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For several years now, Wealthsimple has been competing with major Canadian financial institutions with a diverse range of low-cost financial products and services. With more than 3.4 million clients and $124.8 billion in assets under administration (Q1 2026), Wealthsimple is constantly innovating! It recently launched joint and multiple accounts, and two weeks ago announced that its Chequing accounts are now protected up to a maximum of $1 million.
Just a few days ago, Wealthsimple launched a Wealthsimple Milestone Rewards program featuring new benefits for Wealthsimple Premium and Generation accounts. In this article, we explore these new lifestyle benefits, including travel, wellness, and culture.
Here are the requirements of Wealthsimple’s three different levels: Core, Premium, and Generation.
To move up to a higher level, you must meet the minimum threshold for net deposits or total assets across all your Wealthsimple accounts. This includes managed investment accounts, Wealthsimple Trade accounts (formerly self-directed investments), cryptocurrencies, and spending accounts.
Here are the eligibility requirements for each Wealthsimple tier:
Each Wealthsimple account level has its own advantages, for example:
To find out more about the benefits of each product and level, consult this guide:
For several years now, Wealthsimple customers with assets of $100,000 or more have had access to Premium services. These include reduced management fees, higher interest rates, financial planning services and more.
That being said, Wealthsimple is constantly innovating! A few months ago, it launched joint accounts and multiple accounts. Then, a few weeks ago, it announced that deposits in its chequing accounts were now protected up to one million dollars. Which represents 10 times the coverage of the CDIC. That’s no small feat!
Today, Wealthsimple continues its momentum. Wealthsimple has just announced a Milestone Rewards program with new benefits for Premium and Generation accounts that reach $200,000 or more in assets. Each year, Premium and Generation clients can now choose from a range of exclusive lifestyle rewards, including travel, wellness, and culture.
Here is the list of new benefits for Wealthsimple Premium and Generation accounts.
The more assets you have, the more rewards you earn.
In summary, Wealthsimple has been competing with major Canadian financial institutions for several years now. It continues to innovate, as seen recently with chequing accounts which are now protected up to one million dollars, representing 10 times the CDIC coverage. Then, just a few days ago, Wealthsimple launched a new lifestyle rewards program, introducing additional benefits for Premium and Generation accounts.
Terms and conditions apply. For the most up-to-date product details, please visit Wealthsimple.com.
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