{"id":447557,"date":"2025-05-22T11:41:00","date_gmt":"2025-05-22T15:41:00","guid":{"rendered":"https:\/\/milesopedia.com\/?p=447557"},"modified":"2026-04-10T13:57:37","modified_gmt":"2026-04-10T17:57:37","slug":"marriott-launches-series-by-marriott-a-new-brand-for-regional-hotels","status":"publish","type":"post","link":"https:\/\/milesopedia.com\/en\/news\/hospitality\/marriott-launches-series-by-marriott-a-new-brand-for-regional-hotels\/","title":{"rendered":"Marriott Launches Series by Marriott: A New Brand for Regional Hotels"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p>Marriott International has just announced the global launch of <a href=\"https:\/\/milesopedia.com\/en\/news\/hospitality\/series-by-marriott-expansion-europe\/\">Series by Marriott\u2122<\/a>, a new collection brand targeting the midscale and upper-midscale hotel segments. This strategic initiative aims to integrate established regional properties into the Marriott Bonvoy portfolio. <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;A Partnership Starting in India&#8221; css=&#8221;&#8221; el_id=&#8221;a_partnership_starting_in_india&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p>The collection debuts with a major agreement in India, partnering with Concept Hospitality Private Limited (CHPL). This collaboration will integrate <strong>The Fern<\/strong> brands, comprising approximately 8,000 rooms across 115 properties, into the <a target=\"_blank\" class=\"wpil_keyword_link\" title=\"Marriott Bonvoy: New Search Functionality\" href=\"\/?p=196005\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"798\">Marriott<\/a> network. <\/p>\n<blockquote>\n<p>Series by Marriott reinforces Marriott&#8217;s commitment to offering quality accommodations at the <a class=\"wpil_keyword_link\" title=\"Best Price Guarantee: Another Way to Save\" href=\"https:\/\/milesopedia.com\/en\/guide\/strategy\/best-price-guarantee-save\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"801\">best price<\/a>,&#8221; said Anthony Capuano, President and Chief Executive Officer of Marriott International. &#8220;The creation of a new regional collection brand will strengthen Marriott&#8217;s awareness among value-conscious travelers, provide additional choice for our current <a class=\"wpil_keyword_link\" title=\"Marriott Bonvoy: 5 dream destinations to consider right now\" href=\"https:\/\/milesopedia.com\/en\/guide\/destination\/marriott-bonvoy-5-dream-destinations-to-consider\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"797\">Marriott Bonvoy<\/a> members and guests, and offer more affiliation opportunities for local owners.&#8221; <\/p>\n<\/blockquote>\n<p>[\/vc_column_text][vc_single_image image=&#8221;447530&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Features of Series by Marriott&#8221; css=&#8221;&#8221; el_id=&#8221;features_of_series_by_marriott&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;checkmarks&#8221;]<\/p>\n<p>The <strong>Series by Marriott<\/strong> collection promises a simplified traveler experience and well-executed core services. Hotels will be adapted to the clientele and regions where they are located, while respecting Marriott group standards for safety and cleanliness. <\/p>\n<p>Series by Marriott hotels will notably include the following features:<\/p>\n<ul>\n<li>Comfortable and clean rooms<\/li>\n<li>Free Wi-Fi<\/li>\n<li>Daily coffee or tea<\/li>\n<li>Breakfast available<\/li>\n<li>Fitness centers (depending on the establishment)<\/li>\n<li>Meeting spaces (depending on the property)<\/li>\n<\/ul>\n<p>As for The Fern brand, the first to join this collection, it strives to implement sustainable and environmentally conscious practices.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;447540&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;Benefits for Marriott Bonvoy Members&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; css=&#8221;&#8221; el_id=&#8221;benefits_for_marriott_bonvoy_members&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;checkmarks&#8221;]<\/p>\n<p>In <strong>Series by Marriott<\/strong> hotels, Marriott Bonvoy members will be able to:<\/p>\n<ul>\n<li>Earn <a class=\"wpil_keyword_link\" title=\"Travel to New York with points &amp; miles\" href=\"https:\/\/milesopedia.com\/guides\/destination\/partir-a-new-york-avec-des-points-miles\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"799\">points<\/a> on their stays<\/li>\n<li>Redeem points for free nights<\/li>\n<li>Enjoy benefits related to their Elite status<\/li>\n<\/ul>\n<p>With the help of current welcome bonuses on <a href=\"https:\/\/milesopedia.com\/en\/best-credit-cards-in-canada\/marriott-bonvoy-points\/\">Marriott Bonvoy credit cards<\/a>, the possibilities are greater than ever to earn free nights!<\/p>\n<p>[\/vc_column_text]<div class=\"wpb_content_element wpb_miles_element\">\t\t<div\n\t\t\t\tdata-template='m-h'\n\t\t\t\tdata-post_type='card'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_card container_template--m-h container_count--1'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"card_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"267909\"\n\t\t\t\t\t\t\tdata-utm=\"wpb\"\n\t\t\t\t\t\t\t>\n\t\t<div class=\"card\">\n\t<div class=\"card--grid\">\n\n\t\t<div class=\"card--img-outer\">\n\t\t\t<div class=\"card--img\">\n\t\t\t\t<div class=\"shimmer shimmer-card\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card--title-offer-selling\">\n\t\t\t<div class=\"card--title-offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"card--selling-points\">\n\t\t\t\t<div class=\"shimmer shimmer-bar shimmer-bar--short\"><\/div>\n\t\t\t\t<div class=\"shimmer shimmer-bar shimmer-bar--short\"><\/div>\n\t\t\t\t<div class=\"shimmer shimmer-bar shimmer-bar--short\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card--apply\">\n\t\t\t<div class=\"apply-btn\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\t\t<\/div>\n\n\t\t<\/div>[vc_custom_heading text=&#8221;Global Expansion Outlook&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; css=&#8221;&#8221; el_id=&#8221;global_expansion_outlook&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;checkmarks&#8221;]<\/p>\n<p>Marriott is already in discussions to expand Series by Marriott into several regions:<\/p>\n<p>United States<br \/><a class=\"wpil_keyword_link\" title=\"Central America and the Caribbean: How to Get There Using Points and Miles\" href=\"https:\/\/milesopedia.com\/en\/guide\/strategy\/central-america-caribbean-reward-points\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"802\">Caribbean<\/a> and Latin America<br \/>Europe<br \/>Middle East<br \/><a class=\"wpil_keyword_link\" title=\"South Africa: Cape Town | Family Travel\" href=\"https:\/\/milesopedia.com\/en\/guide\/destination\/south-africa-cape-town\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"803\">Africa<\/a><\/p>\n<p>[\/vc_column_text]<div class=\"wpb_content_element wpb_miles_element\">\t\t<div\n\t\t\t\tdata-template='s-h'\n\t\t\t\tdata-post_type='post'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_post container_template--s-h container_count--1'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"post_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"442377\"\n\t\t\t\t\t\t\t>\n\t\t<article class=\"post-preview\">\n\t<div class=\"post-preview-thumbnail\">\n\t\t<div class=\"shimmer shimmer-image\"><\/div>\n\t<\/div>\n\t<div class=\"post-preview-content\">\n\t\t<div class=\"simmer-bar-group\">\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\t\t<\/div>\n\n\t\t<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Conclusion&#8221; el_id=&#8221;conclusion&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The new Series by Marriott collection marks an interesting development in Marriott International&#8217;s portfolio for regional hotels, especially for travelers seeking good value for money. This also brings to mind the recent addition of the <a target=\"_blank\" href=\"\/?p=268591\">City Express brand in Latin America<\/a>, which also targets a clientele looking for affordable accommodation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This partnership <a class=\"wpil_keyword_link\" title=\"American Express Offer with Turo: Get a $50 Statement Credit\" href=\"https:\/\/milesopedia.com\/en\/rewards\/special-offers\/american-express-turo-credit-offer\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"800\">offers<\/a> Marriott Bonvoy members more options to earn and redeem their points, while guaranteeing the chain&#8217;s quality standards in trusted regional establishments. With the new welcome offers from the <a title=\"Marriott Bonvoy<sup>&reg;<\/sup> American Express<sup>&reg;<\/sup>* Card\" href=\"https:\/\/milesopedia.com\/en\/go\/amex-marriott-bonvoy-card\/\" rel=\"noindex\">Marriott Bonvoy<sup>&reg;<\/sup> American Express<sup>&reg;<\/sup>* Card<\/a> and the <a title=\"Marriott Bonvoy<sup>&reg;<\/sup> Business American Express<sup>&reg;<\/sup>* Card\" href=\"https:\/\/milesopedia.com\/en\/go\/amex-marriott-bonvoy-business-card\/\" rel=\"noindex\">Marriott Bonvoy<sup>&reg;<\/sup> Business American Express<sup>&reg;<\/sup>* Card<\/a>, this provides even more opportunities to obtain numerous free hotel nights. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Series by Marriott collection joins other expansion announcements from the Marriott International group, including:<br \/><\/span><\/p>\n<ul>\n<li>the <a href=\"https:\/\/milesopedia.com\/en\/news\/hospitality\/marriott-citizenm\/\">acquisition of citizenM hotels<\/a><\/li>\n<li>the launch of the <a href=\"https:\/\/milesopedia.com\/en\/news\/hospitality\/marriott-outdoor-accommodation\/\">outdoor-focused collection<\/a><\/li>\n<li>the new <a target=\"_blank\" href=\"\/?p=401921\">strategic partnership with Sonder<\/a><\/li>\n<li>the <a href=\"https:\/\/milesopedia.com\/en\/news\/hospitality\/mgm-resorts-marriott-bonvoy\/\">integration of MGM hotels<\/a> into Marriott Bonvoy<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although the collection is only being launched in India for now, we will monitor its potential evolution in other countries. <\/span><\/p>\n<p>[\/vc_column_text]<div class=\"wpb_content_element wpb_miles_element\">\t\t<div\n\t\t\t\tdata-template='compare'\n\t\t\t\tdata-post_type='card'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_card container_template--compare container_count--2'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"card_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"267909,22624\"\n\t\t\t\t\t\t\tdata-utm=\"wpb\"\n\t\t\t\t\t\t\t>\n\t\t\n    <div class=\"card card-list card-list-header\">\n        <div class=\"shimmer shimmer-bar shimmer-dark shimmer-bar--short card-specs--title\"><\/div>\n        <div class=\"shimmer shimmer-bar shimmer-dark shimmer-bar--short card-specs--title\"><\/div>\n    <\/div>\n\n\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<div class=\"card card-list\">\n\n\t<div class=\"card-list--grid\">\n\n\t\t<div class=\"card-list--card\">\n\t\t\t<div class=\"card-graphic-cta shimmer shimmer-card\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"card-list--title-offer\">\n\n\t\t\t<div class=\"card--title\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"card-list--offer\">\n\t\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<div>\n\t\t\t<div class=\"card--apply\">\n\t\t\t\t<div class=\"shimmer shimmer-btn\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\t\t<\/div>\n\n\t\t<\/div><div class=\"wpb_content_element wpb_miles_element\">\t\t<div\n\t\t\t\tdata-template='s'\n\t\t\t\tdata-post_type='post'\n\t\t\t\tdata-per_page='4'\n\t\t\t\tclass='deferred_container--preload container_post container_template--s container_count--3'\n\n\t\t\t\t\t\t\t\t\tdata-tag=\"post_id\"\n\t\t\t\t\t\t\tdata-post_ids=\"443691,401921,422691,292531\"\n\t\t\t\t\t\t\t>\n\t\t<article class=\"post-preview\">\n\t<div class=\"post-preview-thumbnail\">\n\t\t<div class=\"shimmer shimmer-image\"><\/div>\n\t<\/div>\n\t<div class=\"post-preview-content\">\n\t\t<div class=\"simmer-bar-group\">\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article><article class=\"post-preview\">\n\t<div class=\"post-preview-thumbnail\">\n\t\t<div class=\"shimmer shimmer-image\"><\/div>\n\t<\/div>\n\t<div class=\"post-preview-content\">\n\t\t<div class=\"simmer-bar-group\">\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article><article class=\"post-preview\">\n\t<div class=\"post-preview-thumbnail\">\n\t\t<div class=\"shimmer shimmer-image\"><\/div>\n\t<\/div>\n\t<div class=\"post-preview-content\">\n\t\t<div class=\"simmer-bar-group\">\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t\t<div class=\"shimmer shimmer-bar\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\t\t<\/div>\n\n\t\t<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover Series by Marriott, Marriott International&#8217;s new collection of regional hotels. A strategic expansion that begins in India and promises Marriott Bonvoy benefits in more destinations. <\/p>","protected":false},"author":2464,"featured_media":447471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[48427],"tags":[],"mc_loyalty_program":[742],"class_list":["post-447557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","mc_loyalty_program-marriott-bonvoy-en"],"acf":{"mc_approved_badge":false,"mc_card_used":267909,"mc_featured_card_specific":267909,"mc_hide_featured_card":false,"mc_post_checklist":{"mc_post_checklist_true":null,"mc_post_checklist_false":null}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marriott Launches Series by Marriott: A New Brand for Regional Hotels | Milesopedia<\/title>\n<meta name=\"description\" content=\"Marriott International launches the Series by Marriott regional hotel collection. 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