{"id":481723,"date":"2026-01-19T11:05:49","date_gmt":"2026-01-19T16:05:49","guid":{"rendered":"https:\/\/milesopedia.com\/news\/air-transat-loyalty-program-desjardins-visa\/"},"modified":"2026-02-02T15:26:27","modified_gmt":"2026-02-02T20:26:27","slug":"air-transat-loyalty-program-desjardins-visa","status":"publish","type":"post","link":"https:\/\/milesopedia.com\/en\/actualites\/compagnies\/air-transat-loyalty-program-desjardins-visa\/","title":{"rendered":"Air Transat 2026 Loyalty Program: Our Opinion on the Alliance with Desjardins-Visa"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>On January 19, 2026, <a href=\"https:\/\/milesopedia.com\/en\/actualites\/programmes\/air-transat-new-loyalty-program-desjardins-visa\/\">Air Transat officially announced<\/a> the launch of its loyalty program for the second half of 2026, in partnership with Desjardins and powered by the Visa network. This announcement marks the entry of a major new player into the Canadian travel rewards landscape, with the potential to significantly transform the competitive market. <\/strong><\/p>\n\n<p>This initiative involves the creation of a comprehensive ecosystem that brings together an airline (Air Transat), a Quebec-based financial institution (Desjardins), and a global payment network (Visa).<\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='s-h'\n\t\t\t\tdata-post_type='post'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_post container_template--s-h container_count--1'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"post_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"481730\"\n\t\t\t\t\t\t\t>\n\t\t<article class=\"post-preview\">\n\t<div class=\"post-preview-thumbnail\">\n\t\t<div class=\"shimmer shimmer-image\"><\/div>\n\t<\/div>\n\t<div class=\"post-preview-content\">\n\t\t<div class=\"simmer-bar-group\">\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h2 class=\"wp-block-heading\" id=\"h-pourquoi-ce-lancement-constitue-t-il-un-tournant-majeur-notamment-au-quebec\">Why Is This Launch a Major Turning Point &#8211; Especially in Quebec?<\/h2>\n\n<p>Until now, Air Transat remained one of the few major Canadian airlines without a structured proprietary loyalty program. This gap created a unique opportunity in a market where leisure travellers are looking for simple and accessible solutions. <\/p>\n<figure class=\"component component__image has-text-align-center wp-block-milesgutenberg-image\">\n\t\t\t\t<img decoding=\"async\" class=\"miles_img img-large\" src=\"https:\/\/milesopedia.com\/wp-content\/uploads\/2026\/01\/air-transat-1024x536.jpeg\" alt=\"air transat\" loading=\"lazy\" width=\"1012\" height=\"530\">\n\t\t\t<\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"h-les-elements-distinctifs-de-cette-alliance\">Key Features of This Partnership<\/h3>\n\n<div class=\"component component__list checkmarks\"><ul class=\"wp-block-list is-style-checkmarks\">\n<li><strong>Integrated Loyalty Program:<\/strong> Not just a credit card, but a complete ecosystem<\/li>\n\n\n\n<li><strong>Range of Desjardins Credit Cards<\/strong>: Broad Distribution in Quebec and Nationwide Expansion<\/li>\n\n\n\n<li><strong>Visa Network:<\/strong> Universal acceptance and rapid expansion capability<\/li>\n\n\n\n<li><strong>Leisure Travel Focus:<\/strong> Positioning in a growing segment<\/li>\n<\/ul><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-comment-cette-alliance-transforme-t-elle-l-equilibre-concurrentiel\">How Does This Partnership Shift the Competitive Landscape?<\/h2>\n\n<p>Air Transat\u2019s entry fundamentally changes the dynamics of the Canadian loyalty program market, creating new competitive relationships among established players.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-impact-sur-desjardins\">Impact on Desjardins<\/h3>\n\n<p>This alliance allows Desjardins to:<\/p>\n\n<div class=\"component component__list checkmarks\"><ul class=\"wp-block-list is-style-checkmarks\">\n<li>Strengthen its dominance in Quebec with an attractive travel offering<\/li>\n\n\n\n<li>Expand its presence in the rest of Canada via the Air Transat brand<\/li>\n\n\n\n<li>Complement its BONUSDOLLARS portfolio with a specialized travel proposition<\/li>\n\n\n\n<li>Directly compete with TD, CIBC, RBC, and National Bank in the travel segment<\/li>\n<\/ul><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-positionnement-face-a-la-concurrence\">Positioning Against Competition<\/h3>\n\n<div class=\"component component__table\"><figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Program<\/th><th>Main Strength<\/th><th>Relative Weakness<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/aeroplan\/\">Aeroplan<\/a><\/td><td>Global network, depth, frequent flyer benefits<\/td><td>Perceived as complex, learning curve<\/td><\/tr><tr><td><a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/westjet-rewards\/\">WestJet Rewards<\/a><\/td><td>Simplicity, transparency<\/td><td>Limited network<\/td><\/tr><tr><td><a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/viporter\/\">VIPorter<\/a><\/td><td>Quick accessibility<\/td><td>Newness of the Program<\/td><\/tr><tr><td>Air Transat (future)<\/td><td>Leisure focus, potential simplicity<\/td><td>To be demonstrated<\/td><\/tr><\/tbody><\/table><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-analyse-comparative-avec-les-programmes-existants\">Comparative Analysis with Existing Programs<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-face-a-aeroplan-la-bataille-de-la-simplicite-contre-la-puissance\">Comparison with Aeroplan: Simplicity vs. Power Showdown<\/h3>\n\n<p><a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/aeroplan\/\">Aeroplan<\/a> dominates the Canadian market thanks to its extended ecosystem (<a href=\"https:\/\/milesopedia.com\/en\/best-credit-cards-in-canada\/aeroplan\/\">Aeroplan credit cards<\/a> issued by <a href=\"https:\/\/milesopedia.com\/en\/cards\/td\/\">TD<\/a>, <a href=\"https:\/\/milesopedia.com\/en\/cards\/cibc\/\">CIBC<\/a>, <a href=\"https:\/\/milesopedia.com\/en\/cards\/american-express-canada\/\">American Express<\/a>), but this power comes with a certain complexity that can deter occasional travellers. <\/p>\n\n<p><strong>Opportunity for Air Transat:<\/strong> Offer a more accessible alternative &#8211; especially for Quebec residents and leisure travellers &#8211; with a value proposition that is immediately easy to understand.<\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='compare'\n\t\t\t\tdata-post_type='card'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_card container_template--compare container_count--4'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"card_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"100492,22723,108763,108765\"\n\t\t\t\t\t\t\tdata-utm=\"wpb\"\n\t\t\t\t\t\t\t>\n\t\t\n    <div class=\"card card-list card-list-header\">\n        <div class=\"shimmer shimmer-bar shimmer-dark shimmer-bar--short card-specs--title\"><\/div>\n        <div class=\"shimmer shimmer-bar shimmer-dark shimmer-bar--short card-specs--title\"><\/div>\n    <\/div>\n\n\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\t\t<\/div>\n\n\t\t<\/aside>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='s-h'\n\t\t\t\tdata-post_type='post'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_post container_template--s-h container_count--1'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"post_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"196966\"\n\t\t\t\t\t\t\t>\n\t\t<article class=\"post-preview\">\n\t<div class=\"post-preview-thumbnail\">\n\t\t<div class=\"shimmer shimmer-image\"><\/div>\n\t<\/div>\n\t<div class=\"post-preview-content\">\n\t\t<div class=\"simmer-bar-group\">\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h3 class=\"wp-block-heading\" id=\"h-comparaison-avec-recompenses-westjet-le-modele-de-reference\">Comparison with WestJet Rewards: The Benchmark Model<\/h3>\n\n<p>With <a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/westjet-rewards\/\">WestJet Rewards<\/a>, WestJet has successfully created a transparent program with its &#8220;1 WestJet dollar = 100 points&#8221; logic and the ability to cover taxes and fees depending on the products. This monetary approach reassures consumers.<\/p>\n\n<p><strong>Lesson for Air Transat:<\/strong> Value readability can take precedence over program sophistication.<\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='compare'\n\t\t\t\tdata-post_type='card'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_card container_template--compare container_count--3'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"card_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"22752,164900,459254\"\n\t\t\t\t\t\t\tdata-utm=\"wpb\"\n\t\t\t\t\t\t\t>\n\t\t\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h3 class=\"wp-block-heading\" id=\"h-viporter-l-exemple-de-l-accessibilite\">VIPorter: The Example of Accessibility<\/h3>\n\n<p>With <a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/viporter\/\">VIPorter<\/a>, Porter has differentiated itself by promising faster rewards with fewer flights required, supported by <a href=\"https:\/\/milesopedia.com\/en\/cards\/bmo\/\">BMO<\/a>.<\/p>\n\n<p><strong>Strategic Inspiration:<\/strong> Accessibility can be a decisive competitive advantage to quickly convert new members.<\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='compare'\n\t\t\t\tdata-post_type='card'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_card container_template--compare container_count--2'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"card_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"438104,438105\"\n\t\t\t\t\t\t\tdata-utm=\"wpb\"\n\t\t\t\t\t\t\t>\n\t\t\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h2 class=\"wp-block-heading\" id=\"h-la-concurrence-des-programmes-bancaires-flexibles\">Competition from Flexible Bank Programs<\/h2>\n\n<p>The real challenge for Air Transat will not only come from airline loyalty programs, but also from flexible bank rewards currencies that attract customers with their simplicity:<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-bonidollars-desjardins\">Desjardins BONUSDOLLARS<\/h3>\n\n<p>With its promise of &#8220;1 BONUSDOLLAR = $1,&#8221; Desjardins has set the standard for simplicity in Quebec with the <a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/desjardins-bonusdollars\/\">BONUSDOLLARS loyalty program<\/a>. Integration with the future Air Transat program will be crucial to avoid cannibalization.<\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='compare'\n\t\t\t\tdata-post_type='card'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_card container_template--compare container_count--2'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"card_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"22712,22713\"\n\t\t\t\t\t\t\tdata-utm=\"wpb\"\n\t\t\t\t\t\t\t>\n\t\t\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h3 class=\"wp-block-heading\" id=\"h-scene-et-autres-programmes-flexibles\">Scene+ and Other Flexible Programs<\/h3>\n\n<div class=\"component component__list checkmarks\"><ul class=\"wp-block-list is-style-checkmarks\">\n<li><strong><a href=\"https:\/\/milesopedia.com\/en\/reward-program\/sceneplus\/\">Scene+<\/a>:<\/strong> 100 points = $1 via Scene+ Travel<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/rbc-avion-rewards\/\">RBC Avion<\/a>:<\/strong> Option to convert to Avios, Asia Miles, AAdvantage<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/membership-rewards-american-express\/\">Amex Membership Rewards<\/a>:<\/strong> Transfers to Aeroplan, Avios, <a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/flying-blue\/\">Flying Blue<\/a><\/li>\n<\/ul><\/div>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='compare'\n\t\t\t\tdata-post_type='card'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_card container_template--compare container_count--3'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"card_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"22642,22739,22621\"\n\t\t\t\t\t\t\tdata-utm=\"wpb\"\n\t\t\t\t\t\t\t>\n\t\t\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h2 class=\"wp-block-heading\" id=\"h-les-programmes-internationaux-au-canada-une-niche-specialisee\">International Programs in Canada: A Specialized Niche<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-flying-blue-air-france-klm\">Flying Blue (Air France-KLM)<\/h3>\n\n<p>Accessible via the <a href=\"https:\/\/milesopedia.com\/en\/cartes-de-credit\/air-france-klm-world-elite-mastercard\/\">Brim Air France KLM World Elite Mastercard<\/a> and the <a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/membership-rewards-american-express\/\">American Express Membership Rewards program<\/a>, <a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/flying-blue\/\">Flying Blue<\/a> primarily targets travellers going to Europe, requiring expertise for optimization.<\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='compare'\n\t\t\t\tdata-post_type='card'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_card container_template--compare container_count--2'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"card_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"238970,22620\"\n\t\t\t\t\t\t\tdata-utm=\"wpb\"\n\t\t\t\t\t\t\t>\n\t\t\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h3 class=\"wp-block-heading\" id=\"h-avios-et-asia-miles-puissance-mais-complexite\">Avios and Asia Miles: Power but Complexity<\/h3>\n\n<p>The <a href=\"https:\/\/milesopedia.com\/en\/programme-fidelite\/british-airways-club\/\">British Airways Club<\/a> (via RBC) and <a href=\"https:\/\/milesopedia.com\/en\/guide\/tutorials\/ultimate-guide-asia-miles-cathay-pacific\/\">Cathay Pacific Asia Miles<\/a> (via Neo Financial) programs offer excellent opportunities but require in-depth knowledge to be effectively optimized.<\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='compare'\n\t\t\t\tdata-post_type='card'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_card container_template--compare container_count--2'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"card_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"22753,345102\"\n\t\t\t\t\t\t\tdata-utm=\"wpb\"\n\t\t\t\t\t\t\t>\n\t\t\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h2 class=\"wp-block-heading\" id=\"h-les-7-criteres-de-reussite-pour-le-programme-air-transat\">The 7 Success Criteria for the Air Transat Program<\/h2>\n\n<p>To make its mark and become a go-to choice in the portfolio of Quebecers\/Canadians, the Air Transat loyalty program will need to excel in these critical areas:<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-1-transparence-de-la-valeur\">1. Value Transparency<\/h3>\n\n<p>Points must have a clear and predictable value, ideally with a &#8220;monetary&#8221; logic similar to WestJet or BONUSDOLLARS.<\/p>\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Upon the launch of Air Transat Visa credit cards issued by Desjardins in the second half of 2026, you will be able to compare them directly in <a href=\"https:\/\/milesopedia.com\/en\/comparer\/credit-cards\/\" target=\"_blank\">our credit card comparator<\/a>, which converts each point into monetary value.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-2-utilisation-sans-friction\">2. Seamless Redemption<\/h3>\n\n<p>Redeeming points or miles should be straightforward on Air Transat flights, without complicated conditions or frustratingly limited availability. It will be interesting to see if points or miles can also be used with Air Transat\u2019s partners. For example, <a href=\"https:\/\/milesopedia.com\/en\/news\/programs\/new-exchange-points-viporter-air-transat-alaska-airlines\/\">VIPorter recently made it possible<\/a> to use points for flights with Air Transat.  <\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='s-h'\n\t\t\t\tdata-post_type='post'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_post container_template--s-h container_count--1'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"post_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"437600\"\n\t\t\t\t\t\t\t>\n\t\t<article class=\"post-preview\">\n\t<div class=\"post-preview-thumbnail\">\n\t\t<div class=\"shimmer shimmer-image\"><\/div>\n\t<\/div>\n\t<div class=\"post-preview-content\">\n\t\t<div class=\"simmer-bar-group\">\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h3 class=\"wp-block-heading\" id=\"h-3-couverture-des-frais-reels\">3. Coverage of Actual Fees<\/h3>\n\n<p>Ability to use points to cover taxes and fees, not just the base fare (WestJet&#8217;s lesson). <\/p>\n\n<p>Travellers appreciate this way of using their points and miles.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-4-avantages-immediats\">4. Immediate Benefits<\/h3>\n\n<p>Travellers should be able to instantly understand the benefits of Air Transat\u2019s new loyalty program:<\/p>\n\n<div class=\"component component__list checkmarks\"><ul class=\"wp-block-list is-style-checkmarks\">\n<li>Free checked baggage<\/li>\n\n\n\n<li>Priority seat selection<\/li>\n\n\n\n<li>Change flexibility<\/li>\n\n\n\n<li>Airport priority services<\/li>\n<\/ul><\/div>\n\n<p>Some credit cards can cover this type of fees (such as the <a rel=\"noindex\" title=\"Carte Mastercard World Elite de la Banque Nationale\" href=\"https:\/\/milesopedia.com\/en\/go\/world-elite-mastercard-from-national-bank\/\" data-shortcode=\"true\">National Bank World Elite Mastercard<\/a> &#8211; up to $150 per year). The loyalty program (and its associated credit cards) will need to offer the same level of clarity.<\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='s-h'\n\t\t\t\tdata-post_type='post'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_post container_template--s-h container_count--1'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"post_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"170863\"\n\t\t\t\t\t\t\t>\n\t\t<article class=\"post-preview\">\n\t<div class=\"post-preview-thumbnail\">\n\t\t<div class=\"shimmer shimmer-image\"><\/div>\n\t<\/div>\n\t<div class=\"post-preview-content\">\n\t\t<div class=\"simmer-bar-group\">\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h3 class=\"wp-block-heading\" id=\"h-5-accumulation-hors-vol-robuste\">5. Strong Non-Flight Earning Potential<\/h3>\n\n<p>Visa credit cards issued by Desjardins for Air Transat must offer competitive accumulation rates on everyday purchases to fuel the new loyalty program.<\/p>\n\n<p>We can compare this to Aeroplan and TD (which also relies on the Visa network). Here are the 3 credit cards TD offers to the general public:  <\/p>\n\n<div class=\"component component__list links\"><ul class=\"wp-block-list is-style-links\">\n<li><a rel=\"noindex\" title=\"Carte Visa Platine* TD<sup>MD<\/sup> A\u00e9roplan<sup>MD<\/sup>\" href=\"https:\/\/milesopedia.com\/go\/td-visa-platine-aeroplan-qc\/\" data-shortcode=\"true\">TD<sup>&reg;<\/sup> Aeroplan<sup>&reg;<\/sup> Visa Platinum* Credit Card<\/a><\/li>\n\n\n\n<li><a rel=\"noindex\" title=\"Carte Visa Infinite* TD<sup>MD<\/sup> A\u00e9roplan<sup>MD<\/sup>\" href=\"https:\/\/milesopedia.com\/en\/go\/td-aeroplan-visa-infinite-card\/\" data-shortcode=\"true\">TD<sup>&reg;<\/sup> Aeroplan<sup>&reg;<\/sup> Visa Infinite* Card<\/a><\/li>\n\n\n\n<li><a rel=\"noindex\" title=\"Carte Visa Infinite Privil\u00e8ge* TD<sup>MD<\/sup> A\u00e9roplan<sup>MD<\/sup>\" href=\"https:\/\/milesopedia.com\/go\/td-visa-infinite-privilege-aeroplan-qc\/\" data-shortcode=\"true\">TD<sup>&reg;<\/sup> Aeroplan<sup>&reg;<\/sup> Visa Infinite Privilege* Credit Card<\/a><\/li>\n<\/ul><\/div>\n\n<p>Here are the points earned per dollar spent:<\/p>\n\n<div class=\"component component__table\"><figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Spending Category<\/th><th class=\"has-text-align-center\" data-align=\"center\">VISA PLATINUM<\/th><th class=\"has-text-align-center\" data-align=\"center\">VISA INFINITE<\/th><th class=\"has-text-align-center\" data-align=\"center\">VISA INFINITE PRIVILEGE<\/th><\/tr><\/thead><tbody><tr><td>Air Canada \/ Air Canada Vacations<\/td><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,5<\/td><td class=\"has-text-align-center\" data-align=\"center\">2<\/td><\/tr><tr><td>Gas \/ Electric Vehicle Charging<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,67<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,5<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,5<\/td><\/tr><tr><td>Grocery<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,67<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,5<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,5<\/td><\/tr><tr><td>Travel<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,67<\/td><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,5<\/td><\/tr><tr><td>Other purchases<\/td><td class=\"has-text-align-center\" data-align=\"center\">0,67<\/td><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,25<\/td><\/tr><\/tbody><\/table><\/figure><\/div>\n\n<p><em>Note that American Express issues the <a rel=\"noindex\" title=\"Carte Prestige A\u00e9roplan<sup>MD<\/sup>* American Express<sup>MD<\/sup>\" href=\"https:\/\/milesopedia.com\/en\/go\/amex-aeroplan-reserve\/\" data-shortcode=\"true\">American Express<sup>&reg;<\/sup> Aeroplan<sup>&reg;<\/sup>* Reserve Card<\/a> which offers the most points for purchases with Air Canada and Air Canada Vacations: 3 points per dollar spent.<\/em><\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='compare'\n\t\t\t\tdata-post_type='card'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_card container_template--compare container_count--4'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"card_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"22722,22723,100492,108763\"\n\t\t\t\t\t\t\tdata-utm=\"wpb\"\n\t\t\t\t\t\t\t>\n\t\t\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\t\t<\/div>\n\n\t\t<\/aside>\n\n<p>We could therefore expect that Desjardins issues between 2 and 3 credit cards at the level of Visa Platinum, Visa Infinite, and Visa Infinite Privilege. And, potentially, a credit card dedicated to SMEs.  <\/p>\n\n<p>These credit cards will need to match, at a minimum, the points earning rates offered by Aeroplan through CIBC and TD Visa credit cards.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-6-gestion-familiale-simplifiee\">6. Simplified Family Management<\/h3>\n\n<p>Family points sharing, a generous points expiry policy, and intuitive account management. These are features <a href=\"https:\/\/milesopedia.com\/en\/guide\/tutorials\/air-canada-aeroplan-family-sharing\/\">offered by Aeroplan<\/a>, for example. <\/p>\n<aside class=\"component component__deferred_contents wp-block-milesgutenberg-deferred-contents\">\n\t\t\t\t<div\n\t\t\t\tdata-template='s-h'\n\t\t\t\tdata-post_type='post'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_post container_template--s-h container_count--1'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"post_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"96033\"\n\t\t\t\t\t\t\t>\n\t\t<article class=\"post-preview\">\n\t<div class=\"post-preview-thumbnail\">\n\t\t<div class=\"shimmer shimmer-image\"><\/div>\n\t<\/div>\n\t<div class=\"post-preview-content\">\n\t\t<div class=\"simmer-bar-group\">\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\t\t<\/div>\n\n\t\t<\/aside>\n\n<h3 class=\"wp-block-heading\" id=\"h-7-communication-claire\">7. Clear Communication<\/h3>\n\n<p>Understandable rules without reading complex conditions, in the spirit of Desjardins&#8217; philosophy.<\/p>\n\n<p>Of course, Milesopedia experts will be there to help you fully understand this new loyalty program!<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-strategie-recommandee-pour-les-consommateurs\">Recommended Strategy for Consumers<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-avant-le-lancement\">Before Launch<\/h3>\n\n<div class=\"component component__list checkmarks\"><ul class=\"wp-block-list is-style-checkmarks\">\n<li><strong>Strategic Patience:<\/strong> Wait for full details before changing your current strategy<\/li>\n\n\n\n<li><strong>Active Monitoring:<\/strong> Monitor the launch offer, which will likely be the most generous<\/li>\n\n\n\n<li><strong>Appropriate Comparison:<\/strong> First evaluate against WestJet\/VIPorter, then Aeroplan<\/li>\n<\/ul><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-maintien-de-la-flexibilite\">Maintaining Flexibility<\/h3>\n\n<p>Flexible bank programs (Avion, Membership Rewards, Scene+) retain their relevance as &#8220;insurance&#8221; against rule changes and evolving travel habits.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-la-question-strategique-fondamentale\">Bottom Line: The Fundamental Strategic Question<\/h2>\n\n<p>The success of the Air Transat program will not be measured by its ability to \u201cbeat\u201d Aeroplan &#8211; an unlikely goal. The real question is: <\/p>\n\n<p><strong>Will this program make leisure travel simpler, more affordable, and more rewarding for the Canadian public, while giving Desjardins a credible story of nationwide expansion?<\/strong><\/p>\n\n<p>If the answer is yes, we will see the rise of a significant player that could reshape market expectations. Otherwise, it will just be another card in an already crowded ecosystem. <\/p>\n\n<p>The stakes go beyond Air Transat: it\u2019s about determining whether the Canadian market has room for a new model focused on making leisure travel simple and accessible.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-questions-frequemment-posees\">Frequently Asked Questions<\/h2>\n<aside class=\"component component__faq wp-block-milesgutenberg-faq\">\n\t\n<div class=\"component component__faq__item component__faq__item--opened wp-block-milesgutenberg-faq-item\">\n\t<div class=\"component__faq__item__title\">\n\t\t<h4 id=\"when_will_the_air_transat_loyalty_program_be_available_\" class=\"toc_exclude component__faq__item__title__heading\">\n\t\t\tWhen Will the Air Transat Loyalty Program Be Available?\t\t<\/h4>\n\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t<\/div>\n\t<div class=\"component__faq__item__content\">\n\t\t<div class=\"component__faq__item__content__inner\">\n\t\t\t\n\n<p>Air Transat has confirmed a launch scheduled for the second half of 2026. No specific date has been communicated, but a more detailed announcement can be expected in spring 2026 with the full terms of the program and associated credit cards. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"component component__faq__item component__faq__item--opened wp-block-milesgutenberg-faq-item\">\n\t<div class=\"component__faq__item__title\">\n\t\t<h4 id=\"which_credit_cards_will_accompany_the_air_transat_program_\" class=\"toc_exclude component__faq__item__title__heading\">\n\t\t\tWhich Credit Cards Will Accompany the Air Transat Program?\t\t<\/h4>\n\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t<\/div>\n\t<div class=\"component__faq__item__content\">\n\t\t<div class=\"component__faq__item__content__inner\">\n\t\t\t\n\n<p>Desjardins will launch a full range of Visa credit cards in partnership with Air Transat. While details have yet to be announced, we can expect multiple card tiers (such as Basic, Gold, and Platinum) with varying earn rates and benefits, following the model of other Canadian airline programs. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"component component__faq__item component__faq__item--opened wp-block-milesgutenberg-faq-item\">\n\t<div class=\"component__faq__item__title\">\n\t\t<h4 id=\"how_will_this_program_compare_to_aeroplan_\" class=\"toc_exclude component__faq__item__title__heading\">\n\t\t\tHow Will This Program Compare to Aeroplan?\t\t<\/h4>\n\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t<\/div>\n\t<div class=\"component__faq__item__content\">\n\t\t<div class=\"component__faq__item__content__inner\">\n\t\t\t\n\n<p>Air Transat will probably not be able to compete with Aeroplan&#8217;s global scale in the short term. However, it could differentiate itself through: <\/p>\n\n\n\n<div class=\"component component__list\"><ul class=\"wp-block-list\">\n<li>More ease of use<\/li>\n\n\n\n<li>A specialized focus on leisure travel<\/li>\n\n\n\n<li>More accessible immediate benefits<\/li>\n<\/ul><\/div>\n\n\n\n<p>The positioning will likely be complementary rather than directly competitive.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"component component__faq__item component__faq__item--opened wp-block-milesgutenberg-faq-item\">\n\t<div class=\"component__faq__item__title\">\n\t\t<h4 id=\"is_westjet_rewards_a_good_benchmark_model_for_air_transat_\" class=\"toc_exclude component__faq__item__title__heading\">\n\t\t\tIs WestJet Rewards a Good Benchmark Model for Air Transat?\t\t<\/h4>\n\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t<\/div>\n\t<div class=\"component__faq__item__content\">\n\t\t<div class=\"component__faq__item__content__inner\">\n\t\t\t\n\n<p>Absolutely. WestJet has demonstrated that a transparency-focused program can succeed with:<\/p>\n\n\n\n<div class=\"component component__list\"><ul class=\"wp-block-list\">\n<li>Clear equivalence (1 WestJet dollar = 100 points)<\/li>\n\n\n\n<li>The ability to cover taxes and fees<\/li>\n\n\n\n<li>Redemptions without availability restrictions<\/li>\n\n\n\n<li>Simple and direct communication<\/li>\n<\/ul><\/div>\n\n\n\n<p>Air Transat could draw inspiration from this &#8220;monetary&#8221; approach, which is reassuring for consumers.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"component component__faq__item component__faq__item--opened wp-block-milesgutenberg-faq-item\">\n\t<div class=\"component__faq__item__title\">\n\t\t<h4 id=\"how_will_bonusdollars_and_the_future_air_transat_program_coexist_at_desjardins_\" class=\"toc_exclude component__faq__item__title__heading\">\n\t\t\tHow Will BONUSDOLLARS and the Future Air Transat Program Coexist at Desjardins?\t\t<\/h4>\n\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t<\/div>\n\t<div class=\"component__faq__item__content\">\n\t\t<div class=\"component__faq__item__content__inner\">\n\t\t\t\n\n<p>This question will be crucial for Desjardins. Several scenarios are possible: <\/p>\n\n\n\n<div class=\"component component__list\"><ul class=\"wp-block-list\">\n<li><strong>Distinct Programs:<\/strong> BONUSDOLLARS for general purchases, Air Transat for travel<\/li>\n\n\n\n<li><strong>Partial Integration:<\/strong> Possibility to convert between the two programs<\/li>\n\n\n\n<li><strong>Card Segmentation:<\/strong> Traditional BONUSDOLLARS cards vs. specialized co-branded Air Transat cards.<\/li>\n<\/ul><\/div>\n\n\n\n<p>The chosen approach will largely determine the success of the integration.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"component component__faq__item component__faq__item--opened wp-block-milesgutenberg-faq-item\">\n\t<div class=\"component__faq__item__title\">\n\t\t<h4 id=\"do_flexible_bank_programs_remain_relevant_with_this_new_program_\" class=\"toc_exclude component__faq__item__title__heading\">\n\t\t\tDo Flexible Bank Programs Remain Relevant with This New Program?\t\t<\/h4>\n\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t<\/div>\n\t<div class=\"component__faq__item__content\">\n\t\t<div class=\"component__faq__item__content__inner\">\n\t\t\t\n\n<p>Yes, programs like RBC Avion, American Express Membership Rewards, and Scene+ retain their relevance because they offer:<\/p>\n\n\n\n<div class=\"component component__list\"><ul class=\"wp-block-list\">\n<li><strong>Flexibility:<\/strong> Transfers to multiple partners<\/li>\n\n\n\n<li><strong>Protection:<\/strong> Less risk associated with rule changes of a single program<\/li>\n\n\n\n<li><strong>Diversification:<\/strong> Adaptation to changes in your travel habits<\/li>\n<\/ul><\/div>\n\n\n\n<p>They constitute &#8220;insurance&#8221; in a diversified rewards portfolio.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"component component__faq__item component__faq__item--opened wp-block-milesgutenberg-faq-item\">\n\t<div class=\"component__faq__item__title\">\n\t\t<h4 id=\"should_i_wait_for_the_air_transat_launch_or_continue_my_current_strategy_\" class=\"toc_exclude component__faq__item__title__heading\">\n\t\t\tShould I Wait for the Air Transat Launch or Continue My Current Strategy?\t\t<\/h4>\n\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t<\/div>\n\t<div class=\"component__faq__item__content\">\n\t\t<div class=\"component__faq__item__content__inner\">\n\t\t\t\n\n<p>Continue your current strategy until full details are revealed. However: <\/p>\n\n\n\n<div class=\"component component__list\"><ul class=\"wp-block-list\">\n<li><strong>Monitor the launch offer:<\/strong> Initial bonuses are often the most generous<\/li>\n\n\n\n<li><strong>Evaluate your habits:<\/strong> If you travel primarily with Air Transat, this program could be very advantageous<\/li>\n\n\n\n<li><strong>Maintain flexibility:<\/strong> Do not prematurely close off other options<\/li>\n<\/ul><\/div>\n\n\n\n<p>The prudent approach is to evaluate the program once all details are revealed.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"component component__faq__item component__faq__item--opened wp-block-milesgutenberg-faq-item\">\n\t<div class=\"component__faq__item__title\">\n\t\t<h4 id=\"what_impact_will_this_program_have_on_other_existing_programs_\" class=\"toc_exclude component__faq__item__title__heading\">\n\t\t\tWhat Impact Will This Program Have on Other Existing Programs?\t\t<\/h4>\n\t\t<i class=\"fas fa-chevron-down\"><\/i>\n\t<\/div>\n\t<div class=\"component__faq__item__content\">\n\t\t<div class=\"component__faq__item__content__inner\">\n\t\t\t\n\n<p>Air Transat&#8217;s arrival could stimulate innovation among competitors:<\/p>\n\n\n\n<div class=\"component component__list\"><ul class=\"wp-block-list\">\n<li><strong>Aeroplan:<\/strong> Possible simplification or improvement of basic offers<\/li>\n\n\n\n<li><strong>WestJet:<\/strong> Strengthening its simplicity positioning<\/li>\n\n\n\n<li><strong>VIPorter:<\/strong> Acceleration of its development<\/li>\n\n\n\n<li><strong>Bank Programs:<\/strong> Improvement of travel offers to remain competitive<\/li>\n<\/ul><\/div>\n\n\n\n<p>This increased competition should ultimately benefit Canadian consumers.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>Air Transat will launch its loyalty program in 2026 with Desjardins and Visa. Full analysis vs. Aeroplan, WestJet, VIPorter, and bank points. <\/p>","protected":false},"author":3,"featured_media":467729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[48416,48411],"tags":[],"mc_loyalty_program":[],"class_list":["post-481723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airlines","category-compagnies"],"acf":{"mc_approved_badge":false,"mc_card_used":"","mc_featured_card_specific":"","mc_hide_featured_card":false,"mc_post_checklist":{"mc_post_checklist_true":null,"mc_post_checklist_false":null}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Air Transat 2026 Loyalty Program: Our Opinion on the Alliance with Desjardins-Visa | Milesopedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/milesopedia.com\/en\/actualites\/compagnies\/air-transat-loyalty-program-desjardins-visa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air Transat 2026 Loyalty Program: Our Opinion on the Alliance with Desjardins-Visa\" \/>\n<meta property=\"og:description\" content=\"Air Transat will launch its loyalty program in 2026 with Desjardins and Visa. Full analysis vs. Aeroplan, WestJet, VIPorter, and bank points.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/milesopedia.com\/en\/actualites\/compagnies\/air-transat-loyalty-program-desjardins-visa\/\" \/>\n<meta property=\"og:site_name\" content=\"Milesopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/milesopedia\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/milesopedia\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-19T16:05:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T20:26:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/milesopedia.com\/wp-content\/uploads\/2025\/10\/AirTransat-DSC-avion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean-Maximilien Voisine\" 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