Air Canada Embarq: A Free Business Travel Program for Canadian SMBs


Air Canada is officially launching Air Canada Embarq, a self-serve platform that lets Canadian small and medium-sized businesses (SMBs) and non-profits manage their business travel in one place. Enrolment is free and there is no minimum spend. Until December 30, 2026, employees earn 50% more Aeroplan points on eligible business flights, and until December 10 the company gets discounts of up to 5% on the base fare.
Milesopedia is enrolled in Embarq: below you'll see the portal the way a business sees it, the details Air Canada shared, and what changes compared with the SMB programs offered since 2023. We also walk you through the fine print and how to stack it all with an Aeroplan business card.
Embarq is the self-serve tier of Air Canada for Business, which now has three levels:
An authorized employee enrols the company by linking their Aeroplan number to the Embarq account. That person becomes the primary travel manager and can then invite colleagues. The portal has several roles:
Travellers keep booking on aircanada.com. They sign in to their Aeroplan account and select "Business travel": the flight is then assigned to the company. In the portal, the manager sees current and upcoming trips on an interactive map and can download the booking list to track spending.

Air Canada built the technology with consulting firm ZS and Traverse, powered by ARC. Traverse is a business travel booking platform (formerly nuTravel) majority-owned by Airlines Reporting Corporation, the clearinghouse for transactions between airlines and travel agencies in the United States.
Milesopedia is enrolled in Embarq, and the use case speaks to us directly: our team is spread across Canada (Milesopedia.com), France (Milesopedia.fr) and the United States (Milesopedia.us), and team meetings and events keep us travelling. Being able to book, track and find all those trips in one place makes organizing much simpler. The portal is clean and takes a few minutes to learn. Here's what you'll find:
One point to note: according to the portal, travellers need an email address tied to one of the company's trusted domains. A contractor who uses a personal address, or one from their own business, may have to go through a guest traveller profile.
Another limit to know for an international team like ours: the terms exclude flights from Europe, the Middle East, India or Africa to Canada from both the discounts and the bonus points, as well as flights from the United States to those regions. A colleague based in Paris who books Paris–Montreal gets neither a discount nor a bonus. In the other direction, Montreal–Paris is eligible.
At Air Canada's press briefing on Embarq, Alexandre Lefèvre, Vice President, Network Planning and Global Sales, shared several details that matter for your business:
The press release talks about "savings" without putting a number on them. The program terms are more specific: during the offer period, Embarq bookings get a discount on the base fare, before taxes, fees and surcharges. The discount depends on the fare, and Economy Basic is excluded.
| Fare | Flights within North America | Canada to Europe, Africa, the Middle East, India and other international flights (round trip / one way) |
|---|---|---|
| Business Class (Standard, Latitude) | 5% | $120 / $60 |
| Premium Economy (Standard, Latitude) | 5% | $80 / $40 |
| Economy Flex, Comfort and Latitude | 5% | $50 / $25 |
| Economy Standard | 2% | $16 / $8 |
| Economy Basic | No discount | No discount |

For an SMB, the key number is the 2% on Economy Standard, often the most-booked fare for short business trips. The full 5% only applies to flexible fares (Flex, Comfort, Latitude), Premium Economy and Business Class. Discounts don't apply to Flight Passes or group bookings.
Eligible travellers earn 1.5X the Aeroplan points on eligible flights booked through Embarq: the usual base points (1X) plus a bonus equal to half of those points (0.5X). Base points are calculated on the base fare and carrier surcharges, in Canadian dollars, excluding taxes and fees.
Air Canada gives its own example of a flight whose base fare and surcharges total $600: 600 base points, to which Embarq adds a 300-point bonus, for 900 points in total.
A few important limits from the terms:

The bonus stacks with the company discounts. The points go to the traveller's personal Aeroplan account, not the company's.
Embarq didn't come out of nowhere. It's the third version of Air Canada's SMB offer in three years.
The former Air Canada for Business (until 2025). For years, Air Canada offered businesses a tiered program based on annual spending. The more a company spent, the more discounts and perks it got: preferred seats, Maple Leaf Lounge passes, Maple Leaf Club memberships and upgrade credits for travellers. Air Canada froze enrolments and tiers on October 3, 2023. Rewards had to be claimed by March 31, 2024, and the booking platform closed on January 31, 2025. The 1.5% cash back program on American Express Aeroplan Corporate cards ended on December 31, 2024.
The 2025 SMB program. In February 2025, Air Canada introduced an "all-new Air Canada for Business" for SMBs, free and open to anyone with an Aeroplan account and a business email address. It already offered:
What Embarq changes. The 1.5X bonus and discounts of up to 5% carry over almost unchanged. The new features are mostly in the tool: roles and permissions, booking for guest travellers, a trip map and booking exports, and explicit access for contractors and non-profits. On the other hand, the status bonus for the company is gone from Embarq's benefits, and the points bonus itself doesn't count toward SQC.
Embarq rewards the flight. The credit card the company pays with adds a second layer of points. The three Aeroplan business cards available in Canada offer a boosted rate on eligible purchases made directly with Air Canada:
Let's take Air Canada's example again, with a $600 ticket paid with the American Express Aeroplan Business Reserve Card:
To compare every option, see our ranking of the best business credit cards and our review of the American Express Aeroplan Business Reserve Card.
Under the terms, the business or non-profit must operate in Canada or have an office here and be registered in Canada for tax purposes. Excluded:
On the traveller side, you must be an employee or contractor of the company, travel for business with expenses paid directly by the company, be an Aeroplan member and be approved by Air Canada. Each booking is limited to one passenger. Good to know: the traveller's booking data (flights, dates, fare class) is shared with the company for reporting. Finally, a company account can be deactivated without notice after 12 months without at least two tracked trips.

Good news for the self-employed: Air Canada says there is no minimum number of employees. A one-person business can enrol, as long as it meets the other criteria. If that's you, our guide to business credit cards for the self-employed explains how to get a business card with no minimum income required.
Four questions remain open for your business:
Air Canada hasn't clarified these points yet.
If your employees fly Air Canada, enrolling your business in Embarq is a no-brainer: it's free, there's no threshold, and every traveller earns 50% more points by booking exactly as before. The portal also brings real visibility on travel spending, something many small businesses have been missing since the old Air Canada for Business closed.
Still, keep expectations in check. Embarq largely repeats the 2025 SMB program, drops the status bonus for the company and caps the discount at 2% on Economy Standard. Under the current terms, the discounts end on December 10, 2026 and the bonus points on December 30, 2026. And the platform is built first for spend control: a points-savvy employee who'd like to pay the difference for a Flex fare or a higher cabin can't if company policy doesn't allow it. For a business owner, the best return comes from combining Embarq with an Aeroplan business card.
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Sources: Air Canada press release of October 8, 2026; Air Canada press briefing with Alexandre Lefèvre; Air Canada Embarq program terms, program discount terms and 1.5X Aeroplan points offer terms on aircanada.com; Aeroplan announcement of February 2025; former Air Canada for Business transition page.
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