo Juice, Fairmont Hotels & Resorts, Sofitel, Novotel, Emblems Collection, Dollarama and Instacart.
This selection is not exhaustive. The complete list of eligible partners and each partner’s own spending threshold are available in the Blue Rewards app and on bluerewards.ca (login required).
How to Maximize This Promotion
1. Enroll first. Enrollment is mandatory and done only once. It has been available since June 18, 2026 in the Blue Rewards app or at bluerewards.ca. Without enrolling, no action will be counted.
2. Mix action types. There is no need to visit 4 stores if you can combine channels: an in-store partner purchase, a Card Offer online, a Blue Receipts submission and a travel booking are enough to reach 8,000 points.
3. Pay with your BMO Blue Rewards card. The 800 additional points are awarded once, but they represent approximately $5.33 in value for as little as $2 in spending.
4. Stack with other active offers. Shop the Block can be combined with other ongoing program offers. Check your app to identify offers that overlap with the Shop the Block window.
Pitfalls to Avoid
Forgetting to enroll. This is the main risk. If you have not yet registered since June 18, do so now in your app before July 8, 2026.
Relying on bonus offer points to validate a partner purchase. For action type 1, only base points count. Points earned through an active bonus offer at that partner do not validate the action on their own. Make sure you earn at least 1 base point.
Assuming tiers are cumulative. Only the highest tier reached is awarded, once. Completing 4 qualifying actions earns 8,000 points, not the sum of all three tiers.
Overlooking partner-specific spending thresholds. Each partner sets its own minimum purchase requirement. Verify the details in your app before confirming your purchases.
Blue Rewards in a Nutshell
Blue Rewards is the loyalty program launched in June 2026 as a replacement for AIR MILES, operated under the BMO banner. Points can be redeemed at partner locations at a rate of 1,500 pts for $10, as well as for travel, gift cards and qualifying activities. For everything you need to know, see our complete Blue Rewards guide.
Want to stack even more? Check out all current Blue Rewards promotions.
Blue Rewards Shop the Block – Frequently Asked Questions
Do I need to enroll to participate in Shop the Block?
Yes. Enrollment is mandatory and done only once. Without it, no action will be counted. Register in the Blue Rewards app or at bluerewards.ca from June 18, 2026 and before the end of the period on July 8, 2026.
Do I have to shop at 4 different stores?
No. The official terms allow you to combine 6 types of qualifying actions: in-store or online partner purchase, Card Offer, Blue Receipts submission, travel booking, live event ticket purchase or points redemption. Four actions from distinct sources are enough to reach 8,000 points.
Are the point tiers cumulative?
No. Only the highest tier reached is awarded, once per member number. Completing 4 qualifying actions earns 8,000 points, not the sum of all three tiers.
How many points can I earn?
The maximum is 8,800 points: 8,000 for reaching the 4-action-or-more tier, and 800 additional points with a co-branded BMO Blue Rewards credit card. The total value comes to approximately $50.
When will the bonus points be credited?
Bonus points will be credited to your Blue Rewards account by August 5, 2026 at the latest.
Which brands participate in Shop the Block?
Featured brands on the official page include Thaï Express, Manchu Wok, Mr. Sub, Mucho Burrito, Jugo Juice, Fairmont, Sofitel, Novotel, Emblems Collection, Dollarama and Instacart. The complete list and each partner’s spending threshold are available in the Blue Rewards app and at bluerewards.ca (login required).
Is a BMO card required to participate?
No. Any enrolled Blue Rewards member can participate and reach the 8,000-point tier. The co-branded BMO Blue Rewards card unlocks an additional 800 points but is not required to take part.
