Overview
The Palladium Hotel Group is a Spanish hotel group founded in the late 1960s in Ibiza. With over 45 hotels across 6 countries, the group offers experiences ranging from family all-inclusive to adults-only luxury. Its loyalty program, Palladium Rewards, allows you to earn points on every stay and redeem them for free nights or services. This guide presents the group, its brands, the complete list of its hotels, and details of the Palladium Rewards program.
Looking for a credit card to maximize your hotel stays? Also check out our selection of the best credit cards in Canada to combine rewards and travel benefits.
Group Overview
The history of Palladium Hotel Group begins in Ibiza, when businessman Abel Matutes Juan opened his first two hotels in the late 1960s. His vision was based on three pillars: luxury, quality, and high-end service. The group expanded to the Balearic Islands, then to the Canary Islands in the 1980s.
In the 1990s, Fiesta Hotels & Resorts—the original name—launched its first resorts in the Caribbean, in Playa Bávaro (Dominican Republic). In 2000, the group opened its first property in Italy (Sicily). Two years later, the Palladium Hotels & Resorts brand was born with the opening of two resorts in Riviera Maya.
In 2004, the chain adopted the name Fiesta Hotel Group and segmented its properties into distinct brands. In 2012, the group officially changed its name to Palladium Hotel Group, in reference to its five-star Caribbean resorts. The goal: to affirm a philosophy of excellence and accelerate its international development.
In 2020, the group created Palladium Gestión S.L. to separate real estate management from hotel operations. This restructuring marked a new strategic phase, with the launch that same year of the Palladium Rewards loyalty program.
Group Brands
Palladium Hotel Group organizes its properties under several brands, each targeting a specific segment. Here is an overview of the main brands.
| Brand | Positioning | Clientele |
|---|---|---|
| BLESS Collection Hotels | Hedonistic luxury, high-end gastronomy | Adults |
| TRS Hotels | 5-star all-inclusive, Infinite Indulgence® service | Adults only |
| Grand Palladium Hotels & Resorts | Family and premium all-inclusive | Families and couples |
| Grand Palladium Select Collection | Premium all-inclusive with VIP services (new 2025) | Families and couples |
| The Unexpected Hotels | Adults-only luxury, live music and events | Adults |
| Ushuaïa Ibiza Beach Hotel | Iconic hotel-club, music events | Adults |
| Only YOU Hotels | Urban boutique hotels | All |
| Palladium Hotels | Beachfront vacation hotels | Families and adults |
| Family Selection | VIP all-inclusive experience for families | Families |
| The Signature Level | Premium service within a Grand Palladium | Couples and families |
| Hard Rock Hotels (licensed) | Rock’n’roll hotels with entertainment | All |
| Fiesta Hotels | Urban hotel (Santo Domingo) | Business and leisure |
Complete Hotel List
Palladium Hotel Group operates properties in 6 countries. Here is the complete list by destination. As of March 2026, the group has over 45 properties. A seventh country, the United States, will be added in late 2026 with the opening of Only YOU New York.
Spain
Spain is the birthplace of the group, with hotels in Ibiza, Majorca, Menorca, Tenerife, Malaga, Madrid, Barcelona, Valencia, Seville, and Peñíscola.
| Hotel | Destination | Brand |
|---|---|---|
| BLESS Ibiza The Site (opening 2026) | Playa d’en Bossa, Ibiza | BLESS Collection |
| BLESS Ibiza Cala Nova | Santa Eulàlia, Ibiza | BLESS Collection |
| BLESS Hotel Madrid | Madrid | BLESS Collection |
| BLESS Hotel Barcelona (opening 2026) | Barcelona | BLESS Collection |
| TRS Ibiza Hotel | Cala Gració, Ibiza | TRS Hotels |
| The Signature Level at TRS Ibiza Hotel | Cala Gració, Ibiza | The Signature Level |
| The Unexpected Ibiza Hotel | Playa d’en Bossa, Ibiza | The Unexpected |
| Ushuaïa Ibiza Beach Hotel | Playa d’en Bossa, Ibiza | Ushuaia |
| Grand Palladium White Island Resort & Spa | Playa d’en Bossa, Ibiza | Grand Palladium |
| Grand Palladium Select Palace Ibiza | Playa d’en Bossa, Ibiza | Grand Palladium Select |
| Hard Rock Hotel Tenerife | Tenerife | Hard Rock (licensed) |
| Hard Rock Hotel Marbella | Malaga | Hard Rock (licensed) |
| Only YOU Boutique Hotel Madrid | Madrid | Only YOU |
| Only YOU Hotel Atocha | Madrid | Only YOU |
| Only YOU Hotel Valencia | Valence | Only YOU |
| Only YOU Hotel Málaga | Malaga | Only YOU |
| Only YOU Hotel Sevilla | Seville | Only YOU |
| Palladium Hotel Palmyra | San Antonio, Ibiza | Palladium Hotels |
| Palladium Hotel Cala Llonga | Santa Eulàlia, Ibiza | Palladium Hotels |
| Palladium Hotel Menorca | Minorca | Palladium Hotels |
| Palladium Hotel Peñíscola | Castellón | Palladium Hotels |
Italy
| Hotel | Destination | Brand |
|---|---|---|
| Grand Palladium Sicilia Resort & Spa | Sicily | Grand Palladium |
| The Signature Level at Grand Palladium Sicilia Resort & Spa | Sicily | The Signature Level |
Mexico
Mexico represents one of the group’s key markets, with properties in Riviera Maya, Costa Mujeres (Cancún), and Riviera Nayarit.
| Hotel | Destination | Brand |
|---|---|---|
| TRS Yucatan Hotel | Riviera Maya | TRS Hotels |
| TRS Coral Hotel | Costa Mujeres, Cancún | TRS Hotels |
| Grand Palladium Colonial Resort & Spa | Riviera Maya | Grand Palladium |
| Grand Palladium Kantenah Resort & Spa | Riviera Maya | Grand Palladium |
| Grand Palladium Select White Sand | Riviera Maya | Grand Palladium Select |
| Grand Palladium Select Costa Mujeres | Costa Mujeres, Cancún | Grand Palladium Select |
| Grand Palladium Vallarta Resort & Spa | Riviera Nayarit | Grand Palladium |
| Family Selection at Grand Palladium Kantenah Resort & Spa | Riviera Maya | Family Selection |
| Family Selection at Grand Palladium Select Costa Mujeres | Costa Mujeres, Cancún | Family Selection |
| Family Selection at Grand Palladium Vallarta Resort & Spa | Riviera Nayarit | Family Selection |
Dominican Republic
| Hotel | Destination | Brand |
|---|---|---|
| TRS Turquesa Hotel | Punta Cana | TRS Hotels |
| Grand Palladium Punta Cana Resort & Spa | Punta Cana | Grand Palladium |
| Grand Palladium Palace Resort & Spa | Punta Cana | Grand Palladium |
| Grand Palladium Select Bávaro | Punta Cana | Grand Palladium Select |
| Family Selection at Grand Palladium Select Bávaro | Punta Cana | Family Selection |
| Dominican Fiesta Hotel | Santo Domingo | Fiesta Hotels |
Jamaica
| Hotel | Destination | Brand |
|---|---|---|
| Grand Palladium Jamaica Resort & Spa | Montego Bay | Grand Palladium |
| Grand Palladium Lady Hamilton Resort & Spa | Montego Bay | Grand Palladium |
| The Signature Level at Grand Palladium Lady Hamilton Resort & Spa | Montego Bay | The Signature Level |
Brazil
| Hotel | Destination | Brand |
|---|---|---|
| Grand Palladium Imbassaí Resort & Spa | Bahia | Grand Palladium |
| The Signature Level at Grand Palladium Imbassaí Resort & Spa | Bahia | The Signature Level |
United States
| Hotel | Destination | Brand |
|---|---|---|
| Only YOU New York (opening late 2026) | New York | Only YOU |
Palladium Rewards Program
Launched in 2020, Palladium Rewards is the loyalty program of Palladium Hotel Group. Enrollment is free and open to anyone 18 years and older. Upon enrollment, you receive 2,500 Elite and Rewards points. The program operates with two types of points and five status tiers.
Types of Points
Palladium Rewards uses two distinct currencies. Understanding the difference is essential to progress effectively in the program.
- Rewards Points: These are the points you spend. You use them as payment currency for hotel nights, restaurant meals, or spa treatments. Conversion rate: 250 Rewards points = €1 or $1 US.
- Elite Points: These are status points. They determine your tier in the program (Follower, Promoter, Lover, Fan). They cannot be spent—they are used solely to advance tiers.
Direct bookings (website or call center) earn both Rewards points and Elite points. Bookings through a tour operator earn Elite points only.
Program Tiers
Palladium Rewards has 5 tiers. You advance by accumulating Elite points through your stays, meals, and treatments.
| Tier | Elite Points Required | Spa Discount | Restaurant/Bar Discount | Annual Voucher |
|---|---|---|---|---|
| Follower | 0 (enrollment) | 5 % | 10 % | 20 % |
| Promoter | 15 000 | 10 % | 10 % | 20 % |
| Lover | 75 000 | 15 % | 10 % | 20 % |
| Fan | 200 000 | 20 % | 10 % | 25 % |
| Family | Palladium Travel Club Membership | Up to 40% | Up to 15% | 25 % |
All members receive a guaranteed 5% discount on bookings via the official website or call center. Additionally, each tier provides access to exclusive promotions reserved for members.
Earning Points
You earn points in three ways: direct bookings, indirect bookings, and on-site spending (restaurants and spa).
Direct Bookings
A booking on palladiumhotelgroup.com or through the call center earns Elite points and Rewards points for every euro or dollar spent.
| Tier | Points per €/$ Spent | Type of points |
|---|---|---|
| Follower | 12 | Elite + Rewards |
| Promoter | 14 | Elite + Rewards |
| Lover | 16 | Elite + Rewards |
| Fan | 18 | Elite + Rewards |
| Family | 18 | Rewards Only |
Indirect Bookings
Bookings made through a tour operator or travel agency earn Elite points per night. However, they do not earn Rewards points.
| Tier | Elite Points per Night |
|---|---|
| Follower | 500 |
| Promoter | 600 |
| Lover | 750 |
| Fan | 1 000 |
| Family | — |
Restaurants and Spa
Your spending at restaurants and spas also earns points, whether you are staying at the hotel or not. The rate is the same as for direct bookings: 12 to 18 points per euro or dollar spent, depending on your tier.
Redeeming Points
You can use your Rewards points to pay for hotel nights, meals, or spa treatments. The conversion rate is 250 Rewards points = €1 or $1 US. You must redeem a minimum of 2,500 points per transaction.
If your points do not cover the full amount, you can combine points and cash. Bookings with points are made exclusively via the website or call center.
Point Cost by Brand
Here are the starting prices per night per adult for a stay paid with Rewards points. These rates vary by occupancy, dates, and room category.
| Brand | Rewards Points per Night (from) |
|---|---|
| Fiesta Hotels | 15 000 |
| Palladium Hotels | 20 000 |
| Only YOU Hotels | 25 000 |
| Grand Palladium Hotels & Resorts | 30 000 |
| TRS Hotels | 35 000 |
| BLESS Collection Hotels | 60 000 |
| Ushuaïa Ibiza Beach Hotel | 60 000 |
Webcome Package
The Webcome Package is a set of exclusive benefits for Palladium Rewards members who book via the official website or call center. It applies to hotels located in Mexico, the Dominican Republic, Jamaica, and Brazil.
- Free Airport Transfer: Shared shuttle round-trip between the airport and hotel (except Brazil and Dominican Fiesta). Reservation 72 hours in advance.
- Early Check-In: Room access before standard time, subject to availability.
- Late Check-Out: Option to keep the room longer, subject to availability.
- Free Spa Circuit: Access to the hydrotherapy circuit for the member and one guest (minimum 4-night stay).
- Room Upgrade: To the next category, subject to availability (minimum 4-night stay, except Brazil and Dominican Fiesta).
- Spa Discount: 15% for Follower, Promoter, and Lover tiers. 20% for Fan. Up to 40% for Family.
Additional Benefits
Beyond the Webcome Package, here are the other benefits available to all members, regardless of tier.
- 5% Discount on Bookings: Guaranteed on all bookings via the website or call center.
- Restaurant and Bar Discounts: 10% on spending at restaurants and bars operated by the hotel.
- Additional Services Discounts: 10% on upgrades, day passes, and extras.
- Point Transfers: Ability to transfer points between accounts and to partners.
- Referral: 500 Elite and Rewards points for each referred friend (up to 5,000 points).
- Exclusive Promotions: Access to offers reserved for members.
Palladium Travel Club
The Palladium Travel Club is the group’s exclusive membership program, designed for frequent travelers seeking the best in all-inclusive. This membership provides access to the Family tier in Palladium Rewards, the highest tier in the program.
Travel Club members enjoy benefits that go beyond the standard loyalty program. Membership allows you to obtain discounts of up to 53% on rates at Grand Palladium Hotels & Resorts in Mexico, Brazil, and the Caribbean.
Travel Club Benefits
- Exclusive Discounts: Up to 53% off published rates, in addition to Palladium Rewards member discounts.
- Premium Room Categories: Higher discounts on Ambassador, Signature, and Residence rooms.
- Private Transfers: Private airport-hotel shuttles (minimum 7-night stay).
- Early Check-In and Late Check-Out: Subject to availability.
- Private Areas: Access to spaces reserved for members at participating hotels.
- Personalized Concierge: Dedicated service to organize your stay.
- Zentropia Spa: Free access to the hydrotherapy circuit and 20% discount on selected treatments.
- À La Carte Restaurants: Unlimited priority reservations (groups of 6 maximum).
- Infinite Indulgence® Service: Premium all-inclusive formula with à la carte restaurants, premium beverages, and entertainment.
Travel Club Destinations
The Palladium Travel Club provides access to the group’s beachfront all-inclusive resorts. Participating destinations include Mexico (Riviera Maya, Costa Mujeres, Riviera Nayarit), the Dominican Republic (Punta Cana), Jamaica (Montego Bay), and Brazil (Bahia).
Bottom Line
Palladium Hotel Group offers a range of destinations covering Europe, the Caribbean, Mexico, Brazil, and the United States. With brands ranging from family all-inclusive (Grand Palladium, Family Selection) to adults-only luxury (BLESS, TRS, Ushuaïa), the group caters to multiple traveler profiles.
The Palladium Rewards program remains accessible: free enrollment, 2,500 welcome points, and benefits from the first stay. Frequent travelers looking to maximize their loyalty will benefit from considering the Palladium Travel Club to access the Family tier and its most advantageous discounts.
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Palladium Hotel Group — Frequently Asked Questions
What is Palladium Rewards?
Palladium Rewards is the free loyalty program of Palladium Hotel Group, launched in 2020. It allows you to earn points on stays, meals, and spa treatments, then redeem them for hotel nights or experiences. The program has 5 tiers: Follower, Promoter, Lover, Fan, and Family.
How much does enrollment in Palladium Rewards cost?
Enrollment is completely free. Simply fill out the online form on the Palladium Hotel Group website and verify your email address. You receive 2,500 Elite and Rewards points upon enrollment.
How do Elite and Rewards points work?
Elite points determine your tier in the program. They cannot be spent. Rewards points serve as payment currency: 250 Rewards points = €1 or $1 US. Direct bookings earn both types of points. Bookings through a tour operator earn Elite points only.
How many points are needed for a free night?
The number of points varies by brand. Expect from 15,000 Rewards points per night for a Fiesta Hotel, 30,000 for a Grand Palladium, 35,000 for a TRS Hotel, and 60,000 for a BLESS or Ushuaïa. These rates are per adult in standard category. They vary by dates and occupancy.
What is the Webcome Package?
The Webcome Package includes exclusive benefits for members who book directly via the website or call center. It applies to hotels in Mexico, the Dominican Republic, Jamaica, and Brazil. Benefits include: free airport transfer, early check-in, late check-out, free spa circuit, room upgrade, and spa discounts of 15 to 40% depending on tier.
Can you combine points and cash?
Yes. If your Rewards points do not cover the full amount, you can pay part with your points and the rest in cash. This option is available for stays, meals, and spa treatments. The minimum required is 2,500 Rewards points per transaction.
What is the Palladium Travel Club?
The Palladium Travel Club is the group’s exclusive membership program, designed for frequent travelers. It provides access to the Family tier in Palladium Rewards, with discounts of up to 53% on stays, private transfers, private hotel areas, and a personalized concierge. Membership is paid and separate from the free Palladium Rewards program.
In which countries does Palladium Hotel Group have hotels?
The group currently operates hotels in 6 countries: Spain (Ibiza, Menorca, Tenerife, Malaga, Madrid, Barcelona, Valencia, Seville, Peñíscola), Italy (Sicily), Mexico (Riviera Maya, Costa Mujeres, Riviera Nayarit), the Dominican Republic (Punta Cana, Santo Domingo), Jamaica (Montego Bay), and Brazil (Bahia). A seventh country, the United States (New York), will be added in late 2026 with the opening of Only YOU New York.
Can you earn points with a booking through a tour operator?
Yes, but only Elite points (no Rewards points). You earn between 500 and 1,000 Elite points per night, depending on your tier. To earn Rewards points in addition to Elite points, you must book directly via palladiumhotelgroup.com or the call center.
Do Palladium Rewards benefits apply to guests?
Yes. People sharing your room enjoy the same benefits. You can also extend benefits to a second room booked in your name for your children, parents, or family members. You also earn points on this second room.
How long does it take to receive points?
Points appear in your account within a maximum of 30 days after check-out for stays, or after the visit date for restaurants and spas. If your points are not credited, you have up to 3 months to submit a claim via the online form.
What are the 2025-2026 updates for the group?
In 2025, the group launches the Grand Palladium Select collection (Costa Mujeres, Palace Ibiza, Bávaro) and transforms The Ushuaïa Tower into The Unexpected Ibiza Hotel. In 2026, two BLESS hotels open: BLESS Ibiza The Site (replacing Hard Rock Hotel Ibiza) and BLESS Hotel Barcelona. Family Selection also expands to Punta Cana and Brazil (Imbassaí).
How do you obtain a Palladium Rewards member card?
The card is exclusively digital. After enrollment, you access your online member profile, where you can download your card to your mobile wallet. No physical copy is sent.
Is Palladium Rewards affiliated with airline loyalty programs?
Palladium Rewards offers point transfers to partners, but the program does not have direct partnerships with major airline alliances or programs like Aeroplan. Check the partners section on the official website for available transfer options. In parallel, you can consult the list of best credit cards for hotels to maximize your points when booking.





