Blue Rewards at Amazon: The Points Offer and Contest of October 6 and 7, 2026
On October 6 and 7, 2026, Blue Rewards offered 20x the points at Amazon on $20+ eligible purchases (25x with a BMO Blue Rewards card) and a draw for 10 Amazon gift cards worth $1,000. Both promotions have ended.
Blue Rewards marked Amazon’s Prime Big Deal Days, on October 6 and 7, 2026, with two promotions running side by side, both now over. The first multiplied Blue Points up to 25 times on Amazon purchases made through Blue Rewards Shops. The second is a Blue Rewards contest: 10 Amazon gift cards worth $1,000 each will be drawn. No purchase is necessary: you can enter by spending at least $130 at Amazon during those two days, or without a purchase, by email. Contest entries opened on September 28 and close on October 7, 2026 at 11:59 p.m. (ET).
At a glance
- Contest: 10 Amazon gift cards worth $1,000 to be won, one entry per Member, no purchase necessary
- With a purchase: enroll on the contest website, then spend $130 or more (before taxes) at Amazon through Blue Rewards Shops on October 6 or 7, with an Amazon Prime account
- Without a purchase: an original essay of at least 100 words sent by email before October 7 at 11:59 p.m. (ET), with the same odds of winning
- Points offer: 20x the points on eligible purchases of $20 or more, plus 5x with a BMO Blue Rewards credit card or the Blue Rewards chequing account
- Cap: 40,000 bonus points in total (32,000 + 8,000)
- Draw: October 22, 2026 at 2 p.m. (ET), in Toronto
The Blue Rewards contest in detail
The Prime Big Deal Days Contest is open to Canadian residents aged 18 or older who are Blue Rewards Members and have an Amazon account. It runs from September 28, 2026 (12:00:01 a.m. ET) to October 7, 2026 (11:59:59 p.m. ET). The sponsor is BMO Blue Rewards, Inc.
No purchase is necessary to enter. The official rules provide two ways to enter, with exactly the same odds: with a purchase of $130 or more at Amazon, or without a purchase, by email. Each gives a single entry.
Option A: enter with a purchase
- Fill out the contest form on the official Blue Rewards page with your name, Member number, email address and phone number.
- On October 6 or 7, 2026, sign in to Blue Rewards Shops and click “Shop now” on the Amazon page to be redirected to the retailer’s website.
- Spend at least $130 before taxes, with an active Amazon Prime subscription.
Good to know: for the contest, the $130 can include products from Amazon categories that don’t earn base points. That isn’t the case for the multiplier offer, which only counts eligible categories.
Option B: enter without a purchase
Email your first and last name, full mailing address, phone number, email address and Blue Rewards Member number, along with an original essay of at least 100 words describing what you would buy with a $1,000 Amazon gift card. The email address and exact subject line are listed in the official rules. The email must be received by October 7, 2026 at 11:59:59 p.m. (ET). A Prime subscription isn’t required for this option.
Draw and odds of winning
The random draw was scheduled for October 22, 2026 at 2 p.m. (ET), in Toronto. The odds depend on the number of eligible entries received, and choosing option A or B makes no difference: the limit is one entry per Member, regardless of the method. Each selected entrant must answer a skill-testing math question, sign a release form and send a screenshot of their Amazon account within 5 days of first contact.
The points offer: 20x at Amazon, 25x with a BMO card
The multiplier offer was valid on October 6 and 7, 2026 only, and it could be combined with other bonus offers.
- 20x the points: on a purchase of at least $20 in eligible Amazon categories, in a single transaction, before taxes and after discounts. Maximum of 32,000 bonus points.
- 5x the points on top: if you pay with a BMO Blue Rewards credit card or from the Blue Rewards chequing account, on an eligible purchase of at least $20. Maximum of 8,000 bonus points.
- Total cap: 40,000 bonus points.
As a reminder, the base rate at Amazon through Blue Rewards Shops is 16 Blue Points for every $20 spent per transaction, excluding shipping, handling, duties and taxes. Blue Rewards allows up to 90 days after the offer ends to post the bonus points.
Eligible Amazon categories
At Amazon, only certain categories earn Blue Points, and the same applies to the multiplier offer. The list changed on October 1, 2026 and can be updated at any time: check it on the Amazon page of Blue Rewards Shops before filling your cart. These categories are eligible for a limited time:
- Pet food and supplies
- Beauty and grooming
- Toys and games
- Computers
- Kitchen and dining
These categories remain eligible for all of 2026:
- Clothing and accessories, Amazon Fashion private brands, jewellery, shoes and watches
- Luggage and outdoor recreation
- Luxury beauty
- Amazon devices: Echo, Fire TV, Kindle, Ring and eero
- Cameras and photo, musical instruments and software
- Major appliances
- Automotive, tires and wheels
- Business and industrial supplies, and handmade products
On the other hand, you won’t earn any Blue Points on:
- Categories not listed above
- Gift cards and Amazon subscriptions
- Purchases made in the Amazon app or with an Amazon Business account
- Items already in your cart before you signed in to Blue Rewards Shops
What is it really worth?
The rules don’t specify whether “25x” includes base points. Our estimate uses the most common interpretation, 25 times the base rate of 0.8 points per dollar: about 20 Blue Points per dollar spent in eligible categories.
At the Blue Rewards reference value (1,500 points for $10, or about 0.67¢ per point), that works out to:
- $130 purchase at 25x: about 2,600 points, worth close to $17
- Estimated return: around 13% on eligible categories
- 40,000 bonus point cap: worth about $267, reached at roughly $2,000 in eligible purchases
It’s a good opportunity if you already had Amazon purchases planned. It’s not a reason to pad your cart: a Prime discount and 13% back in points are worth nothing on an item you didn’t need.
How to take advantage in 4 steps
- Enter the contest before you buy: it’s the step people most often forget, and it must be done before your purchase.
- Check your Amazon Prime membership: it’s required for option A. Our Amazon Prime Canada guide covers the price and benefits of the membership.
- Go through Blue Rewards Shops on October 6 or 7: sign in first, then click through to Amazon. A purchase made directly on amazon.ca earns neither points nor an entry. Shop in a web browser, not in the Amazon app, and not with an Amazon Business account. Empty your cart before signing in: items already in the cart don’t count. Blue Rewards also recommends clearing your cache and accepting cookies so the purchase is tracked properly.
- Pay with your BMO Blue Rewards card if you have one, to get the extra 5x.
A tip from Blue Rewards: if you have points to use, an Amazon e-gift card is available from 1,500 points. You can then use it during Prime Big Deal Days. Just make sure this payment method doesn’t prevent Blue Rewards Shops from tracking your purchase.
BMO Blue Rewards credit cards
The extra 5x is reserved for holders of a BMO Blue Rewards credit card or the Blue Rewards chequing account. If you don’t have a card yet, see our current Blue Rewards promotions page for the latest welcome offer, and our complete Blue Rewards guide to understand the program. To compare with other options, see our selection of the best credit cards.
| Credit card | Annual fee | Welcome offer | |
|---|---|---|---|
To follow the program’s other promotions, see our Blue Rewards program page and our selection of the best Blue Rewards credit cards. Other contests running right now are listed on our Current contests page.
To hear about upcoming Blue Rewards promotions and new contests, create your free Milesopedia member account: you choose your newsletters there and get access to member-only offers.
Frequently asked questions about the Blue Rewards contest
Do you need to make a purchase to enter the contest?
No. The official rules state that no purchase or use of points is necessary. You can enter by spending $130 or more at Amazon through Blue Rewards Shops on October 6 or 7, or without a purchase, by emailing an original essay of at least 100 words before October 7 at 11:59 p.m. (ET). Both methods give the same odds of winning.
When does the contest end?
On October 7, 2026 at 11:59:59 p.m. (ET). For the purchase option, you must enroll on the contest website and make your purchase of $130 or more on October 6 or 7, 2026.
Do you need to be an Amazon Prime member?
Yes for the purchase entry: the eligible purchase must be made with an active Amazon Prime account. No for the no-purchase entry, which only requires an Amazon account and a Blue Rewards Member number.
Can you enter more than once?
No. The limit is one entry per Member for the entire contest period, regardless of the method used. Making several $130 purchases doesn’t improve your odds.
Do you need a BMO card to get 25x the points?
Yes, to reach 25x. Without a BMO Blue Rewards credit card or a Blue Rewards chequing account, you get 20x the points on eligible purchases of $20 or more made through Blue Rewards Shops.
When will the bonus points be posted?
Blue Rewards says it can take up to 90 days after the offer ends, so by early January 2027 at the latest.
Which Amazon categories earn Blue Points?
Only the categories shown on the Amazon page of Blue Rewards Shops count. Right now, that temporarily includes pet food and supplies, beauty and grooming, toys and games, computers, and kitchen and dining. They are joined by categories eligible all year in 2026, such as clothing, shoes, luggage, luxury beauty, Amazon devices (Echo, Kindle, Fire TV, Ring, eero) and automotive. Gift cards, Amazon subscriptions and purchases made in the Amazon app don’t earn points.
Is the contest open in Quebec?
Yes. The contest is open to Canadian residents aged 18 or older, and the rules don’t exclude any province.
