Yes, this article is dated December 20, 2022 and you may be wondering… Boxing Week Event, before Christmas? Looks like it is! But we’re not complaining, and this will certainly please those who haven’t finished their holiday shopping yet.
Aeroplan has announced its Boxing Week Event sales starting now in the eStore and ending on January 8, 2023. Earn more points per dollar at Amazon, Apple, Dyson, Lenovo, and many other retailers. Also enjoy discounted redemption prices on eStore items.
Earn points
The most advantageous way to take advantage of these sales is, in our opinion, by accumulating more Aeroplan points via the eStore. You can earn up to 5x points at your favorite retailers.

Is it worth it?
This type of promotion of the eStore comes back at key moments in the year, like for back-to-school or on the week of Black Friday and Cyber Monday. So it can be beneficial to set your strategy and take advantage of these times to do your online shopping blitzes, as long as they are things you really need.
Frederic, a member of the Milesopedia community, showed us very well that it is possible to accumulate a large number of points by taking advantage of these promotional periods.
In addition, when you pay for your purchases with an Aeroplan credit card, you can earn up to 1.25 Aeroplan points per dollar spent, plus the point multiplier offered through the eStore.
Redeem points
Aeroplan is also taking advantage of the post-Christmas sales week (which began on December 20, as a reminder) to offer discounted point redemption prices in the eStore for :
- eStore items
- gift cards

Gift cards offered on sale and for specific amounts are from the following retailers: Walmart, Sephora, Mastercard, Amazon and The Bay.

Is it worth it?
Using Aeroplan points for items on the eStore is never the optimal way to spend your points, even at a discounted price. Based on our semi-annual estimate, we value an Aeroplan point at approximately 2 cents. The best way to get the most value per Aeroplan point is usually to redeem them for flights.
As for gift cards, remember that this trick allows you to accumulate a lot of points when you purchase gift cards.
Then it’s up to you to see if any of the items on sale are exactly what you were planning to buy. Do your calculations to see if you are satisfied with the value per Aeroplan point, or if you would prefer to purchase the same item online and earn more points.
Bottom line
Whether it’s your last-minute gifts or your planned Boxing Week purchases, it pays to use the Aeroplan eStore. If your strategy is to earn points, you can multiply those eranings on your purchases and take advantage of online sales offered by retailers.
If you prefer to redeem your points for gift cards or items from the eStore you can take advantage of great prices. It may not be the best use of your Aeroplan points, but sometimes, when our expenses are higher than expected, it can be a big help to our budget.
If you pay with cash, don’t forget to use your Aeroplan credit card to earn even more points!